Vendée Marais Poitevin Tourisme

What Vendée Marais Poitevin Tourisme does

Office de Tourisme Vendée Marais Poitevin is the official Destination Management Organization (DMO) for the Vendée Marais Poitevin territory in western France, operated by the public-sector parent entity SPL Vendée Grand Sud. Established in 2024 and headquartered in Fontenay-le-Comte (Vendée, Pays de la Loire), the organization is registered with Atout France (N°IM085240002) and holds the legally conferred Office de Tourisme designation that grants it monopoly status as the official promoter and information point for the destination covering Marais Poitevin (the Venise Verte), Fontenay-le-Comte (Ville d'art et d'histoire), the Mervent-Vouvant forest, and surrounding Petites Cités de Caractère. It serves individual tourists and families, group organizers (associations, works councils, schools), corporate clients, and tour operators through five physical points of sale (Fontenay-le-Comte, Maillezais, Mouilleron-Saint-Germain, Vouvant, Mervent) and a digital platform anchored at vendee-maraispoitevin.com with an integrated online ticketing site at billetterie.vendee-maraispoitevin.com.

The organization's core technology is a content-rich destination website with an integrated e-commerce ticketing and reservation system, supported by technology partners RACCOURCI Agency (web design) and SILAOS (technical assistance), with e-collectivités Vendée acting as data processor. The product portfolio spans five core offerings: Billetterie (online ticketing for partner sites and events), Réservation de Séjours (multi-component stay booking), Coffrets Cadeaux (gift voucher boxes valid for one year), Visites Guidées Groupes (group guided tours), and an aggregated Prestations Touristiques directory. Add-on modules include Seminar & Banquet venue rentals and Caterer coordination for B2B clients. The platform aggregates over 80 hiking circuits, a multi-event annual calendar (L'été des héros, Festival Les Arts par Nature, Festival d'astronomie, Orgue et Musique à Vouvant, Les Ricochets en Territoire, Symposium de Foussais-Payré), and a downloadable destination magazine, supported by an omnichannel marketing presence spanning social media, PR (including France Télévisions Télématin hosting), influencer collaborations, and print materials.

The business model is a transaction- and service-fee hybrid: revenue is generated primarily through commissions on ticket sales for partner sites, cultural activities, leisure activities, and events; through professional fees on organized group and tour packages combining accommodation, activities, and transport; and through one-time gift box sales. Marketing channels are multi-modal (owned website, organic social, email newsletter, PR/earned media, events, print, and referral/influencer partnerships), and distribution channels span direct physical sales, self-serve online booking, inside phone/email sales, and a dedicated group sales department targeting mid-market and enterprise clients. Pricing is pay-as-you-go at the transaction level with EUR-denominated TTC pricing, non-refundable ticket terms for sites and most events, and gift boxes with one-time exchange rights. The organization does not publicly disclose revenue and operates as a public local company under the governance of local authorities rather than a venture-backed or publicly listed entity.

Name

Vendée Marais Poitevin Tourisme

Legal name

SPL VENDÉE GRAND SUD

Website

https://vendee-maraispoitevin.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vendée Marais Poitevin Tourisme is the official Destination Management Organization (Office de Tourisme) for the Vendée Marais Poitevin region in western France, operating five physical offices and an integrated online ticketing platform to serve individual tourists, families, groups, schools, corporates, and tour operators through ticketing, stay booking, gift boxes, and guided tours.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Tour Operators (56152), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI), Destination Weddings & Social Groups (Non-Corporate Groups) (THAHADAL), Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD), Destination & Venue Reservation Systems (DMO/MICE) (THALADAI)

Keywords

• Destination tourism services
• Local tourism office
• Tourism booking platform
• Group tour packages
• Tourism information services

Headquarters

HQ city

Fontenay-le-Comte

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales and activity bookings: The Office de Tourisme sells tickets and bookings for partner sites, cultural activities, leisure activities, and events. Revenue is generated through commissions on these sales and services.
2. Group packages and tour packages: 组织和销售团体旅游套餐，包括住宿、活动和交通组合。

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Office de Tourisme Vendée Marais Poitevin operates as the official Destination Management Organization (DMO) for the Vendée Marais Poitevin region in France, selling tickets and activity bookings for partner sites, cultural events, and leisure activities; organizing and selling group tourism packages including accommodations, activities, and transport; and providing tourism information, gift boxes (coffrets cadeaux), seminar/banquet venue rentals, and catering referrals across five physical points of sale plus a digital booking platform.

Product overview

Office de Tourisme Vendée Marais Poitevin operates as a destination tourism marketing and booking platform rather than a single software product. The core offering consists of multiple interconnected services: (1) Billetterie for online ticketing to events and partner sites, (2) Réservation de Séjours for booking packages that include accommodations, activities, and visits, (3) Coffrets Cadeaux gift voucher packages valid for experiences, (4) Visites Guidées Groupes for organized group tours, and (5) Salles de Séminaire & Banquet for venue rentals. The platform also aggregates and promotes third-party tourism providers including accommodations, restaurants, leisure sites, producers, artisans, and caterers through its directory and booking services.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie (Online Ticketing) Online ticketing platform for purchasing tickets to events, activities, and partner sites in the Vendée Marais Poitevin region, available to individual visitors and groups.
• Coffrets Cadeaux (Gift Boxes) Gift voucher packages developed and operated by the Tourism Office, valid for one year from purchase, redeemable for various tourism experiences including accommodations, activities, and cultural visits.
• Réservation de Séjours (Stay Booking) Package and stay reservation services including accommodations, transport, guided visits, and leisure activities, available through the office, phone, email, or website for individual visitors and groups.
• Visites Guidées Groupes (Group Guided Tours) Organized guided tours and activities for groups including associations, families, friends, companies, and schools, with customized itineraries available.
• Salles de Séminaire & Banquet (Seminar & Banquet Venues) Venue rental services for seminars, banquets, and corporate events across various locations in the destination.
• Traiteurs (Catering Services) Catering and event catering services for receptions, weddings, and corporate events provided by partner caterers.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and moderate.

• SPL Vendée Grand SudcoreStrategic or Co-development PartnerParent company and legal entity managing the Office de Tourisme. SPL Vendée Grand Sud is a public limited company (SPL) that operates the tourism office under the governance of local authorities.
• Atout FrancecoreStrategic or Co-development PartnerOfficial French tourism development agency that registers and regulates French tourism professionals. The Office de Tourisme is registered under ROVS Atout France (N°IM085240002).
• APST (Association Professionnelle de Solidarité du Tourisme)coreStrategic or Co-development PartnerProfessional tourism solidarity association providing financial guarantee for the Office de Tourisme. Located at 15 avenue Carnot, 75017 Paris.
• AXA France IARD SAcoreStrategic or Co-development PartnerInsurance provider (RCP n°11194580704) covering the Office de Tourisme's civil liability through POUPONNOT S. ET VRIGNAUD A. SARL.
• Vendée ExpansionmoderateGTM or Marketing PartnerRegional tourism development agency providing marketing support, photography, and promotional content. Credited for multiple photos on the website.
• Various local tourism service providersmoderateChannel Partner/ Reseller/ DistributorNetwork of local partners including accommodation providers, activity operators, restaurants, transporters, and event venues whose services are sold through the Office de Tourisme platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• GetYourGuide: Global online platform for tours, activities, and attraction tickets — competing for the same leisure traveler booking wallet, especially online; illustrates the digital competitive pressure French DMOs face.
• Viator (a Tripadvisor company): Global online marketplace for tours, attractions, and experiences; competes for online booking share against the subject office's billetterie platform.

Others

• Atout France: National French tourism development agency that registers and regulates the subject office (ROVS IM085240002); not a competitor but a direct governance/regulatory counterparty that shapes the operating framework.
• Fédération Nationale des Offices de Tourisme de France: National federation representing French tourism offices; provides shared services, advocacy, and standards — adjacent ecosystem participant rather than a direct competitor.
• SPL Vendée Grand Sud: Parent public limited company that operates the subject office; relevant context as the institutional shareholder and governance counterpart for any commercial decision.

Direct peers

• Office de Tourisme de La Rochelle: Regional French DMO for La Rochelle on the same Atlantic coast, offering ticketing, group services, accommodations, and event promotion with a similar multi-office, public-sector-backed structure. Closest direct analog given geographic proximity.
• Office de Tourisme de Nantes: Major Pays de la Loire regional DMO operating public-sector-backed ticketing, group tours, and a comprehensive digital platform — directly comparable business model at a larger urban scale.
• Visit Montpellier: Regional French tourism office offering ticketing, group packages, and gift experiences through a comparable public-DMO model with similar omnichannel distribution.

Broad incumbents

• Visit Provence: Regional DMO with broader marketing reach, deeper B2B group/event capabilities, and larger partner networks — illustrates scaling trajectory and competitive pressure within French regional DMOs.
• Visit Paris Region: Large-scale French regional DMO operating across a much bigger geographic scope with broader marketing budgets and deeper corporate group/event capabilities; useful benchmark for what scaling could look like.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vendee-maraispoitevin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vendée Marais Poitevin Tourisme