Vereal

What Vereal does

Vereal is a Luxembourg-based landscaping and forestry services company founded in 1998 and headquartered in Bertrange, formed through the fusion of two predecessor companies. The company operates an integrated service model across four core lines — Private Gardens (Jardins privés), Professional Services (Service aux professionnels), Maintenance (Les entretiens), and Forestry (La forêt) — and employs a workforce of 140 across specialized trades: 65 gardeners, 20 masons/carpenters, 18 site supervisors (conducteurs de travaux), 16 loggers, 9 machinists, and 2 landscape architects. The technology stack is physical and equipment-driven rather than software-driven: a capital-intensive fleet of forestry machinery (débardeuse, ébrancheuse, gyrobroyeur, porteur) and specialized gardening equipment, including Luxembourg's only hydroseeding rig and the equipment needed to transplant mature cedar trees up to 30 years old. The company maintains a portfolio of certifications (ISO 9001 since 2011, ISO 14001 since 2011, ISO 45001 since 2021, PEFC, ESR since 2020, SDK certificate since 2013) that act as procurement gating for institutional clients.

The revenue model is a mix of recurring maintenance contracts (subscription-style multi-year engagements with private individuals, businesses, municipalities, and building syndicates) and project-based work (one-time design-and-build garden commissions, municipal greening projects, and turnkey forestry/wood commerce engagements). Pricing is quote-based with site visits and bespoke proposals — no public price lists — and the multi-year contract cadence indicates stable recurring cash flow alongside episodic project revenue. Distribution is direct-to-client via field sales teams operating in Luxembourg and across the Grande Region (Belgium, France, Germany) for forestry services. Customer segments span private individuals, professionals/businesses, municipalities/communes (including named institutional work for Luxtram and SECO Luxembourg), architects and building professionals (including Moreno Architects), and building syndicates managing collective housing green spaces. Marketing is primarily content-driven through the company website, project case studies, blog coverage of technical services and industry events such as LUGA 2025, and direct contact conversion through web forms.

Name

Vereal

Website

https://vereal.lu

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Vereal is a Luxembourg-based landscaping and forestry services firm offering integrated design, construction, maintenance, and forestry operations across the Grande Region. Founded in 1998, it serves private individuals, businesses, municipalities, and architects with a 140-person specialized workforce.

Ownership category

akta.pro rank

Product category

Landscaping and Forestry Services

NAICS

Landscaping Services (561730), Support Activities for Forestry (1153), Landscape Architectural Services (541320)

SIC

Forestry (800), Services-To Dwellings & Other Buildings (7340), Services-Facilities Support Management Services (8744), Agricultural Services (700)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industries

Landscape Construction Project Management & General Contracting (HSAIABAK), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Silviculture & Reforestation Services (Nurseries, Planting, Tending) (IMAMAJAC), Lot Clearing, Land Clearing & Brush Removal (HSAIADAH)

Keywords

• Landscaping services
• Garden maintenance
• Forestry operations
• Tree transplantation
• Forest management

Headquarters

HQ city

Bertrange

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Garden Maintenance Contracts: Regular garden maintenance contracts adapted to each client's garden and wishes. Includes periodic visits for mowing, scarification, hedge trimming, and seasonal maintenance. Contracts provide recurring revenue with predictable scheduling.
2. Garden Design and Creation Projects: One-time project work for garden conception and realization based on client wishes and budget. Includes both private gardens and commercial/municipal projects.
3. Forestry and Wood Commerce: Full-service forestry operations including logging, debarking, extraction, and wood transport. Turnkey wood commerce service for private and public clients in the Grande Region.
4. Professional and Municipal Services: Services for professionals, municipalities, collective housing, and general contractors including garden maintenance for residential complexes and public spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vereal provides integrated landscaping and forestry services including private garden design and construction, recurring garden maintenance, professional services for businesses and municipalities, and forestry operations (felling, delimbing, wood commerce) across the Grande Region. Specialized offerings include hydroseeding (only operator in Luxembourg), mature tree transplantation, roof and patio gardens, exterior carpentry, and large-scale forest planting. Services are delivered by in-house teams of landscape architects, gardeners, loggers, and masons using a dedicated fleet of forestry and landscaping equipment.

Product overview

Vereal is a landscaping and forestry company based in Luxembourg offering four integrated service lines: Private Gardens (Jardins privés), Professional Services (Service aux professionnels), Maintenance Services (Les entretiens), and Forestry Services (La forêt). The company employs 140 workers including landscapers, gardeners, foresters, and masons, operating specialized equipment for garden design, construction, maintenance, and forest management. Specialized services include hydroseeding, tree transplantation, roof and patio garden design, exterior carpentry, and large-scale forest planting and ground preparation. The company operates across Luxembourg, Belgium, France, and Germany.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Successfully transplanted 30-year-old cedar tree in single day operation using specialized equipment
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• LuxtramcoreStrategic or Co-development Partner · 1 March 2021Partnership with Luxtram for urban greening along the tramway line. Vereal planted 69 platanes along Avenue de la Liberté in Luxembourg City as part of the tram infrastructure project.
• Moreno ArchitectscoreStrategic or Co-development PartnerCollaboration with Moreno architecture firm on residential and commercial green space projects. Moreno architects recommended Vereal services for projects such as Residence M37 and the SECO building project.
• CBL.s.aminorStrategic or Co-development PartnerGeneral contractor partnership for residential projects. Vereal worked with CBL.s.a on the Residence M37 project in close collaboration.
• SECO LuxembourgcoreStrategic or Co-development PartnerStrategic partnership for sustainable building projects. Vereal provided complete greening solutions for SECO's zero-carbon office building in Bertrange, including terrace gardens, planting, irrigation systems, and maintenance.
• SOLUDECminorImplementation/ SI/ Consulting PartnerConstruction company partner for the SECO building project. Vereal worked with SOLUDEC as part of the construction team.
• KarpkneipminorOthersParent company managing careers page and HR operations for Vereal. Careers portal hosted at karpkneip.lu.
• FEDIL BoisminorOthersIndustry association membership. Vereal is an adhering member of the Luxembourgish FEDIL Wood association.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Others

• STIHL: STIHL is a German manufacturer of chainsaws and outdoor power equipment widely used in forestry and tree-care services. Not a direct competitor; equipment and training partner for Vereal's logging and arboriculture teams in the Grande Region.
• Husqvarna Group: Husqvarna Group is a leading Swedish manufacturer of forestry, garden, and tree-care equipment. Not a direct competitor; instead an enabling supplier whose chainsaws, mowers, and arborist tooling equip operations like Vereal's logging and garden maintenance crews.

Broad incumbents

• Davey Tree Expert Company: Davey Tree Expert is a major US-based tree care, forestry, and environmental services provider. Broad incumbent — overlapping with Vereal on tree transplantation, urban forestry, and large-scale landscape contracting, but operating across North America rather than the Grande Region.
• Bartlett Tree Experts: Bartlett Tree Experts is the largest tree-care service company in the world, headquartered in the US with operations in the UK and Canada. Broad incumbent — competes with Vereal on arboriculture and tree transplantation at much larger scale but is not specialized in Luxembourg or European landscape maintenance.

Direct peers

• EUROFOREST: EUROFOREST is a French forestry services contractor specialized in harvesting, extraction, and timber supply. Direct peer — matches Vereal's forestry services pillar (logging, delimbing, skidding) and competes in the cross-border forestry market in France and Belgium.
• Green Landscaping Group: Green Landscaping Group is a Nasdaq Stockholm-listed provider of ground and landscaping services across Northern Europe. Direct peer — comparable integrated service model covering design, construction, and maintenance of green spaces, providing a useful public-market read-across for valuing Vereal.
• TERIDEAL: TERIDEAL is a major French landscape services group formed from the consolidation of multiple regional landscape contractors. Direct peer — provides integrated landscape design, construction, and grounds maintenance to public and private clients across France, comparable to Vereal's integrated garden and grounds offering.
• ID Verde: ID Verde is Europe's largest landscape services group (Saint-Gobain subsidiary), operating across France, Belgium, the UK, Netherlands, and Germany. Direct peer — competes with Vereal for large municipal and enterprise grounds maintenance contracts in the Grande Region and offers an overlapping set of design, planting, and arboriculture services.

Regional players

• Kerschgens Gruppe: Kerschgens Gruppe is a German GaLaBau (garden and landscape construction) contractor with full-service capabilities across design, construction, and maintenance. Regional peer — comparable integrated landscape services but focused on the German market, an area where Vereal also extends via forestry work.
• Walter Ryser AG: Walter Ryser AG is a Swiss full-service landscape and garden contractor based in the German-speaking region of Switzerland. Regional peer — comparable service mix of private and commercial garden design, planting, and maintenance, but operating in Switzerland rather than the Grande Region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vereal

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vereal