Vélo IBIKE

What Vélo IBIKE does

Vélo IBIKE is a privately held Montreal-based specialty bicycle retailer operating from a single showroom at 2101 Rachel Street East in the Plateau Mont-Royal neighborhood. Founded in 2010 with a seven-person team, the business serves both walk-in retail customers at the storefront and Canada-wide online shoppers through a bilingual (English/French) Lightspeed-powered e-commerce site. The company positions itself as "La référence sur piste" (The track reference), curating a multi-brand portfolio spanning Bianchi, Fuji, SAVA, Norco, State Bicycle Co., Spherik, Yoeleo, Dolan, Handsling, Breezer, and Del Sol across budget (CAD $449-$800), mid-range (CAD $1,500-$3,500), and premium (CAD $4,000-$8,500+) tiers.

The core offering covers complete bicycles across road, gravel, hybrid, fixed gear, track, electric, mountain, fatbike, and kids categories, supplemented by components (Shimano, SRAM, Panaracer, Fizik), accessories, apparel, and a Velobike sub-brand for track-specific equipment. Beyond hardware resale, Vélo IBIKE operates a professional services arm including workshop and repair, bicycle fitting, custom bike building, wheel building, chain waxing, winter storage, bike travel case rental, and bicycle washing. The company also runs Team IBIKE men's and women's racing squads and organizes recurring community events such as Not So Monumental, Mardis Des Cyclistes, and Thursday Morning Training.

Revenue derives primarily from hardware sales (bikes, components, accessories, apparel) with secondary income from professional services. Pricing is unit-based with pay-as-you-go billing, free shipping on orders above CAD $150 nationally, and curbside/in-store pickup available locally. No revenue figures, funding rounds, parent company, or ownership structure beyond local operator management are disclosed.

Name

Vélo IBIKE

Legal name

Vélo Ibike

Website

https://veloibike.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Vélo IBIKE is a privately held Montreal specialty bicycle retailer operating a single Plateau Mont-Royal showroom and Canada-wide bilingual e-commerce store, selling multi-brand bikes, components, apparel, and track cycling equipment alongside professional repair, fitting, and custom build services.

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Bicycle retail
• Cycling equipment
• Bike repair services
• Track cycling
• Cycling apparel

Headquarters

HQ city

Montréal, Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Retail sales of complete bicycles across multiple categories including road, gravel, mountain, hybrid, electric, fixed gear, and track bikes. Sells products from brands such as Bianchi, Fuji, SAVA, State Bicycle Co., Norco, Spherik, Yoeleo, Dolan, Handsling, and Breezer.
2. Components Sales: Sales of bicycle components including chains, tires, tubes, brakes, derailleurs, wheels, cranksets, handlebars, saddles, and other parts from brands like Shimano, SRAM, Panaracer, Fizik, and others.
3. Accessories Sales: Sales of cycling accessories including locks, lights, pumps, trainers, tools, cleaners, lubricants, bags, racks, car racks, baby seats, hydration products, and nutrition.
4. Apparel Sales: Sales of cycling apparel including helmets, socks, shoes, glasses, and other clothing items from brands like Abus, Oakley, Bont Cycling, Giro, and others.
5. Workshop and Repair Services: Professional bicycle repair and maintenance services including full workshop services, bicycle fitting, winter storage, bike travel case rental, custom bike building, washing services, wheel building, and chain waxing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vélo IBIKE is a Montreal-based specialty bicycle retailer selling complete bikes (road, gravel, hybrid, fixed gear/track, electric, mountain, fatbike, kids), components, accessories, apparel, and track/velodrome equipment from multiple brands, alongside professional services including workshop repair, bicycle fitting, winter storage, custom bike building, wheel building, chain waxing, and bike travel case rental. Products and services are available through both a Plateau Mont-Royal retail showroom and a bilingual Canada-wide e-commerce platform.

Product overview

Vélo IBIKE is a Montreal-based bicycle retail store offering a comprehensive portfolio of cycling products and services. The core offering includes complete bicycles across multiple disciplines (road, gravel, hybrid, fixed gear/track, electric, mountain, fatbike, and kids bikes), bicycle components, accessories, track/velodrome equipment, and cycling apparel. The business operates as a multi-brand retailer stocking Bianchi, SAVA, Fuji, Norco, State Bicycle Co., Spherik, Handsling, Yoeleo, Velobike, Dolan, Breezer, Del Sol, and other cycling brands. Complementing the retail operation, Vélo IBIKE provides professional services including workshop and repair, bicycle fitting, winter storage, custom bike building, wheel building, chain waxing, bike travel case rental, and bicycle washing. The company also fosters community engagement through sponsored racing teams (Team IBIKE with men's and women's divisions) and organized cycling events and group rides. Products are available for purchase both in-store and online through their e-commerce platform, with free shipping on orders over $150 within Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Velobike: Track and velodrome-specific bicycle brand and components, including Velobike M2 Frameset and Olympic Experience products.

Products and services

• Bicycles Complete bicycles across multiple disciplines including road (performance and endurance), gravel, hybrid (city and electric), fixed gear/track, electric, mountain (hardtail), fatbike, and kids bikes from Bianchi, SAVA, Fuji, Norco, State Bicycle Co., Spherik, Yoeleo, Dolan, Handsling, Breezer, and Del Sol. For individual consumers and cycling enthusiasts in Montreal and across Canada.
• Bicycle Components Bicycle components including tires, tubes, chains (1-12 speed), cassettes, freewheels, cogs, pedals, cleats, handlebars, seatposts, saddles, derailleurs, shifters, cranksets, chainrings, brakes, bottom brackets, stems, wheels, bearings, headsets, forks, and track-specific components from Shimano, SRAM, Panaracer, Fizik, and other brands. For cyclists performing repairs, upgrades, or custom builds.
• Cycling Accessories Cycling accessories including nutrition, locks (chain, U-locks, cable, folding), lights, pumps and CO2, bike computers and GPS, trainers, tools, cleaners and lubricants, bags, racks (bike mounted and car), baby seats, hydration systems, and transport accessories. For cyclists needing supplementary gear and consumables.
• Track and Velodrome Equipment Track-specific bicycles, frames, wheels, hubs, rims, cranks, cogs, chainrings, and chains designed for velodrome racing and fixed-gear track cycling, including the Velobike sub-brand's M2 Frameset and Olympic Experience products. For competitive track cyclists and velodrome racers.
• Cycling Apparel Cycling apparel including helmets, socks, shoes, glasses, and miscellaneous cycling clothing from Abus, Oakley, Bont Cycling, Giro, and other brands. For cyclists seeking protective and performance apparel.
• Workshop and Bicycle Repair Professional bicycle repair and maintenance services performed by skilled technicians at the Montreal workshop. For cyclists needing ongoing maintenance, troubleshooting, or repair work.
• Bicycle Fitting Services Professional bike fitting services to optimize rider comfort, biomechanics, and on-bike performance. For cyclists seeking proper fit on a new or existing bicycle.
• Winter Storage Secure winter storage services for bicycles during off-season months at the Montreal location. For cyclists who need off-season bicycle storage.
• Custom Bike Building Bespoke custom bicycle building services tailored to individual specifications, including component selection and assembly. For cyclists seeking a personalized, made-to-spec bicycle.
• Wheel Building Custom wheel building services for performance and durability, including rim, hub, and spoke assembly. For cyclists seeking custom-built wheelsets.
• Chain Waxing Services Chain waxing service for reduced friction and cleaner drivetrain maintenance. For performance cyclists seeking optimized drivetrain efficiency.
• Bike Travel Case Rental Rental service for bike travel cases used to transport bicycles during airline or other travel. For cyclists needing protective transport solutions for trips.
• Bicycle Washing Services

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Canyon Bicycles: German premium bicycle brand selling direct-to-consumer globally without traditional retail distribution. Comparable as a D2C disruptor reshaping pricing and customer expectations in the road, gravel, and time-trial segments where Vélo IBIKE competes.

Direct peers

• La Maison du Cycliste: Montreal-area independent bicycle retailer with multi-brand inventory and service offerings. Comparable as a Quebec-based specialty bike shop serving a similar urban cycling enthusiast segment.
• Cycles Laferrière: Long-established independent bicycle retailer in Montreal with multi-brand road, mountain, and commuter bike offerings plus a workshop. Directly comparable as a Montreal specialty bike shop competing for the same regional customer base.
• Bicycles Eddy: Montreal-area independent bike shop with multi-brand inventory and in-house workshop. Directly comparable as a same-city specialty competitor vying for the same Plateau Mont-Royal and surrounding customer base.

Broad incumbents

• Specialized Bicycle Components: Premium bicycle and components brand operating Concept Stores and a strong direct-to-consumer site. Comparable as a vertically integrated brand-and-retail competitor with overlapping premium road and gravel positioning.
• Decathlon Canada: Global sporting goods retailer expanding in Canada with private-label bikes (Triban, Van Rysel, Rockrider) at highly competitive price points. Comparable as a large-format competitor in the Canadian bike retail market.
• Trek Bicycle Corporation: Major bicycle manufacturer with a global network of company-owned retail stores and direct-to-consumer online sales. Comparable as a brand-and-retail hybrid competing for premium road, gravel, and mountain bike customers across the same geography.
• Sport Chek: Canada's largest sporting goods retailer carrying entry-to-mid-range bikes and cycling accessories alongside general sporting goods. Comparable as a competitor for budget and family cycling shoppers in the same Canadian market.
• Giant Bicycles: World's largest bicycle manufacturer with an extensive independent dealer network in Canada. Comparable as a mass-market brand partner that competes with specialty retailers on entry-to-mid-tier bike pricing and availability.
• MEC (Mountain Equipment Company): Canadian outdoor and cycling retailer with broad product portfolio across bikes, apparel, and gear. Comparable as a larger incumbent serving overlapping customer segments across Canada, though its assortment is far wider than Vélo IBIKE's curated cycling focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/v%C3%A9lo-ibike

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vélo IBIKE