What Veeneman B.V. does

Veeneman B.V. (legal name: Familiebedrijf Veeneman bv) is a Dutch private limited company founded in 1960 and headquartered in Apeldoorn, Gelderland, Netherlands. The company manufactures and supplies professional tools and equipment for the construction and industrial sectors under a portfolio of six brands: Swinko (Dutch mixers and mixing systems), Eibenstock (German premium construction machines including diamond saws, core drills, and grinders, held under exclusive Dutch import rights), Battipav (tile cutters), Eurolux (LED construction lighting), Connectra (cable reels and electrical connection materials), and Vetec (house brand LED lighting, heaters, and accessories). Veeneman manufactures Swinko, Connectra, and Vetec products in-house, while Eibenstock, Battipav, and certain other lines are sourced and distributed under exclusive arrangements; all products are tested by Veeneman's own technical department before inclusion in the assortment.

The company operates a wholesale-only go-to-market model, selling exclusively to construction and electrical materials wholesalers and buying organizations (inkoop organisaties) in the Netherlands through a login-gated online ordering portal that displays tiered rebates and offers free delivery for orders above EUR 300 net. Veeneman is not vertically integrated into retail or direct end-user channels, and there is no indication of cross-border distribution outside the Dutch market despite the international footprint of its partner brands. The business also generates a secondary revenue stream from repair and maintenance services performed by its in-house technical workshop, supporting both Veeneman's own brands and third-party products.

Veeneman is privately held by a family ownership group with no disclosed parent company, external investors, or capital-raising activity. With 19 employees, the company operates at small-enterprise scale, supplemented by a solar-powered headquarters (100% renewable) and a sustainability-oriented product strategy that includes recycled-plastic offerings and a repair-first service ethos. The management team is not publicly identified in the source material.

Name

Veeneman B.V.

Legal name

Familiebedrijf Veeneman bv

Website

https://veeneman.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Veeneman B.V. is a Dutch family-owned manufacturer and wholesale supplier of professional construction tools and equipment, marketing six brands (Swinko, Eibenstock, Battipav, Eurolux, Connectra, Vetec) exclusively to construction and electrical wholesalers in the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware/Product Sales: Veeneman generates revenue by manufacturing and supplying professional products for construction and industry. The company sells a wide range of power tools, lighting, cable reels, and accessories exclusively to wholesalers and buying organizations, with an online ordering system for registered B2B customers.
2. Repair and Maintenance Services: Veeneman's own technical department performs repairs on products. Customers can submit defective machines or incorrectly delivered products through a repair and return form. Some repairs may incur costs as detailed in the repair terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Veeneman B.V. is a family-owned Dutch manufacturer and supplier of professional power tools and equipment for the construction and industrial sectors. The company offers mixers, drill machines, saws, grinders, milling machines, sanding/polishing machines, table saws, bridge saws, LED construction lamps, tile cutters, cable reels, and custom electro- and connection materials marketed under six brands (Swinko, Eibenstock, Battipav, Eurolux, Connectra and Vetec). All products are extensively tested by their own technical department before inclusion in the assortment, and the company provides in-house repair services and custom-made solutions.

Product overview

Veeneman B.V. is a family-owned manufacturer and supplier of professional products for construction and industry, operating for over 60 years. The company offers a diversified portfolio of six brands: Swinko (Dutch-origin mixers and mixing systems), Eibenstock (German premium construction machines including diamond saws, core drills, grinders, and polishers), Eurolux (LED construction lighting and tripods), Connectra (Dutch cable reels and electrical materials), Vetec (house brand LED lights, heaters, and cable accessories), and Battipav (tile cutters). Product categories span mixing equipment, diamond drilling, sawing, grinding, sanding, polishing, professional LED lighting, cable management, and heating solutions. Veeneman exclusively supplies construction and industrial wholesale channels and maintains an in-house technical service for product testing and repairs. Their own brands (Swinko, Connectra, Vetec) are manufactured in-house, while Eibenstock products are imported exclusively for the Netherlands market.

Differentiator

Problem solved

Functional benefit

Brands

• Swinko: Dutch brand specializing in mixers, mixing whisks, mixing units and accessories for mixing and blending. Known for ergonomic design and reliable machines.
• Eibenstock
• Vetec
• Eurolux
• Connectra
• Battipav

Products and services

• LED Construction Floodlights LED construction floodlights for professional use on building sites and in workshops, sold under the Eurolux and Vetec brands, available in Class I, II and III safety ratings, battery-powered, wall-mounted with sensors, and multiple wattages, for professional tradespeople via wholesale customers.
• Swinko Mixers and Mixing Systems Swinko-brand professional hand mixers, heavy-duty mixers, automatic and floor mixing systems, mixing whisks and accessories for mixing paints, plasters, mortars and other construction materials, sold to wholesale customers for resale to professional tradespeople.
• Eibenstock Diamond Core Drilling Equipment Eibenstock-brand diamond core drilling machines and accessories covering 3.5-450 mm diameters, including dry, wet and soft percussion machines, drill motors, drill stands and diamond drill bit sets, for professional drilling in concrete, masonry and stone, sold to wholesale customers.
• Eibenstock Diamond Saw Machines Eibenstock-brand diamond saw machines and blades for dry and wet cutting of natural stone, concrete, brick, steel and plastic, including the EST-series stone saws and Silent Pro low-noise blades, sold to wholesale customers for professional construction use.
• Silent Pro Diamond Saw Blade (350 mm) 350 mm universal diamond saw blade with Silent Pro low-noise technology (up to 10 dB quieter than standard), laser-welded segments for durability and safety, for dry cutting of natural stone, reinforced concrete and brick, sold to wholesale customers as a standalone consumable.
• EST 350.3 Stone Saw Machine Eibenstock EST 350.3, a 2400 W dry-cutting stone saw machine with 120 mm maximum cutting depth, 250 mm cutting length at 90 degrees and 350 mm blade diameter, now supplied with a Silent Pro diamond saw blade as standard, sold to wholesale customers for professional stone, concrete and brick cutting.
• Workshop and Immersion Heaters Vetec-brand ceramic and electric workshop heaters with thermostat and overheat protection, and Swinko-brand immersion heaters in various capacities (including floating variants), for heating construction workspaces and cold water, sold to wholesale customers.
• Eibenstock Diamond Drill Bit Sets Sets of thin- and thick-walled diamond wet drill bits in diameters from 31 to 131 mm with R 1/2 and UNC 1 1/4 connections and working lengths of 300-450 mm, for drilling (reinforced) concrete, hard stone, masonry and natural stone, sold to wholesale customers as standalone consumables.
• Swinko Garde Clean Pro Cleaning System Swinko Garde Clean Pro, a newly launched professional cleaning system that removes residue from between mixing-whisk blades to extend the life of whisk and mixer, for daily use on construction sites, sold to wholesale customers.
• Connectra Cable Reels and Connection Materials Connectra-brand cable reels, extension cables and electrical connection materials in neoprene and PUR variants with temperature resistance from -20 to +80 degrees C, for temporary and permanent electricity distribution on construction and industrial sites, sold to wholesale customers.
• Battipav Tile Cutters Battipav-brand professional tile cutters and related equipment for construction tiling, supplied by Veeneman under its exclusive Dutch distribution arrangement, sold to wholesale customers for resale to professional tilers.
• Veeneman Repair and Maintenance Service In-house repair and return service operated by Veeneman's own technical department, accepting defective machines and incorrectly delivered products from wholesale customers via a dedicated repair-and-return form, with costs applied per the published repair terms.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EibenstockcoreChannel Partner/ Reseller/ DistributorVeeneman is the exclusive importer and distributor of Eibenstock products for the Netherlands. Eibenstock is a leading German manufacturer of professional construction machines, present in more than 80 countries worldwide. This exclusive distribution relationship is a core pillar of Veeneman's brand portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/veenemanbv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veeneman B.V.