What VERDEMAX does

Verdemax is an Italian branded garden-products business that operates as a division of the diversified industrial group Rama S.p.A. Founded in 1985 by Romano Bellamico in Boretto (Reggio Emilia), the company designs, produces, and distributes a broad portfolio of gardening articles under its registered Verdemax® trademark, serving both hobbyist gardeners and professional landscapers across Italy and more than 30 European countries. The product range is organized into three macro-categories — Tecnico (battery tools, cutting tools, hand implements, spraying, irrigation, gardening apparel, and the Verdemax Junior children's line), Orto (greenhouses, protective films and nets, plant supports, and the I Love Orto cultivation kits including hydroponic systems), and Decoro (artificial greenery, trellises, water gardens, and biodiversity products such as the Save The Bees line). Many products are manufactured in Italy using FSC-certified wood and feature Li-ion battery technology for portable, low-noise operation.

The company makes money exclusively through B2B channels — selling to a capillary network of resellers, garden centers, nurseries, hardware stores, and specialist distributors — rather than directly to end consumers. Pricing is dealer-based, negotiated via a dedicated B2B portal providing catalog access, order tracking, and promotional information. A 2024 launch of the Home Delivery service extends this model by drop-shipping Verdemax products directly to consumers on behalf of retail partners, allowing them to offer the full catalog without holding inventory. Distribution spans all 20 Italian regions and over 30 European countries, supported by merchandising programs, modular in-store displays, multi-language web presence (Italian, English, French, German, Spanish), and recurring participation in major industry trade fairs such as MyPlant & Garden, Buyer Point, Expogarden, and Iberflora. Certifications (ISO 9001:2015, FSC) and content-marketing partnerships — notably with the Tomappo gardening app and gardening expert Stefano Pagano — reinforce the brand's positioning around quality, sustainability, and Made-in-Italy design heritage.

Name

VERDEMAX

Legal name

Verdemax® Divisione di Rama S.p.A.

Website

https://verdemax.it

Company type

Private

Founded year

1985

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Boretto (RE)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Product Sales: Verdemax generates revenue through direct sales of branded gardening products to resellers, garden centers, and specialist distributors. Products include battery tools, cutting tools, garden implements, irrigation systems, sprayers, greenhouses, and garden décor items. The company serves both hobbyists and professionals in the green space maintenance sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VERDEMAX is an Italian manufacturer and distributor of branded gardening products, operating as a division of Rama S.p.A. The company produces and supplies a portfolio that includes battery-powered garden tools, cutting tools, hand implements, irrigation equipment, and garden décor articles to retail and specialist distribution channels across Italy and Europe.

Product overview

Verdemax is a garden equipment and accessories company that produces and distributes a comprehensive portfolio of branded gardening products for both hobbyists and professionals. The product range is organized into three main macro-categories: Tecnico (Technical) includes battery-powered tools, manual cutting tools, garden implements, spraying equipment, irrigation systems, and protective clothing; Orto (Vegetable Garden) encompasses greenhouse structures, protective films and nets, plant supports, and home cultivation kits including hydroponic systems; and Decoro (Decoration) covers artificial greenery, trellises, water gardens, and biodiversity products. Many products are Made in Italy, featuring carefully selected materials and exclusive design. The company also offers Verdemax Junior for children and the Out-Fit lifestyle clothing line.

Differentiator

Problem solved

Functional benefit

Brands

• Verdemax Junior: Garden tools and clothing line designed specifically for children
• I Love Orto
• Out-Fit
• Save The Bees

Products and services

• Garden décor and plant protection items Decorative garden items and plant protection accessories marketed under the VERDEMAX brand to garden retailers in Italy and Europe.
• Battery-powered garden tools VERDEMAX-branded cordless/battery-powered tools for garden maintenance and cultivation, supplied to garden retailers and specialist distributors.
• Cutting tools Manual and assisted cutting tools (e.g., pruning and trimming implements) sold under the VERDEMAX brand to garden retailers across Italy and Europe.
• Garden hand implements Traditional hand implements such as spades, forks, rakes and related cultivation tools sold under the VERDEMAX brand to retail distribution.
• Irrigation equipment VERDEMAX-branded irrigation products (hoses, connectors, sprinklers and related watering equipment) for residential garden use, sold via garden centers and distributors.

Quantifiable outcome

• Products distributed in over 30 countries
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Stefano PaganominorGTM or Marketing Partner · 20 January 2025Collaboration with gardening expert Stefano Pagano for a video content series providing practical advice on pruning, irrigation, and other gardening techniques. Content is published weekly on the Verdemax platform.
• TomappocoreTechnology or IntegrationVerdemax partners with Tomappo, a digital app for vegetable garden management available on smartphone and web. The app helps users organize, plan, and track all cultivation activities including lunar calendar integration, weather forecasts, over 60 vegetable variety guides, note-taking with photos, reminders for watering/transplanting/harvesting, plant companion analysis, spacing calculations, seed quantity estimation, and crop rotation planning. For garden centers, Tomappo provides geolocation services to become reference points in local areas.
• Bee ItminorStrategic or Co-development PartnerCollaboration for the Save The Bees product line, supporting bee preservation initiatives. The partnership resulted in a dedicated product line launched in the 2026 catalog.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsJ7O5OAYBQmnEfC-gcQYMQ
• Facebookfacebook.com/119960264745092
• Instagraminstagram.com/verdemax_official
• Pinterestpinterest.it/verdemax

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VERDEMAX