Vdara Hotel & Spa

What Vdara Hotel & Spa does

Vdara Hotel & Spa is an all-suite, casino-free, smoke-free resort hotel located at 2600 W. Harmon Avenue on the Las Vegas Strip, situated within the ARIA campus of the CityCenter development. The property operates as a 28-floor mirrored-glass curved building owned by CityCenter Land, LLC and managed by MGM Resorts International, having opened in 2009. It is legally registered as "Vdara Hotel & Spa at ARIA" and operates as a private, non-independently-traded asset within the MGM Resorts portfolio, which includes Bellagio, ARIA, and MGM Grand.

The property's product portfolio spans accommodation tiers from studio suites (Studio Fountain View, Studio Two Queen) through Executive Corner Suites to the One Bedroom Penthouse Suite, supplemented by add-on modules including the Stay Well Premier wellness program and dog-friendly rooms. Core amenities include The Spa at Vdara (Forbes Travel Guide Five-Star rated), the Vdara Pool & Cabanas with semi-secluded plunge pools, a fitness center, and dining venues VICE VERSA Patio & Lounge and Market Café Vdara, with access to ARIA's fine-dining and entertainment infrastructure. The underlying technology is a conventional hotel property management system integrated with MGM Resorts International infrastructure; no proprietary AI or ML capabilities are evidenced.

Revenue is generated across five streams: hotel room bookings (transient and group), spa and wellness services, food and beverage (including in-suite dining), meetings and events (conventions, social groups, weddings), and pool/cabana rentals. Pricing is quote-based and not publicly disclosed, varying by suite type, season, and availability. The go-to-market motion is direct-to-consumer through vdara.mgmresorts.com, centralized MGM phone reservations, third-party OTAs, and an enterprise field-sales team for group and convention bookings. Customer acquisition is supported by the MGM Rewards loyalty program, with cross-redemption partnerships extending reach to Marriott Bonvoy (150M+ members), Royal Caribbean/Celebrity Cruises, and Southwest Airlines. Primary customer segments are luxury leisure travelers, business and convention travelers, wedding and celebration guests, and wellness-focused guests.

Name

Vdara Hotel & Spa

Legal name

Vdara Hotel & Spa at ARIA

Website

https://vdara.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Vdara Hotel & Spa is a casino-free, smoke-free, all-suite resort on the Las Vegas Strip, owned and operated by MGM Resorts International within the ARIA campus, serving luxury leisure, business, wedding, and wellness travelers with premium accommodations and a Forbes Five-Star spa.

Ownership category

akta.pro rank

Product category

Luxury Hotel Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury hotel suites
• Spa wellness services
• Meetings events venue
• Casino-free resort
• Hospitality accommodation

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Food and beverage: On-site dining including VICE VERSA Patio & Lounge, Market Café Vdara, and in-suite dining. Access to ARIA fine dining restaurants.
2. Hotel room bookings: All-suite hotel accommodation revenue from studio suites, one-bedroom suites, and luxury suites. Revenue varies by season, suite type, and availability. Integrated with MGM Rewards program.
3. Spa and wellness services: The Spa at Vdara offers treatments and services. Recently awarded Forbes Travel Guide Five-Star rating, indicating premium positioning.
4. Meetings and events: Venues for meetings, conventions, social groups, and weddings. Revenue from venue rental and event services.
5. Pool and cabana rentals: Pool access and private cabana rentals with semi-secluded plunge pools.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Vdara Hotel & Spa operates an all-suite, smoke-free, casino-free resort hotel on the Las Vegas Strip offering studio suites, one-bedroom suites, and luxury suites. The property provides ancillary hospitality services including a Forbes Travel Guide Five-Star spa, pool and cabana rentals, on-site dining, a fitness center, and meetings/event spaces. It operates within the MGM Resorts International ecosystem, including the MGM Rewards loyalty program.

Product overview

Vdara Hotel & Spa is a casino-free, smoke-free all-suite hotel resort on the Las Vegas Strip offering a portfolio of accommodation products ranging from studio suites (Studio Fountain View, Studio Two Queen) to luxury suites (Executive Corner Suite, One Bedroom Penthouse Suite). The property features diverse amenities including The Spa at Vdara (Forbes Travel Guide Five-Star rated), Vdara Pool & Cabanas, a Fitness Center, and wellness programs. Dining options include VICE VERSA Patio & Lounge and Market Café Vdara. Additional services include meeting and event spaces, dog-friendly rooms, and the Stay Well Premier wellness room product. All offerings operate within the MGM Resorts ecosystem, including MGM Rewards loyalty program and mobile check-in/checkout services.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Fountain View Suite
• Studio Two Queen Suite
• Executive Corner Suite
• One Bedroom Penthouse Suite
• The Spa at Vdara
• Vdara Pool & Cabanas
• Fitness Center
• VICE VERSA Patio & Lounge
• Market Café Vdara
• Meetings & Events

Quantifiable outcome

• The Spa at Vdara received Forbes Travel Guide Five-Star rating

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• MGM Resorts InternationalcoreStrategic or Co-development PartnerVdara is owned and operated by MGM Resorts International as part of the CityCenter development. Benefits from MGM Resorts' booking infrastructure, loyalty program (MGM Rewards), corporate sales organization, and brand recognition. Part of a portfolio including Bellagio, ARIA, MGM Grand, and other Las Vegas properties.
• ARIA Resort & CasinocoreStrategic or Co-development PartnerVdara is adjacent to and partnered with ARIA Resort & Casino. Vdara guests have access to ARIA's fine dining restaurants, entertainment venues, nightlife (JEWEL Nightclub, ALIBI Ultra Lounge), and convention facilities. The two properties share the CityCenter campus.
• Marriott BonvoymajorGTM or Marketing PartnerMGM Rewards preferred partner allowing members to earn and redeem points across both MGM Resorts and Marriott Bonvoy programs. Extends distribution reach to Marriott's 150+ million loyalty members.
• Royal Caribbean International & Celebrity CruisesminorGTM or Marketing PartnerMGM Rewards preferred cruise line partner enabling cross-redemption of loyalty points for cruise vacations.
• Southwest AirlinesminorGTM or Marketing PartnerMGM Rewards preferred airline partner allowing earning and redemption of loyalty points for air travel.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Crockfords Las Vegas: Luxury, non-gaming hotel within Resorts World Las Vegas. Like Vdara, it offers upscale all-suite accommodations and a refined atmosphere without casino floor, directly competing for the same luxury non-gaming leisure and group demand.
• Waldorf Astoria Las Vegas: Non-gaming luxury hotel on the Las Vegas Strip offering premium suites, spa, and wellness amenities. Competes directly with Vdara for the discerning luxury leisure and convention traveler seeking casino-free accommodations.
• Conrad Las Vegas at Resorts World: Modern luxury hotel within Resorts World Las Vegas, operating as a non-gaming branded property with upscale suites and spa. Targets the same luxury non-gaming segment as Vdara.
• Four Seasons Hotel Las Vegas: Luxury non-gaming hotel occupying the top floors of the Mandalay Bay tower. Competes with Vdara for affluent leisure, wedding, and group business travelers seeking refined Strip accommodations without casino distractions.
• The Cromwell Las Vegas: Boutique hotel on the Las Vegas Strip operating without a casino floor. Although positioned at a different price tier, it competes with Vdara for travelers seeking a casino-free, intimate Strip experience.
• Sky Suites at Aria: Luxury suite-only hotel-within-a-hotel at Aria, the sister property to Vdara on the CityCenter campus. Both share MGM Rewards distribution and target luxury suite demand, making them among the closest direct comparables.

Broad incumbents

• Wynn Las Vegas: Iconic luxury Strip resort with a casino, but operates a parallel non-gaming luxury suite tower (Encore) and broad spa, F&B, and convention footprint. Competes with Vdara for luxury leisure, wedding, and high-end group business on the Strip.
• The Venetian Resort Las Vegas: All-suite mega-resort on the Las Vegas Strip with extensive convention and meeting space. While gaming-anchored, it competes with Vdara for suite-format demand and convention group business.
• Park MGM Las Vegas: Sister MGM Resorts property offering a more refined, less gaming-centered positioning than typical MGM Strip resorts. Competes with Vdara for wellness- and leisure-oriented travelers within the broader MGM portfolio.
• The Cosmopolitan of Las Vegas: All-suite luxury lifestyle resort on the Strip with a strong non-gaming leisure and dining focus. Competes with Vdara for the modern luxury traveler segment, particularly in F&B and social/lifestyle demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vdara Hotel & Spa