VAST | Restaurant | Events | Private Dining

What VAST | Restaurant | Events | Private Dining does

Vast is a single-location fine dining restaurant and private event venue operating on the 49th and 50th floors of the Devon Tower in downtown Oklahoma City, 726.2 feet above ground. Founded in 2012 and managed by Coury Hospitality, the venue holds an AAA Four Diamond designation, Wine Spectator's Best of Award of Excellence (2026), and OpenTable's 100 Most Scenic Restaurants in America recognition. Its core offering combines a main dining room (lunch served weekdays via the $29.50 Daily Table, dinner Tuesday through Saturday) with the Nova Lounge cocktail concept, multiple private dining rooms on the 49th floor (capacities from 10 to 100 guests), and three event venues on the 50th floor (Infinity, Skylight, and Summit rooms accommodating up to 240 seated guests or roughly 300 for receptions). The culinary program is led by Executive Chef Jonas Favela, with a four-chef team and a pastry chef, and emphasizes locally sourced Oklahoma ingredients; recent additions include The Chef Collective, a seven-course collaborative tasting launched in August 2025, plus recurring wine dinners and other special dining experiences.

Vast generates revenue across five distinct streams: à la carte fine dining (lunch and dinner), private dining room rentals with multi-tier menu pricing, weddings and corporate event packages (with bundled tables, chairs, linens, dinnerware, dance floor, and stage), Nova Lounge bar revenue, and gift card sales. Pricing is publicly disclosed only for the Daily Table lunch; private dining and events are quote-based with menus offered at six price points. The go-to-market motion is sales-led and hybrid: direct reservations through OpenTable and the Vast website, a dedicated private dining sales team, a separate events sales team handling weddings and corporate bookings, and channel partnerships with three nearby boutique hotels (Colcord, Ambassador, and The National) that feed guest referrals. The company is privately held, has no external funding events on record, and operates exclusively in the Oklahoma City market.

Name

VAST | Restaurant | Events | Private Dining

Legal name

Vast

Website

https://vastokc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Vast is a single-location fine dining restaurant and private event venue on the 49th and 50th floors of the Devon Tower in Oklahoma City. Founded in 2012 and managed by Coury Hospitality, it serves affluent diners, wedding parties, and corporate event clients with AAA Four Diamond-rated cuisine, panoramic views, and multiple event spaces.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Fine dining restaurant
• Event venue hosting
• Private dining rooms
• Wedding venue rental
• Craft cocktail lounge

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fine Dining Restaurant: Revenue from lunch and dinner service featuring locally sourced American cuisine with craft cocktails and an award-winning wine program. Lunch served Monday-Friday, dinner served Tuesday-Saturday with bar and lounge service extending to 10-11pm.
2. Private Dining: Revenue from private dining room rentals accommodating groups from 2 to 100 guests. Includes dedicated servers, custom menus at multiple price points, wine flights, and cocktail service.
3. Events and Weddings: Revenue from wedding ceremonies, receptions, rehearsal dinners, corporate meetings, and special events. Venue rental includes tables, chairs, linens, dinnerware, dance floor, and stage. Multiple ballrooms accommodate 20-300 guests.
4. Nova Lounge: Revenue from the craft cocktail lounge concept featuring elevated light bites, signature cocktails, and panoramic views. Open before and after main dining service.
5. Gift Cards: Digital and physical gift cards sold to consumers for use on food, beverages, and private dining experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

VAST operates a fine dining restaurant and event venue on the 49th and 50th floors of the Devon Tower in downtown Oklahoma City, serving locally inspired American cuisine for lunch and dinner. Beyond the main dining room, it operates the Nova Lounge cocktail concept, multiple private dining rooms (capacities 2 to 100), dedicated event ballrooms (capacities 20 to 300 for weddings and corporate events), and gift card sales, all delivered from a single physical location managed by Coury Hospitality.

Product overview

Vast is a single-location fine dining restaurant and event venue operating as a unified hospitality concept across two floors of the Devon Tower in Oklahoma City. The core product is the main dining restaurant offering lunch (Daily Table) and dinner service with an AAA Four Diamond rating. Supporting offerings include Nova Lounge (cocktail and light bites), private dining rooms (seating 10-100 guests), and event venues (Infinity Room, Skylight Room, Summit Room) for weddings and corporate events. The culinary team, led by Executive Chef Jonas Favela, also produces special dining experiences like The Chef Collective. The venue is managed by Coury Hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Nova Lounge: A cocktail lounge and bar concept at Vast, located on the 49th floor, offering signature cocktails, elevated light bites, and sweeping views of Oklahoma City.

Products and services

• Vast Restaurant (Main Dining) Fine dining restaurant serving locally inspired, locally sourced American cuisine for lunch and dinner, with panoramic views 726.2 feet above downtown Oklahoma City, targeted at diners seeking a premium special-occasion experience.
• Nova Lounge Cocktail lounge and bar concept on the 49th floor offering signature craft cocktails, elevated light bites, and sweeping views forty-nine floors above Oklahoma City, open before and after main dining service.
• Private Dining Rooms Private dining spaces on the 49th floor with multiple rooms (Broadway Room up to 100 guests, Civic and Capitol rooms, Chef's Table seating 10) featuring modern decor, built-in audio and video technology, dedicated servers, and restaurant-style service.
• Event Venues Three event ballrooms on the 50th floor — Infinity Room (4,015 sq ft, capacity 240), Skylight Room (1,826 sq ft, capacity 104), and Summit North & South (1,285 sq ft, capacity 72) — suitable for weddings, rehearsal dinners, ceremonies, receptions, and corporate events.
• Wedding Packages Full-service wedding venue offering across Infinity Room, Skylight Room, and Summit/Vista rooms, providing tables, chairs, linens, dinnerware, dance floor, stage, and coordination services for ceremonies and receptions of 10 to 250 guests.
• Meetings & Events Services Corporate meeting and special event planning services including customizable packages, full audio-visual support, event coordination, and flexible room configurations for groups of 20 to 300 guests.
• Gift Cards E-gift cards available for instant purchase and redeemable on food, beverages, and private dining experiences at VAST restaurant.
• The Chef Collective Special collaborative dining event where multiple members of VAST's culinary team each present their own signature course across a seven-course dinner, concluding with a pastry dessert course.

Quantifiable outcome

• Recognized as AAA Four Diamond Restaurant
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Colcord HotelcoreStrategic or Co-development PartnerColcord Hotel, Curio Collection by Hilton is directly connected to the Devon Tower via indoor walkway. Guests dining at Vast receive an exclusive 15% discount on their stay. The hotel is Oklahoma City's first skyscraper, built in 1910, offering historic architecture with contemporary elegance.
• Ambassador Hotel Oklahoma CityminorStrategic or Co-development PartnerAmbassador Hotel Oklahoma City, Autograph Collection is located in the vibrant Midtown district with Art Deco architecture. Offers convenient proximity to Vast for guests attending events or special occasions.
• The NationalminorStrategic or Co-development PartnerThe National, Autograph Collection is a historic landmark built in 1931, located across from Vast restaurant and Devon Energy Center. Offers luxury accommodations combining classic charm with modern amenities.
• BC ClarkcoreGTM or Marketing PartnerBC Clark is a featured partner for wedding and proposal packages. Mentioned in wedding venue inquiries and corporate event materials as part of special package offerings.
• Coury HospitalitycoreOthersCoury Hospitality is the management company overseeing Vast restaurant. They operate multiple hospitality venues in Oklahoma City and manage hiring, operations, and brand positioning.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Mantel Wine Bar & Bistro: Oklahoma City fine dining destination known for special-occasion dining and an award-winning wine program. Directly comparable premium positioning within the same local market as Vast, competing for anniversaries, date nights, and corporate entertaining.
• Sixteen Chicago: Fine-dining restaurant on the 16th floor of Chicago's Trump Tower offering panoramic city views. Directly comparable high-altitude, destination fine-dining concept that monetizes irreplicable views through premium pricing and events.
• Cheever's Cafe: Long-established OKC upscale Southwestern-cuisine restaurant known for its patio, wine list, and event hosting. Directly comparable full-service, locally-rooted, high-end concept with similar price point and event programming.
• Nonesuch: Oklahoma City fine dining restaurant focused on chef-driven American cuisine and elevated service. Comparable full-service, special-occasion model competing in the same downtown OKC market segment.

Broad incumbents

• The Capital Grille: Darden-owned fine-dining steakhouse chain with extensive private-event and wine-program offerings. Comparable premium positioning, award-winning wine list, and corporate-event capabilities, but at national scale.
• RPM Steak: Chicago-based Lettuce Entertain You upscale steakhouse specializing in special-occasion dining and a notable wine program. Comparable premium positioning and event-driven revenue model at broader regional scale.
• Mastro's Restaurants: National upscale steakhouse/special-occasion chain with comparable wine and bar programs. Broader incumbent offering similar fine-dining and private-event services at scale across multiple U.S. cities.
• Eddie V's Prime Seafood: Darden-owned national upscale seafood/steakhouse chain with live jazz lounges and premium wine lists. Comparable full-service, special-occasion positioning at broader geographic scale.

Others

• Colcord Hotel: Connected hotel partner that feeds guests into Vast via a 15% stay-discount and concierge referrals. Comparable event and hospitality operator that shares the same downtown OKC catchment and shares customer overlap.

Regional players

• The Petroleum Club of Oklahoma City: Private member club atop the BancFirst Tower offering fine dining, private events, and panoramic views. Comparable high-altitude, special-occasion dining and event hosting in the same downtown OKC market, differentiated by membership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VastOKC
• Instagraminstagram.com/vastokc
• LinkedInlinkedin.com/company/vastokc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VAST | Restaurant | Events | Private Dining