Velde Industri AS
Velde Industri AS is a Norwegian family-owned industrial group founded in 1984, supplying aggregates, asphalt, concrete, and recycled materials to public infrastructure projects and major construction contractors across Norway.
- Company typePrivate
- Founded1984
- HeadquartersSandnes, Norway
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Velde Industri AS does
Velde Industri AS is a privately held, family-owned Norwegian industrial group founded in 1984 and headquartered at Noredalsveien 294 in Sandnes (Rogaland). It operates as Rogaland's largest supplier of aggregates, asphalt, and concrete, with vertically integrated activities spanning quarrying of 'Lys granitt' light granite, crushing, asphalt production, ready-mix concrete, environmental recycling of excavated masses and asphalt, transport, machine-laid concrete flooring, and coastal armour stone exports. The group reports approximately 1.6 billion NOK in annual turnover and approximately 400 employees in peak season, structured through wholly-owned subsidiaries including Velde Pukk AS, Velde Asfalt AS, Velde Betong AS, Velde Transport AS, Velde Gulv AS, Velde Fjellboring AS, and Velde Miljø AS, plus acquired entities (Røyksund, FM Asfalt, Nordic Asfalt, Skanska asphalt assets, Velde Cemonite). Production is co-localized at Sviland (Sandnes), with regional asphalt plants at Mandal (Benninghoven RPP 4000 HG, world's largest indirect-heating plant capable of over 90% recycled content, wood-pellet heated), Gismarvik/Haugalandet, Grimstad/Agder, Bergen/Sotra, Oslo, and Halden; concrete flooring is delivered nationwide through Velde Gulv, and armour stone is shipped from a port facility at Lyngdal to Denmark, Germany, Netherlands, and England.
The customer base is concentrated in public infrastructure and large construction contractors: government-owned road builder Nye Veier AS (E39 Lyngdal, 90,000 tonnes; partnership on SiGS pilot), Statens vegvesen (Ryfast/Solbakktunnelen, E39 works), and contractors AF Gruppen (250,000 tonnes E39 Kristiansand-Døle bru), Hæhre entreprenør (130,000 tonnes plus a 20-year maintenance contract on E39 Døle bru-Mandal), and Implenia Stangeland (E39 Lyngdal). Other customers include Block Berge Bygg (5-year aggregate supply for one of Scandinavia's most modern concrete element plants), Lyse (cable bedding sand), Ørland Air Base, KNA Raceway, and Grønn Kontakt. Pricing is per-tonne or per fraction; revenue is contract-driven, project-based, and direct-delivered, with no dealer or reseller layer.
Technology and competitive positioning center on circular-economy materials: the Sviland environmental plant (magnetic separation, screening, washing, chemical flocculation, pressure filtration) processes contaminated excavated masses into recycled aggregates in multiple fractions; the Mandal plant achieves over 90% recycled asphalt via indirect heating; 100% recycled aggregate concrete was developed with Statens vegvesen, SINTEF, and Norges forskningsråd; a 2025 pilot with SINTEF and Eramet Norway tests Silica Green Stone (SiGS), a manganese byproduct, as cement substitute in sprayed concrete for tunnels; and the 2026 Cemonite acquisition extends into industrial and mining byproduct-based building materials. Velde holds ISO 9001, 14001, and 45001 certifications (audited by DNV) and operates an H1-classified in-house testing laboratory, with research collaborations across SINTEF, Universitetet i Agder, Asak Miljø, Norges forskningsråd, Innovasjon Norge, SIVA, and Enova supporting RESGRAM and 'Bærekraftig verdikjede og materialbruk i vegbygging' programs.
Velde Industri AS firmographics
Firmographics- Name
- Velde Industri AS
- Legal name
- Velde Industri AS
- Website
- https://veldeas.no
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Velde Industri AS is a Norwegian family-owned industrial group founded in 1984, supplying aggregates, asphalt, concrete, and recycled materials to public infrastructure projects and major construction contractors across Norway.
- Ownership category
- akta.pro rank
Velde Industri AS industry classification
Industry- Product category
- Construction Materials
- NAICS
- Asphalt Paving Mixture and Block Manufacturing (324121), Ready-Mix Concrete Manufacturing (327320), Construction Sand and Gravel Mining (212321), Cement and Concrete Product Manufacturing (3273), Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)
- SIC
- Asphalt Paving & Roofing Materials (2950), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Heavy Construction Other Than Bldg Const - Contractors (1600), Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG)
- akta.pro secondary industries
- Pavement Construction & Rehabilitation (Asphalt, Concrete, Overlays) (IMAFAEAE), Ready-Mix Concrete Production & Delivery (IMADAAAA), Asphalt Aggregates & Specialty Aggregates (Rail Ballast, Riprap, Lightweight) (IMADAAAJ), Recycled Aggregates & C&D Materials Processing (RCA, RAP, Glass Aggregate) (IMAKAHAI)
Keywords
Where Velde Industri AS is headquartered
LocationHeadquarters
- HQ city
- Sandnes
- HQ country
- Norway
- HQ region
- Europe
Offices8 records
Markets served
Velde Industri AS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- Aggregates (Pukk og grus): Extraction and sale of crushed rock, gravel, and sand products in various fractions (0-300mm). Core quarrying business rooted in Lys granitt (light granite) extraction since 1984.
- Asphalt Production and Paving: Production of asphalt and laying services. Serves Rogaland, Agder, Haugalandet, Bergen, Oslo, and Halden. Includes recycled/cold-temperature asphalt variants. Major contracts with Nye Veier AS and Statens vegvesen.
- Ready-Mix Concrete: Production and delivery of ready-mix concrete including specialty products (Foamit, Fillit, Floorit). Includes concrete floor laying services through Velde Gulv nationwide.
- Recycled/Environmental Products: Sale of recycled aggregates, environmental sand, crushed concrete, and asphalt granulat. Environmental products (miljøpukk, miljøsand) derived from washing and processing excavated masses and recycled asphalt.
- Transport Services: Fleet of over 50 vehicles providing transport of asphalt, aggregates, concrete, and sweeping services. Roundtrip logistics bring back masses for recycling on return journeys.
- Coastal/Armour Stone: Production and supply of armour stone (kystsikringsstein) for coastal protection and offshore wind farm foundations. Supplied to projects including Horns Rev 2, Hvide Sande, Rødesand, and Thyborøn.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Environmental crushed aggregates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Velde Industri AS product offering
Product offeringCore offering
Velde Industri AS extracts and supplies aggregates, produces and paves asphalt, and supplies ready-mix concrete for construction and infrastructure projects. It also recycles excavated material into construction products and provides related transport, laboratory, and specialist material services.
Product overview
Velde Industri AS is Rogaland's largest supplier of aggregates, asphalt, and concrete, operating as a knowledge-based and future-oriented company. The product portfolio is organized as a multi-divisional industrial operation consisting of: Pukk og Grus (aggregates/quarry products including environmental aggregates), Asfalt (asphalt production and paving across multiple regional plants), Betong (ready-mix concrete and concrete products including specialized variants like Foamit skumbetong and low-carbon concrete), Velde Gulv (nationwide machine-installed concrete flooring services), Miljøprodukter (environmental products including recycled asphalt, crushed concrete, environmental sand, and Green Filler), Kystsikringsstein/Armour Stone (coastal protection stones), Transport (fleet of 50+ vehicles for product delivery and return of materials for recycling), and Feiebil (Rotor Clean sweeping services). The company also operates an in-house H1-certified laboratory for quality control. Recent expansion includes Velde Cemonite (acquired 2026) for sustainable building materials from industrial sidestreams. Velde maintains ISO certifications across quality, environmental, and occupational health and safety standards.
Differentiator
Problem solved
Functional benefit
Brands
- Velde Gulv: Nationally operating supplier of high-quality concrete floors, applying concrete flooring services for industrial buildings, warehouses, grocery stores, car dealerships, storage facilities, and public buildings.
- Topeka
- Fillit
- Floorit
- Foamit
- Velde Cemonite
- Miljøasfalt
- Eliminator System
Products and services
- Crushed rock and gravel (Pukk og Grus) Extracted rock and gravel products supplied to construction, road-building, and infrastructure customers.
- Asphalt products Asphalt products manufactured and supplied for road-paving and infrastructure applications.
- Ready-mix concrete Ready-mix concrete produced and supplied for construction and infrastructure projects.
- Concrete floor solutions (Velde Gulv) Concrete flooring solutions for building and construction applications.
- Miljøpukk and Miljøsand environmental products Environmental aggregate and sand products offered as construction materials.
- Topeka 4S membrane A named membrane product used in the company's road-material portfolio.
- Foamit A foam-glass aggregate product for lightweight construction-material applications.
- Fillit A lightweight fill product for construction applications.
- Floorit A named flooring or leveling product in the company's construction-material portfolio.
- Eliminator system A named system offered within the company's construction-material portfolio.
- Armour stone Stone supplied for coastal and marine-protection applications.
- SiGS sprayed concrete A sprayed-concrete offering for construction applications.
- Velde Cemonite A named product in Velde Industri AS's construction-material portfolio.
- Asphalt paving services Project-based asphalt laying services for road and infrastructure customers.
- Construction-material recycling services Processing of excavated masses into reusable construction materials.
- Transport services Transportation of aggregates, asphalt, concrete, and other construction materials for project customers.
- Sweeping services Road and site-sweeping services supporting construction and maintenance customers.
- Laboratory services Laboratory testing and quality-control services for construction materials such as aggregates, asphalt, and concrete.
Quantifiable outcome
- CO2 emissions reduced by 90% when using recycled environmental masses vs. virgin crushed rock (per SINTEF documentation in Liveien project)
- +4 more outcomes
Companies that use Velde Industri AS
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Velde Industri AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Velde Industri AS partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- SINTEF CommunitycoreVelde collaborates with SINTEF Community on research projects including 'Bærekraftig verdikjede og materialbruk i vegbygging' (Sustainable value chain and material use in road construction), financed by Grønn plattform with funds from Norges forskningsråd, Innovasjon Norge, and SIVA. SINTEF leads the SiGS/sprøytebetong pilot. Also partner in RESGRAM (Resirkulert tilslag fra gravemasser) with Universitetet i Agder, Asak Miljø, and Statens vegvesen.
- Nye Veier AScoreGovernment-owned road company that owns and procures major Norwegian highway projects. Velde supplied 90,000 tonnes of asphalt for E39 Lyngdal and is partner in sustainable road construction research. Nye Veier AS opened E39 Lyngdal in June 2025 with Velde asphalt and also tested SiGS materials.
- Cemonite AScoreVelde acquired Cemonite in April 2026 (effective 2025) and continues as Velde Cemonite. Cemonite developed and documented technology (since 2019) for processing industrial and mining byproducts into building materials with significantly lower carbon footprint. Factory opened September 2024.
- Hæhre entreprenørmajor20-year asphalt paving and maintenance contract for 7.3 km of E39 Døle bru to Mandalskrysset plus city road approach, involving production of 130,000 tonnes asphalt. Velde praised for documented competence and execution capability.
- AF GruppenmajorAsphalt paving contract for 22 km of E39 Kristiansand to Døle bru four-lane road, involving production of 250,000 tonnes asphalt for Nye Veier AS.
- Skanska Industrial SolutionsmajorVelde acquired Skanska's asphalt operations in Agder (Feb 2019) and Oslo/Halden (March 2022), including facilities, equipment, and workforce (~85 employees). Skanska sold these businesses as they had insufficient volumes for economically sustainable asphalt operations in Norway.
- Block Berge Bygg ASmajor5-year supply agreement (from 2019) for aggregates to Block Berge Bygg's Klepp Stasjon plant, one of Scandinavia's most modern concrete element facilities representing ~15% of Norway's total concrete element market.
- SINTEF (Lead Research Partner)coreRESGRAM project led by Velde with SINTEF, Universitetet i Agder, Asak Miljø (Kristiansand), and Statens vegvesen Vegdirektoratet. SINTEF's Christian John Engelsen research covers recycled aggregate properties, carbonation in concrete, and quality documentation. Supported by Norges forskningsråd.
- Nordbø MaskinminorPartner in Liveien research project (Stavanger municipality, 2020) testing recycled masses in pipe trenches. Nordbø Maskin contractors noted the recycled materials as pleasant to work with.
- Eramet Norway (Kvinesdal)minorSilica Green Stone (SiGS), a byproduct from manganese production at Eramet Norway's Kvinesdal facility, is being tested by Velde as a cement substitute in sprayed concrete (sprøytebetong) for tunnel applications.
Scale indicators15 records
Recent moves9 records
Expansion highlights6 records
Velde Industri AS competitors and assessment
Company assessmentDirect peers
- Veidekke ASA (Industrial division): Norwegian contractor and industrial materials producer (asphalt, aggregates) operating nationwide. Overlaps with Velde on heavy construction materials and paving; competes for the same Statens vegvesen/Nye Veier contracts.
- Franzefoss AS: Norwegian family-owned aggregates, ready-mix concrete, and recycling operator. Directly comparable to Velde on quarrying, recycled aggregates, and concrete production for the Norwegian infrastructure market.
- Feiring Bruk AS: Norwegian producer of aggregates, asphalt, and ready-mix concrete with a national plant network. Closely comparable business model and product mix to Velde, particularly the asphalt and aggregates divisions.
Broad incumbents
- NCC AB (NCC Industry): Swedish-listed construction group with an Industry division producing aggregates, asphalt, and paving services across the Nordics. Comparable business model to Velde's integrated materials-and-paving approach at a larger Nordic scale.
- CRH plc: Global building materials leader in aggregates, asphalt, and readymix concrete with extensive European footprint. Comparable on integrated materials-and-paving model and circular-economy initiatives, though at vastly larger scale.
- Skanska AB (Norwegian operations): Global construction firm that divested its Norwegian asphalt operations to Velde in 2019 and 2022. Comparable on road and infrastructure construction; broader portfolio than Velde but materially overlapping in Norway.
- Peab AB: Swedish-listed construction and civil engineering group with industrial materials operations (aggregates, asphalt, concrete). Comparable as a Nordic peer with overlapping product mix and customer base in road infrastructure.
- Holcim Ltd: Global leader in sustainable building solutions spanning cement, aggregates, and ready-mix concrete. Comparable on circular-economy and low-carbon product positioning that Velde is pursuing with Cemonite and recycled-content asphalt.
- Heidelberg Materials AG: Global building materials group with leading positions in cement, aggregates, and ready-mix concrete, including Nordic operations. Sets the benchmark for recycled-aggregate and low-carbon concrete offerings at global scale.
Regional players
- YIT Oyj: Finnish construction and infrastructure company that previously divested Norwegian asphalt assets to Velde (YIT/former Lemminkäinen, Forus). Comparable as a regional Nordic peer with overlapping paving and materials activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Velde Industri AS social profiles
Digital presenceVelde Industri AS compliance and trust
Trust signalCompliance6 records
Velde Industri AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velde Industri AS leadership team
Management profileNumber of profiles
Profiles1 record
Velde Industri AS subsidiaries and ownership
Company hierarchySubsidiaries13 records
Velde Industri AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velde Industri AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velde Industri AS
What does Velde Industri AS do?
Velde Industri AS extracts and supplies aggregates, produces and paves asphalt, and supplies ready-mix concrete for construction and infrastructure projects. It also recycles excavated material into construction products and provides related transport, laboratory, and specialist material services.
Is Velde Industri AS a public or private company?
Velde Industri AS is a private company. It is classified as family owned and is currently operating.
When was Velde Industri AS founded?
Velde Industri AS was founded in 1984. It employs 1 to 10 people.
Where is Velde Industri AS based?
Velde Industri AS is headquartered in Sandnes, Norway, in the Europe region.
How does Velde Industri AS make money?
Six revenue lines are on record. Aggregates (Pukk og grus) is the primary driver. The others are asphalt Production and Paving, ready-Mix Concrete, recycled/Environmental Products, transport Services and coastal/Armour Stone.
Who are Velde Industri AS's main competitors?
Direct peers on record are Veidekke ASA (Industrial division), Franzefoss AS and Feiring Bruk AS. Broad incumbents are NCC AB (NCC Industry), CRH plc, Skanska AB (Norwegian operations), Peab AB, Holcim Ltd and Heidelberg Materials AG. YIT Oyj is listed as a regional player.
Does Velde Industri AS have an API?
No public API is recorded for Velde Industri AS.
What industry is Velde Industri AS in?
Velde Industri AS's product category is Construction Materials. Its primary akta.pro industry code is EUALAKAG, Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends), with a secondary code of IMAFAEAE, Pavement Construction & Rehabilitation (Asphalt, Concrete, Overlays). Its NAICS code is 324121 and its SIC code is 2950.