Vegotel

What Vegotel does

Vegotel is a privately held, micro-scale vegan hospitality operator founded in the Netherlands, originally running a 100% vegan hotel and B&B in Blije, Friesland. The company's product is a fully plant-based accommodation experience where every element — meals (breakfast and dinner), toiletries, and amenities — is vegan, addressing the unmet demand from vegan and ethically-minded travelers who cannot rely on conventional hotels to guarantee plant-based offerings.

The business operates on a direct-to-consumer model, with rooms sold exclusively via the company's own website and phone/email contact, bypassing online travel agencies. Pricing is not publicly disclosed; the original Vegotel Blije property relied on per-stay charges for overnight accommodation with included breakfast and dinner, and the company has stated that the successor property in France will hold pricing at parity. Vegotel gained brand credibility through a 2019 ranking as #6 in The Guardian's top 20 best vegan hotels in Europe, which has been used as the centerpiece of its positioning.

In 2024, Vegotel ceased operations at the Blije location and re-launched as Bluedothotel France, a new 100% vegan hotel in Magnac Laval in the Limoges region of France, scheduled to open in May/June. The new property is physically larger than the original — offering one four-person room and two double rooms with private bathrooms, two lounge/relax areas, an outside patio for meals, a swimming pool with pool bar and sunbathing area, and a children's playground. The company employs six people, has no institutional backing, and operates without disclosed revenue or funding.

Name

Vegotel

Website

https://vegotel.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vegotel is a privately held Dutch-origin operator of 100% vegan hotel accommodations, serving vegan and ethically-minded travelers seeking fully plant-based stays. The company has transitioned from its Netherlands Blije location to Bluedothotel France, a new vegan hotel in Magnac Laval, Limoges, opening 2024.

Ownership category

akta.pro rank

Product category

Vegan Hospitality

NAICS

Bed-and-Breakfast Inns (721191), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Gastronomy / Culinary B&Bs & Foodie Inns (THAGAHAH)

akta.pro secondary industries

Country Inns & Rural B&Bs (THAGAHAD), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Vegan hotel
• Plant-based accommodation
• Vegan bed breakfast
• Eco-friendly lodging
• Vegan hospitality

Headquarters

HQ city

Blije

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Accommodation: Vegotel generates revenue through renting rooms and suites at their vegan hotel properties. The business model is based on per-stay charges for overnight accommodation including vegan breakfast and dinner services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Vegotel operates 100% vegan hotel and bed-and-breakfast accommodations. The company rents rooms with private bathrooms and serves fully plant-based breakfast and dinner. Its original property is Vegotel Blije in Friesland, Netherlands; operations are transitioning to Bluedothotel France in Magnac Laval, Limoges, featuring additional leisure amenities such as a swimming pool, pool bar, sunbathing area, lounge areas, and outdoor patio.

Product overview

Vegotel operates as a vegan hotel/hospitality brand offering 100% vegan accommodation services. The portfolio includes Vegotel Blije in the Netherlands (Friesland) and the newly launched Bluedothotel France in Magnac Laval, Limoges. Properties feature rooms with private bathrooms, vegan dining options, and leisure amenities such as swimming pools and outdoor areas. The brand has been recognized by The Guardian as one of the top 6 vegan hotels in Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegotel Blije 100% vegan hotel and B&B located in Blije, Friesland, Netherlands, offering overnight accommodation with private rooms and vegan breakfast and dinner services for individual travelers and small groups seeking fully plant-based stays.
• Bluedothotel France 100% vegan hotel located in Magnac Laval, Limoges, France, offering rooms with private bathrooms, vegan breakfast and dinner served on the outside patio, and on-site leisure amenities including a swimming pool, pool bar, sunbathing area, lounge/relax areas, and a children's playground.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Vegan B&B La Vimeuse: A vegan guesthouse located in southern France. Comparable to Vegotel as a small-scale, plant-based accommodation operator in the French market — a direct relevant peer given Vegotel's new France expansion.
• The Vegan Hotel: A fully vegan hotel concept based in Germany marketing to European vegan travelers. Comparable to Vegotel on the end-to-end plant-based accommodation promise and European vegan-travel customer base.
• Bluedothotel France (own second location): Vegotel's own expansion property in Magnac Laval, Limoges, France. It is operationally identical (100% vegan hotel) but with added amenities (pool, sunbathing area, playground), making it the closest possible comparator for the same business model in a new geography.
• Hotel Casa Vegan: A small vegan hotel/B&B concept in Italy focused on plant-based hospitality. Comparable to Vegotel on a fully vegan accommodation model, small-room-count rural European setting, and direct vegan-travel SEO targeting.
• Las Chimeneas: A vegetarian/vegan-friendly guesthouse and retreat in the Alpujarras, Spain, catering to plant-based travelers seeking rural accommodation. Comparable to Vegotel on niche plant-based lodging positioning and European rural resort appeal.
• Saorsa 1875: A 100% vegan boutique hotel in Pitlochry, Scotland, operating as a small luxury vegan property with on-site plant-based restaurant. Directly comparable to Vegotel on the 'fully vegan accommodation' positioning, target guest (vegan/plant-based travelers), and direct-to-consumer booking model.

Broad incumbents

• Booking.com (OTAs/Broader Lodging Platforms): The dominant European OTA. Relevant as a broad incumbent Vegotel could choose to distribute through (or compete against in direct SEO). Booking.com's 'vegan-friendly' filters and inventory breadth contextualize Vegotel's niche positioning and pricing power.
• Mr & Mrs Smith (Boutique Hotel Platform): A curated boutique hotel collection marketing character-led properties in Europe. Comparable as a broader incumbent in the boutique/independent lodging space where Vegotel competes for the same vegan/eco-conscious leisure traveler.

Emerging players

• Bretonea Vegan B&B: A vegan-friendly B&B in Brittany, France. Comparable on vegan-anchored accommodation and French/European rural hospitality, though smaller in scope and recognition than Vegotel.
• Petit Creux Vegan Guesthouse: A French vegan guesthouse/table d'hôte concept serving plant-based travelers. Adjacent to Vegotel on fully vegan hospitality offering in France, although scale and brand recognition appear smaller.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/vegotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegotel