Vereniging OOG in OOG

What Vereniging OOG in OOG does

Vereniging OOG in OOG is a Dutch non-profit patients' organization (vereniging) that supports individuals who see with one eye or wear an eye prosthesis, along with their families and caregivers. Founded in 2010 and headquartered in Sprundel, Netherlands, the organization addresses an addressable population of approximately 20,000 people in the Netherlands who wear eye prostheses. It operates eight core service lines: a quarterly magazine (Oog in Oog Magazine, now at issue 91 in 2026), a WhatsApp peer community, a closed Facebook group, an online library of articles and videos, online and in-person meetings (including the Oog op Kennis 2026 conference), a monthly email newsletter, printed brochures distributed through hospitals and ocularists, and a member support contact point (Meldpunt). Volunteer teams are organized by medical condition (anoftalmie/microftalmie, retinoblastoom, oogmelanoom, ooginfarct, orbitaprothese, and a youth team), enabling condition-specific peer support.

The organization generates revenue through annual membership fees of €25 per member (paid via automatic debit) and donations, including periodic giving programs (Periodiek schenken). It holds ANBI (Algemeen Nut Beogende Instelling) status, a Dutch public-benefit designation that confers tax advantages to donors and signals public accountability. Member acquisition occurs through word-of-mouth, hospital and ocularist referrals via printed brochures, online communities, and events. In December 2025, the organization expanded its offering by acquiring the Eye Patch Shop, adding tangible member products to its information and community services.

The organization maintains partnerships with the Dutch Retinoblastoma Association (RBVN, formalized 2022-04-29) and serves members in both the Netherlands and Flanders (Belgium). Its go-to-market is community-led, relying on peer networks, healthcare provider referrals, and multi-channel content marketing (website, LinkedIn, Instagram, YouTube, Facebook, newsletter, magazine). No public revenue figures, funding rounds, or equity ownership are disclosed; operations are funded entirely through membership fees, donations, and member-supported programs, consistent with its non-profit association structure.

Name

Vereniging OOG in OOG

Legal name

Vereniging OOG in OOG

Website

https://ver-ooginoog.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vereniging OOG in OOG is a Dutch non-profit patients' organization serving the ~20,000 people in the Netherlands who see with one eye or wear an eye prosthesis. It delivers peer support, education, and advocacy through a magazine, WhatsApp community, events, and brochures distributed via hospitals.

Ownership category

akta.pro rank

Product category

Patient Advocacy and Peer Support

SIC

Ophthalmic Goods (3851)

akta.pro industry

PRIMARYHLAKAKAM

Vision Therapy & Orthoptics

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

Keywords

• Patient advocacy services
• Peer support programs
• Eye prosthesis information
• Monocular vision support
• Chronic condition community

Headquarters

HQ city

Sprundel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fee of €25 per year. Members receive the Oog in Oog Magazine three times per year, access to the closed Facebook group, free entry to events, and the welcome package for new members.
2. Donations: The organization accepts donations from supporters and has periodic giving programs (Periodiek schenken).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Vereniging OOG in OOG is a Dutch patients' association that supports people who see with one eye or wear an eye prosthesis. It provides information, peer contact, and advocacy through a quarterly magazine, meetings, a WhatsApp community, a monthly newsletter, brochures, an online library, and a support contact point (Meldpunt). Members pay an annual fee of €25 and receive the magazine, access to events, and peer support services.

Product overview

Vereniging OOG in OOG is a Dutch patient organization serving approximately 20,000 people in the Netherlands who wear eye prostheses or see with one eye. The organization operates as a single unified service offering rather than a platform-plus-modules architecture. Its core offerings include the Oog in Oog Magazine (published three times annually and delivered to members), a WhatsApp community for peer contact, an online library with articles and videos, organized meetings (both online and in-person), monthly newsletters, informational brochures distributed through hospitals and ocularists, a contact point (Meldpunt), and peer support connections. These services are designed to inform, connect, and advocate for people affected by eye removal, eye prostheses, and related conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Oog in Oog Magazine Quarterly (three times per year) magazine delivered to members in print or digital form, featuring experience stories, articles, and the latest developments for people living with one eye or an eye prosthesis.
• WhatsApp Community Online peer contact group via WhatsApp for members to connect with others who see with one eye, including specific groups for youth.
• Online Bibliotheek (Online Library) Digital collection of articles and videos about living with one eye, including experience stories and educational content.
• Bijeenkomsten (Meetings and Events) Online and in-person gatherings where members can meet peers, share experiences, and learn about topics related to eye prostheses and living with one eye.
• Maandelijkse Nieuwsbrief (Monthly Newsletter) Free monthly email newsletter keeping subscribers updated on the latest news about seeing with one eye.
• Brochures and Folders Printed and digital informational materials about eye prostheses, eye removal surgery, and living with one eye, distributed to hospitals and ocularists.
• Meldpunt Oog in Oog Contact point for members to report issues, ask questions, and receive support regarding eye prostheses and related topics.
• Lotgenotencontact (Peer Contact Program) Peer support program connecting members with others who share similar experiences with eye prostheses or single-eye vision.
• Annual Membership Annual membership subscription at €25 per year, paid by automatic debit, that includes the Oog in Oog Magazine (three times per year in print or digital), a monthly newsletter, access to the closed Facebook group, free entry to events, and a welcome package for new members.

Quantifiable outcome

• Approximately 20,000 people in the Netherlands wear eye prostheses and could benefit from the organization's services

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RBVN (Retinoblastoom Vereniging Nederland)minorStrategic or Co-development Partner · 29 April 2022RBVN is the Dutch Retinoblastoma Association. Vereniging OOG in OOG has a closer cooperation with RBVN, likely related to shared support for families affected by retinoblastoma, a childhood eye cancer that can lead to eye removal.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Glaucoomvereniging: Dutch glaucoma patient association. Comparable Dutch non-profit patient organization focused on a specific eye condition, providing peer support, information, and advocacy for members.
• Retina Nederland: Dutch patient organization for people with retinal diseases. Comparable in mission (peer support, information, advocacy), Dutch non-profit structure, and reliance on membership and community programming.
• Macula Vereniging: Dutch patient association for people with macular degeneration. Highly comparable as a Netherlands-based membership organization offering peer contact, magazines, and advocacy in the ophthalmology/eye-health space.
• Retinoblastoom Vereniging Nederland (RBVN): Dutch retinoblastoma patient association and existing cooperation partner of Vereniging OOG in OOG. Closely comparable in scope, audience (families affected by eye removal in children), and non-profit membership model.
• Stichting Oogfonds: Dutch eye-health charity funding research and supporting patients with eye conditions. Comparable as a Netherlands-based, eye-focused non-profit providing information, community, and advocacy to people with vision impairment.

Broad incumbents

• Koninklijke Visio: Dutch expertise center for blind and partially sighted people. Comparable as a Dutch non-profit serving visually impaired individuals with support, information, and rehabilitation services.
• Stichting Bartiméus: Dutch organization supporting people with visual impairment, including those who are blind or have low vision. Comparable in audience overlap (blind prosthesis wearers are a stated segment) and Dutch non-profit service delivery.

Emerging players

• Stichting ANNA (Nystagmus Netwerk): Dutch patient network for anophthalmia, nystagmus, and related eye conditions. Comparable as a small Dutch patient advocacy group serving overlapping rare eye-condition communities.

Regional players

• Royal National Institute of Blind People (RNIB): UK-based leading charity for people with sight loss. Comparable mission (information, community, advocacy, products for blind/visually impaired), but operates at much larger scale and in a different geography.

Others

• Het Gehandicapte Kind (Stichting het Gehandicapte Kind): Dutch charity for children with disabilities. Adjacent rather than direct peer; relevant for benchmarking on family/child-focused disability advocacy, fundraising, and pediatric peer-support programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/verooginoog
• Facebookfacebook.com/VerenigingOOGinOOG
• LinkedInlinkedin.com/company/vereniging-oog-in-oog
• Instagraminstagram.com/_ooginoog?igsh=NXhlaWR6cHBnZzBs&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vereniging OOG in OOG