Aurich & Hallbauer GmbH

What Aurich & Hallbauer GmbH does

Aurich & Hallbauer GmbH is a Leipzig-based B2B specialist distributor and service provider of professional surveying technology, founded in 1994 and operating under the trade name "Mitteldeutsche Vermessungstechnik." The company sells, rents, trains on, and supports geodetic surveying instruments and accessories on behalf of major manufacturers including GeoMax (HEXAGON), Leica Geosystems, CHC Navigation, FLIR (thermography), Topcon, Vivax Metrotech, Nestle, and Basetime. Its product portfolio spans 3D laser scanners (Leica BLK360 G2, RTC360 LT; CHCNAV AA6/RS7/RS10 SLAM scanners), total stations (GeoMax Zoom series, Leica iCON iCR70 robotic), GNSS systems (GeoMax Zenith series, CHCNAV Vili i100), monitoring systems (Basetime Locator One, CrackR 3D), unmanned survey boats (CHCNAV Apache USV series), surveying drones (CHCNAV X500), mobile mapping systems (CHCNAV AU20), levels, rotation/slope lasers, and cable/pipe locating equipment — supplemented by accessories, marking materials, and supporting software such as GeoMax X-Pad and the SmartGo Neo App. The business is founder-owned, with managing directors and shareholders Kristina Hallbauer (Service, Sales, Accounting) and Ekkehard Aurich (Service, Sales), Prokurist Maximilian Hohl, and an extended team of surveying engineers and technicians.

The company serves construction (high-rise, road/underground, wood, metal), professional surveying/geodetic engineering, landscaping and forestry, archaeology, and municipal customers in Central Germany — primarily Saxony with a satellite office in Königs Wusterhausen serving Berlin and Brandenburg. Its go-to-market combines a B2B e-commerce shop (shop-vermessungsinstrumente.de), direct field sales with a 100 sqm showroom in Leipzig, on-site training and site supervision, and a project-based equipment rental fleet. Revenue is generated across four streams: new equipment sales, used/refurbished equipment sales, project-based equipment rental, and training/support/repair services. Pricing is per-unit or per-project with 30-day payment terms (prepayment required for first-time customers). The company runs an active digital marketing footprint — blog, YouTube channel, LinkedIn, Facebook, Instagram — alongside trade-show participation, and recently launched a "Baustellennotruf" construction-site emergency hotline in June 2025.

Name

Aurich & Hallbauer GmbH

Legal name

Aurich & Hallbauer GmbH

Website

https://vermessungsinstrumente.de

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Aurich & Hallbauer GmbH is a Leipzig-based B2B specialist distributor of professional surveying equipment founded in 1994. The company sells, rents, trains on, and supports geodetic instruments from Leica, GeoMax, CHC Navigation, and others for construction, surveying, forestry, and municipal customers in Central Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. New Equipment Sales: Sales of new surveying instruments (total stations, GNSS receivers, laser scanners, levels, cable locators, rotation lasers, monitoring systems) and accessories (marking materials, targets, brackets). B2B sales model with 30-day payment terms.
2. Used Equipment Sales: Sale of used/refurbished surveying equipment with warranty, providing a lower-cost alternative for customers.
3. Equipment Rental: Rental of surveying equipment for project-based use, allowing customers to rent technology rather than purchase for short-term projects.
4. Training and Support Services: Training services for special surveying technology, repair services for all common surveying equipment brands, and field support/site supervision.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aurich & Hallbauer GmbH is a B2B specialist distributor of professional surveying and geodetic measurement instruments in Leipzig, Germany. The company sells new and used surveying equipment (total stations, GNSS receivers, 3D laser scanners, levels, cable locators, rotation lasers, monitoring systems, USVs and drones) from major brands such as Leica, GeoMax, CHC Navigation, FLIR, Topcon, Vivax Metrotech and Nestle. It complements equipment distribution with project-based rental, training, repair, on-site support, and an emergency construction site hotline.

Product overview

Aurich & Hallbauer GmbH is a B2B distributor and service provider of surveying technology based in Leipzig, Germany, operating since 1994. The company offers a comprehensive portfolio of surveying instruments, equipment, and related services. Their product range includes: (1) Core surveying instruments across multiple categories — 3D laser scanners (Leica BLK360 G2, RTC360 LT; CHCNAV AA6, RS7, RS10 SLAM scanners), total stations (GeoMax Zoom series, Leica iCON iCR70 robotic), GNSS systems (GeoMax Zenith series, CHCNAV Vili i100), and levels/nivelliere (GeoMax ZAL300, NESTLE NAL/NLS series); (2) Specialized equipment for niche applications — Vermessungsboote (CHCNAV Apache USV series for hydrographic surveying), Vermessungsdrohnen (CHCNAV X500 for aerial surveying), mobile mapping systems (CHCNAV AU20 LiDAR), and SLAM laser scanners for indoor/GPS-denied environments; (3) Supporting instruments — laser distance meters (Leica DISTO series), rotation/slope lasers (GeoMax Zone, Nestle Pulsar), pipe/construction lasers (GeoMax Zeta125), and cable locating equipment (Vivax Metrotech, GeoMax EZiCAT); (4) Software solutions — GeoMax X-Pad Office Fusion for data processing and SmartGo Neo App for SLAM scanning; (5) Services — equipment rental (Mietpark), training (Schulungen), repair services, used equipment sales, and a construction site hotline (Baustellennotruf). The company serves diverse industries including construction (GaLa Bau, Hochbau, Holzbau, Straßen-/Tiefbau), metalworking, surveying/engineering, archaeology, municipal services, and forestry. Their partnerships include Leica Geosystems, GeoMax (HEXAGON), CHC Navigation, FLIR (thermography), Nestle, Topcon, Vivax Metrotech, and Basetime.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rental (Mietpark) Rental fleet providing surveying instruments (GNSS, total stations, laser scanners, survey boats) to construction and surveying professionals for project-based use instead of purchase.
• Training Services (Schulungen) Training programs that teach customers how to use modern surveying technology, including special systems such as SLAM laser scanning, digital construction surveying and GNSS measurement.
• Repair Service (Reparaturservice) Repair and maintenance services for surveying instruments across all common brands handled by the company's service team in Leipzig.
• Used Equipment Sales (Gebrauchtgeräte) Sale of pre-owned and refurbished surveying instruments with guarantee, providing a lower-cost entry option for professional customers.
• Construction Site Hotline (Baustellennotruf) Emergency hotline providing rapid on-call technical support for construction site measurement problems and equipment downtime.
• Leica Total Stations (iCON iCR70, iCS20, iCS50) Authorized distribution of Leica robotic and 3D measurement total stations for construction surveying and digital stakeout applications.
• Leica 3D Laser Scanners (BLK360 G2, BLK3D, RTC360 LT, P30/P40) Distribution of Leica 3D laser scanners and imagers for reality capture, documentation and point-cloud generation.
• Leica DISTO Laser Distance Meters Distribution of the Leica DISTO series (D110, D2-2, D2G, D5, 510, X3, X6, S910 P2P) of laser distance meters for construction measurement.
• GeoMax Total Stations (Zoom40/50/75/95) Distribution of GeoMax total stations ranging from standard to high-performance models for surveying and stakeout.
• GeoMax GNSS Receivers (Zenith06 Pro, Zenith60 Pro) Distribution of GeoMax satellite-based GNSS positioning receivers for surveying applications.
• GeoMax Rotation and Slope Lasers (Zone Series, Zeta125) Distribution of GeoMax rotation lasers, slope lasers and pipe-laying lasers for leveling, alignment and trenchless construction.
• CHC Navigation LiDAR Scanners (AA6, RS7, RS10) Distribution of CHC Navigation static and handheld SLAM LiDAR scanners for 3D point-cloud acquisition, including GPS-denied indoor mapping.
• CHC Navigation Mobile Mapping and Survey Platforms (AU20, Apache USV, X500 drone) Distribution of CHC Navigation vehicle-mounted mobile mapping systems (AU20), unmanned hydrographic survey boats (Apache 3/4 Pro) and surveying drones (X500).
• CHC Navigation Vili i100 GNSS Rover Distribution of the CHC Navigation Vili i100 GNSS rover combining LiDAR and Visual-RTK for versatile surveying tasks.
• Vivax Metrotech and GeoMax Cable Locators Distribution of Vivax Metrotech (Loc3, vLoc3, vScan) and GeoMax EZiCAT i550 cable and pipe locators for underground utility detection.
• Nestle Levels and Line Lasers Distribution of Nestle NAL/NLS-series automatic levels, Topcon AT-B4A levels and Nestle Octoliner 360° line lasers for interior construction layout.
• FLIR Thermal Imaging Cameras Distribution of FLIR (Teledyne FLIR) thermal imaging cameras for building inspection, equipment monitoring and energy assessment, offered since the 2010 expansion into thermography.
• Survey Marking Materials (Vermarkungsmaterial) Consumables and accessories for marking survey points and boundaries, including steel boundary markers, wooden stakes, marking spray and boundary stones.
• Basetime Locator One GNSS Monitoring System Distribution of the Basetime Locator One GNSS-based deformation and structural monitoring system for construction and infrastructure monitoring projects.
• GeoMax X-Pad Office Software Suite Distribution of GeoMax X-Pad Office Fusion, X-PAD 365 Enterprise and X-Pad Ultimate software for processing survey data, managing point clouds and producing documentation.
• SmartGo Neo SLAM Scanning App Mobile companion app for compatible SLAM laser scanning systems, used to control and process mobile 3D point-cloud capture.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• GeoMax (HEXAGON)coreChannel Partner/ Reseller/ Distributor · 1 January 2012Authorized dealer and distributor of GeoMax surveying equipment since 2012. GeoMax is an innovative complete provider of surveying technology from HEXAGON. Partnership covers total stations, GNSS receivers, levels, and related accessories.
• FLIR (Teledyne FLIR)coreChannel Partner/ Reseller/ Distributor · 1 January 2010Contract partner for FLIR thermal imaging equipment since 2010. Distributes FLIR thermal cameras for building inspection, equipment monitoring, and energy assessment applications.
• CHC NavigationcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of CHC Navigation surveying products including LiDAR scanners (AA6, RS7, RS10), GNSS rovers (Vili i100), survey boats (Apache series), mobile mapping systems (AU20), and drones (X500).
• Leica Geosystems (Hexagon)coreChannel Partner/ Reseller/ DistributorDistributor of Leica surveying equipment including total stations (iCON iCR70, iCS20, iCS50), laser scanners (BLK360, BLK3D, RTC360, P30/P40), distance meters (DISTO series), and 3D measurement tools.
• Vivax MetrotechsupportingChannel Partner/ Reseller/ DistributorDistributor of Vivax Metrotech cable and pipe locating equipment for underground utility detection.
• Nestle (Gottlieb Nestle GmbH)supportingChannel Partner/ Reseller/ DistributorDistributor of Nestle measuring and leveling equipment including rotation lasers, line lasers, and levels.
• TopconsupportingChannel Partner/ Reseller/ DistributorDistributor of Topcon surveying equipment including levels and positioning systems.
• BasetimesupportingTechnology or IntegrationProvides Basetime Locator One GNSS-based monitoring system for deformation and structural monitoring applications.
• NVT Norddeutsche VermessungstechnikminorChannel Partner/ Reseller/ DistributorRegional partner for surveying equipment distribution in Northern Germany.
• Gritzke BaumaschinentechnikminorChannel Partner/ Reseller/ DistributorPartner for construction machinery technology and equipment integration.
• HerschminorChannel Partner/ Reseller/ DistributorPartner for specialized surveying equipment and accessories.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• SITECH Germany: Specialized Trimble dealer network providing surveying, construction, and machine-control equipment with sales, rental, training, and support across Germany. Operates the same specialist distributor model as Aurich & Hallbauer, just on a different OEM brand (Trimble vs. Leica/GeoMax/CHC).
• AllTerra Group: European surveying and geospatial equipment distributor centred on Trimble and other major brands, offering sales, rental, training, and software services. A direct analogue of Aurich & Hallbauer's specialist distributor model, with a broader geographic footprint.

Broad incumbents

• Trimble Inc. Global manufacturer of GNSS, total stations, scanning, and software for surveying and construction. Comparable because Trimble can (and increasingly does) sell directly to end customers, competing with independent dealers like Aurich & Hallbauer.
• Hexagon Geosystems: Parent of Leica Geosystems and GeoMax — two of Aurich & Hallbauer's most important brand partners. Hexagon's direct sales channels and online platforms place it in a quasi-competitive role with its own dealer network, affecting Aurich & Hallbauer's partner economics.
• Topcon Positioning Group: Global manufacturer of GNSS, total stations, and machine-control hardware, and a current distribution partner of Aurich & Hallbauer. Comparable as a large OEM whose direct sales and selected-dealer strategy shapes the competitive and partnership landscape for the company.

Emerging players

• Stonex Srl: Italian manufacturer and distributor of GNSS, total stations, and 3D scanning equipment with a multi-country dealer network. Comparable as a smaller, more direct-oriented alternative brand that competes with the Leica/GeoMax lines Aurich & Hallbauer distributes.
• Carlson Software: US-based provider of surveying and machine-control hardware combined with software. Comparable as a niche OEM with direct dealer arrangements that competes for the same survey and construction customers in the German market.
• CHC Navigation: Chinese manufacturer of GNSS, LiDAR, USV, and drone surveying systems, currently distributed by Aurich & Hallbauer. Comparable as a fast-growing OEM whose own direct-sales push in Europe could shift the balance of the partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyZt4QA6LvAbxApXAiIR-qQ
• Facebookfacebook.com/people/Aurich-Hallbauer-GmbH/100094466505208
• LinkedInde.linkedin.com/company/aurich-&-hallbauer-gmbh
• Instagraminstagram.com/aurich_hallbauer_vermessung

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurich & Hallbauer GmbH