Vegane Gesellschaft Österreich
Vegane Gesellschaft Österreich is a Vienna-based non-profit (founded 1999, 12 staff) that promotes vegan living in Austria through free education, major public events, the V-Label certification mark, and the Vegucation learning platform, serving consumers, restaurants, schools, and healthcare providers.
- Company typePrivate
- Founded1999
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Vegane Gesellschaft Österreich does
Vegane Gesellschaft Österreich is a Vienna-based non-profit association (Verein) founded in 1999 that promotes vegan lifestyle and plant-based nutrition in Austria. The organization operates a community-driven go-to-market combining free educational content (VEGAN.AT magazine, e-brochures, flyers, stickers), a bi-weekly newsletter with 50,000+ subscribers, and a portfolio of major annual events including Veganmania (Europe's largest vegan street food festival), Vegan Planet trade fair, Wiener Vegan Ball, and the Tierschutzlauf charity run. It serves four primary segments: the general public seeking vegan information, gastronomy businesses expanding plant-based menus, educational institutions using the Vegucation platform, and healthcare providers serving vegan patients.
The organization's core product surface is the vegan.at website ecosystem, anchored by the Vegucation online learning platform (which in 2025 launched the world's first vegan-vegetarian cooking apprenticeship), the V-Label international vegan/vegetarian certification mark (30 years operating as of 2026), the V-Card membership discount program offering up to 15% savings at partner establishments, and a restaurant/foodservice directory. The technology stack is conventional web content delivery rather than proprietary systems; the underlying assets are brand equity, community, and certification authority rather than software.
The business model is a hybrid non-profit revenue structure: recurring donations and V-Card membership fees form the primary stream, supplemented by V-Label certification licensing fees from food manufacturers and restaurants, plus merchandise sales through shop.vegan.at. All educational content is provided free of charge, with no commercial pricing for core materials. The organization employs 12 staff in Vienna and operates primarily within Austria, with international reach limited to the V-Label certification program.
Vegane Gesellschaft Österreich firmographics
Firmographics- Name
- Vegane Gesellschaft Österreich
- Legal name
- Vegane Gesellschaft Österreich
- Website
- https://vegan.at
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vegane Gesellschaft Österreich is a Vienna-based non-profit (founded 1999, 12 staff) that promotes vegan living in Austria through free education, major public events, the V-Label certification mark, and the Vegucation learning platform, serving consumers, restaurants, schools, and healthcare providers.
- Ownership category
- akta.pro rank
Vegane Gesellschaft Österreich industry classification
Industry- Product category
- Vegan Advocacy and Education
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Vegan/Vegetarian & Animal-Derived Ingredient Verification (incl. cross-contact) (AFALAHAI)
- akta.pro secondary industry
- “Free-From” & Allergen-Free Claim Substantiation (e.g., gluten-free, peanut-free) (AFALAHAD)
Keywords
Where Vegane Gesellschaft Österreich is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Vegane Gesellschaft Österreich business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure
Revenue model
- Donations and Membership: The primary revenue stream comes from donations and membership fees. Supporters can become members via the V-Card program which offers discounts at partner restaurants and shops. Recurring donations are encouraged for financial planning purposes.
- V-Label Certification: The V-Label certification program for vegan products and restaurants, which celebrated its 30th anniversary in 2026, generates revenue through certification fees from businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free educational materials - brochures, e-brochures, magazines, stickers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Vegane Gesellschaft Österreich product offering
Product offeringCore offering
Vegane Gesellschaft Österreich is an Austrian nonprofit association that promotes plant-based living through free educational content, community events, and the administration of the international V-Label certification for vegan and vegetarian products and restaurants. Its deliverables include a printed magazine, digital and printed brochures, the Vegucation learning platform for schools and culinary professionals, the V-Card membership discount program, flagship public events such as Veganmania and Vegan Planet, and certification services for food businesses.
Product overview
Vegane Gesellschaft Österreich operates primarily as an advocacy and education organization rather than a traditional product company. Its core offering is the VEGAN.AT website platform, which serves as a comprehensive resource for vegan living in Austria. The product portfolio includes publications (VEGAN.AT Magazin magazine, E-Broschüren digital brochures, Flyer/Infomaterial printed materials), the Vegucation online learning platform with school certification programs, the V-Card membership discount program, an e-commerce shop, and various events (Veganmania street food festivals, Vegan Planet trade show, Tierschutzlauf charity run, Wiener Vegan Ball). The organization also administers the V-Label vegan certification program in Austria and maintains extensive restaurant/foodservice directories. The offering functions as an integrated ecosystem combining educational content, community resources, certification services, and event programming to promote plant-based living.
Differentiator
Problem solved
Functional benefit
Brands
- VEGAN.AT Magazin: The organization's magazine publication covering vegan lifestyle, nutrition, recipes, and activism.
- V-Label
- Vegucation
- V-Card
Products and services
- VEGAN.AT Magazin A free printed magazine published by the organization covering vegan living, nutrition, recipes, environmental topics, and animal welfare, with current issues and back issues available on request.
- E-Broschüren (E-Brochures) Free digital brochures available via email signup covering topics such as vegan nutrition, climate-friendly cooking, Christmas baking, and Austrian cuisine.
- Flyer & Infomaterial Free printed informational materials including brochures on vegan eating, children's nutrition, recipe cards, posters, seasonal calendars, and stickers available for order.
- Vegucation Lernplattform An online learning platform offering educational materials for schools, including the Vegucation certification program and resources for the vegetarian-vegan cooking apprenticeship.
- Namenstool für Speisen A free naming tool for dishes that helps foodservice businesses find attractive names for plant-based menu items to increase sales.
- V-Card A membership card offering up to 15% savings at participating restaurants, shops, and online stores throughout Austria.
- VEGAN.AT Shop Online store selling vegan merchandise, books, stickers, and promotional items.
- Veganmania Events Annual street food festival celebrating vegan cuisine, held at MuseumsQuartier in summer and Donauinsel in September. Described as one of Europe's largest vegan food festivals.
- Vegan Planet Event Annual trade show at MAK (Museum of Applied Arts) featuring vegan product innovations and holiday shopping opportunities.
- Tierschutzlauf Annual animal protection run held on the first Sunday in October, combining sports with animal welfare advocacy.
- Wiener Vegan Ball Annual vegan ball in Vienna marking the start of the new year.
- V-Label Certification An international certification label for vegan and vegetarian products and restaurants, administered by the organization in Austria. Provides vegan/vegetarian certification for food manufacturers and restaurants worldwide.
- Vegan.at Restaurant Directory Comprehensive searchable database of vegan-friendly restaurants, cafes, hotels, bakeries, eateries, and healthcare providers throughout Austria.
Quantifiable outcome
- 5% of Austrian population is vegan - highest in Europe
- +2 more outcomes
Companies that use Vegane Gesellschaft Österreich
Customer profileSegments4 records
Ideal customer profiles4 records
Vegane Gesellschaft Österreich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vegane Gesellschaft Österreich partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Veganmania PartnersflagshipVeganmania is Austria's largest vegan street food festival, held annually at MuseumsQuartier in Vienna and Donauinsel. The event showcases vegan food vendors, restaurants, and food producers, serving as a major platform for vegan awareness and business exposure.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Vegane Gesellschaft Österreich competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vegane Gesellschaft Österreich social profiles
Digital presenceVegane Gesellschaft Österreich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vegane Gesellschaft Österreich leadership team
Management profileNumber of profiles
Vegane Gesellschaft Österreich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vegane Gesellschaft Österreich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vegane Gesellschaft Österreich
What does Vegane Gesellschaft Österreich do?
Vegane Gesellschaft Österreich is an Austrian nonprofit association that promotes plant-based living through free educational content, community events, and the administration of the international V-Label certification for vegan and vegetarian products and restaurants. Its deliverables include a printed magazine, digital and printed brochures, the Vegucation learning platform for schools and culinary professionals, the V-Card membership discount program, flagship public events such as Veganmania and Vegan Planet, and certification services for food businesses.
Is Vegane Gesellschaft Österreich a public or private company?
Vegane Gesellschaft Österreich is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vegane Gesellschaft Österreich founded?
Vegane Gesellschaft Österreich was founded in 1999. It employs 11 to 50 people.
Where is Vegane Gesellschaft Österreich based?
Vegane Gesellschaft Österreich is headquartered in Vienna, Austria, in the Europe region.
How does Vegane Gesellschaft Österreich make money?
Two revenue lines are on record. Donations and Membership is the primary driver. The others are V-Label Certification.
Does Vegane Gesellschaft Österreich have an API?
No public API is recorded for Vegane Gesellschaft Österreich.
What industry is Vegane Gesellschaft Österreich in?
Vegane Gesellschaft Österreich's product category is Vegan Advocacy and Education. Its primary akta.pro industry code is AFALAHAI, Vegan/Vegetarian & Animal-Derived Ingredient Verification (incl. cross-contact), with a secondary code of AFALAHAD, “Free-From” & Allergen-Free Claim Substantiation (e.g., gluten-free, peanut-free). Its NAICS code is 813.