JA Vichy Basket
JA Vichy Basket is a professional basketball club competing in France's Élite 2 division, founded in 1934 and based in Vichy. It serves fans, season-ticket holders, and a 225-partner corporate network through ticketing, subscriptions, and the JAV Business Club.
- Company typePrivate
- Founded1929
- HeadquartersVichy, France
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What JA Vichy Basket does
JA Vichy Basket is a professional basketball club based in Vichy, Allier, France, founded in 1934 and competing in Élite 2, the second tier of French professional basketball under the governance of the Ligue Nationale de Basket (LNB). The club plays home matches at the Palais des Sports Pierre Coulon and operates a professional roster supported by a coaching, medical, and physical-preparation staff under President Guillaume Sereaud and head coach Elise Prodhomme (appointed for the 2026-2027 season). The organization's product portfolio centers on the professional team as the core offering, supplemented by online and box-office ticketing (via the TickandLive platform), annual season subscriptions covering 19 regular-season home matches, a youth training center (Centre de Formation), and a corporate partnership program structured in three tiers.
The club's business model is anchored in three revenue streams: ticketing and season subscriptions sold to individual fans and season-ticket holders; a three-tier corporate sponsorship program (Élite, Majeur, Officiel) with a partner network of 225 businesses, including institutional backers (Ville de Vichy, Vichy Communauté, Conseil Départemental de l'Allier, Région Auvergne-Rhône-Alpes) and regional brands; and the JAV Business Club, a recurring B2B networking platform hosting themed events every 7 weeks. The club attracts more than 30,000 spectators per season and recently obtained the LNB's Label Club Bronze, a first in club history, certifying professionalization across governance, HR, finance, client experience, and sporting policy.
Operationally, JA Vichy Basket is a small private sports organization with 16 employees, conducting commercial outreach through a two-person partner development team (Edouard Goigoux and Caroline Andre), distributing match content and ticketing via its website, social channels (Twitter/X, Facebook, Instagram, LinkedIn), and email newsletters, and pursuing a subscription-campaign model with installment payment options. The 2025-2026 season yielded a 6th-place regular-season finish, playoff quarter-final qualification, and a Leaders Cup semi-final appearance.
JA Vichy Basket firmographics
Firmographics- Name
- JA Vichy Basket
- Legal name
- J.A. Vichy Basket
- Website
- https://vcm-basket.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Short description
- JA Vichy Basket is a professional basketball club competing in France's Élite 2 division, founded in 1934 and based in Vichy. It serves fans, season-ticket holders, and a 225-partner corporate network through ticketing, subscriptions, and the JAV Business Club.
- Ownership category
- akta.pro rank
JA Vichy Basket industry classification
Industry- Product category
- Professional Sports Club (Basketball)
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
- akta.pro secondary industries
- Regional/Continental Confederations & Associations (MPAKAFAD), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)
Keywords
Where JA Vichy Basket is headquartered
LocationHeadquarters
- HQ city
- Vichy
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
JA Vichy Basket business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales: Revenue generated from individual match tickets sold online via TickandLive platform and at the box office for home games at Palais des Sports Pierre Coulon.
- Season Ticket Subscriptions: Annual subscriptions providing access to 19 regular season matches with benefits including reserved seating, preferential rates, and exclusive events.
- Corporate Sponsorship: Three-tier partnership program (Partenaire Élite, Partenaire Majeur, Partenaire Officiel) offering visibility, networking events, B2B relationship building through the JAV Business Club, and marketing benefits to local and regional businesses.
- JAV Business Club Membership: Networking events held every 7 weeks at partner venues or at Palais des Sports Pierre Coulon, with themed evenings, partner presentations, and business networking opportunities for corporate members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Ticket Subscription 2026-2027 |
| Unit Pricing | Pay-as-you-go | Home Match Day Tickets (Pre-season) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
JA Vichy Basket product offering
Product offeringCore offering
JA Vichy Basket is a professional men's basketball club founded in 1934 in Vichy, France, currently competing in the Élite 2 division (second tier of French professional basketball). The club sells matchday tickets, season subscriptions, club merchandise, and corporate hospitality/sponsorship packages tied to home games played at the Palais des Sports Pierre Coulon, and also runs training programs for youth and amateur basketball players.
Product overview
JA Vichy Basket is a professional basketball club operating primarily in the French ÉLITE 2 second division. The club's product portfolio centers on its professional basketball team as the core offering, supplemented by ticketing and subscription services for match attendance, a corporate partnership program with networking components, and a youth training center. The primary customer-facing digital services include an online ticketing platform (Tick&Live), season subscription packages, and the JAV Business Club networking initiative for corporate partners. The club competes at the Palais des Sports Pierre Coulon in Vichy, France.
Differentiator
Problem solved
Functional benefit
Brands
- JAV BUSINESS CLUB: A business networking club organized by the basketball club, bringing together partners and companies of the territory for networking events every 7 weeks during the season.
Products and services
- Élite 2 professional basketball team
- Matchday tickets
Quantifiable outcome
- 6th place regular season finish with playoff qualification and Leaders Cup semi-final appearance in 2025-2026 season
- +2 more outcomes
Companies that use JA Vichy Basket
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
JA Vichy Basket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JA Vichy Basket partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered elite and core.
- Aliquis ConseileliteÉlite tier partner providing consulting services. Part of the 225-member partner network with networking and visibility benefits.
- CarrefoureliteÉlite tier partner - major retail brand located in Cusset. Part of the sponsor network providing marketing visibility and community support.
- Conseil Départemental de l'AlliereliteÉlite tier partner - departmental government council providing institutional support and funding to the club.
- DAF CouvertureeliteÉlite tier partner - local construction company from Vichy providing sponsorship and visibility support.
- Dugat AutomobileseliteÉlite tier partner - automobile dealership in Charmeil, providing vehicle sponsorship and marketing visibility.
- Groupama Rhône Alpes AuvergneeliteÉlite tier partner - insurance company with local Vichy agency providing sponsorship and financial support.
- La Région Auvergne-Rhône-AlpeseliteÉlite tier partner - regional council providing institutional and financial support to the club.
- McDonald's Vichy Bellerive Saint-Pourçain GannateliteÉlite tier partner - fast food franchise with multiple locations near Vichy providing sponsorship support.
- MDS ÉchafaudageeliteÉlite tier partner - scaffolding company in Vichy providing sponsorship and local business support.
- Pro Clim ÉnergieseliteÉlite tier partner - energy and climate solutions company providing sponsorship support.
- Vichy CommunautéeliteÉlite tier partner - intercommunal authority of Vichy providing institutional support and community investment.
- Vichy SporteliteÉlite tier partner - sports equipment and goods provider in Bellerive-sur-Allier.
- Ville de VichyeliteÉlite tier partner - city of Vichy providing municipal support, funding, and institutional backing to the club.
- JAV Business Club Networkcore225-member B2B networking platform organized by the club, bringing together partners every 7 weeks for themed networking events and the annual Partner Tournament with over 220 participants from 21 teams.
- LNB (Ligue Nationale de Basket)coreNational basketball league governing Élite 1 and Élite 2 divisions. JA Vichy Basket competes in Élite 2 under LNB governance, with the league providing competition structure, official recognition, and the Label Club certification program.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
JA Vichy Basket competitors and assessment
Company assessmentDirect peers
- JDA Dijon Basket: Historic French professional basketball club competing in Élite 1/Élite 2. Directly comparable as a French professional basketball organization with an Espoirs/youth development program, corporate sponsorship structure, and regional business club model similar to JA Vichy Basket. Notably, JA Vichy's new head coach Elise Prodhomme came from JDA Dijon.
- Orléans Loiret Basket: Direct ÉLITE 2 competitor and recent opponent of JA Vichy in the 2025-2026 playoff quarterfinals. Comparable as a French second-division professional basketball club competing for promotion, with a similar community-based operational model and regional sponsorship base.
- Nantes Basket Hermine: Direct ÉLITE 2 competitor and 2025-2026 regular-season opponent. Comparable as a French second-division professional basketball club with a comparable regional community footprint and corporate sponsorship structure.
- Élan Béarnais Pau-Lacq-Orthez: Historic French professional basketball club competing in ÉLITE 2 / Élite 1. Comparable as a long-standing regional basketball club with a similar corporate partnership model, training center, and community engagement orientation, and a direct 2025-2026 opponent.
- Aix-Maurienne Savoie Basket: Direct ÉLITE 2 competitor and 2025-2026 opponent. Comparable as a French second-division professional basketball club of comparable scale, with a regional community focus and corporate sponsorship-driven revenue model.
- Antibes Sharks: Direct ÉLITE 2 competitor and 2025-2026 opponent. Comparable as a French second-division professional basketball club with a comparable operating footprint, community orientation, and partnership-based revenue model.
- SLUC Nancy Basket: Direct ÉLITE 2 competitor. Comparable as a French second-division professional basketball club with a similar regional/mid-sized-city positioning, partnership-driven revenue structure, and youth development focus.
- Denain Voltaire Basket: Direct ÉLITE 2 competitor and 2025-2026 opponent. Comparable as a French second-division professional basketball club with a similar community-based operating model and corporate sponsorship structure.
- La Rochelle Basket: Direct ÉLITE 2 competitor and 2025-2026 opponent. Comparable as a French second-division professional basketball club competing in a similar regional market with a comparable community-based operating model.
- Basket Landes: Established French women's professional basketball club. Comparable as a French professional basketball organization operating outside Élite 1 with a comparable community-based model, partnership-driven revenue base, and youth development infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JA Vichy Basket social profiles
Digital presenceJA Vichy Basket compliance and trust
Trust signalCompliance1 record
JA Vichy Basket financial estimates
Financial estimateRevenue estimate
Valuation estimate
JA Vichy Basket leadership team
Management profileNumber of profiles
Profiles2 records
JA Vichy Basket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JA Vichy Basket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JA Vichy Basket
What does JA Vichy Basket do?
JA Vichy Basket is a professional men's basketball club founded in 1934 in Vichy, France, currently competing in the Élite 2 division (second tier of French professional basketball). The club sells matchday tickets, season subscriptions, club merchandise, and corporate hospitality/sponsorship packages tied to home games played at the Palais des Sports Pierre Coulon, and also runs training programs for youth and amateur basketball players.
Is JA Vichy Basket a public or private company?
JA Vichy Basket is a private company. It is classified as unknown and is currently operating.
When was JA Vichy Basket founded?
JA Vichy Basket was founded in 1929.
Where is JA Vichy Basket based?
JA Vichy Basket is headquartered in Vichy, France, in the Europe region.
How does JA Vichy Basket make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are season Ticket Subscriptions, corporate Sponsorship and JAV Business Club Membership.
Who are JA Vichy Basket's main competitors?
Direct peers on record are JDA Dijon Basket, Orléans Loiret Basket, Nantes Basket Hermine, Élan Béarnais Pau-Lacq-Orthez, Aix-Maurienne Savoie Basket, Antibes Sharks, SLUC Nancy Basket, Denain Voltaire Basket, La Rochelle Basket and Basket Landes.
Does JA Vichy Basket have an API?
No public API is recorded for JA Vichy Basket.
What industry is JA Vichy Basket in?
JA Vichy Basket's product category is Professional Sports Club (Basketball). Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues, with a secondary code of MPAKAFAD, Regional/Continental Confederations & Associations. Its NAICS code is 711211 and its SIC code is 7997.