Veritas Music and Learning Center

What Veritas Music and Learning Center does

Veritas Music and Learning Center is a privately held, founder-owned small business founded on May 1, 2010 by Scott and Alison Price, operating from a single physical location at 6121 Washington St Ste 201 in Gurnee, Illinois. The center provides individualized, group, and class-format music instruction across a wide range of instruments (piano, guitar, violin, cello, strings, woodwinds, brass, percussion, voice, ukulele, bass) and academic offerings spanning beginning reading, high school science, foreign language, test preparation, English and writing, enrichment, and homeschool supplement programs. A team of 14+ certified teachers delivers the curriculum in person, with twice-yearly recitals serving as a community engagement and performance milestone.

Name

Veritas Music and Learning Center

Legal name

Veritas Music and Learning Center

Website

https://veritascenter.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Veritas Music and Learning Center is a privately held small business in Gurnee, Illinois offering in-person music lessons and academic tutoring for students of all ages in Lake County. Founded in 2010 by Scott and Alison Price, it delivers individualized instruction across many instruments and academic subjects.

Ownership category

akta.pro rank

Product category

Music Education and Academic Tutoring

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAAAE

Music Instruction (Instrumental & Vocal)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYEDAMANAA

Private Music Lessons (Instrumental)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMANAB

Private Voice Lessons (Vocal)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMANAC

Group Music Classes & Ensembles (Band, Orchestra, Choir)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMANAJ

Music Exam Prep & Certification (ABRSM, Trinity, RCM, AP Music Theory)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

Keywords

• Music instruction services
• Academic tutoring services
• Private music lessons
• Standardized test preparation
• Foreign language instruction

Headquarters

HQ city

Gurnee, ILLINOIS

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Music Lessons: Private individual music lessons and group lessons for various instruments including piano, guitar, violin, cello, woodwinds, percussion, voice, and more. Fees are charged per lesson or class session.
2. Academic Tutoring and Classes: Academic tutoring services covering subjects from beginning reading to high school science, plus structured classes in foreign language, science, test prep, English/writing, enrichment, and homeschool supplement. Revenue generated through per-session or per-class fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Veritas Music and Learning Center is a private educational center in Gurnee, Illinois that offers individual and group music instruction across instruments including piano, guitar, strings, woodwinds, percussion, brass, and voice, delivered by certified teachers. The center also provides academic tutoring, foreign language courses, science, English and writing, test preparation, enrichment, and homeschool supplement classes, with twice-yearly recitals to showcase student progress.

Product overview

Veritas Music and Learning Center is a small business educational center offering a unified portfolio of music lessons and academic courses for students of all ages. The core offerings include Music Lessons (instrumental and vocal instruction across piano, guitar, violin, woodwinds, brass, percussion, and voice via individual, group, and class formats), Academic Tutoring (reading through science), Foreign Language instruction, Science Courses, Test Preparation, English and Writing, Enrichment Classes, and Homeschool Supplement programs. Twice-yearly Recitals provide performance opportunities. The center operates from a single location in Gurnee, IL, with a team of certified teachers providing personalized instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Lessons Individual private lessons, group lessons, and structured classes in piano, guitar, violin, cello, bass, viola, ukulele, woodwinds, brass, percussion, drums, and voice, taught by certified instructors to students from beginner through advanced levels.
• Academic Tutoring Personalized academic support covering beginning reading through high school science courses for students of all ages.
• Foreign Language Courses Language instruction offered from basics through conversation and book clubs across a range of foreign languages.
• Science Courses Hands-on science classes exploring topics such as electricity and ocean science, designed to engage students' curiosity about the natural world.
• Test Prep Standardized test preparation courses designed to help students achieve competitive scores for college admissions.
• English and Writing English language refinement and creative writing courses that help students develop their ability to express themselves clearly.
• Enrichment Classes Unique class offerings that extend beyond traditional school subjects, providing diverse learning opportunities outside the standard curriculum.
• Homeschool Supplement Educational support and class offerings designed for homeschool students during the typical school day.
• Recitals Twice-yearly performance events where music students showcase their growth, passion, and artistry through planned recital programs.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Music & Arts: Large national retailer of musical instruments that also offers in-store private lessons through hundreds of U.S. locations. Comparable on retail-anchored music instruction and broad instrument coverage, though the lesson program is an adjacency to its core retail business.
• Fender Play: Online subscription lesson platform from Fender offering self-guided guitar, bass, and ukulele instruction. Comparable on instrument-specific music education, though purely digital and instrument-narrow versus Veritas's multi-instrument in-person model.

Direct peers

• School of Rock: Largest music education franchise in the U.S., offering private and group lessons across many instruments with performance-based methodology. Directly comparable to Veritas on private/group instrumental instruction and recital culture, but operates at significantly greater scale via franchising.
• TakeLessons: Online and in-person marketplace connecting students with music, academic, and language tutors across the U.S. Directly comparable on private music lesson delivery and supplemental tutoring, but operates at marketplace scale rather than as a single-site school.
• Musika Lessons: Private in-home and online music lesson provider matching students with vetted instructors across many instruments. Directly comparable to Veritas on private instrumental/vocal instruction but operates as a marketplace without a physical school location.
• Wyzant: Online marketplace for academic tutors and music instructors across the U.S. Comparable to Veritas on private, individualized instruction across music and academic subjects, though operates as a marketplace rather than an owned-and-operated learning center.

Emerging players

• Yousician: Subscription-based app offering self-paced guitar, bass, ukulele, piano, and voice lessons with interactive feedback. Comparable on instrumental instruction but purely digital; represents the disruptive online alternative to in-person lesson centers like Veritas.
• Varsity Tutors: Large private tutoring and test prep platform offering both in-person and online instruction across academic subjects. Comparable to Veritas's academic tutoring and test preparation offerings, though at much greater scale and primarily online.

Regional players

• Kumon: Global supplemental education franchise specializing in math and reading worksheet-based tutoring centers. Comparable to Veritas on the academic tutoring segment, but operates via franchised small-group centers with a structured proprietary curriculum.
• Merit School of Music: Chicago-based nonprofit community music school offering private lessons, group classes, and ensemble programs for students of all ages. Comparable as a multi-instrument, multi-format community music education provider serving the broader Chicago metropolitan area where Veritas operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/veritascenter?lang=en
• Facebookfacebook.com/VeritasCenter
• LinkedInlinkedin.com/company/veritas-music-and-learning-center
• Instagraminstagram.com/veritascenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veritas Music and Learning Center