velo_konzept

What velo_konzept does

velo_konzept (legal name: Velokonzept GmbH) is a Berlin-based event agency and consultancy founded around 2000 that specializes in cycling, walking, and sustainable active mobility. The firm organizes and co-organizes three flagship festival properties — VELOBerlin (now in its 14th edition at Tempelhof Airport), the cycling hall at Messe München's f.re.e travel and leisure fair, and the Cycle Tourism Show Padua in Italy — alongside national and industry conferences including the National Radverkehrskongress (NRVK) for the BMDV, FUKO for state ministries, and the EUROBIKE convention program for fairnamic. It also provides moderation, strategic communications, change-management consulting, and stakeholder-engagement services to governments, municipalities, and industry associations.

Underlying the agency model is a portfolio of proprietary community and content platforms that create recurring stakeholder engagement: VeloLAB, a BMDV-funded multi-stakeholder innovation platform; BIKEBRAINPOOL, an industry think tank; Women in Cycling Germany, a diversity-and-inclusion initiative co-founded by CEO Isabell Eberlein; VELOTalk and the VeloLAB Podcast ('Transform the Chaos'); VELOThek, a video and session archive; and VELOJobs, a cycling-sector recruitment platform launched in 2024. The team is interdisciplinary (political science, architecture, sociology, urban planning, event production) and operates under sociocratic principles, with CEO Isabell Eberlein and Managing Director/Architect Hille Bekic co-leading the firm.

The business model combines transaction-fee revenue from festival booth rentals (€60-168 per sqm depending on event and booth type) with professional-services revenue from consulting, conference organization, and moderation engagements, supplemented by public funding for VeloLAB-style platforms. Pricing is publicly disclosed for exhibitions and is quote-based for professional services. GTM is event-driven and relationship-led, targeting four primary customer segments: bicycle and micro-mobility brands (200-300 exhibitors per flagship event); federal, state, and municipal governments; cycling-industry associations and networks; and advocacy / civil-society groups. Named customers include BMDV, the Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz, fairnamic/EUROBIKE, Messe München, Mobycon (consortium partner), Bikenomist/Bikeitalia, and Stadt Frankfurt am Main. The company is privately held, founder/management-owned, with no external institutional investment disclosed.

Name

velo_konzept

Legal name

Velokonzept GmbH

Website

https://velokonzept.de

Company type

Private

Founded year

2000

Operating status

Operating

Short description

velo_konzept is a Berlin-based event agency and consultancy, founded c. 2000, that organizes cycling and active-mobility festivals (VELOBerlin, f.re.e München, Cycle Tourism Show Padua), government and industry conferences, and operates proprietary community platforms (VeloLAB, BIKEBRAINPOOL, Women in Cycling Germany) for brands, ministries, and advocacy organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Festival and Event Production: velo_konzept organizes cycling festivals (VELOBerlin, f.re.e München cycling hall, Cycle Tourism Show Padua) and sells booth/exhibition space to brands and exhibitors. Revenue is generated through stand rental fees (95-135 EUR per sqm for VELOBerlin, 60-168 EUR per sqm for f.re.e), exhibitor fees, and event production services. Events serve up to 20,000 visitors and feature 200-300 brands.
2. Consulting and Advisory Services: Mobility consulting covering change management, stakeholder management, succession planning, and communications strategy. Services include storytelling, campaigns, events, influencer & social media, PR & press work.
3. Conference and Moderation Services: velo_konzept conceives, organizes, and moderates conferences and professional events (National Radverkehrskongress, FUKO, EUROBIKE convention programs). Revenue from event organization fees, speaker management, and communications support.
4. Community and Platform Services: Operation of communities and platforms including VeloLAB (innovation platform), Women in Cycling Germany, and BIKEBRAINPOOL. Funded in part by BMDV (Bundesministerium für Digitales und Verkehr).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

velo_konzept is a Berlin-based event agency and consultancy specializing in bicycle, walking, and sustainable mobility. The company organizes and produces cycling festivals (VELOBerlin, f.re.e München cycling hall, Cycle Tourism Show Padua), designs and executes conferences and convention programs (EUROBIKE, National Radverkehrskongress, FUKO), and provides strategic consulting in change management, stakeholder engagement, communications, and event moderation. It also operates community and innovation platforms (VeloLAB, Women in Cycling Germany, BIKEBRAINPOOL) that bring together industry, government, research, and civil society to advance active mobility.

Product overview

velo_konzept is a Berlin-based event agency and consultancy specializing in bicycle and active mobility. The company operates a portfolio of three flagship festival events (VELOBerlin, f.re.e München Bicycle Hall, Cycle Tourism Show Padua), provides professional consulting and event services, and maintains digital platforms including the VeloLAB innovation platform, VELOThek video archive, and VELOTalk podcast. Their service offering encompasses event management, mobility consulting, conference organization, moderation, and community building through initiatives like BIKEBRAINPOOL and Women in Cycling.

Differentiator

Problem solved

Functional benefit

Brands

• VELOBerlin: Bicycle festival for everyone held at Tempelhof Airport in Berlin, featuring exhibitions, test tracks, and festival programs
• VeloLAB
• BIKEBRAINPOOL
• VELOFestivals
• Women in Cycling
• Women in Cycling Germany

Products and services

• VELOBerlin Bicycle festival for everyone held at Tempelhof Airport in Berlin, featuring exhibitions of bicycle and mobility products, test tracks, fun parcours, stage shows, and racing programs. Organized jointly with fairnamic/EUROBIKE and attended by up to 20,000 visitors with 200-300 exhibiting brands.
• f.re.e München Cycling Hall Bicycle hall within Bavaria's largest travel and leisure fair at Messe München, featuring indoor test tracks for visitors to test bikes, clothing, and accessories. velo_konzept manages the cycling hall and sells stand space directly to exhibitors.
• Cycle Tourism Show Padua International trade fair for cycle tourism held in Padua, Italy, operated in partnership with Bikenomist/Bikeitalia to connect German cycling and tourism brands with the Italian market. velo_konzept sells exhibition space to German cycling and tourism brands seeking international visibility.
• Event Services (Eventagentur) Full-service event planning and execution for bicycle and active mobility events, from internal networking meetings to large public festivals with up to 20,000 visitors. Services include concept, program design, speaker management, on-site execution, and communications.
• Mobility Consulting (Beratung) Strategic mobility consulting covering change management, succession planning, stakeholder management, communication strategies, campaigns, PR, influencer and social media, and press work for companies, administrations, and projects.
• Conference Organization (Konferenzen) Professional conference organization including content conception, thematic targeting, speaker management, digital and hybrid event execution, and internal/external communication. Delivered for clients such as the National Radverkehrskongress, FUKO, and EUROBIKE.
• Moderation Services Professional event moderation for festivals, congresses, exhibition openings, and cultural events, with thematic focus on bicycle culture, active mobility, urban quality of life, and diversity in transport.
• Community Building Services Community building and networking formats including conferences, hackathons, networking dinners, workshops, walking cafes, webinars, and design sprints to drive innovation and dialogue in mobility transition. Includes operation of VeloLAB, BIKEBRAINPOOL, and Women in Cycling Germany.
• VELOJobs Job platform connecting employers and candidates in the bicycle sector, launched at VELOBerlin 2024.

Quantifiable outcome

• VELOBerlin attracts up to 20,000 visitors and 200-300 brands
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core, major and minor.

• fairnamic / EUROBIKEflagshipStrategic or Co-development Partner · 1 January 2025velo_konzept has partnered with fairnamic (owner of EUROBIKE) for more than 20 years to co-develop and co-execute the EUROBIKE conference and networking program. Programs include Leaders' Night, Industry & Start-Up Day, Mobility Convention, and Pink Thursday. velo_konzept is also co-organizer of VELOBerlin with fairnamic/EUROBIKE.
• VeloLAB (BMDV-funded)coreStrategic or Co-development PartnerVeloLAB is a BMDV (Bundesministerium für Digitales und Verkehr)-funded innovation platform operated by velo_konzept, connecting industry, administration, research, and civil society to develop future bicycle products, services, and infrastructure. Multiple publications funded including Re:Cycling of mobility clusters and studies on skilled labor shortage.
• Women in Cycling GermanycoreStrategic or Co-development Partnervelo_konzept co-founded and operates the Women in Cycling Germany initiative, which promotes diversity and inclusion in the cycling industry. The initiative conducts surveys, organizes events like the Women in Cycling Breakfast at EUROBIKE, and advocates for women in the sector.
• BIKEBRAINPOOLcoreStrategic or Co-development Partnervelo_konzept founded and manages the BIKEBRAINPOOL, an exclusive think tank that brings together leading minds from the cycling industry to develop forward-looking ideas for promoting cycling. Meets regularly (e.g., in Bielefeld) to exchange on industry trends.
• MobyconmajorStrategic or Co-development Partnervelo_konzept partnered with Mobycon as a consortium to win and execute the Deutscher Fußverkehrskongress (FUKO) 2025, commissioned by the Ministerium für Wirtschaft, Verkehr, Landwirtschaft und Weinbau Rheinland-Pfalz and the BMDV. Both organizations received 5/5 star client ratings.
• Bundesministerium für Verkehr / BMDVcoreStrategic or Co-development PartnerThe German Federal Ministry of Transport (BMDV) has repeatedly commissioned velo_konzept for key national events including the 8th and 9th National Radverkehrskongress, as well as funding VeloLAB. velo_konzept was involved in concept, program design, and execution.
• Hochschule für Gestaltung OffenbachminorStrategic or Co-development Partnervelo_konzept collaborated with Hochschule für Gestaltung Offenbach on design-for-the-future initiatives, including developing innovative concepts such as a new bollard prototype through the VeloLAB platform.
• Cycling Industries EuropeminorGTM or Marketing PartnerListed as a network partner in velo_konzept's Friends & Family network, representing the European cycling industry trade association.
• ADFC (Allgemeiner Deutscher Fahrrad-Club)minorGTM or Marketing PartnerListed as a network partner, Germany's largest cycling advocacy organization with broad reach in the cycling community.
• VCD (Verkehrsclub Deutschland)minorGTM or Marketing PartnerListed as a network partner, German environmental transport association promoting sustainable mobility.
• Zukunft FahrradminorGTM or Marketing PartnerListed as a network partner, German cycling industry association advocating for the cycling sector.
• Deutsche Bahn (DBmindbox)minorStrategic or Co-development PartnerListed as a client/reference in velo_konzept's network, representing Deutsche Bahn's startup and innovation platform for digitalization and mobility.
• Bikenomist / BikeitaliamajorStrategic or Co-development Partnervelo_konzept entered a strong partnership with Bikenomist/Bikeitalia for the Cycle Tourism Show in Padua, Italy. VELOBerlin and the Cycle Tourism Show are partnering, allowing German cycling and tourism brands to benefit directly.
• Stadt Frankfurt am MainminorStrategic or Co-development PartnerCo-organized the 8th National Radverkehrskongress alongside the city of Frankfurt am Main in collaboration with federal and state ministries.
• Bezirksamt Friedrichshain-KreuzbergminorStrategic or Co-development PartnerListed as a network/reference partner, representing Berlin district authority engaged in mobility and urban development.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• fairnamic GmbH: Operator of EUROBIKE and IAA MOBILITY and velo_konzept's flagship 20+ year co-organization partner. Directly comparable as a specialized cycling/mobility trade fair organizer serving the same brands and audiences.
• Mobycon: Dutch mobility consulting firm and velo_konzept's consortium partner for FUKO 2025. Directly comparable as an active-mobility consultancy delivering change management, stakeholder engagement, and conference organization to public-sector clients.
• Bikenomist / Bikeitalia: Italian cycling event and cycle-tourism specialist; velo_konzept's partner for the Cycle Tourism Show Padua. Comparable as a niche organizer activating the cycling community in a specific European market.

Broad incumbents

• Messe München GmbH: Operator of the f.re.e travel and leisure fair where velo_konzept manages the dedicated cycling hall. Comparable as a large German trade fair operator whose infrastructure velo_konzept leverages for one of its flagship events.
• Messe Friedrichshafen GmbH: Operator of the EUROBIKE venue in Friedrichshafen and broader Lake Constance trade fair portfolio. Comparable as a regional German trade fair venue where cycling-industry events are hosted.
• Koelnmesse GmbH: One of Germany's largest trade fair organizers hosting events like gamescom and IDS. Comparable as a broad incumbent in the German trade fair and exhibition space against which velo_konzept competes for organizer mandates.
• Messe Berlin GmbH: Berlin-based trade fair operator headquartered in velo_konzept's home city, hosting ITB and IFA. Comparable as a local incumbent whose venues and event infrastructure shape the Berlin cycling/events market.

Emerging players

• ADFC e.V. (Allgemeiner Deutscher Fahrrad-Club): Germany's largest cycling advocacy organization with broad consumer reach and policy influence; listed as a velo_konzept network partner. Comparable as a non-profit stakeholder with overlapping audience and policy mandates in cycling promotion.

Others

• Cycling Industries Europe: European cycling industry trade association representing manufacturers and suppliers; a velo_konzept network partner. Comparable as an adjacent industry body influencing the same events and policy agendas.
• Zukunft Fahrrad e.V. German cycling industry association advocating for the cycling sector; a velo_konzept network partner. Comparable as an industry advocacy counterpart shaping the policy and market context in which velo_konzept operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/velokonzeptberlin
• Instagraminstagram.com/veloberlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about velo_konzept