M. van den Oever B.V.
M. van den Oever B.V. is a Dutch family-owned container nursery cultivating approximately 275 varieties of shrubs, conifers, ornamental trees, and exclusive 'ROBUST' solitary plants across roughly 29 hectares, supplying European garden centres, exporters, cash-and-carry outlets, and fellow nurseries year-round via wholesale channels.
- Company typePrivate
- Founded2016
- HeadquartersSon en Breugel, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What M. van den Oever B.V. does
M. van den Oever B.V. (trading as Kwekerij M. van den Oever BV) is a Dutch family-owned wholesale container nursery headquartered in Son en Breugel near Eindhoven. The business cultivates approximately 275 varieties of exclusive garden plants in large pot sizes — shrubs, conifers, ornamental grasses, and climbing plants in C12; ornamental trees in C15 and C18; and premium solitary plants in C35 marketed under the 'ROBUST' sub-brand with a dedicated consumer website (www.robust-plants.com). Production uses post-consumer-recycled (PCR) anthracite-grey pots from Van Krimpen B.V. that are 100% detectable and recyclable, with operational throughput supported by a Javo delivery/processing line and a 10-metre pruning line installed in the newly expanded processing hall.
Operations span 20 hectares of container cultivation at the Son en Breugel site and an additional 9-hectare facility in Veghel (acquired 1 January 2023 from Kwekerij Venplant), which supplies C4 starting material and additional C12 and C35 capacity. Family members Martien, Rens, and Wouter van den Oever manage the business, which was restructured from a VOF to a BV in 2015 and has pursued a continuous programme of infrastructure investment including shipping-hall renovation (2016-2020) and processing-hall expansion (2021-2022).
The revenue model is wholesale B2B sales of physical plants, served via direct account sales, the Floraxchange online marketplace, a dedicated trade webshop portal, trade-fair participation, and a regular email newsletter. Customers are predominantly European garden centres, exporters, cash&carry outlets, and fellow nurseries, served year-round with value-added services (labeling, stickering, transport organisation via partner Mercuur Smart Logistics). The business is independently held with no external investors, and its competitive position rests on assortment breadth, capacity scale, multi-certification sustainability credentials (MPS Florimark Production with four sub-certificates), and motorway-proximate logistics.
M. van den Oever B.V. firmographics
Firmographics- Name
- M. van den Oever B.V.
- Legal name
- Kwekerij M. van den Oever BV
- Website
- https://vdoever.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- M. van den Oever B.V. is a Dutch family-owned container nursery cultivating approximately 275 varieties of shrubs, conifers, ornamental trees, and exclusive 'ROBUST' solitary plants across roughly 29 hectares, supplying European garden centres, exporters, cash-and-carry outlets, and fellow nurseries year-round via wholesale channels.
- Ownership category
- akta.pro rank
M. van den Oever B.V. industry classification
Industry- Product category
- Wholesale Container Nursery / Ornamental Horticulture
- NAICS
- Nursery and Floriculture Production (11142), Nursery and Tree Production (111421)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
- akta.pro secondary industry
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
Keywords
Where M. van den Oever B.V. is headquartered
LocationHeadquarters
- HQ city
- Son en Breugel
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
M. van den Oever B.V. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wholesale plant sales: Sale of cultivated garden plants (shrubs, conifers, ornamental grasses, climbers in C12; ornamental trees in C15/C18; exclusive ROBUST solitary plants in C35) to B2B wholesale customers including garden centres, exporters, cash&carry, and fellow nurseries. Year-round supply across Europe.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
M. van den Oever B.V. product offering
Product offeringCore offering
M. van den Oever B.V. operates a container-cultivation nursery producing approximately 275 varieties of exclusive garden plants in large pot sizes: shrubs, conifers, ornamental grasses and climbing plants in C12; small ornamental trees in C15/C18; and the exclusive ROBUST line of solitary plants in C35. Plants are sold year-round wholesale to garden centres, exporters, cash&carry outlets, and fellow nurseries across Europe, with value-added services including labeling, stickering, and transport organization.
Product overview
M. van den Oever B.V. is a container plant nursery offering a unified portfolio of garden plants across three main product lines: Garden Plants in C12 pot size (shrubs, conifers, ornamental grasses, climbers), Ornamental Trees in C15 and C18 pot sizes, and the premium sub-brand ROBUST for exclusive C35 solitary plants. The company operates 20 hectares of container cultivation in Son en Breugel and an additional facility in Veghel acquired in 2023, producing approximately 275 plant varieties for year-round delivery to European wholesalers, garden centers, exporters, and fellow nurseries.
Differentiator
Problem solved
Functional benefit
Brands
- ROBUST: Exclusive solitary plants cultivated in C35 pots, sold under the 'Robust' label with dedicated consumer website at www.robust-plants.com
Products and services
- Garden Plants in C12 Wide range of exclusive garden plants in C12 pot size, including evergreen and deciduous shrubs, conifers, ornamental grasses, and climbing plants. Approximately 275 varieties cultivated for wholesale supply to garden centres, exporters, cash&carry outlets, and fellow nurseries across Europe.
- Ornamental Trees in C15 and C18 Container-grown ornamental trees in C15 and C18 pot sizes, consisting primarily of small-growing ornamental tree varieties, supplied year-round wholesale to European garden centres, exporters, and fellow nurseries.
- ROBUST Exclusive Solitary Plants in C35 Premium line of exclusive solitary plants cultivated in C35 pots and sold under the 'ROBUST' brand. Includes signature specimen plants marketed with special photo labels and a dedicated consumer website (www.robust-plants.com), providing differentiation in the exclusive solitary plant segment.
Quantifiable outcome
- Orders processed more accurately, better, and faster with the Javo delivery line installed in the renovated shipping hall (2020)
- +1 more outcomes
Companies that use M. van den Oever B.V.
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
M. van den Oever B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
M. van den Oever B.V. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Kwekerij Venplant (Albert Verbruggen)coreAcquisition of Kwekerij Venplant in Veghel from Albert Verbruggen effective 1 January 2023. The 9-hectare facility includes 7.5 hectares of container fields, tunnel greenhouse, cold storage, and business buildings. Provides young plant material propagation capacity (C4) and substantial new production capacity for C12 and C35 crops.
- Van Krimpen B.V.coreSupplier of the anthracite grey PCR (post-consumer-recycled) pots used for all C12 plants starting summer 2020. The pots are 100% detectable in recycling processes and 100% recyclable. Van Krimpen produces the pots from recycled consumer plastic waste.
- Mercuur Smart LogisticscoreTransport/logistics partner handling daily shipments from the nursery to key trade regions including Venlo/Herongen (Germany), Boskoop, and Aalsmeer/Westland (Netherlands). The partnership includes branded trailer advertising, enhancing visibility of the nursery's brand on the road.
- Traycon (Sprundel)minorConstruction company engaged to build and lay approximately 1.75 hectares of container fields at the new nursery site (2017). Installed new water reservoir and concrete paths.
- FloraxchangeminorOnline wholesale marketplace (www.floraxchange.nl) where the company's product catalog is listed, enabling discovery and ordering by wholesale buyers across Europe.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
M. van den Oever B.V. competitors and assessment
Company assessmentBroad incumbents
- Bruns Pflanzen: Large established German nursery and landscape services group offering a broad assortment of ornamental plants including trees, shrubs, and specimen plants. Overlaps in product but operates at much greater scale with diversified services.
Direct peers
- Kwekerij Batouwe: Dutch container nursery producing ornamental shrubs and trees in large pot sizes for wholesale distribution to garden centres and exporters. Overlaps with M. van den Oever in assortment and customer channels.
- Boomkwekerij Ebben: Major Dutch container and field-grown tree nursery based in Cuijk with comparable pot size ranges (C12+), B2B wholesale model, and European export focus. Most direct competitor in scale and product mix.
- Boomkwekerij Udenhout: Dutch ornamental tree nursery in Udenhout producing shrubs and trees in large container sizes for European garden centre and landscape wholesale channels. Highly comparable product, customer base, and region.
- Nolina Kwekerijen: Netherlands-based perennial and ornamental plant producer serving European wholesale markets. Comparable B2B wholesale model and assortment focus on nursery/garden centre buyers.
- Boomkwekerij De Leijgraaf: Dutch ornamental tree and shrub nursery operating in larger container sizes for wholesale. Comparable production system, pot size mix, and Dutch-based European wholesale distribution.
- Hoogenraad Handelskwekerij: Dutch trade nursery cultivating a wide assortment of ornamental shrubs and conifers in containers for B2B wholesale across Europe. Comparable assortment breadth and customer types.
- Kwekerij Baas: Dutch container nursery producing ornamental shrubs and trees for trade customers. Directly comparable in production technology, pot sizes, and wholesale distribution model.
Regional players
- Loconviver: Portuguese wholesale plant supplier exporting ornamental plants across Europe. Competes with M. van den Oever in European trade channels but from a lower-cost base and different geography.
- Heinje Baumschule: German container nursery producing ornamental shrubs and trees for garden centres and landscape trade. Comparable product offering but primarily serving the German-speaking market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
M. van den Oever B.V. social profiles
Digital presenceM. van den Oever B.V. compliance and trust
Trust signalCompliance1 record
M. van den Oever B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
M. van den Oever B.V. leadership team
Management profileNumber of profiles
Profiles3 records
M. van den Oever B.V. subsidiaries and ownership
Company hierarchySubsidiaries1 record
M. van den Oever B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M. van den Oever B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M. van den Oever B.V.
What does M. van den Oever B.V. do?
M. van den Oever B.V. operates a container-cultivation nursery producing approximately 275 varieties of exclusive garden plants in large pot sizes: shrubs, conifers, ornamental grasses and climbing plants in C12; small ornamental trees in C15/C18; and the exclusive ROBUST line of solitary plants in C35. Plants are sold year-round wholesale to garden centres, exporters, cash&carry outlets, and fellow nurseries across Europe, with value-added services including labeling, stickering, and transport organization.
Is M. van den Oever B.V. a public or private company?
M. van den Oever B.V. is a private company. It is classified as family owned and is currently operating.
When was M. van den Oever B.V. founded?
M. van den Oever B.V. was founded in 2016. It employs 1 to 10 people.
Where is M. van den Oever B.V. based?
M. van den Oever B.V. is headquartered in Son en Breugel, Netherlands, in the Europe region.
How does M. van den Oever B.V. make money?
One revenue line is on record: wholesale plant sales.
Who are M. van den Oever B.V.'s main competitors?
Bruns Pflanzen is listed as a broad incumbent. Direct peers are Kwekerij Batouwe, Boomkwekerij Ebben, Boomkwekerij Udenhout, Nolina Kwekerijen, Boomkwekerij De Leijgraaf, Hoogenraad Handelskwekerij and Kwekerij Baas. Regional players are Loconviver and Heinje Baumschule.
Does M. van den Oever B.V. have an API?
No public API is recorded for M. van den Oever B.V..
What industry is M. van den Oever B.V. in?
M. van den Oever B.V.'s product category is Wholesale Container Nursery / Ornamental Horticulture. Its primary akta.pro industry code is AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses), with a secondary code of AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers). Its NAICS code is 11142 and its SIC code is 100.