Vernon Parks & Recreation

What Vernon Parks & Recreation does

Vernon Parks & Recreation is a municipal government department of the Town of Vernon, Connecticut, delivering community recreation services to local residents across parks, beaches, athletic facilities, and structured programming. The department's portfolio spans Summer Day Camps (Camp Newhoca, Center 375 Camp, Counselor in Training), Aquatics (season and day passes, group and private swimming lessons), After-School Programs (R.E.K.), Classes & Activities (Community Gardens, Youth Basketball Clinic), Sports and Fitness programs, Events & Trips (including the Arctic Splash fundraiser and the Mayor Daniel Champagne Summer Concert Series), and Facility Rentals at venues such as Valley Falls Park Pavilion and Newhoca Park Lodge & Pavilion. It manages multiple parks and natural areas including Central Park, Dart Hill Park, Henry Park, Valley Falls Park, and Newhoca Park, plus a network of athletic fields, courts, trails, and a pollinator garden.

The department's digital operations are built on MyRec.com Recreation Management Software, a third-party SaaS platform that powers the public website (vernonct.myrec.com), household account creation, online activity registration, payment processing for programs and facility rentals, and basic Google Analytics-based site usage measurement. No proprietary technology, app, API, or AI/ML capabilities are disclosed; the tech stack is administrative and consumption-grade rather than differentiated. Customer service and registration occur in person at 120 South Street, Vernon, CT, by phone (860-870-3520), by email ([email protected]), and through the online portal.

As a public-sector entity, Vernon Parks & Recreation is funded primarily through the Town of Vernon's municipal budget rather than commercial revenue. Monetization consists of nominal program fees and facility rental charges (for example, $15.00 per Arctic Splash registration, $100.00 Send A Kid donations, non-refundable pool passes and tickets), supplemented by donations and sponsorship arrangements promoted via the department's website. Distribution is direct to a single-town residential base through the main office, the online registration portal, and on-site facility access, with no third-party resellers or multi-jurisdictional expansion.

Name

Vernon Parks & Recreation

Legal name

Vernon Parks and Recreation

Website

https://vernonct.myrec.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vernon Parks & Recreation is the municipal parks and recreation department of the Town of Vernon, Connecticut, operating parks, camps, aquatics, sports, and facility rentals for local residents via the MyRec.com online registration platform.

Ownership category

akta.pro rank

Product category

Municipal Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Parks, Recreation & Protected Areas Administration (BPAIAMAH), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Municipal recreation services
• Parks and recreation
• Community recreation programs
• Summer day camps
• Facility rentals

Headquarters

HQ city

Vernon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Vernon Parks & Recreation is a municipal department of the Town of Vernon, Connecticut that provides year-round recreational programming and manages public parks and facilities. It offers summer day camps, swimming lessons, after-school programs, sports leagues, fitness classes, community events, and facility rentals for private events such as weddings and birthday parties. Residents access and register for programs through an online registration platform powered by MyRec.com Recreation Management Software.

Product overview

Vernon Parks & Recreation operates a unified recreation management platform powered by MyRec.com, offering online registration for a comprehensive portfolio of programs and services. The core offering is an integrated recreation activity registration system that enables residents to create accounts, register for programs, and manage facility rentals. The program portfolio spans Summer Day Camps (Camp Newhoca, Center 375 Camp), After School Programs (R.E.K.), Aquatics (swimming lessons, facility access), Classes & Activities (Community Gardens, Youth Basketball), Events & Trips (Arctic Splash, Summer Concert Series), Sports, Fitness, and scholarship programs. The department also manages facility rentals at venues including Valley Falls Park Pavilion and Newhoca Park Lodge & Pavilion, serving the Vernon, Connecticut community.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Day Camps Seasonal day camp programs including Camp Newhoca, Center 375 Camp, Crayola Imagine Academy Summer Camp, and Counselor in Training (CIT) programs for children and youth in Vernon, Connecticut.
• Aquatics Programs Aquatic facility access including season and day passes, group swimming lessons, and private or semi-private swimming lessons for various skill levels at Newhoca Beach.
• After School Programs R.E.K. After School program providing supervised recreational activities for school-age children during after-school hours.
• Sports Programs Youth sports programs including basketball clinics and other athletic activities for various age groups.
• Fitness Programs Fitness-related recreational programs and activities for community members.
• Classes and Activities Various recreational classes and activities including Community Gardens and other programs for Vernon residents.
• Events and Trips Special events and trips including the Arctic Splash annual fundraiser and the Mayor Daniel Champagne Summer Concert Series.
• Send A Kid Scholarship Program Donation-based scholarship program to help children from families who cannot afford it attend summer camp programs; $100.00 donation per sponsorship.
• Facility Rentals Rental services for park facilities including Valley Falls Park Pavilion, Newhoca Park Lodge and Pavilion, and various athletic fields and courts for private events such as weddings, birthday parties, and corporate gatherings.
• Parks and Facilities Management Management and maintenance of multiple parks and recreational facilities including Central Park, Dart Hill Park, Henry Park, Valley Falls Park, Newhoca Park, and various athletic fields, courts, and hiking trails.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Broad incumbents

• Connecticut Department of Energy and Environmental Protection (CT DEEP): State-level agency administering parks, forests, and recreation areas across Connecticut. Provides overlapping mission and programming context (parks, trails, conservation education) but at a much broader geographic and functional scale.

Emerging players

• Sky Zone: Private-sector franchise operator of indoor trampoline and active entertainment parks. Competes with municipal recreation facilities for family recreation spending and youth programming dollars, particularly during off-peak seasons.

Others

• National Recreation and Park Association (NRPA): National industry association supporting municipal park and recreation agencies. Indirectly comparable as the ecosystem organization governing professional standards, certification, and best practices relevant to Vernon Parks & Recreation's operations.

Direct peers

• Town of South Windsor Parks & Recreation: Nearby Connecticut suburban town parks & recreation department offering directly overlapping services (summer camps, aquatics, sports leagues, facility rentals). Highly comparable operating model and target population.
• Town of Tolland Parks & Recreation: Adjacent Connecticut municipal parks & recreation department serving a comparable suburban population with directly overlapping offerings (camps, sports, aquatics, facility rentals).
• Town of Glastonbury Parks & Recreation: Adjacent Connecticut municipality operating a comparable parks & recreation department with similar program mix (youth sports, summer camps, facility rentals, community events). Directly comparable in scope, customer base, and service delivery model.
• Town of Manchester CT Parks & Recreation: Neighboring Connecticut town parks and recreation department serving a comparable suburban population with similar programming (camps, aquatics, sports, facility rentals). Closest functional and demographic analog to Vernon Parks & Recreation.
• Town of Coventry CT Parks & Recreation: Nearby Connecticut municipality operating a similar municipal parks & recreation function with seasonal programming, facility rentals, and youth camps directly comparable to Vernon's offerings.
• Town of Ellington Parks & Recreation: Small Connecticut town parks & recreation department in close geographic proximity to Vernon, providing directly comparable services including youth programs, camps, and park facilities. Similar scale and operating context.
• Town of East Hartford Parks & Recreation: Connecticut municipal parks & recreation department offering the same core program categories as Vernon — camps, pools, sports, community events — to a similarly sized residential population in the Hartford metro area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vernon-parks-&-recreation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vernon Parks & Recreation