Museum of World Culture

What Museum of World Culture does

The Museum of World Culture (Världskulturmuseet) is a Swedish government agency (myndighet) operating as one of four museums under the National Museums of World Culture (Världskulturmuseerna). Located at Södra vägen 54 in Gothenburg, the institution curates permanent exhibitions — including 'Existens' (on existential themes), 'Korsvägar' (Crossroads), and 'Tillsammans' (Together, a family-focused exhibition featuring over 1,000 objects) — alongside rotating exhibitions such as the Native American Fashion display (running through January 2027), the TATAU photography exhibition launching June 2026, and the Wiphala Andean textile installation launched May 2026. The museum holds a research library of 30,000 titles at its Mölndal archive facility.

Name

Museum of World Culture

Legal name

Världskulturmuseet

Website

https://varldskulturmuseet.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cultural Museum Services

NAICS

Museums (712110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Children’s Museums (THAJADAE), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Cultural museum exhibitions
• Museum venue rental
• Educational museum programs
• Museum retail shop
• Cultural event hosting

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from day passes (160 SEK standard, 140 SEK senior) and annual passes (180 SEK single museum, 350 SEK all four museums). Children under 19 receive free admission.
2. Conference & Event Venue Rental: The museum rents out various venues including The Studio (up to 116 people), Seminar Rooms, The Staircase, The Bridge, and Restaurant Deck for corporate events, weddings, conferences, and private gatherings. Pricing ranges from 4,000 SEK (half-day seminar room) to 20,000 SEK (evening rental of The Staircase).
3. Restaurant & Café Services: On-site restaurant (Restaurang VKM) serving lunch and café offerings, open during museum hours. Also available for event catering and private dining.
4. Museum Shop & Webshop: The museum operates a retail shop selling carefully selected crafts and products from around the world with focus on sustainability and fair trade. Online webshop available for selected products.
5. Government Funding: The museum is part of the government agency National Museums of World Culture, implying government funding as a public cultural institution.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Museum of World Culture operates a publicly-funded cultural museum in Gothenburg presenting permanent and temporary exhibitions on world cultures, complemented by paid educational programs (guided tours, workshops), venue rentals for corporate and private events, an on-site restaurant (Restaurang VKM), and a museum shop selling handcrafted fair-trade goods. The institution functions as a dialogue platform for exploring human creativity, identity, and contemporary global issues through artifacts, art, and interactive family programs.

Product overview

The Museum of World Culture (Världskulturmuseet) is a government museum in Gothenburg, Sweden, operating as part of the National Museums of World Culture. The institution offers a portfolio of core exhibition products including permanent exhibitions (Existens, Korsvägar/Crossroads, Tillsammans/Together), semi-permanent exhibitions (TATAU, Native American Fashion, Wiphala installation), plus add-on services including Restaurang VKM restaurant, Museum Shop, Conference & Events venue rental, Workshops & Guided Tours, Library & Archive access, and Digital Museum Experience. The museum provides free admission for visitors under 19 years old and operates on an annual pass and day ticket model.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurang VKM: The museum's restaurant offering international flavors with local West Swedish ingredients, serving as both a dining venue and meeting place.
• Museibutiken (Museum Shop)

Products and services

• Existens Exhibition Permanent museum exhibition exploring existential questions about life, death, identity, dreams, and what it means to be human, featuring objects and art from around the world. Targeted at general public visitors and cultural tourists.
• Native American Fashion - From Roots to Runway Exhibition Exhibition showcasing Native American fashion and design, featuring streetwear to high-end fashion and historical regalia, exploring Indigenous peoples of North America through themes of craftsmanship, traditions, symbols, materials, techniques and identities. Displayed until January 15, 2027.
• TATAU – Freedom | Identity | Memory Exhibition Photography exhibition celebrating women's tattooing traditions from different cultures (Tahiti, Canada, Kurdistan, North Africa, Balkans, Arctic, Asia, New Zealand, Sweden), exploring identity, belonging, and memory through tattoos as living cultural heritage. Opening June 27, 2026.
• Korsvägar (Crossroads) Exhibition Permanent exhibition exploring the museum's collections through themes of crossroads, worldviews, change, concepts, routes, confluences, and democracy, spanning epochs and geographic areas.
• Tillsammans (Together) Exhibition Playful exhibition for children and families exploring the wonders and difficulties of living together, featuring over 1,000 objects from the museum's collections reflecting contemporary issues.
• Wiphala • Pukara • Wanka Installation Installation in the museum entrance hall featuring an Andean textile, exploring colonial history, cultural identity, and repatriation, created by Mirna and Erika Ticona.
• Restaurang VKM Restaurant and Café On-site restaurant and café offering globally inspired cuisine using local West Swedish ingredients, serving lunch and coffee, and functioning as a meeting place. Also available for private event catering. Open Tue-Sun 11:00-17:00; restaurant accessible without museum entry ticket.
• Museibutiken (Museum Shop) Retail shop offering carefully selected handcrafted products and sustainable fair-trade items from around the world, also available online via the museum webshop (Swedish domestic only, no international shipping).
• Conference and Event Venue Rental Venue rental service for corporate conferences, seminars, product launches, weddings, baptisms, and private celebrations, offering facilities including The Studio (auditorium, 116 people), The Staircase (300-person capacity), The Bridge, seminar rooms (18-53 persons), and the Restaurant Deck. Day rates range from 4,000 to 17,000 SEK; evening rentals up to 20,000 SEK.
• Workshops and Guided Tours Educational programs including guided tours of exhibitions (3,000 SEK up to 30 people or 200 SEK per person), Lego workshops (5,000 SEK for max 30 persons), K-pop dance workshops (80 SEK per session), and school group activities aligned with curriculum objectives.
• Library and Archive Research facility located in Mölndal containing 30,000 titles along with field journals, manuscripts, photographs, and correspondence from various explorations documenting anthropology and archaeology history from the early 1900s onward.
• Digital Museum Experience Online access to museum exhibitions and objects through Google Arts & Culture platform and Google Street View virtual tours, allowing remote digital exploration of the museum's collections.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• FolkuniversitetetminorStrategic or Co-development PartnerCollaboration partner for Language Café program where participants practice Swedish language skills over coffee. Folkuniversitetet provides language hosts and assists with session bookings.
• Friskis & SvettisminorStrategic or Co-development PartnerCollaboration partner for Rooftop Yoga sessions held on the museum's rooftop during summer months. Friskis & Svettis provides yoga instruction for sessions based on traditional Hatha Yoga.
• Mexican Association in GothenburgminorStrategic or Co-development PartnerCollaboration partner for Día de Muertos celebration activities, including crafts, workshops, performances, and film presentations for all ages.
• Kpop GöteborgminorStrategic or Co-development PartnerCommunity group hosting K-pop dance workshops during summer holidays. Provides energetic dance sessions and Random Dance Play activities for youth and families.
• International Board GamersminorStrategic or Co-development PartnerCommunity association organizing board gaming gatherings on select Sundays. Purpose is to meet new people and make friends, especially with people from various corners of the world, through tabletop games.
• Cirkus UnikminorStrategic or Co-development PartnerCircus performers providing simple acrobatics workshops for children and adults in the Together exhibition. Part of the circus program featuring films and hands-on activities.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Moderna Museet: State-supported Swedish museum of modern and contemporary art in Stockholm with a Gothenburg branch. Comparable as a publicly funded museum with rotating exhibitions, venue rentals, restaurant, and shop, though focused on modern art rather than world cultures.
• Vasa Museum (Vasamuseet): Sweden's most-visited museum and a major state-funded cultural attraction in Stockholm. Comparable as a government-affiliated, exhibition-driven museum with ticketed entry, museum shop, and food service, though at significantly larger scale and visitor volume.
• ARoS Aarhus Art Museum: Major Nordic public art museum in Aarhus, Denmark, with rooftop installation and significant exhibition programming. Comparable in scale, public funding model, and ability to drive tourist visits through distinctive architecture and rotating exhibitions.
• Louisiana Museum of Modern Art: Leading Danish public museum combining modern art, architecture, and landscape, with venue rental and restaurant operations. Comparable as a publicly supported cultural institution that monetizes exhibitions, food service, and event spaces in a Nordic regional setting.
• Musée du quai Branly – Jacques Chirac: Parisian national museum focused on non-European cultures, with comparable curatorial mission around world cultures and Indigenous art. Operates with similar mixed model of ticketed exhibitions, restaurant, shop, and event rentals.

Direct peers

• Etnografiska museet (Museum of Ethnography): Sister museum under the same National Museums of World Culture agency in Stockholm. Both institutions curate cross-cultural collections and exhibitions under shared government oversight, making them directly comparable in mission, funding model, and programming approach.
• Östasiatiska museet (Museum of Far Eastern Antiquities): Fourth sister museum under National Museums of World Culture, focused on East Asian antiquities. Shares the same parent agency, annual pass, and exhibition-driven model, making operational and revenue comparisons directly applicable.
• Medelhavsmuseet (Museum of Mediterranean and Near Eastern Antiquities): Another of the four sister museums under National Museums of World Culture, focused on Mediterranean and Near Eastern antiquities. Operates with the same government agency structure, shared annual pass program (350 SEK all-museums), and cultural exhibition model.

Regional players

• Universeum: Sweden's national science center, located immediately adjacent at Korsvägen in Gothenburg. Directly comparable as a ticketed cultural attraction sharing the same visitor catchment, public-transport node, and destination bundling dynamic with Liseberg.
• Liseberg: Gothenburg's iconic amusement park immediately adjacent to the museum at Korsvägen. Not a museum peer but a key destination co-tenant driving shared visitor flow, making it relevant for understanding the museum's catchment and competitive positioning within the Korsvägen leisure cluster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/museum-of-world-culture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum of World Culture