Victorious Christian Living International

What Victorious Christian Living International does

Victorious Christian Living International (VCLi) is a 501(c)(3) non-denominational Christian nonprofit founded in 1979 and headquartered in Goodyear, Arizona, with an 18-member staff. The organization develops, publishes, and distributes biblical counseling and discipleship curriculum, and provides training and counseling services to churches, ministries, missionaries, couples, parents, and individual believers primarily in the United States and Latin America.

The core product is SALT (Seven Areas of Life Training), a visual-diagram-based life-skills curriculum covering spiritual, psychological, social, physical, financial, marital, and parental domains. SALT is delivered through physical workbooks, DVDs, an Instructor Guide, and the SALT Vault online subscription, and is supplemented by Clarion Call (church discipleship), Kids SALT (children's ministry), Invitation 2 Intimacy (premarital), and the newly launched Grief Rewritten course (November 2025). The wholly-owned Victorious Christian Life Institute subsidiary offers Bachelor's and Master's degrees in Biblical Counseling through vclinstitute.org, and The Willows functions as a retreat/training facility. The BCNetwork (Biblical Counselors Network) connects users to trained counselors.

VCLi's revenue model blends one-time product sales (workbooks, DVDs, books priced between $5 and $75), recurring subscriptions (SALT Vault, Teaching and Learning Membership), degree-program tuition (VCL Institute), one-on-one biblical counseling services, facility usage (The Willows), and tax-deductible donations. Go-to-market is community-led: the organization markets primarily through its own website (vcli.org), free lesson downloads, email, and organic social channels (Facebook, Instagram, LinkedIn, Pinterest), with fulfillment via an in-house e-commerce store and a Kartra-hosted digital book shop.

Name

Victorious Christian Living International

Legal name

Victorious Christian Living International

Website

https://vcli.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Victorious Christian Living International is a 501(c)(3) nonprofit founded in 1979 that develops, publishes, and distributes the SALT (Seven Areas of Life Training) biblical counseling curriculum and related products to churches, missionaries, couples, and individual believers across the United States and Latin America, and offers Biblical Counseling degrees through its VCL Institute subsidiary.

Ownership category

akta.pro rank

Product category

Biblical Counseling and Discipleship Education

NAICS

Religious Organizations (8131), Educational Services (611), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industries

Ministerial Training Institutes (Clergy Formation) (EDAHAKAE), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD)

Keywords

• Biblical counseling training
• Christian discipleship curriculum
• Pastoral counseling education
• Church life-skills training
• Religious education programs

Headquarters

HQ city

Goodyear

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Curriculum Product Sales: One-time sales of workbooks, DVDs, and books in physical and digital formats through e-commerce store. Products include SALT series, Clarion Call, Children's curriculum, and self-help books on biblical topics.
2. SALT Vault Subscription: Online subscription platform for accessing SALT training materials digitally. Part of the Training section offerings.
3. Teaching and Learning Membership: Subscription membership program providing access to teaching and learning resources including Kids SALT materials.
4. VCL Institute Degree Programs: Biblical Counseling degree programs (Bachelor's or Master's) offered through vclinstitute.org. Next class begins August 31, 2026.
5. Donations and Charitable Contributions: Tax-deductible donations as a 501(c)(3) nonprofit organization. Accepts one-time and recurring contributions via credit card or electronic check. Donations can be designated for general fund, VCL Institute, or individual staff members.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Victorious Christian Living International develops and sells biblical counseling and discipleship curriculum, most notably the SALT (Seven Areas of Life Training) series covering seven life domains through workbooks, DVDs, instructor guides, and online subscriptions. The organization also delivers one-on-one biblical counseling services, premarriage and grief courses, children's ministry curriculum, and accredited Bachelor's and Master's degree programs in Biblical Counseling through its subsidiary Victorious Christian Life Institute.

Product overview

Victorious Christian Living International (VCLi) offers a comprehensive Christian counseling and discipleship curriculum portfolio. The core product is SALT (Seven Areas of Life Training), a life-skills training series covering seven areas: spiritual, psychological, social, physical, financial, marital, and parental. This is supplemented by Clarion Call church curriculum and Kids SALT children's version. Additional offerings include Invitation 2 Intimacy premarriage course, Grief Rewritten grief course, Biblical Counseling Services, and the Victorious Christian Life Institute degree program. Materials are available in English and Spanish formats, as physical products (workbooks, DVDs) and digital subscriptions through SALT Vault and Teaching & Learning membership. The Willows retreat facility supports counseling and training activities.

Differentiator

Problem solved

Functional benefit

Brands

• SALT (Seven Areas of Life Training): Signature life-skills training series covering spiritual, psychological, social, physical, financial, marital, and parental areas through workbooks, DVDs, and online subscriptions
• SALT Vault
• Teaching and Learning Membership
• Victorious Christian Life Institute
• Clarion Call
• Kids SALT
• Invitation 2 Intimacy
• Grief Rewritten

Products and services

• SALT (Seven Areas of Life Training) Signature life-skills training series teaching God's plan for seven areas of life (spiritual, psychological, social, physical, financial, marital, and parental) through diagrams, scriptures, discussion questions, and application steps; delivered via workbooks, DVDs, Instructor Guide, and online subscription access.
• Clarion Call Discipleship curriculum for churches featuring 12 interactive lessons that challenge and equip believers to go, baptize, equip, teach, and disciple all nations; includes Leader Guide and Student Guide.
• Kids SALT

Quantifiable outcome

• 45+ years of ministry experience and established training institute

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• National Association of Nouthetic Counselors (NANC): NANC trains and certifies biblical counselors through a structured curriculum and supervises a network of certified counselors. A direct competitor to VCL Institute's degree programs and BCNetwork within the nouthetic/biblical counseling tradition.
• Precept Ministries International: Precept Ministries produces inductive Bible study curriculum taught in classes worldwide and trains leaders. Comparable to VCLi's curriculum-and-training model for individuals, churches, and ministry leaders across multiple life topics.
• AWANA: AWANA provides children's discipleship curriculum delivered in churches worldwide through Sunday School and club programs. Directly comparable to VCLi's Kids SALT children's curriculum used in Sunday School and Vacation Bible School settings.
• Christian Counseling & Educational Foundation (CCEF): CCEF is a leading biblical counseling training organization offering courses, certificates, and a master's program. It directly competes with VCLi's Victorious Christian Life Institute in equipping biblical counselors, and shares VCLi's ministry focus on applying scripture to life problems.
• Alpha USA: Alpha runs the widely-adopted Alpha Course discipleship program used in tens of thousands of churches globally. Directly comparable to VCLi's Clarion Call as a church-based discipleship curriculum with international reach.
• Association of Certified Biblical Counselors (ACBC): ACBC certifies biblical counselors through training and examination processes and maintains a global network of certified counselors. It overlaps directly with VCLi's BCNetwork (Biblical Counselors Network) and VCL Institute degree programs as an alternative credentialing pathway.
• Bible Study Fellowship (BSF): BSF operates a global, non-denominational in-depth Bible study and discipleship program serving hundreds of thousands of participants. Comparable to VCLi's Clarion Call and SALT curricula in delivering structured discipleship content to churches and individuals.

Broad incumbents

• Group Publishing: Group Publishing is a larger, broader Sunday school and Vacation Bible School curriculum provider serving churches of all sizes. Overlaps with VCLi's Kids SALT, Clarion Call, and VBS-targeted materials but serves a much wider denominational range.
• Focus on the Family: Focus on the Family is a large Christian nonprofit producing marriage, parenting, and counseling resources including films and study materials. Comparable to VCLi's Invitation 2 Intimacy premarriage curriculum and broader marriage/parenting resources.

Others

• Christianbook.com (CBD): Christianbook.com is the largest online retailer of Christian books, curricula, and ministry resources. Functions as a distribution channel competitor and ecosystem participant; many of VCLi's competing curricula and complementary resources are sold through CBD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VCLinternational
• LinkedInlinkedin.com/company/vclinternational
• Instagraminstagram.com/vclinternational
• Pinterestpinterest.com/vclinternational

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victorious Christian Living International