Sozialverband VdK Baden-Württemberg e.V.

What Sozialverband VdK Baden-Württemberg e.V. does

Sozialverband VdK Baden-Württemberg e.V. is a registered non-profit social welfare association (eingetragener Verein) headquartered in Stuttgart and operating as the Baden-Württemberg state chapter of the national Sozialverband VdK Deutschland, which it describes as the largest social welfare association in Germany. The organization serves approximately 279,000 members in Baden-Württemberg through 34 regional advisory offices (Beratungsstellen), offering core social-law consultation and legal representation, patient and health information services, housing consultation, events, webinars, travel programs, and services for severely disabled employees (SBV).

The core product is Sozialrechtsberatung — expert legal consultation and representation in social law matters — delivered via in-house lawyers (VdK-Juristen) and a wholly-owned subsidiary, VdK Sozialrechtsschutz gGmbH Baden-Württemberg. Underlying technology is a modest, primarily informational digital stack: a website with Matomo analytics, Google reCAPTCHA, YouTube video embedding, and a newsletter system powered by the external vendor MultimediaConcept Mairböck, with the website built and maintained by 3pc GmbH Neue Kommunikation. There are no proprietary AI/ML systems, no native mobile application, and no published API; service delivery is anchored on physical offices, phone/email consultation, and website self-service.

Revenue is generated almost entirely through recurring membership subscriptions, with the value proposition combining legal advocacy, political lobbying on social policy (pensions, care, health, disability), and a solidarity community of volunteers organized across Kreis- and Ortsverbände. Distribution is direct via the 34 regional offices plus digital channels, and the GTM motion is community-led acquisition supported by multi-channel organic content (podcast "Reingehört," video series "Sprechstunde," newsletter, social media on Facebook/Instagram/YouTube/LinkedIn/Threads/WhatsApp). Partner ecosystem includes Kassenärztliche Vereinigung Baden-Württemberg (telemedicine via docdirekt), vdek and member health funds (patient safety portal mehr-patientensicherheit.de), and the parent VdK Deutschland.

Name

Sozialverband VdK Baden-Württemberg e.V.

Legal name

Sozialverband VdK Baden-Württemberg e.V.

Website

https://vdk-bw.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sozialverband VdK Baden-Württemberg e.V. is a Stuttgart-based registered non-profit social welfare association serving 279,000 members across Baden-Württemberg through 34 advisory offices, providing social-law legal advice, political advocacy, and member services such as health information, housing consultation, and disability support.

Ownership category

akta.pro rank

Product category

Social Welfare Services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

akta.pro secondary industry

State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family) (BPAIABAI)

Keywords

• Social welfare services
• Social law consultation
• Disability rights advocacy
• Member-funded nonprofit
• Legal representation services

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: The organization generates revenue through annual membership fees from its 279,000 members in Baden-Württemberg. Members pay for access to social law advice, legal representation, and the solidarity community services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sozialverband VdK Baden-Württemberg e.V. sells membership-based social welfare services to roughly 279,000 members in Baden-Württemberg. Its core offering is social law consultation and legal representation (Sozialrechtsberatung) — including support in Widerspruchs- and Klageverfahren against authorities — delivered through 34 regional advisory offices, complemented by specialized services such as housing consultation, severely-disabled-employee representation (SBV), patient information, travel programs (VdK-Reisen) and a VdK-Notfallkarte emergency card.

Product overview

Sozialverband VdK Baden-Württemberg e.V. is a social welfare association providing a unified service offering centered on social rights counseling, political advocacy, and solidarity community. The core products include social law consultation at 34 locations and membership services with 279,000 members. Additional offerings include health information (Patienteninformation), housing counseling (Wohnberatung), events (Veranstaltungen), webinars (Webseminare), travel programs (VdK-Reisen), and emergency cards (VdK-Notfallkarte). The organization also provides disability representation services (SBV) and a newsletter for ongoing member communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitgliedschaft im VdK Baden-Württemberg (Membership) Annual membership in the largest social welfare association in Germany, granting access to social-law consultation, legal representation, advisory offices, the member magazine and special services for residents of Baden-Württemberg.
• Sozialrechtsberatung (Social Law Consultation and Representation) Specialist advice and legal representation in German social law (Sozialrecht), including support in Widerspruchs- and Klageverfahren before authorities and social courts, for members facing disability, pension, care or health-benefit issues.
• SBV – Schwerbehindertenvertretung (Severely Disabled Employee Representation) Advice and support for severely disabled persons and their workplace representatives (Schwerbehindertenvertretung) on disability law, employer obligations and integration assistance.
• Wohnberatung (Housing Consultation) Advisory service helping members adapt their housing for age, care or disability needs, including information on barrier-free改造 and funding options.
• VdK-Reisen (VdK Travel Program) Organized group travel program offered to VdK members, providing accessible, community-oriented travel options.
• VdK-Notfallkarte (VdK Emergency Card) A pocket emergency card provided to VdK members, designed to carry critical personal and medical information for first responders.

Quantifiable outcome

• 34 Beratungsstellen providing social law advice across Baden-Württemberg

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• VdK DeutschlandcoreStrategic or Co-development PartnerNational parent organization representing the VdK social welfare association network across Germany. The Baden-Württemberg state association is part of this national structure.
• Kassenärztliche Vereinigung Baden-Württemberg (KVBW)flagshipStrategic or Co-development PartnerCollaboration on the docdirekt telemedicine platform providing video consultations for patients in Baden-Württemberg. The VdK BW promotes this service to its members as part of healthcare advocacy.
• Verband der Ersatzkassen e. V. (vdek) and member funds (TK, BARMER, DAK-Gesundheit, KKH, hkk, HEK)minorGTM or Marketing PartnerCooperation on the patient safety web portal 'mehr-patientensicherheit.de' where patient experiences are collected to improve healthcare quality. The VdK BW promotes participation to its members.
• VdK Sozialrechtsschutz gGmbH Baden-WürttembergcoreStrategic or Co-development PartnerSubsidiary company providing social law legal representation services, employing legal staff at various locations (Göppingen, Radolfzell) to serve members.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Arbeiterwohlfahrt (AWO): Major German welfare association offering social services, advocacy, and member support across areas overlapping with VdK BW, including elderly care, disability support, and family services, though with a broader social-services portfolio.
• Diakonie Deutschland: Protestant welfare organization providing social counseling, disability support, and advocacy services in Germany. Operates regional diocesan associations with similar social-law advisory and care-related offerings to VdK BW.
• Sozialverband VdK Deutschland: National umbrella organization of which VdK Baden-Württemberg is a state chapter. Operates the same social welfare and social law membership model across Germany, including political advocacy, benefits navigation, and legal representation for members.
• Deutscher Caritasverband: Largest German welfare confederation, providing social counseling, care services, and advocacy on behalf of vulnerable populations. Comparable mission in supporting social rights for low-income, elderly, and disabled individuals, with regional Caritasverband chapters operating similarly to VdK state associations.

Direct peers

• Sozialverband Deutschland (SoVD): Germany's second-largest social welfare association, offering social law advice, legal representation, and political advocacy on similar issues (pension, disability, healthcare, care) to a comparable member base across multiple German states.

Regional players

• Verbraucherzentrale Baden-Württemberg: State-level consumer protection organization in the same geography as VdK BW, offering advice on legal matters including insurance, healthcare, and consumer rights. Provides comparable member-facing advisory and information services but focuses on consumer rather than social welfare.
• Der Paritätische Baden-Württemberg: State chapter of Germany's Paritätischer Wohlfahrtsverband, an umbrella for nonprofit social service providers in Baden-Württemberg. Operates in overlapping social welfare, disability, and elderly support domains within the same geography.

Others

• Verdi (Vereinte Dienstleistungsgewerkschaft): Large German services union providing legal advice and representation to members on employment and social security matters. Comparable member-driven GTM and benefits-navigation services but focused on employment rather than broad social welfare.
• Deutsche Rentenversicherung Baden-Württemberg: Statutory German pension insurance administration body for the region, whose pension decisions frequently drive social law disputes that VdK BW represents members on. Adjacent rather than competing; defines much of the demand for VdK BW's advisory services.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCiqkEjSVgQZRv5tMGaSrYSg
• Facebookfacebook.com/vdkbawue
• LinkedInlinkedin.com/company/sozialverband-vdk-baden-w%C3%BCrttemberg-e-v
• Instagraminstagram.com/vdk_bw

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sozialverband VdK Baden-Württemberg e.V.