Veldhuis

What Veldhuis does

Egbert Veldhuis Kwekerij & Hovenier B.V. is a Dutch landscaping and horticulture services company founded in 1998 by Egbert Veldhuis and headquartered at Poelweg 68, Vaassen, Gelderland, Netherlands. The company offers a complete garden services package spanning garden design, installation, maintenance, renovation, paving, patio covers, garden ponds, and garden advice, plus direct retail sales of plants, trees, shrubs, and seasonal Christmas trees from its own 12-hectare nursery. The business serves both private individuals (particulieren) and businesses (bedrijven) across Vaassen and surrounding cities in Gelderland and Overijssel, including Apeldoorn, Deventer, Zwolle, Epe, and Twello.

The company's service portfolio is built around nine core offerings — Tuin Ontwerp, Tuin Aanleg, Tuin Onderhoud, Tuin Renovatie, Bestratingen, Overkappingen, Vijvers, Tuin Advies, and the Boomkwekerij (with a dedicated Kerstboom Kwekerij for Christmas trees) — supported by walk-in retail at the nursery and direct field consultations at customer properties. There is no proprietary technology platform, app, or digital tooling layer; the business is a labor- and asset-intensive local services operation. The 12-hectare nursery is the primary operational asset, providing vertical integration of plant supply and a recurring retail revenue stream.

The business model is quote-based with no published price list: customers receive a custom design and proposal after an on-site consultation, and revenue is generated through professional services fees for design, installation, and maintenance projects, plus hardware sales of plants, trees, and accessories from the nursery. Distribution is direct — field sales at customer locations and retail at the Vaassen nursery — and marketing is local, relying on the company website (with location-specific SEO pages for surrounding cities), an active Facebook page, a YouTube channel showcasing project work, and word-of-mouth referrals. The company is a founder-owned Dutch private limited company (B.V.) registered with the Kamer van Koophandel under number 08059618, with no evidence of external investment, parent company, or acquisition activity.

Name

Veldhuis

Legal name

Egbert Veldhuis kwekerij & hovenier B.V.

Website

https://veldhuishovenier.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Egbert Veldhuis Kwekerij & Hovenier is a Dutch landscaping and horticulture company founded in 1998, offering garden design, installation, maintenance, renovation, paving, ponds, and nursery sales to private individuals and businesses in Vaassen and surrounding Gelderland and Overijssel cities, supported by its own 12-hectare nursery.

Ownership category

akta.pro rank

Product category

Landscaping and Garden Services

NAICS

Landscaping Services (561730), Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Construction - Special Trade Contractors (1700), Agricultural Services (700)

akta.pro primary industry

Landscape Construction Project Management & General Contracting (HSAIABAK)

akta.pro secondary industries

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Garden design services
• Landscape construction
• Garden maintenance
• Tree nursery services
• Landscape renovation

Headquarters

HQ city

Vaassen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Garden Design Services: Custom garden design services where professionals visit customer locations to discuss wishes and create tailored designs.
2. Garden Installation and Construction: Full garden installation including ground preparation, laying cables for lighting, placement of hard materials (paving, fencing, garden houses, ponds) and living materials (hedges, trees, shrubs, plants, sod).
3. Garden Maintenance Services: Ongoing garden maintenance including pruning, fertilizing, weeding, and seasonal care. Flexible maintenance packages tailored to customer needs.
4. Garden Renovation: Garden renovation services that transform existing gardens while preserving usable elements, giving a fresh look while maintaining familiar character.
5. Plant and Tree Sales: Sale of trees, plants, shrubs, and sod from their own 12-hectare nursery. Also supplies accessories like tree stakes, planting soil, and tree bands. Home delivery available.
6. Christmas Tree Sales: Direct retail sales of Christmas trees during December with fresh daily supply. Extended evening opening hours until 20:00.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Veldhuis is a Dutch landscaping and horticulture services company that provides end-to-end garden care, including custom garden design, full-scale garden construction (ground preparation, paving, fences, ponds, planting), ongoing maintenance (pruning, fertilizing, weeding), and renovation of existing gardens. The company also operates its own 12-hectare tree nursery supplying trees, shrubs, conifers, fruit trees, and plants with home delivery, plus a seasonal Christmas tree retail operation.

Product overview

Egbert Veldhuis Kwekerij & Hovenier is a traditional Dutch gardening and landscaping company offering a complete garden package. The core offering consists of garden design, construction, maintenance, and renovation services, complemented by specialized services including paving (Bestratingen), patio covers (Overkappingen), and ponds (Vijvers). The company operates its own tree nursery (Boomkwekerij) spanning approximately 12 hectares, which supplies plants and trees for garden projects and offers direct sales to customers. A seasonal Christmas tree nursery (Kerstboom Kwekerij) provides holiday tree sales. The company serves both residential and commercial customers in the Vaassen region and surrounding areas including Apeldoorn, Deventer, Zwolle, Epe, and Twello.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Design (Tuin Ontwerp)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Donkergroen: Dutch landscaping services firm providing garden design, construction, and maintenance for private and business customers across the Netherlands. Highly comparable to Veldhuis in service mix (design, aanleg, onderhoud) and customer base, but operating at greater scale and broader geography.
• Royal van Wijngaarden Boomkwekerijen: Dutch tree nursery specializing in avenue trees, ornamental shrubs, and planting materials for landscape projects. Comparable to the nursery side of Veldhuis's business (12-hectare plant production) and competes for both B2B landscape-contractor customers and direct retail buyers.
• Ebben Boomkwekerij: Large Dutch tree nursery producing and supplying ornamental trees, shrubs, and associated planting materials. Directly comparable to Veldhuis's 12-hectare nursery operation (Boomkwekerij) and represents both a peer in the plant-production business and a potential supplier/competitor for Veldhuis's projects.
• Copijn Boomspecialisten: Dutch tree-care and landscape specialist firm with deep expertise in tree planting, care, and garden design. Comparable to Veldhuis in combining horticultural expertise with project execution for private clients, particularly on the tree and planting side of the service mix.

Broad incumbents

• Rots Maarel Groep: Established Dutch landscaping and civil greenery contractor with full-service capabilities. Comparable along the same service dimensions (design, construction, maintenance) and Dutch private/business client base, though serving larger and more institutional clients than Veldhuis.
• BTL Groep: Large Dutch landscaping and civil greenery contractor offering design, construction, and maintenance across public and private sectors. Comparable because it operates in the same Dutch landscaping category and serves both private and business clients, though at significantly greater scale and geographic breadth than Veldhuis.
• JNS Groep: Dutch landscaping and grounds maintenance firm serving residential, commercial, and public-sector clients. Overlaps with Veldhuis on garden design/construction/maintenance for private customers, though operating at larger scale and with more institutional business.
• Idverde Nederland: European landscaping and grounds-management group with Dutch operations (formerly known in part as Heijmans Groen). Comparable to Veldhuis in core landscaping services but serves a far broader client base including municipalities and large corporates, making it the kind of scaled competitor that could enter Veldhuis's regional markets.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/VeldhuisHovenier
• Facebookfacebook.com/Egbert-Veldhuis-Kwekerij-Hovenier-356305511148791
• LinkedInlinkedin.com/company/veldhuis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veldhuis