Vendez votre voiture

What Vendez votre voiture does

Vendez votre voiture (legally WKDA France SAS) is a French online-to-offline car buyback service founded in 2014 and headquartered in Châtillon, a Paris suburb. The company purchases used vehicles directly from individual sellers through a hybrid model: customers complete a free online valuation, receive a guaranteed final sale price by email and SMS, then finalize the transaction at one of 120+ wholly-owned physical agencies across France where the vehicle is inspected, paid for by bank transfer, and administratively processed at no cost to the seller.

The underlying technology is an online valuation engine built on data from more than 5 million previously purchased vehicles across Europe, combined with continuous European market analysis, processing an average of 12 vehicle evaluations per minute. The service handles vehicles of any condition, including defective, financed, leased, and out-of-warranty cars, with full administrative paperwork handled in-house. The company's product surface includes dedicated tools for valuation, brand-specific pricing indices, and rapid online sales.

Revenue is generated by purchasing vehicles at the agreed price and reselling them through its distribution channels, notably via sister brand Autohero, which markets certified used vehicles to consumers. The service is offered free of charge to sellers, with monetization captured entirely through the spread between purchase price and resale value. The French legal entity is part of a broader European network that includes co-branded operations in Germany, Austria, Spain, Belgium, Italy, the Netherlands, Sweden, and Portugal, though most operational scale and headcount sit above the level of the French subsidiary.

Name

Vendez votre voiture

Legal name

WKDA France SAS

Website

https://vendezvotrevoiture.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Vendez votre voiture (WKDA France SAS) is a French online-to-offline car buyback service that purchases used vehicles directly from individual sellers through 120+ wholly-owned agencies across France, generating revenue from resale spreads via sister brand Autohero.

Ownership category

akta.pro rank

Product category

Used Car Buyback

NAICS

Used Car Dealers (44112), Used Car Dealers (441120), Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Used car buyback
• Online car valuation
• Vehicle resale
• Car purchasing service
• Automotive marketplace

Headquarters

HQ city

Châtillon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Vehicle Purchase and Resale: The company directly purchases vehicles from sellers at the agreed price and resells them through its network or sister brand Autohero. Revenue is generated through the margin between purchase price and resale value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Vendez votre voiture operates a free online vehicle valuation and direct car buyback service for individual sellers in France. Customers complete a digital evaluation, receive a guaranteed final sale price by email and SMS, then visit one of 120+ owned physical agencies nationwide for inspection and payment via secure bank transfer. The company purchases vehicles in any condition and handles all administrative procedures at no cost to the seller, then resells them through its sister brand Autohero.

Product overview

Vendez votre voiture is a French online car buying and selling platform that operates through a network of 120+ physical agencies across France. The core offering consists of a digital-first car valuation and buyback service, where users complete an online assessment to receive a final sale price, then visit a local agency to finalize the transaction. Key products include 'Vendre sa voiture' (the primary sell-your-car service), 'Estimer sa voiture' (free online valuation tool), 'Reprise voiture' (professional buyback), 'Cote voiture' (brand-specific pricing), and 'Je vends ma voiture' (fully online selling). The platform also offers a car purchasing service through its partner Autohero, providing customers with a complete lifecycle solution from selling their current vehicle to acquiring a replacement. The service handles all administrative procedures, provides payment via bank transfer, and accepts vehicles in any condition including defective cars.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AutoherocoreOthersAutohero is a sister brand of vendezvotrevoiture.fr under the same parent company WKDA. While vendezvotrevoiture.fr buys used cars from individuals, Autohero resells certified used cars to consumers. The company cross-promotes Autohero to sellers who may be looking to purchase their next vehicle after selling their current car.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WeBuyAnyCar: UK-based instant car-buying service with a network of physical branches offering guaranteed prices and same-day payment. Operates an identical online-to-offline instant-purchase model to Vendez votre voiture in a different but structurally similar European market.
• Carvana: US-based online used car retailer with a fully integrated buy-online and home-delivery model. Operates the same vehicle remarketing function as Vendez votre voiture (purchase from consumer, recondition, resell) with a different geographic footprint but identical business logic.
• Cazoo: UK-headquartered online used car retailer that acquired brumbrum in Italy, combining instant-buy, reconditioning, and direct-to-consumer delivery. Comparable as a European online used car platform pursuing a fully vertically integrated consumer experience similar to Vendez votre voiture + Autohero.
• Auto1 Group: Pan-European used car platform operating remarketing (Auto1.com) and consumer brands across multiple European countries including France. Directly comparable as a competitor in cross-border vehicle remarketing and as a parallel operator to the WKDA network that owns Vendez votre voiture.
• Reezocar: French online used car marketplace that aggregates inventory from professional sellers and individuals, with buyback and trade-in services. Targets the same French consumer looking to sell or buy a used car, with overlapping service offerings.
• wirkaufendeinauto.de: The German sister brand within the same WKDA network as Vendez votre voiture. Offers identical instant-buy used car services in Germany and Austria, sharing technology, brand identity, and operational model — effectively a direct peer inside the same corporate family.
• Aramisauto: French online used car buying and selling platform owned by Stellantis. Operates a hybrid online-to-offline model with reconditioning centers and physical delivery, directly comparable to Vendez votre voiture's consumer-facing instant-buy service in the same French market.

Broad incumbents

• LeBonCoin: France's dominant classifieds platform with a massive used car listings vertical where individual sellers list vehicles directly to other consumers. A partial substitute for Vendez votre voiture's instant-buy service since many French sellers use it for peer-to-peer transactions instead.

Regional players

• BCAuto Enchères: European B2B vehicle auction house that processes wholesale used car inventory from fleet operators, dealers, and rental companies. Comparable as an alternative downstream channel for used car remarketing that competes with the Autohero captive channel used by Vendez votre voiture.

Others

• Autohero: Sister brand under WKDA that handles the downstream resale of vehicles purchased by Vendez votre voiture. Not a competitor but a tightly integrated channel partner — included because any disruption to Autohero directly impacts Vendez votre voiture's unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vendez-votre-voiture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vendez votre voiture