The Vegie Bar

Name

The Vegie Bar

Legal name

The Vegie Bar

Website

https://vegiebar.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vegetarian Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (72232)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFABAK

Plant-Based & Vegan Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFAIAK

Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Catering & Banquet Foodservice

Keywords

• Vegetarian restaurant
• Vegan restaurant
• Plant-based dining
• Casual dining
• Restaurant delivery

Headquarters

HQ city

Fitzroy, Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining in at the restaurant, purchasing from the full menu of vegetarian and vegan dishes including pizzas, oven baked lasagne, gnocchi, Japanese/Asian inspired dishes, curries, burgers, and desserts.
2. Takeaway and Pickup: Online ordering system for takeaway orders processed through Square, allowing customers to order in advance for collection.
3. Delivery: Delivery service for orders placed directly, bringing food to customers at their location.
4. Gift Cards: Digital gift cards sold through Square, valid for 3 years from purchase date, providing upfront cash flow.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Vegie Bar is a single-location vegetarian and vegan restaurant serving a dine-in menu of 50+ plant-based dishes plus daily specials, with cuisines spanning Italian, Japanese, and Asian-inspired options. It also offers pick-up ordering through Square, in-house delivery, digital gift cards, and group/event bookings, supplemented by vegan ice cream from the adjacent sister restaurant Girls & Boys.

Product overview

The Vegie Bar is a single-location vegetarian and vegan restaurant operating since 1988 in Melbourne's Fitzroy suburb. The restaurant offers a unified dining experience centered around its dine-in menu featuring 50+ plant-based dishes globally inspired by Italian, Japanese, and Asian cuisines. Supporting services include pick-up ordering through Square, delivery, digital gift cards, and group booking capabilities. The venue also features cocktails and vegan ice cream sourced from sister restaurant Girls & Boys next door.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Menu Casual walk-in restaurant experience at 380 Brunswick Street, Fitzroy, offering 50+ vegetarian and vegan dishes plus daily specials, including pizzas, oven-baked lasagne, gnocchi, Japanese and Asian-inspired dishes such as Zen Bowls and Mee Goreng, curries, burgers, salads, full cocktail service, and 100% plant-based cakes and desserts, for individual diners and groups.
• Pick-Up Ordering Online ordering service via the Square platform that lets customers place advance orders for collection at the Fitzroy restaurant, for diners who want the menu at home or elsewhere without waiting in store.
• Delivery Service Restaurant delivery service that brings ordered vegetarian and vegan dishes directly to customers' locations during the restaurant's daily operating hours.
• Digital Gift Cards Digital gift cards sold through Square, delivered instantly via email and valid for 3 years from purchase, redeemable for dine-in, pick-up, or delivery at The Vegie Bar, intended for gifting occasions.
• Group Bookings and Events Reservation and event booking service for large groups and functions, arranged by phone at (03) 9417 6935 or by email at [email protected], for organisers hosting gatherings at the restaurant.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Girls & BoyscoreStrategic or Co-development PartnerSister restaurant located next door to Vegie Bar, providing legendary vegan ice cream to Vegie Bar customers. This partnership extends the dessert offering without Vegie Bar needing to operate its own ice cream production, creating a complementary dining experience.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Loving Hut: International vegan restaurant chain with Australian locations serving pan-Asian plant-based cuisine. Comparable to The Vegie Bar in plant-based positioning and casual dine-in format, though operating a franchised model rather than independent heritage.
• Flora & Fauna: Melbourne plant-based café serving vegan brunch and lunch fare with a strong specialty-diet focus. Comparable to The Vegie Bar as a younger plant-based venue targeting similar vegan and gluten-free conscious diners in Melbourne.
• Soulful Veggie Café: Independent Melbourne plant-based café offering vegetarian and vegan dishes. Comparable to The Vegie Bar as a smaller-scale independent plant-based venue competing for the same Melbourne specialty-diet dining audience.

Broad incumbents

• About Life: Australian plant-focused chain combining health-food retail with café service. Comparable to The Vegie Bar as an established Australian plant-based food brand serving health-conscious and specialty-diet customers.
• Lord of the Fries: Australian vegan fast-food chain serving burgers, fries, and American-style comfort food. Comparable as an established Australian plant-based food operator, though operating in the fast-food segment versus Vegie Bar's casual full-service model.

Regional players

• Smith Street eateries (Fitzroy/Collingwood plant-based venues): Cluster of Melbourne plant-based cafés and restaurants in the inner-north corridor near The Vegie Bar's Brunswick Street location. Comparable as proximate competitors serving overlapping vegan/vegetarian audiences in the same precinct.

Direct peers

• Lentil as Anything: Long-running vegetarian pay-as-you-feel restaurant with Melbourne locations. Comparable to The Vegie Bar as a Melbourne institution serving vegetarian/vegan diners in a casual sit-down environment with an inclusive, values-driven positioning.
• Smith & Daughters: Melbourne-based plant-based restaurant offering globally inspired vegan/vegetarian cuisine with a strong cocktail program. Directly comparable to The Vegie Bar in target audience, cuisine approach, full-service model, and Melbourne plant-based market positioning.
• Gloria's Café: Melbourne plant-based café serving vegan and vegetarian dishes with a focus on specialty-diet inclusivity. Comparable to The Vegie Bar as a single-location Melbourne plant-based venue serving similar dietary segments.
• Yong Green Food: Melbourne vegetarian restaurant serving globally inspired plant-based dishes with a strong Asian influence. Comparable to The Vegie Bar in plant-based cuisine breadth, casual dine-in model, and Melbourne specialty-diet target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-vegie-bar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Vegie Bar