Velocity Vehicle Care

What Velocity Vehicle Care does

Velocity Vehicle Care Pty. Ltd. is an Australian privately-held company headquartered in Tottenham, Victoria, that operates as the exclusive distributor in Australia and New Zealand of NCS Vehicle Care's portfolio of professional car wash chemistry brands — Armor All Professional, Rain-X, and Blue Coral. The company supplies a comprehensive range of presoaks, detergents, waxes, protectants, drying agents, wheel cleaners, tricolour foam conditioners, and specialty products to professional car wash operators across conveyor, in-bay automatic, self-serve, and touch-free wash formats. Its proprietary technology stack includes the AccuDose dosing control system (6,000 fine-tune settings, remote control, cost-per-car reporting) and Hydra-Flex chemical dispensing equipment, and the company carries PurWater reclaim systems to support sustainable wash operations.

The business monetises through direct sales via a national team of account managers supported by an in-house customer service function, warehousing across Australia and New Zealand, and a tiered partner program (Classic, Advanced, Premium) that escalates service levels, pricing commitments, and account-management depth in exchange for signed multi-year supply agreements. Distribution is augmented by partnerships with twelve major car wash equipment manufacturers — including WashTec (a global market leader), Coleman Hanna, Istobal, MacNeil, PDQ Laser, and Sonny's — ensuring chemistry compatibility with the dominant installed equipment base. Beyond the primary professional car wash segment, the company has expanded into aviation cleaning products (Air-O-Wash, Transclean, Process 946N-2) meeting Boeing D6-17487 and AMS 1526B specifications, serving tier-1 operators including Qantas, Air New Zealand, JAL, Alliance Airlines and DNATA across Australia, New Zealand and the Pacific, and into pet care chemistry (Fido's and Velocity Pet Care ranges) for dog wash and hydrobath operators.

Velocity operates as a privately-owned Australian standalone business with no external funding rounds or parent company disclosed, supported commercially by NCS Vehicle Care in the USA as its primary product manufacturer. The company received the NCS International Distributor of the Year award at the 2024 Nashville Car Wash Show, sponsors Australian Moto3 racer Joel Kelso, and positions its marketing around exclusive branded chemistry, environmentally-conscious concentrated formulations, and the revenue-uplift case for operators who rebrand with its portfolio — citing a 22% increase in top wash package price and 20% increase in average ticket price in a documented Australian customer case study.

Name

Velocity Vehicle Care

Legal name

Velocity Vehicle Care Pty. Ltd.

Website

https://velocityvehiclecare.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Velocity Vehicle Care is an Australian private company that exclusively distributes NCS Vehicle Care's Armor All Professional, Rain-X, and Blue Coral professional car wash chemistry brands across Australia and New Zealand, supplying car wash operators, aviation carriers, and pet wash businesses through direct sales, a tiered partner program, and equipment-manufacturer partnerships.

Ownership category

akta.pro rank

Product category

Professional Car Wash Chemicals

NAICS

Automotive Parts and Accessories Retailers (44133), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Professional car wash chemistry
• Vehicle cleaning products
• Car wash dispensing equipment
• Aircraft exterior cleaning
• Pet wash products

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Car Wash Chemical Products: Sale of professional car wash chemistry including presoaks, waxes, protectants, drying agents, wheel cleaners, tricolour foams, and tyre shine products. Products are sold through three partner program tiers (Classic, Advanced, Premium) with varying pricing structures including fixed-term pricing for committed customers.
2. AccuDose Control Systems: Sale and servicing of the AccuDose car wash dosing control system, which provides accurate chemical measurement technology. Revenue includes hardware and ongoing usage monitoring services.
3. Partner Program Memberships: Three-tiered partner program (Classic, Advanced, Premium) offering escalating service levels and pricing commitments. Advanced and Premium tiers require signed supply agreements and meet annual spend requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Velocity Vehicle Care is the exclusive Australian and New Zealand distributor of professional car wash chemistry and equipment, supplying presoaks, waxes, protectants, drying agents, tyre and wheel cleaners, tricolour foams, and conditioners under exclusive Rockstar Brands (Armor All Professional, Rain-X, Blue Coral) plus its own Velocity-branded lines. The company also sells AccuDose precision dosing technology, Hydra-Flex chemical dispensing equipment, PurWater reclaim systems, and a three-tier partner program (Classic, Advanced, Premium) that pairs products with account management, optimisation reviews, and equipment calibration.

Product overview

Velocity Vehicle Care is an Australian professional car wash chemical products distributor offering a comprehensive portfolio of cleaning chemistry, branded products, and equipment solutions. The core offering consists of exclusive professional-grade brands—Armor All Professional, Rain-X, and Blue Coral—sold exclusively through Velocity to Australian car wash operators. Beyond branded chemistry, the portfolio includes proprietary products under the Velocity and Fido's pet care sub-brands, aviation cleaning products, AccuDose precision dosing technology, and Hydra-Flex chemical dispensing equipment. Products span presoaks (alkaline and acidic), high pH and low pH detergents, waxes and protectants (carnauba, ceramic, polymer-based), drying agents, tire and wheel cleaners, tricolour foam conditioners, interior cleaners and leather protectants, fragrances, and specialty pet and aviation formulations. The company distributes through an online store powered by Unleashed Software and supports clients through a three-tiered Velocity Partner Programs (Classic, Advanced, Premium) offering progressive service benefits. Velocity is supported by NCS Vehicle Care in the USA, manufacturers of premium professional carwash products washing over 1 million cars daily worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• AccuDose: Advanced car wash chemical dosing technology system that provides accurate measurement and control for car wash operations.
• Rockstar Brands

Products and services

• Armor All Professional Exclusive Rockstar Brand of professional car wash chemistry featuring the recognised Armor All consumer name, used by car wash operators to drive trade-ups and premium pricing.
• Rain-X Exclusive Rockstar Brand of car wash chemistry with over 80% consumer brand awareness, featuring patented silicone and polymer formulations for water repellency, UV protection, and 30-day surface protection.
• Blue Coral Exclusive Rockstar Brand of concentrated cleaning chemistry, phosphate-free and free of harsh surfactants, designed for varied soil and water conditions with a sustainability and regulatory-compliance focus.
• AccuDose Chemical Dosing System Proprietary car wash dosing technology with 6000 fine-tune settings for accurate chemical measurement, featuring remote control, emailed usage reports, volumetric monitoring, and cost-per-car calculation to reduce waste and optimise chemical costs.
• Hydra-Flex Dispensing Equipment Range Range of Hydro-Flex chemical dispensing systems, Aqualab systems, injectors, versadials, nozzles, and rebuild kits/carrying parts for accurate and consistent chemical application in vehicle wash operations.
• PurWater Reclaim Systems Water reclaim systems sold to support sustainable car wash operations and reduce water consumption.
• Velocity Partner Programs (Classic / Advanced / Premium) Three-tier commercial service program (Classic, Advanced, Premium) providing escalating benefits including fixed-term pricing, signed supply agreements, business optimisation reviews, quarterly equipment calibration, dedicated account management, customised marketing support, and priority stock and event access.
• Aviation Cleaning Chemistry Aviation cleaning chemistry line including aircraft exterior detergents (Boeing D6-17487 and AMS 1526B conforming), biodegradable all-purpose cleaners, non-toxic interior cleaners, and toilet-system bacteriostat/odour counteractants for airline operators and MROs.
• Pet Care & Dog Wash Chemistry Pet care and dog wash chemistry including Fido's insecticidal hydrobath rinse, hydrobath disinfectants, pH-adjusted hypoallergenic pet shampoo, and pet conditioner for car wash operators adding dog wash facilities and standalone pet grooming operations.
• Professional Car Wash Presoaks and Detergents Range of professional car wash presoaks and detergents including high-foaming alkaline presoaks (hard water, touch-free, and self-serve variants), low pH acidic presoaks, and heavy-duty alkaline presoaks for asphalt oils, road film, brake dust, oil and grease.
• Professional Car Wash Waxes, Protectants, and Drying Agents Professional car wash waxes, ceramic sealants, polymer protectants, graphene protectants, drying agents, and foaming fragrances for conveyor, touch-free, and in-bay automatic washes.
• Foam, Conditioner, and Tricolour Detergent Line High-foaming tricolour detergents, foaming fragrances, and conditioner products for foam brush, lava arch, and foaming soap applications in traditional friction washes.
• Tyre and Wheel Cleaning Chemistry Online and self-serve wheel and tyre cleaning chemistry including foaming alkaline wheel cleaners, multi-purpose tyre and engine cleaners, and water-based silicone tyre dressings for online or manual application.
• Interior Cleaner and Leather Protectant Interior cleaner and leather/vinyl protectant conditioner for full-service car wash interior cleaning stations.

Quantifiable outcome

• Top wash package price increase of 22% and average ticket price increase of 20% after rebranding with Velocity
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NCS Vehicle CarecoreTechnology or IntegrationVelocity Vehicle Care is supported by NCS Vehicle Care in the USA, the manufacturers of the world's premium professional car wash products. NCS supplies exclusive brands (Armor All Professional, Rain-X, Blue Coral) to Velocity for distribution in Australia and New Zealand. Globally, NCS products are used to wash over 1 million cars per day.
• Hydra-FlexcoreTechnology or IntegrationHydra-Flex, founded in 2002, provides innovative chemical dispensing systems and high-pressure nozzles for the vehicle wash industry. Their Aqualab systems deliver consistent and accurate mixed solutions. Velocity carries a full range of Hydra-Flex injectors, versadials, nozzles, rebuild kits and parts.
• Joel KelsominorGTM or Marketing PartnerVelocity sponsors Australian Moto3 World Championship racer Joel Kelso. The sponsorship builds brand awareness and aligns Velocity with values of performance, determination and excellence.
• Equipment Manufacturers (Coleman Hanna, Istobal, MacNeil, MotorCity, Mr Magic, Oasis, PDQ Laser, Petit, Ryko, Sonny's, WashTec, Washworld)coreChannel Partner/ Reseller/ DistributorVelocity supplies chemistry products compatible with and distributed through major car wash equipment manufacturers including Coleman Hanna, Istobal, MacNeil, MotorCity, Mr Magic, Oasis, PDQ Laser, Petit, Ryko, Sonny's, WashTec, and Washworld.
• WashTeccoreStrategic or Co-development PartnerWashTec is a world market and innovation leader in car wash technology with headquarters in Augsburg, Germany, over 1,800 employees in more than 80 countries, and over 40,000 car washes in use worldwide. Velocity works closely with WashTec Australia to ensure customers gain the best performance, revenue and longevity from their investment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NCS Vehicle Care: US-based global manufacturer of professional car wash chemistry and Velocity's principal supplier. NCS manufactures the Armor All Professional, Rain-X, and Blue Coral brands Velocity distributes exclusively in ANZ, washing over 1 million cars per day worldwide — making NCS both supplier and the broadest peer in product category.
• WashTec: World market leader in car wash technology headquartered in Germany with 1,800+ employees across 80+ countries and 40,000+ car washes installed. WashTec is both a Velocity channel partner and a broader competitor with its own chemistry programmes for its global equipment base.
• Meguiar's: Globally recognised vehicle appearance brand (owned by 3M) selling detailing products, waxes, and protectants. Meguiar's pro line competes with Rain-X and Armor All Professional for premium wash operator brand positioning, especially in consumer-driven wash tiers.

Direct peers

• Zep Vehicle Care: Competitor chemical product range in the professional car wash category (drying agents, degreasers, tire dressings, etc.). Zep supplies wash operators globally and competes head-to-head with Velocity's Blue Coral and Armor All Professional lines on tunnel and self-serve sites.
• Simoniz: Long-established car wash and vehicle care chemistry manufacturer offering presoaks, waxes, protectants, and detergents to professional car wash operators globally — directly comparable to Velocity's Rockstar Brands portfolio.
• Sonny's CarWash Factory: World's largest manufacturer of conveyor car wash equipment and a Velocity channel partner. Sonny's also distributes chemistry and competes with Velocity at the integrated equipment-plus-chemistry sale, particularly in ANZ.
• PDQ Manufacturing: Manufacturer of touchless and in-bay automatic car wash equipment and a Velocity equipment partner. PDQ supplies chemistry recommendations to its installed base, making it a direct competitor for chemistry wallet share on its equipment sites.
• Hydra-Flex: Manufacturer of chemical dispensing systems and high-pressure nozzles (founded 2002) and a Velocity technology partner. Hydra-Flex supplies injectors, versadials, and nozzles to the same car wash operator base as Velocity, with direct overlap in equipment-plus-chemistry bundle sales.

Regional players

• Istobal: Spanish-headquartered car wash equipment manufacturer with strong European and Latin American presence and selective ANZ distribution. Istobal is both a Velocity channel partner and a regional competitor with its own chemistry recommendations in non-ANZ markets.
• AutoSmart: UK-based manufacturer and distributor of professional vehicle cleaning chemicals with ANZ distribution. AutoSmart supplies car wash operators with a comparable chemistry range (presoaks, waxes, traffic film removers) and competes for the same SMB and fleet accounts as Velocity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/velocityvehiclecare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Vehicle Care