Banco Ve por Más, S.A., Institución de Banca Múltiple, Grupo Financiero Ve por Más

What Banco Ve por Más, S.A., Institución de Banca Múltiple, Grupo Financiero Ve por Más does

Banco Ve por Más, S.A. (doing business as B×+) is a Mexican multiple banking institution (Institución de Banca Múltiple) operating as the core banking arm of Grupo Financiero Ve por Más, founded in 1995 and headquartered on Paseo de la Reforma in Mexico City. The institution serves three primary segments — individual retail customers (Persona Física), businesses (Persona Moral), and government entities (Gobierno) — through a hybrid of physical branches (Sucursales) and self-serve digital channels including Banca en Línea B×+ (online banking), B×+ Móvil (mobile app for iOS/Android), and specialized portals. Its product portfolio spans deposit accounts (B×+ Beneficios, Cuenta Verde, B×+ Dólares, Cuenta Básica), investment products (B×+ Pagaré, B×+ CEDE, money market, capital markets, derivatives, mutual funds, portfolio management), consumer and commercial credit (mortgages from 8.99% APR including COFINAVIT/INFONAVIT products, personal loans, B×+ Impulso, Financiamiento Corporativo, Crédito Puente, agricultural finance via B×+ Agronegocio, factoring), insurance distribution (health, life, auto, property, with the Kuídate telemedicine app), and leasing (operating, financial, and fleet). Operating subsidiaries include Casa de Bolsa B×+ (brokerage), Arrendadora B×+ (leasing), and Agentes de Seguros B×+ (insurance agency), all regulated under Mexican authorities — CNBV, BANXICO, IPAB, CONDUSEF, CNSF, and CNVB. The business model is diversified across interest income from credit products, fees on deposit accounts, commissions from insurance and brokerage distribution, and leasing spreads, with marketing driven through content channels including Blog Bursátil and Revista Tendencias B×+.

Name

Banco Ve por Más, S.A., Institución de Banca Múltiple, Grupo Financiero Ve por Más

Legal name

Banco Ve por Más, S.A., Institución de Banca Múltiple, Grupo Financiero Ve por Más

Website

https://vepormas.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Banco Ve por Más (B×+) is a Mexican multiple banking institution within Grupo Financiero Ve por Más, offering deposits, mortgages, investments, insurance, leasing, and brokerage to retail, business, and government clients through branches and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Checking and Savings Account Fees: Monthly maintenance fees, transaction fees, and service charges on deposit accounts including B×+ Beneficios, Cuenta Verde, and B×+ Dólares products.
2. Credit Products: Interest income from mortgage loans (B×+ Casa products), personal credit, business financing (B×+ Impulso, Financiamiento Corporativo), agricultural credit (Agronegocio), and credit card services.
3. Investment Products: Fees and spreads from investment products including B×+ Pagaré, CEDE, money market, capital markets, derivatives, and investment fund management.
4. Insurance Distribution: Commissions earned from distributing insurance products including life, medical, auto, home, and business insurance through B×+ agents.
5. Leasing Services: Revenue from equipment, fleet, and real estate leasing services for businesses through Arrendadora B×+.
6. International Transfers: Fees for international wire transfers and foreign currency services including B×+ Dólares and B×+ Dólares Frontera accounts.
7. Brokerage Services: Commissions and fees from securities trading through Casa de Bolsa B×+ including market access and portfolio management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

Banco Ve por Más is a Mexican multiple banking institution that provides retail and commercial deposit accounts, consumer and mortgage credit, investment products, insurance distribution, securities brokerage, and equipment/real estate leasing. Under the B×+ brand, it serves individual consumers, businesses, and government entities through physical branches and digital channels (online banking, mobile app, and specialized portals for brokerage, leasing, factoring, and agricultural financing). The bank operates alongside sister entities Casa de Bolsa B×+ (brokerage), Arrendadora B×+ (leasing), and Agentes de Seguros B×+ (insurance agency) within Grupo Financiero Ve por Más.

Product overview

Banco Ve por Más (B×+) is a Mexican banking institution offering a comprehensive financial services platform organized across multiple product lines. The core banking platform provides deposit accounts (B×+ Beneficios, Cuenta Básica, Cuenta Verde, B×+ Dólares products), digital banking channels (B×+ Banca en Línea, B×+ Móvil app), and investment products (B×+ Pagaré, B×+ CEDE, B×+ Fondos de Inversión, B×+ Administración de Portafolios, and capital markets products). Credit offerings span consumer mortgages (B×+ Casa Tradicional with rates from 8.99%, COFINAVIT, INFONAVIT, improvement and liquidity products), personal loans, and business financing (B×+ Impulso, B×+ Financiamiento Corporativo, B×+ Crédito, online credit, bridge loans, B×+ Agronegocio for agriculture, B×+ Factoraje for receivables). Insurance products include health (Gastos Médicos Mayores with Kuídate app, Únikuz, collective major medical), life, personal accident, auto, and property coverage for both individuals and businesses. Leasing services cover operating leases, financial leases, and fleet management. The brokerage subsidiary (B×+ Casa de Bolsa) provides securities trading. The institution serves individuals (Personal), businesses (Empresas), and government entities through a multi-channel distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• B×+ Beneficios: Account product with 6 free monthly withdrawals at any ATM
• B×+ Dólares
• B×+ Dólares Frontera
• B×+ Dólares Vista
• Cuenta Verde
• B×+ Pagaré
• B×+ CEDE
• B×+ Mercado de Capitales
• B×+ Mercado de Deuda
• B×+ Mercado de Derivados
• B×+ Fondos de Inversión
• B×+ Administración de Portafolios
• B×+ Casa
• B×+ Impulso
• B×+ Financiamiento Corporativo
• B×+ Factoraje
• B×+ Agronegocio
• B×+ Crédito en Línea
• B×+ Crédito Puente
• B×+ Empresa
• B×+ Gobierno
• B×+ Empresa Plus
• Inversión Empresarial B×+
• B×+ Arrendamiento
• B×+ Flotillas
• B×+ Arrendamiento Puro
• B×+ Arrendamiento Financiero
• Únikuz B×+
• Kuídatе
• Revista Tendencias B×+

Products and services

• B×+ Beneficios Checking account for retail individuals (Persona Física) offering 6 free monthly withdrawals at any ATM with standard banking services.
• Cuenta Verde Savings/investment account for individuals and sole proprietors (Persona Física con Actividad Empresarial) offering yields of up to 100% of CETES rates.
• B×+ Dólares US dollar-denominated account for individuals for foreign currency transactions and dollar holdings.
• B×+ Dólares Frontera Dollar account designed for individual customers in Mexico's border regions for cross-border USD transactions.
• Cuenta Básica Público en General Basic bank account for the general public providing essential banking services under Mexican regulatory standards.
• Cuenta Básica de Nómina Basic payroll account for receiving salary deposits with associated banking services.
• B×+ Casa Tradicional Traditional home acquisition mortgage loan for individuals with rates starting from 8.99% APR.
• B×+ Casa COFINAVIT Mortgage loan co-financed with COFINAVIT workers' housing fund for home acquisition.
• B×+ Casa Apoyo INFONAVIT Mortgage loan with INFONAVIT support for housing acquisition by workers contributing to the national housing fund.
• B×+ Casa Mejora tu Hipoteca Mortgage improvement product enabling refinancing or modification of existing home loan terms.
• B×+ Casa Liquidez Home equity loan providing liquidity to homeowners using property as collateral.
• B×+ Casa Remodelación Loan product specifically for financing home renovation and remodeling projects.
• B×+ Pensiónados del IMSS Credit product designed specifically for IMSS (Mexican Social Security Institute) pensioners.
• Gastos Médicos Mayores (with Kuídate App) Major medical expense health insurance coverage for individuals including access to the Kuídate App for video-call medical assistance at no additional cost.
• Vida (Life Insurance) Life insurance protection product for individual policyholders.
• Accidentes Personales Personal accident insurance coverage for individuals against accidental injury.
• Autos (Auto Insurance) Automobile insurance coverage product for individual vehicle owners.
• Daños (Home Insurance) Property damage insurance covering homeowners against loss of or damage to residential property.
• Inversión Patrimonial B×+ Heritage investment insurance product combining life insurance protection with a savings/investment component.
• B×+ Pagaré Fixed-term investment instrument (promissory note) offering guaranteed returns over a defined term.
• B×+ CEDE Certificate of deposit (CEDE) investment product offering fixed returns over a defined term.
• B×+ Mercado de Capitales Capital markets investment services for trading equities and listed securities.
• B×+ Mercado de Deuda Money market and debt instruments investment service for fixed-income securities.
• B×+ Mercado de Derivados Derivatives trading and investment service for forwards, futures, options, and swaps.
• B×+ Fondos de Inversión Mutual funds and collective investment schemes for diversified portfolio exposure.
• B×+ Administración de Portafolios Professional discretionary portfolio management services for individual and institutional investors.
• B×+ Casa de Bolsa (Brokerage Services) Securities brokerage services for trading equities, fixed income, derivatives, and investment funds on Mexican and global markets.
• B×+ Empresa Business banking account providing financial solutions tailored for enterprises (Persona Moral).
• B×+ Empresarial Plus Premium business banking account with expanded services for mid-market and larger enterprises.
• Inversión Empresarial B×+ Business investment product offering yield payments tailored for corporate treasury management.
• B×+ Dólares Empresa Business dollar account for corporate foreign currency needs and international transactions.
• B×+ Dólares Vista Business dollar on-demand account for immediate foreign currency transactions.
• B×+ Gobierno Banking services tailored for government entities and public sector organizations.
• B×+ Impulso Business acceleration credit product for working capital and business expansion.
• B×+ Financiamiento Corporativo Corporate financing solutions for large enterprises covering capital needs and expansion.
• B×+ Crédito General revolving business credit line for corporate working capital needs.
• B×+ Crédito en Línea Online business credit application and management platform for corporate borrowers.
• B×+ Crédito Puente Short-term bridge loan facility for businesses awaiting permanent financing or transactions to close.
• B×+ Agronegocio (Milagro) Agricultural business financing including specialized lending for farming operations through the Milagro digital platform.
• B×+ Factoraje Accounts receivable factoring service enabling businesses to convert receivables into immediate working capital.
• B×+ Factoraje a Proveedores Supply chain financing portal enabling corporate suppliers to receive early payment on receivables owed by anchor buyers.
• Arrendamiento Puro (Operating Lease) Pure operating lease for equipment and assets where the lessor retains ownership and bears residual risk.
• Arrendamiento Financiero (Financial Lease) Financial lease product where the lessee acquires ownership of the asset at the end of the lease term via an option to purchase.
• Flotillas (Fleet Management) Fleet leasing and management services for corporate vehicle fleets operated through Arrendadora B×+.
• Vida Grupo Group life insurance coverage provided to employees of corporate clients.
• Daños Empresarial Commercial property damage insurance covering business assets and premises.
• Gastos Médicos Mayores Colectivo Group major medical expense insurance for employees of corporate clients.
• Accidentes Personales Colectivo Group personal accident coverage for employees of corporate clients.
• Flotillas Empresarial (Fleet Insurance) Fleet automobile insurance product for corporate vehicle fleets.

Quantifiable outcome

• Up to 15% cashback on debit card purchases
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• CNSF (Comisión Nacional de Seguros y Fianzas)coreOthersRegulatory oversight body for insurance and bonding institutions. B×+ operates under CNSF supervision for its insurance distribution activities.
• IMESFAC (Instituto Mexicano de la Función Social Aseguradora)coreOthersMexican institute for social function in insurance. B×+ aligns with social responsibility standards in insurance distribution.
• AMIS (Asociación Mexicana de Instituciones de Seguros)coreOthersMexican Insurance Institutions Association. B×+ participates as insurance distributor member under industry standards.
• CONDUSEF (Comisión Nacional para la Protección y Defensa de los Usuarios de Servicios Financieros)coreOthersNational commission for protection and defense of financial services users. B×+ operates under consumer protection framework.
• BANXICO (Banco de México)coreOthersBank of Mexico - central bank. B×+ operates under monetary policy and banking regulations including TIIE reference rate framework.
• CNVB (Comisión Nacional Bancaria y de Valores)coreOthersNational Banking and Securities Commission. B×+ Casa de Bolsa operates under CNVB supervision for securities trading.
• IPAB (Instituto para la Protección al Ahorro Bancario)coreOthersInstitute for Bank Savings Protection. B×+ deposits protected under IPAB guarantee scheme up to regulatory limits.
• INFONAVITcoreStrategic or Co-development PartnerNational workers' housing fund. B×+ offers mortgage products including B×+ Casa Apoyo INFONAVIT co-financing and accepts INFONAVIT credit for housing purchases.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Nubank México: Nubank México is a digital-only neobank competing for the same retail deposit and consumer credit customers as Banco Ve por Más, with a fee-free model that pressures incumbent pricing and customer acquisition costs.

Direct peers

• Grupo Financiero Banorte: Banorte is one of Mexico's largest multi-product financial groups (banking, brokerage, insurance, pensions, mutual funds), directly comparable to Banco Ve por Más's structure as a Grupo Financiero with banking plus brokerage, leasing, and insurance distribution.
• BBVA México: BBVA México is the largest commercial bank in Mexico by assets and competes head-to-head with Banco Ve por Más across retail deposits, mortgages, business credit, and digital banking (including its Spin neobank). Comparable full-service franchise with regulatory moat.
• Banco Azteca: Banco Azteca is a mass-market Mexican commercial bank focused on retail deposits and consumer credit — competing with Banco Ve por Más in the retail banking segment with similar physical branch and digital distribution.
• Actinver: Actinver is a mid-size Mexican financial group operating banking, brokerage, asset management, and insurance distribution — the closest comparable in scale and product mix to Grupo Financiero Ve por Más.
• Banco Inbursa: Banco Inbursa is a Mexican commercial bank part of a financial group offering banking, brokerage, insurance, and pension products — directly comparable to Banco Ve por Más in being a multi-product domestic financial group.
• Citibanamex: Citibanamex is a major Mexican commercial bank with full retail, corporate, brokerage, and government banking services. Direct competitor in the same segments as Banco Ve por Más, including mortgage origination and SME financing.
• Santander México: Santander México is a top-five Mexican commercial bank offering retail and corporate banking, brokerage, and consumer credit — overlapping product set with Banco Ve por Más including mortgages, business lending, and investment products.
• Scotiabank México: Scotiabank México is a major Canadian-owned commercial bank in Mexico offering retail deposits, mortgages, business lending, and investment products — directly comparable product breadth to Banco Ve por Más.
• HSBC México: HSBC México is a global bank's Mexican subsidiary offering retail, commercial, and investment banking products, including mortgages, deposits, and FX services (a particular overlap with Banco Ve por Más's B×+ Dólares and government banking).

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banco Ve por Más, S.A., Institución de Banca Múltiple, Grupo Financiero Ve por Más