V-Day
V-Day is a 501(c)(3) nonprofit founded in 1998 by V (Eve Ensler) running a global activist movement to end violence against women, delivering The Vagina Monologues, One Billion Rising, VOICES audio play, and the City of Joy residential leadership program in the DRC for survivors of gender-based violence.
- Company typePrivate
- Founded1998
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What V-Day does
V-Day, Inc. is a 501(c)(3) nonprofit incorporated in New York and founded in 1998 by playwright V (formerly Eve Ensler) as a global activist movement to end violence against women, girls, gender-expansive people, and the Earth. It operates from a mailing address in San Francisco, CA, with a core operating subsidiary/program — City of Joy — located in Bukavu, Democratic Republic of Congo, and a headcount of approximately 30 employees. The organization's portfolio of interconnected campaigns and programs includes The Vagina Monologues (foundational theatrical work), One Billion Rising (annual mass-action campaign launched 2012), City of Joy (six-month residential transformational leadership program for survivors of gender-based violence, with 2,493+ graduates since 2011), VOICES: A Sacred Sisterscape (audio play distributed by Blackstone Publishing, launched 2024), V-World Farm (338-hectare regenerative-agriculture training facility), the Beyond Incarceration Project, Dismantle Patriarchy (youth competition), and The Apology. The movement reports presence in 200+ countries and territories and claims over one billion people mobilized through One Billion Rising.
The organization's underlying technology footprint is modest and primarily supports organizing rather than being a product in itself: it consists of standard digital tools for donations (via vday.org and cityofjoycongo.org through third-party payment processors), an activist registration/application system, an EveryAction-powered e-newsletter, branded merchandise via Spreadshirt, and the VOICES audio play distributed across third-party audio platforms via Blackstone Publishing. The proprietary feature "VOICES Audio Platform" is described as a domain-specialized content-distribution vehicle rather than a technology platform. No APIs, SDKs, AI capabilities, mobile apps, or patents/trademarks are disclosed.
V-Day's revenue model is donations-led, with five streams: direct online donations (recurring and one-time), proceeds from grassroots benefit performances of The Vagina Monologues and other works (over $120 million cumulative, though distributed primarily to local anti-violence groups), merchandise sales through Spreadshirt and a Vlisco fabric partnership (€2 per yard donated to City of Joy), V-Cards (gift-donation e-cards), and special-event ticket sales at $50/$500/$1,000 tiers (e.g., the Carter Center–co-presented "An Evening of Reckoning and Rising"). The Vagina Monologues and A Memory, A Monologue, A Rant and A Prayer are provided free of charge to registered activists hosting benefit productions during the February–March V-Season, with rights otherwise licensed via Dramatists Play Service — a freemium model designed to maximize activist participation rather than monetize content. The customer base is structurally diversified: individual donors and grassroots activists globally form the primary segments, with named institutional partners (Panzi Foundation, The Carter Center, Ma Earth, Vlisco, Blackstone Publishing, World Without Exploitation) functioning as allies rather than revenue customers.
V-Day firmographics
Firmographics- Name
- V-Day
- Legal name
- V-Day, Inc.
- Website
- https://vday.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- V-Day is a 501(c)(3) nonprofit founded in 1998 by V (Eve Ensler) running a global activist movement to end violence against women, delivering The Vagina Monologues, One Billion Rising, VOICES audio play, and the City of Joy residential leadership program in the DRC for survivors of gender-based violence.
- Ownership category
- akta.pro rank
V-Day industry classification
Industry- Product category
- Gender Justice Activism & Nonprofit Services
- NAICS
- Human Rights Organizations (813311), Civic and Social Organizations (813410), Social Advocacy Organizations (8133)
- akta.pro primary industry
- Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)
Keywords
Where V-Day is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
V-Day business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Donations and Fundraising: V-Day raises funds through direct donations on its website, with recurring donation options available. The organization also receives matching funds from partners like Ma Earth for specific campaigns like the V-World Farm funding round.
- Benefit Performances: The Vagina Monologues and other artistic works are performed by local activists worldwide, with proceeds raised for grassroots anti-violence groups, rape crisis centers, domestic violence shelters, and safe houses. Over $120 million has been raised through these performances.
- Merchandise Sales: V-Day operates an online store through Spreadshirt selling branded merchandise. The organization also partners with Vlisco on fabric collections, with €2 donated per yard sold to City of Joy.
- V-Cards (Gift Donations): Donors can make donations to V-Day on behalf of friends and loved ones, with specially designed e-cards sent to recipients. Proceeds support V-Day's work including VOICES, Beyond Incarceration Project, One Billion Rising, and City of Joy.
- Event Ticket Sales: Special fundraising events like 'An Evening of Reckoning and Rising' sell tickets at various price points ($50, $500, $1000) with proceeds benefiting City of Joy. Premium tickets include pre-reception access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | Free benefit production rights for registered activists |
| One time/ perpetual license | One time/ perpetual license | Special event tickets for fundraising benefits |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
V-Day product offering
Product offeringCore offering
V-Day is a global activist movement that produces benefit theatrical works (notably The Vagina Monologues), organizes worldwide mass-mobilization campaigns such as One Billion Rising, and runs a residential survivor leadership center called City of Joy in the Democratic Republic of the Congo. The organization channels grassroots energy into fundraising, awareness, and direct services for survivors of gender-based violence across more than 200 countries.
Product overview
V-Day is a global activist movement to end violence against all women, girls, gender-expansive people, and the Earth. Rather than a unified technology product, V-Day operates as a portfolio of interconnected campaigns, artistic works, and programs. The core offerings include: The Vagina Monologues (foundational theatrical work), One Billion Rising (annual global mass action campaign), City of Joy (transformational leadership center in DRC), VOICES (audio play platform for Black women's stories), V-World Farm (agricultural training facility), Beyond Incarceration Project (restorative justice initiative), and Dismantle Patriarchy (youth creative competition). The movement has raised over $120 million for grassroots anti-violence groups and inspired activists in over 200 countries.
Differentiator
Problem solved
Functional benefit
Brands
- One Billion Rising: Global campaign and movement to end violence against women and girls, mobilizing people worldwide through collective action, art, and activism.
- City of Joy
- V-World Farm
- Beyond Incarceration Project
- Dismantle Patriarchy
- The Apology
Products and services
- The Vagina Monologues Long-running benefit theatrical play licensed at no cost to volunteer activists worldwide, who stage local productions to raise funds and awareness for anti-violence causes. Audience: grassroots community organizers and donors.
- One Billion Rising Annual global mass-mobilization campaign inviting participants to organize dance-based public protests against gender-based violence. Audience: grassroots activists, students, and partner organizations.
- City of Joy Six-month residential program in Bukavu, Democratic Republic of the Congo, providing therapy, leadership training, and economic empowerment to survivors of sexual and gender-based violence. Audience: women survivors of conflict-related sexual violence.
- VOICES Audio documentary play distributed via podcast and online streaming, spotlighting women's firsthand experiences of violence. Audience: general listening public and activists.
- V-World Farm Agricultural training program adjacent to City of Joy that supports survivors' economic empowerment and food security through farming. Audience: survivors enrolled in City of Joy programs.
- Beyond Incarceration Project Advocacy and support program serving incarcerated women and gender-expansive people, with reentry services and legal advocacy. Audience: currently and formerly incarcerated women and gender-expansive people.
Quantifiable outcome
- Over $120 million raised for grassroots anti-violence organizations through benefit performances
- +3 more outcomes
Companies that use V-Day
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
V-Day technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
V-Day partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered secondary and core.
- World Without Exploitation (WWE)secondaryV-Day's Survivors Rising initiative premiered at WWE's annual conference in Washington, D.C. WWE is a coalition supporting Epstein survivors and survivors impacted by the sex trade.
- Blackstone PublishingsecondaryDistributes VOICES: A Sacred Sisterscape audio play across all audio platforms. VOICES is an interdisciplinary performance arts project grounded in Black women's stories.
- The Carter CentercoreCo-presented 'An Evening of Reckoning and Rising' fundraising event with V-Day to benefit City of Joy. The Carter Center, founded by former U.S. President Jimmy Carter, provides institutional support for the partnership.
- VliscosecondaryLaunched City of Joy fabric collection where Vlisco donates €2 per yard of fabric sold to City of Joy. The collection symbolizes recovery from rape and trauma and the journey from pain to power.
- Panzi Foundation / Panzi HospitalcoreCo-founded City of Joy with Dr. Denis Mukwege (Nobel Laureate and founder of Panzi Hospital). Panzi Hospital provides medical support while City of Joy provides transformational leadership training. Some staff from Panzi Foundation participate in City of Joy graduation ceremonies.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
V-Day competitors and assessment
Company assessmentEmerging players
- Women Deliver: Global advocacy organization focused on gender equality and the health and rights of girls and women—comparable mission with a focus on convening and conference-driven advocacy.
Direct peers
- Global Fund for Women: Grantmaking foundation supporting women's rights organizations globally—similar donor-funded advocacy model and shared mission to end gender-based violence.
- International Women's Health Coalition: Global advocacy organization focused on women's health, rights, and gender justice—shares V-Day's advocacy model and international women's rights focus.
- CREA: International feminist human rights organization using movement-building, advocacy, and creative strategies to advance gender justice—comparable activist approach and global reach.
- MADRE: International women's rights organization partnering with grassroots groups to advance human rights—directly comparable activist-movement model serving women survivors in conflict zones.
- Women for Women International: Works directly with women survivors of conflict and war, providing training and support—closely comparable to V-Day's City of Joy residential program model for women survivors of gender violence.
- Panzi Foundation: Co-founder of City of Joy with V-Day, providing medical and holistic care to women survivors of sexual violence in DRC—a direct operational partner and natural peer.
- Equality Now: International human rights organization working to end violence and discrimination against women and girls globally through legal advocacy, similar to V-Day's mission and target beneficiary base.
Broad incumbents
- UN Women: United Nations entity dedicated to gender equality and the empowerment of women—a much larger multilateral incumbent working on the same mission across V-Day's 200+ countries.
- NoVo Foundation: Major philanthropic foundation focused on advancing gender equity and social justice—operates at significantly larger scale but shares V-Day's core mission focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
V-Day social profiles
Digital presenceV-Day financial estimates
Financial estimateRevenue estimate
Valuation estimate
V-Day leadership team
Management profileNumber of profiles
Profiles5 records
V-Day subsidiaries and ownership
Company hierarchySubsidiaries1 record
V-Day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V-Day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V-Day
What does V-Day do?
V-Day is a global activist movement that produces benefit theatrical works (notably The Vagina Monologues), organizes worldwide mass-mobilization campaigns such as One Billion Rising, and runs a residential survivor leadership center called City of Joy in the Democratic Republic of the Congo. The organization channels grassroots energy into fundraising, awareness, and direct services for survivors of gender-based violence across more than 200 countries.
Is V-Day a public or private company?
V-Day is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was V-Day founded?
V-Day was founded in 1998. It employs 11 to 50 people.
Where is V-Day based?
V-Day is headquartered in San Francisco, United States, in the North America region.
How does V-Day make money?
Five revenue lines are on record. Donations and Fundraising is the primary driver. The others are benefit Performances, merchandise Sales, V-Cards (Gift Donations) and event Ticket Sales.
Who are V-Day's main competitors?
Women Deliver is listed as an emerging player. Direct peers are Global Fund for Women, International Women's Health Coalition, CREA, MADRE, Women for Women International, Panzi Foundation and Equality Now. Broad incumbents are UN Women and NoVo Foundation.
Does V-Day have an API?
No public API is recorded for V-Day.
What industry is V-Day in?
V-Day's product category is Gender Justice Activism & Nonprofit Services. Its primary akta.pro industry code is MPAGAEAK, Community Fundraisers & Charity Events (Gala/Walks excluded). Its NAICS code is 813311.