Name

Van Deursen Group

Legal name

Van Deursen Group

Website

https://vdg.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Diversified Holding Company

NAICS

Department Stores (455110)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Mid-Tier Department Stores (Apparel-Led) (CRAGACAB)

akta.pro secondary industry

Mid-Tier Department Stores (Family Value / Budget-Conscious) (CRAGACAE)

Keywords

• Fashion retail
• Real estate development
• Property investment management
• Growth capital investing
• Consumer lifestyle investing

Headquarters

HQ city

Rosmalen, Noord Brabant

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Shoeby Fashion Retail: Van Deursen Retail operates Shoeby, a fashion retailer with 220+ physical stores across the Netherlands, Shoeby.nl e-commerce platform, and marketplace presence. Revenue is generated through direct retail sales of fashion apparel and accessories to consumers.
2. Real Estate Rental Income: Van Deursen Vastgoed earns rental income from its investment property portfolio, which includes retail spaces, office buildings, and residential units across the Netherlands. The portfolio includes properties such as A2 Tradepark, Winkelcentrum STOA, Entrepotgebouw, Domein Zuiderbosch, and multiple retail and residential properties in cities including Den Bosch, Rotterdam, Amsterdam, Eindhoven, Breda, and Oss.
3. Real Estate Development and Sale: Van Deursen Vastgoed generates revenue through property development projects, selling completed residential and commercial units. Completed projects include De Markies (Den Haag, won 2014 FGH Vastgoedprijs), De Donck (66 apartments), Florijn (70 apartments), De Kardinaal (39 apartments), De Markt 73, and various others.
4. Investment Returns and Management Fees: Van Deursen Participaties generates returns through equity investments in consumer & lifestyle companies. As a shareholder in Natuurbegraven Nederland, WAIR, WOOOD, and other portfolio companies, the firm participates in value creation and eventual exit proceeds. The firm also invests in private equity and venture capital funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Van Deursen Group is a diversified holding company with three operating divisions: Van Deursen Retail, Van Deursen Vastgoed and Van Deursen Participaties. The divisions provide Shoeby fashion retail, Dutch real-estate investment and development, and growth-capital investment in consumer and lifestyle businesses, respectively.

Product overview

Van Deursen Group operates as a diversified holding company with three core divisions: Van Deursen Retail (fashion retailer Shoeby with 220+ stores and e-commerce), Van Deursen Vastgoed (real estate investment and development), and Van Deursen Participaties (growth capital investments). The portfolio also includes strategic investments in AI technology (WAIR), natural burial grounds (Natuurbegraven Nederland), and furniture (WOOOD). Real estate activities span residential and commercial developments across the Netherlands including projects like The Grace (1,300+ homes in The Hague), Eurostaete (480 apartments in Eindhoven), Lunext (216 homes in Breda), and Residences van Oranje (86 luxury units in Noordwijk).

Differentiator

Problem solved

Functional benefit

Brands

• Shoeby: Fashion retailer with omnichannel presence including 220+ physical stores, online shop (Shoeby.nl), and mobile app. Known for personal styling services and in-person shopping experience with nearly 1,000 personal shoppers.

Products and services

• Shoeby Fashion retailer with more than 220 physical stores across the Netherlands, Shoeby.nl, a mobile app, third-party platform presence and nearly 1,000 personal shoppers providing individualized styling advice for men, women and children.
• Van Deursen Vastgoed (VDV) Real-estate investment, development and management division focused on retail, office and residential properties in the Netherlands, with direct sales and leasing to end-users and commercial tenants.
• Van Deursen Participaties (VDP) Professional investment company providing growth capital, knowledge and network access to consumer and lifestyle companies through direct investments, fund investments and co-investments.
• WAIR AI-agent technology platform for retailers worldwide. Van Deursen Participaties is a shareholder in WAIR; the platform predicts demand at article level per store and channel and supports inventory management, allocation, redistribution and content and collection creation.
• Natuurbegraven Nederland Natural burial ground company that creates and manages nature cemeteries where people can choose a place in nature for eternal rest and contributes to the preservation and protection of Dutch nature. Van Deursen Participaties is a shareholder.
• WOOOD Dutch furniture brand within De Eekhoorn Dutch Furniture that designs, produces and sells functional, contemporary furniture and home accessories. Van Deursen Participaties is a shareholder.
• The Grace Residential development in The Hague offering more than 1,300 energy-efficient homes ranging from studios to two- and three-room apartments, including a mix of social housing, mid-segment rentals and free-sector rentals, with shared facilities and a unique outdoor concept.
• Eurostaete Joint residential development in Eindhoven comprising approximately 480 apartments, mainly mid-rent, with a 100-meter tower, rooftop garden and ground-floor commercial space.
• Lunext Joint redevelopment in Breda of the former De Lunet shopping centre into 216 residential units, comprising social-rental and owner-occupied homes.
• Residences van Oranje Luxury residential development in Noordwijk with 86 high-end apartments and penthouses, offering access to five-star hotel services, wellness, restaurants, event spaces and recreational amenities.

Quantifiable outcome

• 220+ stores nationwide with nearly 1,000 personal shoppers
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Interesting VastgoedcoreStrategic or Co-development PartnerJoint development partner in multiple real estate projects including Eurostaete Eindhoven (480 apartments), Lunext Breda (216 homes), and Brightlight Towers Eindhoven (~415 apartments). Contributes to development expertise and shared investment in urban residential projects.
• Movement Real EstatecoreStrategic or Co-development PartnerStrategic development partner in Included Development (joint venture with Van Deursen Group) for Brightlight Towers in Eindhoven and KnoopXL/Fellenoord area development. Also partner in Fellenoord development where Van Deursen Group aims to serve as 'frontrunner' in transforming the area.
• Team V ArchitectuurminorStrategic or Co-development PartnerArchitecture firm collaborating with Included Development (Van Deursen Group + Movement Real Estate) on Brightlight Towers project in Eindhoven.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Heijmans: Dutch listed construction and real estate developer with significant residential and mixed-use project pipeline. Comparable in Dutch housing-development execution.

Direct peers

• C&A: Family-owned European mid-tier apparel retailer operating physical stores and e-commerce. Direct competitor to Shoeby in the affordable family-fashion segment across Benelux.
• BPD (Bouwfonds Property Development): Major Dutch residential real estate developer. Most direct comparable for Van Deursen Vastgoed's large-scale Dutch housing-development pipeline (The Grace, Eurostaete, Lunext, Brightlight).
• HEMA: Dutch variety/department-store retailer offering broad apparel and household assortments at value price points. Direct Dutch competitor with similar omnichannel footprint to Shoeby.
• AM (Amvest): Dutch real estate developer and investor active in residential and mixed-use projects. Comparable regional developer-investor profile to Van Deursen Vastgoed.
• Zeeman: Dutch family-owned discount textile and basic-apparel retailer. Closest value-positioning peer for Shoeby's budget-conscious Dutch customer base.

Others

• NPM Capital: Dutch family-backed private investment firm providing growth capital to Dutch SMEs. Most comparable peer for Van Deursen Participaties' investment approach.

Broad incumbents

• SHV Holdings: Large Dutch family-owned diversified holding with consumer and energy investments. Similar long-term family-capital philosophy and cross-sector portfolio approach.
• Action Holding: Rapidly growing European non-food discount retailer with deep Dutch roots. Comparable scale dynamics in value retail and serves as a benchmark for Dutch discount-retail execution.
• HAL Holding: Dutch publicly listed family-influenced holding with diversified interests across retail, real estate, and unquoted investments. Structurally the closest large-cap comparable to VDG's three-pillar (retail / real estate / participations) model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/van-deursen-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Deursen Group