VERLAG DEUTSCHE POLIZEILITERATUR GMBH Anzeigenverwaltung

What VERLAG DEUTSCHE POLIZEILITERATUR GMBH Anzeigenverwaltung does

VERLAG DEUTSCHE POLIZEILITERATUR GMBH Anzeigenverwaltung (VDP) is a niche German publishing house and advertising-management firm operating as a 100% subsidiary of the Gewerkschaft der Polizei (GdP), Germany's largest police union. Founded in 1949 and headquartered in Hilden, North Rhine-Westphalia, the company has run for over 75 years producing police-related media, including the GdP member magazines DP Deutsche Polizei and Die Kriminalpolizei, the professional journal Polizeipraxis, the prevention portal PolizeiDeinPartner.DE, and a broad catalog of prevention brochures (covering cybercrime, drugs, violence, building security, online safety, school crime, and sexualized violence) plus children's traffic-safety coloring books in up to seven languages. Its core business is selling advertising space in these publications to regional advertisers—insurers, law firms, financial institutions, automotive companies, manufacturers, and media brands—seeking association with the police-affiliated readership and access to GdP members.

The product portfolio spans print (member magazines, professional journals, prevention brochures, Festschriften/event publications, children's coloring and activity books), digital (PolizeiDeinPartner.DE, POLIZEIPRAXIS.DE, KRIMINALPOLIZEI.DE, POLIZEITERMINER), and cooperative publications (Forum Kriminalprävention for DFK, EINS EINS NULL with Polizeipräsidium Hagen). The technology stack is not disclosed; the digital properties appear to be standard CMS-based editorial portals. There are no proprietary AI/ML features, no API products, and no app offerings described in the source data.

VDP's business model is advertising-led, with a sales-led go-to-market executed by a regional field-sales team (Außendienst) and external media consultants who build long-tenure relationships with local advertisers. Pricing is not publicly disclosed and is negotiated per format and placement; a 100% subsidiary structure means advertisers gain exclusive access to GdP's police-employee readership, while schools and kindergartens receive prevention materials free of charge, funded by advertising revenue. The operating geography is exclusively Germany; the company has 11 employees, a single Managing Director (Bodo Andrae), no disclosed funding rounds, no M&A activity, and no external investors.

Name

VERLAG DEUTSCHE POLIZEILITERATUR GMBH Anzeigenverwaltung

Legal name

VERLAG DEUTSCHE POLIZEILITERATUR GMBH Anzeigenverwaltung

Website

https://vdp-polizei.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

VERLAG DEUTSCHE POLIZEILITERATUR GMBH is a Hilden-based publishing house and 100% subsidiary of the Gewerkschaft der Polizei that sells advertising space in GdP member magazines, professional journals, prevention brochures, and children's traffic-safety publications, serving German regional advertisers seeking access to the police-employee readership.

Ownership category

akta.pro rank

Product category

Publishing and Advertising Services

NAICS

Periodical Publishers (51312), Periodical Publishers (513120), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741), Services-Advertising Agencies (7311)

akta.pro primary industry

Government & Public Policy Publishing (Regulations, Gazettes, Legislative Tracking) (MPAJACAI)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Police publications
• Advertising management
• Prevention brochures
• Membership magazines
• Crime prevention media

Headquarters

HQ city

Hilden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Advertising sales: The company sells advertising space (Anzeigenflächen) in its portfolio of police-related publications including magazines, prevention brochures, children's activity books, and online portals. Revenue is generated from advertisers who want to reach the GdP's police employee and member readership.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

VERLAG DEUTSCHE POLIZEILITERATUR GMBH Anzeigenverwaltung (VDP) is the publishing arm and 100% subsidiary of the Gewerkschaft der Polizei (GdP). The company sells advertising space across a portfolio of police-related publications including member magazines (DP Deutsche Polizei, Die Kriminalpolizei), professional journals (Polizeipraxis, Forum Kriminalprävention), prevention brochures covering topics like cybercrime, drugs, violence, and building security, children's traffic education coloring books, online portals (PolizeiDeinPartner.DE, Kriminalpolizei.DE), and commemorative event publications (Festschriften).

Product overview

VERLAG DEUTSCHE POLIZEILITERATUR GMBH Anzeigenverwaltung (VDP) is a publishing house and 100% subsidiary of the Gewerkschaft der Polizei (GdP) that has operated for over 75 years. The company operates as an advertising management service for police publications, offering a diverse portfolio of prevention brochures, membership magazines, professional journals, educational coloring books for children, and online portals. The core offerings include: the DP DEUTSCHE POLIZEI membership magazine and POLIZEIPRAXIS/POLIZEIPRAXIS.DE professional journals for police employees; prevention publications addressing topics such as cybercrime, building security, violence, drugs and addiction, and crime in everyday life; children's traffic education materials like Bruno und Lisa in der Stadt, VERKEHRS-ABC, Radfahren - aber sicher, and Der sichere Schulweg; online portals including PolizeiDeinPartner.DE, POLIZEIPRAXIS.DE, KRIMINALPOLIZEI.DE, and POLIZEITERMINER; event commemorative publications (Festschriften); and specialized magazines like DIE KRIMINALPOLIZEI quarterly journal and FORUM KRIMINALPRÄVENTION. The products serve both internal GdP members and general public audiences for police-related education and crime prevention purposes.

Differentiator

Problem solved

Functional benefit

Brands

• Deutsche Polizei: Membership magazine of the GdP (Gewerkschaft der Polizei)
• Die Kriminalpolizei
• PolizeiPraxis
• PolizeiDeinPartner.DE
• Kriminalpolizei.DE
• Polizeipraxis.DE

Products and services

• DP DEUTSCHE POLIZEI Official membership magazine of the Gewerkschaft der Polizei (GdP), providing news and information for police employees.
• DIE KRIMINALPOLIZEI Quarterly journal of the Gewerkschaft der Polizei focusing on criminal investigation topics and police professional issues.

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Gewerkschaft der Polizei (GdP)coreStrategic or Co-development PartnerVDP is a 100% subsidiary of the Gewerkschaft der Polizei (GdP), Germany's largest police union. VDP publishes the GdP's official member magazines DP Deutsche Polizei and Die Kriminalpolizei, as well as the GdP's professional journal Polizeipraxis. The company is 'speziell den Interessen der Polizeibeschäftigten verpflichtet' (specially committed to the interests of police employees). This is the company's core strategic parent relationship.
• Bundespolizei (Federal Police)minorStrategic or Co-development PartnerThe 'Rund um den Flughafen' coloring book references the Bundespolizei as the responsible authority for airport security. VDP's prevention publications often involve cooperation with police authorities.
• Polizeidirektion WormsminorStrategic or Co-development PartnerThe police directorate in Worms has a long-standing cooperation with VDP, receiving free traffic safety brochures for use in schools as part of the Rhineland-Palatinate police traffic education program.
• Forum Kriminalprävention (DKP)minorStrategic or Co-development PartnerVDP publishes 'Forum Kriminalprävention', the journal of the Deutschsprachige Kriminalpolizei Forum (DKP), which is the prevention-focused association of German-speaking criminal police forces.
• GdP Kreisgruppen (Regional GdP Groups)minorChannel Partner/ Reseller/ DistributorRegional GdP Kreisgruppen (district groups) across Germany support VDP by promoting publications locally and providing feedback on regional prevention needs. References include GdP KG Neubrandenburg and GdP-Kreisgruppe Worms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Peers

• Stiftung Warentest: German consumer-protection publisher producing test magazines, online content, and prevention/awareness materials on consumer risks, similar thematically to VDP's prevention brochures (cybercrime, fraud, home security). Comparable publisher-of-trust operating in adjacent public-protection content verticals.

Broad incumbents

• Axel Springer SE: Germany's largest media publisher, operating newspapers, magazines, and digital portals with significant advertising sales infrastructure. Comparable as a Germany-based incumbent that monetizes content through advertising, but operates at vastly broader scale and across general-interest categories.
• Funke Mediengruppe: Major German regional publishing group producing newspapers, magazines, and digital media with advertising-supported revenue. Comparable as a German media publisher with significant print advertising operations, though at much larger scale and broader audience than VDP.
• Schlütersche Verlagsgesellschaft: German specialty publisher operating across health, professional, and consumer segments with multiple periodicals, digital portals, and event businesses. Comparable diversified specialized publishing model with advertising sales across German professional audiences.

Direct peers

• Verlag Dr. Otto Schmidt KG: Specialist German publisher focused on legal, tax, and law-enforcement professional literature, including periodicals and reference works for police and legal practitioners. Comparable niche professional/specialized publishing with similar advertiser profile to VDP.
• Bundesanzeiger Verlag: Publisher of Germany's official federal gazette and a range of official/public-sector reference works, advertising services, and compliance publications. Comparable to VDP as a Germany-based official/association-affiliated publisher monetizing statutory and member audiences through advertising and subscription.
• Forum Verlag Herkert: German B2B publisher producing periodicals, newsletters, and reference works for professional audiences, with strong positions in municipal, public-sector, and craft/technical segments. Comparable B2B advertising-supported publishing model serving institutional German readerships.
• Deutscher Fachverlag (dfv): German B2B/trade publishing group producing more than 80 specialist magazines, digital media, and events across verticals. Comparable as a specialized German periodical publisher monetizing niche professional audiences through advertising sales.
• Verlag für Polizeiwissenschaft und Polizeiliche Praxis: Specialist German publisher focused on police science, police practice, and law-enforcement professional literature. Closest thematic peer to VDP — both serve the German police professional community with periodicals and reference works funded through subscriptions and advertising.

Emerging players

• Bauverlag BV (Springer Nature): Specialist German B2B publisher focused on construction, building security, and home topics, with strong presence in building/real-estate advertising. Comparable as a German niche publisher whose 'Gebäudesicherheit' prevention brochure category overlaps thematically with Bauverlag's audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHsaGMpP8CeB6CJwDqFeDRg
• Facebookfacebook.com/VerlagDeutschePolizeiliteratur
• LinkedInlinkedin.com/company/vdp-verlag-deutsche-polizeiliteratur-gmbh
• Instagraminstagram.com/polizeideinpartner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VERLAG DEUTSCHE POLIZEILITERATUR GMBH Anzeigenverwaltung