Veritas School

What Veritas School does

Veritas School is a private, nonprofit classical Christian school serving approximately 679 students across Junior Kindergarten through 12th grade at a single 19-acre historic campus at 3400 Brook Road in Richmond, Virginia's Northside. Founded in 2000 at Crestwood Presbyterian Church with 25 students, the school has grown into a unified JK-12 program built on a classical, Christ-centered liberal arts curriculum that includes Latin (and Hebrew at the upper levels), Singapore Math, Humane Letters, the Verbal Arts sequence of grammar-logic-rhetoric, performing and visual arts, athletics, and a Senior Thesis & Oration Project. Faculty credentials are strong (more than 60% hold advanced degrees) and class sizes average 16 students; the school consistently ranks in the top 20 nationally on the Classic Learning Test (CLT) for grades 8, 10, and 11.

The business model is tuition-funded with a layered price ladder: $6,750 for Junior Kindergarten, $16,250 for K-2, $17,150 for grades 3-6, and $17,950 for grades 7-12, augmented by application, supply, athletic, and enrollment fees, an online school store, and the My Hot Lunchbox food service. More than 30% of families receive need-based tuition assistance (over $1.3M awarded annually) processed through Clarity. Demand is generated through direct community engagement, weekly newsletters, admissions events, and word-of-mouth within the Richmond Christian community. The school supplements operating revenue with an Annual Fund (2025-26 goal of $440,000) and an ongoing $21 million Capital Campaign (with $3 million remaining) funding campus expansion including additional classrooms, athletic facilities, and a multipurpose event space. Governance rests with an independent Board of Directors (chaired by Anne Creasy) under Head of School W. Keith Nix, with no parent company or external equity ownership.

Name

Veritas School

Legal name

Veritas School

Website

https://veritasschool.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Veritas School is a private, nonprofit classical Christian school in Richmond, Virginia, serving approximately 679 students in Junior Kindergarten through 12th grade on a 19-acre historic campus, funded primarily by tiered tuition and supplemented by an annual fund and capital campaign.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Tuition: Primary revenue stream from tuition payments. Tuition varies by grade level, ranging from $6,750 for Junior Kindergarten to $17,950 for Grades 7-12. Payment plans available including full payment, two payments, or monthly installments.
2. Application and Testing Fees: Non-refundable application fee of $100 per student. Testing fee of $165 for grades 7-12 paid to ISEE.
3. Athletic Fees: Per-sport athletic fees: $250 for middle school, $300 for JV/Varsity.
4. Enrollment Fees: New family enrollment fee of $150 per student plus tuition deposit.
5. Annual Fund: Annual fundraising campaign with goal of $440,000 for 2025-26 to support strategic needs and campus enhancements.
6. Capital Campaign: Capital campaign for campus expansion with a $21 million goal (nearly reached with $3 million remaining).
7. School Store: Online and pop-up school store selling spirit wear, uniforms, accessories, and merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Veritas School is a private classical Christian school offering a Christ-centered, academically rigorous JK-12 education on a 19-acre campus in Richmond, Virginia. The school delivers a unified liberal arts curriculum integrated with biblical studies, Latin, performing arts, visual arts, and competitive athletics, supported by college advising and an average class size of 16 students. Tuition is the primary revenue stream, supplemented by application fees, athletic fees, an annual fund, and a multi-million-dollar capital campaign for campus expansion.

Product overview

Veritas School is a classical Christian educational institution offering a unified JK-12 academic program built on the foundation of Education as Formation. The core educational products include the Junior Kindergarten Program, Lower School (JK-6), and Upper School (7-12), supported by specialized programs in Visual Arts, Performing Arts, and Athletics. Auxiliary services include College Advising, the Fellows Program for teacher development, the House System for student community building, and a School Store for spirit merchandise. A current Capital Campaign supports campus expansion. The school uses the MySchoolApp platform for student information management and partners with Clarity for tuition assistance processing and My Hot Lunchbox for food services.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Kindergarten Program A four-day-per-week program (Tuesday through Friday) for children ages 4-5 introducing foundational academic skills through living ideas, beautiful books, outdoor exploration, multi-sensory learning, habit formation, and play-based activities within a classical Christian framework. Extended Day option available.
• Lower School Program (Grades K-6) Kindergarten through 6th grade academic program emphasizing classical education, piety, liberal arts, gymnastic and musical education. Curriculum includes Bible, English Language Arts, History, Latin, Mathematics (Singapore Math), Performing Arts, Physical Education, Science, and Visual Arts.
• Upper School Program (Grades 7-12) 7th through 12th grade program featuring Humane Letters (Humanities), Verbal Arts (Grammar, Logic, Rhetoric), Mathematics, Science, Biblical Studies, Latin/Hebrew languages, Logic & Rhetoric courses, and a Senior Thesis & Oration Project.
• Athletics Program

Quantifiable outcome

• Top 20 national ranking on Classic Learning Test (CLT) for grades 8, 10, and 11
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• My Hot LunchboxminorOthersLocal hot lunch delivery company that delivers pre-ordered hot lunches to Veritas School Monday through Friday as part of the school's hot lunch program.
• ClaritycoreOthersThird-party tuition assistance processor that Veritas School partners with to determine eligibility for tuition assistance. Clarity provides a streamlined application process to assess family financial need.
• Virginia Independent Schools Athletic Association (VISAA)coreOthersAthletic association membership. Girls JV and Varsity teams compete in the League of Independent Schools (LIS) with members including Collegiate, St. Anne's-Belfield, St. Catherine's, Saint Gertrude, St. Margaret's, and Trinity Episcopal. Boys JV and Varsity teams compete as an independent within VISAA.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Trinity Episcopal School: Independent K-12 school in Richmond, VA; LIS competitor with similar faith-based, college-preparatory mission and competes with Veritas for the same Richmond private-school families.
• Collegiate School: Independent JK-12 school in Richmond, VA; Veritas competes directly with Collegiate's girls teams in the League of Independent Schools (LIS) and serves overlapping Christian-affiliated, college-prep families in the same metro.
• Saint Gertrude High School: Catholic college-prep high school for girls in Richmond, VA; LIS competitor with overlapping faith-based, rigorous academic positioning serving the same regional market.
• St. Anne's-Belfield School: Independent PreK-12 day school in Charlottesville, VA; LIS athletic competitor and direct peer in the Virginia independent-school market targeting college-prep families.
• St. Catherine's School: Independent JK-12 girls' school in Richmond, VA; LIS member competing with Veritas for Richmond-area college-prep families and shared athletic league.

Emerging players

• Tall Oaks Classical School: Classical Christian school in the Mid-Atlantic region; competes with Veritas for families specifically seeking a classical Christian pedagogy and similar Association of Classical Christian Schools (ACCS) affiliation.
• The Covenant School: Classical Christian school with multiple Virginia campuses; serves the same classical Christian K-12 niche with a similar pedagogy, providing an alternative for families outside Richmond's Northside.

Regional players

• Highland School: Independent JK-12 school in Warrenton, VA; comparable size and college-preparatory mission in the broader Virginia independent-school market outside Veritas's immediate Richmond catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/veritas-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veritas School