Van den Akker | Mercedes-Benz

What Van den Akker | Mercedes-Benz does

Van den Akker | Mercedes-Benz is a privately held, family-owned authorized Mercedes-Benz dealership and service partner headquartered at Belgenlaan 1, 5406 XN Uden, Netherlands. Founded in 1989 by Alex van den Akker, the company operates from a single showroom and workshop location with approximately 9 permanent employees, serving individual consumers and small-to-mid-market business/fleet customers across the Netherlands. The firm retails young used Mercedes-Benz passenger vehicles (ranging from B-Klasse and GLA compact models to SLS AMG and SL63 performance variants) and commercial vans (Vito, Sprinter), with all vehicles backed by a 12-month BOVAG warranty, a 40-point inspection, maintenance, and a Mercedes-Benz mobility guarantee.

The core operational offering rests on Authorized Mercedes-Benz Servicepartner status, which provides access to OEM diagnostic systems, genuine parts, and factory warranty programs. Ancillary revenue streams include the Mercedes-Benz WarrantyExtension program (extending factory warranty up to 200,000 km, valid across Europe and transferable on private sale), a parts webshop for genuine accessories, insurance products, roadside assistance (pechhulp), and leasing/financing arrangements facilitated through a DTC Lease partnership that embeds monthly payment calculators on each vehicle detail page. The company is also affiliated with BOVAG, the Dutch automotive trade association, with general terms and conditions drafted to BOVAG standards for both private and business customers.

The go-to-market is sales-led and relationship-driven: customers schedule showroom visits and workshop appointments by appointment (Saturday visits by appointment only), with direct phone, email, and WhatsApp contact channels. Marketing presence is minimal, relying on the company website (vdakker.nl) and word-of-mouth from a loyal, repeat customer base built over more than 35 years of continuous operation. No funding rounds, acquisitions, geographic expansion, or external investor involvement are evidenced; ownership remains within the Van den Akker family, with Miranda van den Akker handling recruitment matters following the founder's passing in 2020.

Name

Van den Akker | Mercedes-Benz

Legal name

Autobedrijf Van den Akker Mercedes-Benz

Website

https://vdakker.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Van den Akker | Mercedes-Benz is a family-owned authorized Mercedes-Benz dealer and service partner in Uden, Netherlands, selling young used Mercedes-Benz passenger and commercial vehicles and providing authorized maintenance, warranty, parts, financing, and insurance services to individual and small-business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Uden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Used Car Sales: Sale of young used Mercedes-Benz vehicles including various models from B-Klasse to SLS. Cars are sold with BOVAG warranty, 40-point check, maintenance, and Mercedes-Benz mobility guarantee.
2. Workshop and Maintenance Services: Full service maintenance and repair services as an authorized Mercedes-Benz Servicepartner including APK inspections, diagnostics, and repairs
3. Parts and Parts Webshop: Sale of Mercedes-Benz parts and accessories through dedicated parts department and webshop
4. Extended Warranty (WarrantyExtension): Extended factory warranty programs for Mercedes-Benz vehicles providing coverage up to 200,000 km, valid across Europe, transferable upon private sale
5. Leasing and Financing: Financial services including leasing and financing options for vehicle purchases, with partnership with DTC Lease for monthly payment calculations
6. Insurance and Roadside Assistance: Insurance products and pechhulp (roadside assistance) services for Mercedes-Benz vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Van den Akker | Mercedes-Benz is an authorized Mercedes-Benz Servicepartner operating a single showroom and workshop in Uden, Netherlands. It sells young used Mercedes-Benz passenger and commercial vehicles and provides factory-grade maintenance, diagnostics, APK inspections, and damage repair, complemented by extended warranty (WarrantyExtension), roadside assistance, insurance, leasing/financing referrals, and a genuine parts webshop.

Product overview

Van den Akker is an authorized Mercedes-Benz dealer and service partner offering a comprehensive range of pre-owned Mercedes-Benz vehicles including compact SUVs (GLA, GLB, EQA), mid-size SUVs (GLC, GLE), luxury models (SL-Klasse, SLS, CLS), commercial vans (Sprinter, Vito), and passenger models (A-Klasse, B-Klasse, C-Klasse, CLA-Klasse). The company provides a complete ecosystem of services including authorized maintenance and repairs, extended warranty programs (WarrantyExtension), roadside assistance, leasing and financing options, insurance, and genuine Mercedes-Benz parts. The portfolio is centered on the Mercedes-Benz brand with vehicles ranging from entry-level compact models to high-performance AMG vehicles and commercial vans.

Differentiator

Problem solved

Functional benefit

Products and services

• Young Used Mercedes-Benz Vehicles Sale of young used Mercedes-Benz passenger and commercial vehicles (B-Klasse through SLS AMG, including compact SUVs GLA/GLB, EQA EV, mid-size GLC/GLE, executives C/CLS, commercial Sprinter and Vito) sold with BOVAG warranty, 40-point check, maintenance, and Mercedes-Benz mobility guarantee. Targeted at Dutch private individuals and small/medium commercial fleet buyers.
• Authorized Service & Maintenance Full-service workshop offering authorized maintenance, diagnostics, APK inspections, and repairs performed by certified Mercedes-Benz technicians using modern diagnostic equipment. Available to owners of Mercedes-Benz vehicles across the Netherlands.
• Mercedes-Benz WarrantyExtension (Extended Warranty) Extended factory warranty program that extends Mercedes-Benz warranty coverage with comparable protection against unexpected repair costs, valid up to 200,000 km, across Europe, transferable upon private sale, with no deductible and transparent conditions.
• Roadside Assistance (Pechhulp) Mercedes-Benz mobility guarantee providing emergency roadside assistance for breakdowns, offered as part of the dealership's after-sale support package for Mercedes-Benz owners.
• Leasing & Financing Vehicle financing and leasing options for both private individuals and business customers, delivered in partnership with DTC Lease which provides monthly payment calculations directly on vehicle detail pages.
• Vehicle Insurance Insurance products arranged for Mercedes-Benz vehicles, bundled with the dealership's other after-sale services to provide a single point of contact for owners.
• Parts & Parts Webshop Genuine Mercedes-Benz parts and accessories available for purchase through the parts department and an online webshop, supporting both internal workshop use and direct consumer purchase.
• Damage Repair (Schadeherstel) Body and paint repair services for accident damage on Mercedes-Benz vehicles, offered as part of the dealership's authorized service capabilities.

Quantifiable outcome

• 12 months BOVAG warranty on all vehicles
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mercedes-BenzcoreStrategic or Co-development PartnerAuthorized Mercedes-Benz Servicepartner with access to official Mercedes-Benz diagnostic systems, genuine parts, and factory warranty programs. Operates under Mercedes-Benz brand identity and standards.
• BOVAGcoreStrategic or Co-development PartnerAffiliated with BOVAG (Dutch automotive trade association). General terms and conditions are drafted according to BOVAG standards. Provides consumer protection and credibility.
• DTC LeaseminorGTM or Marketing PartnerPartnership for vehicle leasing and financing calculations. DTC Lease provides monthly payment calculator integration on vehicle detail pages, enabling customers to calculate financing options.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Wensink Automotive: Established Mercedes-Benz authorized dealer in eastern Netherlands with sales, service, and parts operations. Closely mirrors Van den Akker's authorized-partner service model in overlapping Dutch catchment areas.
• Louwman Group: Dutch automotive group operating multiple Mercedes-Benz dealerships with authorized sales, service, and parts. Same Mercedes-Benz authorized-partner model as Van den Akker, with broader multi-brand portfolio.
• Hedin Mobility Group: Pan-European automotive dealer group with Mercedes-Benz authorized franchises in the Netherlands and beyond. Directly comparable as a Mercedes-Benz authorized sales/service operator, albeit at significantly larger scale.
• Stern Groep: Dutch automotive dealer group with significant Mercedes-Benz franchise presence operating authorized sales and service across the Netherlands. Comparable authorized-partner business model with multi-brand exposure.
• Broekhuis Groep: Large Dutch Mercedes-Benz authorized dealer group with multiple locations across the Netherlands. Directly comparable to Van den Akker as an authorized Mercedes-Benz sales and Servicepartner, differing only in scale (multi-site vs. single-site).

Broad incumbents

• Emil Frey Group: Major European automotive dealer group with Mercedes-Benz representation across multiple countries. Comparable as a Mercedes-Benz authorized dealer operator but at international, multi-brand scale well beyond Van den Akker's single-site footprint.
• Pon Holdings: Large Dutch automotive conglomerate with significant Mercedes-Benz distribution and dealer interests. Overlaps with Van den Akker as a Mercedes-Benz channel participant but operates at much larger, multi-brand scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/van-den-akker-mercedes-benz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van den Akker | Mercedes-Benz