Vecon
Vecon is a Dutch non-profit professional association founded in 1982 that provides membership-based professional development, teaching resources, and networking for economics teachers across Dutch secondary and vocational education (VMBO, HAVO, VWO, MBO/HBO).
- Company typePrivate
- Founded-
- HeadquartersOldemarkt, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Vecon does
Vecon (legal name: Vereniging van leraren in de economisch-maatschappelijke vakken) is a Dutch non-profit professional association founded in 1982 that serves economics and social-subject teachers across the Dutch secondary and vocational education spectrum (VMBO, HAVO, VWO, MBO/HBO). The organization operates with no paid staff, functioning as a volunteer-led vereniging governed by an elected board, with day-to-day coordination handled through volunteer roles including chair, secretary, treasurer, and editorial leads. Its registered address is in Nieuwerkerk aan den IJssel, with operational presence in Oldemarkt (chair address) and Apeldoorn (VBS bureau).
The core offering is annual membership (€60 for regular members, €30 for students/retirees, €149 for organizational subscriptions), which unlocks access to a curated suite of member resources: the TEO (Tijdschrift voor het Economisch Onderwijs) professional journal published six times per year, the Kennisbank digital repository of teacher-contributed lesson plans and exam materials, the Examenforum for exam-period collaboration, the annual Peerprijs award for teaching materials, and a calendar of studiedagen, regional network meetings, and the annual Economie Olympiade student competition. There is no proprietary technology platform in the conventional SaaS sense — the underlying infrastructure is a content/knowledge repository plus community forums.
Go-to-market is community-led and word-of-mouth driven, segmented by educational level through dedicated sections (sectie AE, sectie BE, sectie VMBO, sectie MBO/HBO, sectie Vakdidactiek). Revenue is generated almost entirely through recurring annual membership fees, organizational subscriptions, and advertising in TEO. The Vecon Business School (VBS) sub-brand is the most commercialized extension: a certification program for secondary schools that invest in entrepreneurship education, offering student-level certification, a partner network of business games (Plaza Challenge, Re-Xplore, Bizzgames, EBC*L) with member discounts, and partnerships with content providers such as De Nederlandsche Bank (DNB), CBS, SLO, and the College voor Toetsen en Examens (CvTE).
Vecon firmographics
Firmographics- Name
- Vecon
- Legal name
- Vereniging van leraren in de economisch-maatschappelijke vakken
- Website
- https://vecon.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vecon is a Dutch non-profit professional association founded in 1982 that provides membership-based professional development, teaching resources, and networking for economics teachers across Dutch secondary and vocational education (VMBO, HAVO, VWO, MBO/HBO).
- Ownership category
- akta.pro rank
Vecon industry classification
Industry- Product category
- Professional Association Services (Education)
- NAICS
- Educational Support Services (611710), Educational Support Services (61171), Business Associations (813910)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)
- akta.pro secondary industry
- Entrepreneurship Foundations & Startup Basics (EDAMAHAA)
Keywords
Where Vecon is headquartered
LocationHeadquarters
- HQ city
- Oldemarkt
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Vecon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Others
Revenue model
- Membership fees: Vecon generates revenue through annual membership fees. Regular members pay €60 per year and receive the magazine subscription included. Student members and retirees pay €30 per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Regular membership with full benefits including magazine subscription |
| Subscription | Annual | Reduced membership for students and retirees |
| Subscription | Annual | Organizational subscription without membership benefits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Vecon product offering
Product offeringCore offering
Vecon is a Dutch professional association that provides membership services to economics, business economics, and entrepreneurship teachers in secondary education. Members gain access to the Kennisbank knowledge repository of teaching materials, the TEO professional journal (six issues per year), the Examenforum for exam collaboration, and professional development studiedays. The Vecon Business School (VBS) sub-brand certifies schools investing in entrepreneurship education and offers member schools discounted partner programs.
Product overview
Vecon operates as a unified professional association for Dutch economics teachers rather than a platform with modular products. The core offering centers on membership benefits: access to the Kennisbank (knowledge bank) for shared educational materials, the Tijdschrift voor het Economisch Onderwijs (TEO) magazine published six times yearly, and the Examenforum for exam discussions. The Vecon Business School (VBS) sub-brand provides a separate certification program for schools focused on entrepreneurship education, offering networking, school certification, student certificates, and business games. The Eco@www section aggregates external educational resources including websites, videos, concept lists, and games. No individual products are sold separately—all offerings serve the association's mission of supporting economics teachers in Dutch secondary education.
Differentiator
Problem solved
Functional benefit
Brands
- Vecon Business School (VBS): A certification program for schools that invest in economic talent development and entrepreneurship education for students.
- TEO (Tijdschrift voor het Economisch Onderwijs)
- Kennisbank
Products and services
- Vecon Membership Annual membership in the Dutch professional association for teachers of economic and social subjects, providing access to the Kennisbank, Examenforum, TEO journal, professional development events, and section-based networking. Regular membership €60/year, student/retiree €30/year, organizational subscription €149/year.
- Tijdschrift voor het Economisch Onderwijs (TEO)
Companies that use Vecon
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Vecon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vecon partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Vecon Business School (VBS) Partner NetworkcoreVBS has established partnerships with organizations offering products and services for entrepreneurship education, including discounts for certified schools. Partners include Plaza Challenge (online business game), Re-Xplore (serious game simulations), Bizzgames (management games), Day for Change (entrepreneurship education), Qredits (EigenBaas program), Junior Company/Jong Ondernemen, and EBC*L (European Business Competence Licence).
- De Nederlandsche Bank (DNB)minorDNB provides educational materials for economics teachers including games, videos, online lessons about money, payments, inflation, monetary policy, and the euro, suitable for primary through HBO/university levels.
- Centraal Bureau voor de Statistiek (CBS)minorCBS provides 'CBS in de klas' materials for secondary education, including lesson plans on price development, inflation, and economic indicators, along with the annual ConjunctuurBekerStrijd competition.
- SLO (Stichting Leerplan Ontwikkeling)minorSLO is the national curriculum development expertise center, providing information and resources for teachers of economic-social subjects through websites like mensmaatschappij.slo.nl and leerplaninbeeld.slo.nl.
- College voor Toetsen en Examens (CvTE)minorCvTE is responsible for central examinations in Dutch secondary education and works with Vecon through vakverenigingen to recruit teachers for syllabus commissions.
- Plaza ChallengeminorOnline entrepreneurship game for classroom use. VBS members receive one extra credit per 10 credits purchased. The game allows students to run virtual shops and learn market principles.
- Re-XploreminorSerious game 'Re-conomy' for experiencing entrepreneurship. VBS schools receive discounts on train-de-trainer, training-on-the-job, and facilitated guest lesson programs.
- Bizzgames GamificationminorOnline business management games for VO and MBO. VBS schools pay €7.25 per student (vs normal €8.00). Schools with 2+ classes receive free 2-hour online workshop.
- Junior Company / Stichting Jong OndernemenminorEntrepreneurship program where upper-secondary students run a company for a school year. VBS-certified schools receive 10% discount.
- EBC*L (European Business Competence Licence)minorEuropean organization certifying social and economic competencies. VBS-certified schools receive 5% discount on exam fees.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Vecon competitors and assessment
Company assessmentDirect peers
- Nederlandse Vereniging voor het Onderwijs in de Natuurwetenschappen (NVON): NVON is the Dutch association for science teachers in secondary education, operating the same membership/journal/events model as Vecon for a parallel subject domain.
- Stichting VBS (Vecon Business School): Wholly-owned subsidiary of Vecon operating the B2B school certification program for entrepreneurship education — closely tied to but legally distinct from the parent association.
- Vakvereniging Levende Talen: National Dutch teachers' association for modern languages, operating under the same vakvereniging model that recruits for syllabus commissions via CvTE — directly comparable to Vecon's structure and stakeholder relationships.
- Nederlandse Vereniging van Wiskundeleraren (NVvW): The Dutch Math Teachers Association is a direct peer: a subject-specific professional association (vereniging) for secondary-education teachers in the Netherlands, publishing a members' journal, organizing studiedagen, and providing teaching resources — structurally identical to Vecon.
Emerging players
- Junior Company / Stichting Jong Ondernemen: Dutch entrepreneurship-education NGO offering the Junior Company program where students run a real company for a school year — an existing VBS partner with comparable entrepreneurship-education mission and overlapping school relationships.
- EBC*L (European Business Competence Licence): European certification body for social and economic competencies, with an existing partnership through VBS offering exam-fee discounts — a cross-border peer operating in adjacent economic-competency certification.
Broad incumbents
- KPC Groep: Large Dutch educational services organization providing teacher training, school advisory, and professional development across multiple subjects — a broader incumbent operating in the same professional-development space Vecon occupies for economics.
- CPS (Christelijke Pedagogische Stichting): Dutch education support organization providing training, coaching, and curriculum support to schools and teachers — comparable to Vecon in serving the Dutch teacher professional-development market at greater scale.
- CNV Onderwijs: Major Dutch teachers' union representing education-sector employee interests — a larger incumbent in the same Dutch teacher stakeholder ecosystem, though focused on labor/employment rather than subject-specific pedagogy.
Regional players
- National Council for the Social Studies (NCSS): US-based professional association for social studies educators — a comparable subject-specific teachers' association in a different geography, illustrating how Vecon's model generalizes internationally.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vecon social profiles
Digital presenceVecon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vecon leadership team
Management profileNumber of profiles
Vecon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vecon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vecon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vecon
What does Vecon do?
Vecon is a Dutch professional association that provides membership services to economics, business economics, and entrepreneurship teachers in secondary education. Members gain access to the Kennisbank knowledge repository of teaching materials, the TEO professional journal (six issues per year), the Examenforum for exam collaboration, and professional development studiedays. The Vecon Business School (VBS) sub-brand certifies schools investing in entrepreneurship education and offers member schools discounted partner programs.
Is Vecon a public or private company?
Vecon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vecon founded?
Vecon was founded in -1. It employs 1 to 10 people.
Where is Vecon based?
Vecon is headquartered in Oldemarkt, Netherlands, in the Europe region.
How does Vecon make money?
One revenue line is on record: membership fees.
Who are Vecon's main competitors?
Direct peers on record are Nederlandse Vereniging voor het Onderwijs in de Natuurwetenschappen (NVON), Stichting VBS (Vecon Business School), Vakvereniging Levende Talen and Nederlandse Vereniging van Wiskundeleraren (NVvW). Emerging players are Junior Company / Stichting Jong Ondernemen and EBC*L (European Business Competence Licence). Broad incumbents are KPC Groep, CPS (Christelijke Pedagogische Stichting) and CNV Onderwijs. National Council for the Social Studies (NCSS) is listed as a regional player.
Does Vecon have an API?
No public API is recorded for Vecon.
What industry is Vecon in?
Vecon's product category is Professional Association Services (Education). Its primary akta.pro industry code is EDAMAHAE, Financial Literacy, Budgeting & Personal Finance, with a secondary code of EDAMAHAA, Entrepreneurship Foundations & Startup Basics. Its NAICS code is 611710 and its SIC code is 8200.