Ayuntamiento de Vélez-Málaga

Name

Ayuntamiento de Vélez-Málaga

Legal name

Excmo. Ayuntamiento de Vélez-Málaga

Website

https://velezmalaga.es

Company type

Public

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Municipal Public Administration

NAICS

Executive, Legislative, and Other General Government Support (921), Administration of Housing Programs, Urban Planning, and Community Development (925)

SIC

Services-Management Services (8741)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Government Digital Service & eGovernment (Service Delivery, IDs, Portals) (BPAIAAAE), Parks, Recreation & Cultural Services (BPAIACAI), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Municipal public services
• Local government administration
• E-government services
• Citizen services
• Public administration

Headquarters

HQ city

Vélez-Málaga

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels6 records

Marketing channels6 records

Core offering

The Ayuntamiento de Vélez-Málaga provides local public administration services to citizens, residents, and businesses within the municipality. Its core offerings include administrative procedures processing, local tax collection (e.g., property tax, plusvalía), urban and public space management, public incident reporting, participatory budgeting, citizen engagement channels, and a portfolio of digital e-government services delivered through its Electronic Headquarters. It also operates public amenities such as sports facilities (with online reservations) and disseminates municipal information, including live beach webcam feeds.

Product overview

The Ayuntamiento de Vélez-Málaga operates a comprehensive e-government digital services platform consisting of multiple interconnected municipal service portals. The core infrastructure includes the Sede Electrónica (electronic headquarters) for online administrative procedures, complemented by specialized portals for sports reservations, tax payments, transparency reporting, citizen attention (OAC), and prior appointment scheduling. The portfolio spans administrative services, citizen participation, cultural programming, and municipal management across 12 localities including Vélez-Málaga, Torre del Mar, and Caleta de Vélez. The services are delivered through the central velezmalaga.es domain and numerous subdomain portals.

Differentiator

Problem solved

Functional benefit

Brands

• Vélez-Málaga Integra+: Integrated action plan for Vélez-Málaga municipality
• Vélez-Málaga Sostenible
• Agenda 2030
• UIA Brick-Beach
• EDUSI

Products and services

• Sede Electrónica (Electronic Headquarters) Online Electronic Headquarters providing citizens and businesses with access to municipal administrative procedures, electronic filings, and digital interactions with the Ayuntamiento. Serves residents, businesses, and property owners in the municipality.
• Pago Telemático de Impuestos (Electronic Tax Payment) Online channel for citizens and businesses to pay local municipal taxes and fees electronically. Serves taxpayers and property owners in the municipality.
• Portal de Transparencia (Transparency Portal) Online portal publishing municipal information, budgets, contracts, and public accountability data in compliance with Spanish transparency obligations. Serves citizens, journalists, and oversight bodies.
• Incidencias Vía Pública (Public Incidents Reporting) Online channel for citizens to report incidents, deficiencies, or issues affecting public spaces, infrastructure, and municipal services. Serves residents of the municipality.
• Reservas Deportivas (Sports Facility Reservations) Online booking system allowing residents to reserve municipal sports facilities and sessions. Serves residents who use municipal sports amenities.
• OAC Cita Previa (Citizen Service Office Appointments) Online appointment scheduling system for the Citizen Service Office (Oficina de Atención al Ciudadano), allowing citizens to book in-person visits. Serves residents needing in-person administrative assistance.
• Facturas Electrónicas (Electronic Invoicing) Electronic invoicing platform for businesses and suppliers to submit invoices to the municipality in compliance with public sector invoicing requirements. Serves local businesses and suppliers contracting with the Ayuntamiento.
• Simulador de Plusvalía (Property Tax Plusvalía Simulator) Online simulator that allows property owners to estimate the municipal capital gains tax (plusvalía) owed on property transactions. Serves property owners and buyers/sellers in the municipality.
• Canal Denuncias (Complaints Channel) Official channel for citizens to submit complaints, denunciations, and reports to the municipality. Serves residents and compliance/oversight purposes.
• Presupuestos Participativos (Participatory Budgeting) Platform allowing citizens to propose and vote on municipal budget allocations, enabling direct citizen participation in local spending decisions. Serves residents of the municipality.
• Nuestras Playas en Directo (Live Beach Webcams) Live webcam broadcast of the municipality's beaches, providing real-time public information for residents, tourists, and visitors.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Consorcio Metropolitano de Transportes de MálagacoreStrategic or Co-development Partner · 29 July 2026Collaboration with the metropolitan transport consortium to establish new direct bus routes between Torre del Mar and Málaga.
• HM HospitalescoreStrategic or Co-development Partner · 28 July 2026The municipality hosted the presentation of the future HM Hospital project, a healthcare initiative that will boost employment, investment, and healthcare services in the region.
• AqualiacoreOthersAqualia provides the municipal water service for Vélez-Málaga. They manage water distribution and supply services for the municipality.
• Althenia (SANDO)coreOthersAlthenia, part of SANDO group, provides the municipal waste collection service (Servicio de Basuras) for Vélez-Málaga.
• SAVE (Servicios Operativos)coreOthersSAVE provides operational services for the municipality, maintaining public spaces and infrastructure.
• European Union (FEDER/EDUSI)coreOthersEuropean Regional Development Fund (FEDER) funding through EDUSI (Estrategia de Desarrollo Urbano Sostenible e Integrado) for urban sustainable development projects.
• Urban Innovative Actions (UIA) - Brick-BeachcoreOthersEuropean UIA initiative for innovative urban projects, specifically the Brick-Beach project in Vélez-Málaga.
• Junta de AndalucíacoreOthersRegional government of Andalusia, referenced for various regulatory frameworks including volunteering legislation (Ley del Voluntariado) and transparency requirements.
• CADE (Centro de Apoyo al Desarrollo Empresarial)minorOthersBusiness development support center operating in collaboration with the municipality for entrepreneurship and business support services.
• Fundación María ZambranominorOthersCultural foundation named after the philosopher María Zambrano, based in Vélez-Málaga, with separate website and operations.
• EMVIPSA (Empresa Municipal de Vivienda)coreOthersMunicipal housing company managing municipal housing stock and services.
• Plataforma Andaluza del VoluntariadominorOthersRegional volunteering platform with over 100 associations, providing coordination, training, and support for volunteer organizations across Andalusia.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ayuntamiento de Málaga: Capital-city municipal government of Málaga province on the Costa del Sol, sharing the same provincial and regional governance context. Larger in scale but operates the same Spanish municipal framework (Sede Electrónica, Tenencias, citizen services) as Vélez-Málaga.
• Junta de Andalucía: Regional government of Andalusia that sets the regulatory framework, transfers funds, and coordinates programs affecting Vélez-Málaga across housing, volunteering, transparency, and economic development. Most relevant higher-tier public-sector counterpart.
• Diputación Provincial de Málaga: Provincial-level public administration that coordinates municipal funding, technical assistance, and shared services across Málaga-province municipalities including Vélez-Málaga. Operates in an overlapping public-sector governance context.

Direct peers

• Ayuntamiento de Marbella: Neighboring Costa del Sol municipality of comparable population scale, with the same tourism-beach economic base and Andalusian governance framework. Most directly comparable peer in terms of citizen services portfolio and economic structure.
• Ayuntamiento de Benalmádena: Mid-sized Costa del Sol municipality sharing the same Andalusian municipal governance model and beach-tourism economic profile as Vélez-Málaga.
• Ayuntamiento de Fuengirola: Coastal Costa del Sol municipality of similar mid-size profile operating the same Andalusian municipal service model, including electronic headquarters and tourist-beach services.
• Ayuntamiento de Torremolinos: Adjacent Costa del Sol municipality with a similar tourism-driven economy and a comparable digital-services strategy for citizen-facing administration.
• Ayuntamiento de Nerja: Smaller eastern Costa del Sol municipality that operates the same Spanish municipal framework and shares tourism-coastal economic characteristics with Vélez-Málaga.
• Ayuntamiento de Rincón de la Victoria: Immediately adjacent coastal municipality west of Vélez-Málaga, sharing the same Axarquía region and Costa del Sol beach-tourism profile, governed under the same Andalusian municipal framework.
• Ayuntamiento de Estepona: Western Costa del Sol municipality with similar beach-tourism economic base and comparable Spanish municipal structure, including citizen e-services and tourism promotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Ayto_VLZ
• YouTubeyoutube.com/channel/UCzTdhUJNEXCC1V5PdMebrvg
• Facebookfacebook.com/AytoVLZ
• Instagraminstagram.com/ayto_vlz
• LinkedInlinkedin.com/company/ayuntamiento-de-v%C3%A9lez-m%C3%A1laga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayuntamiento de Vélez-Málaga