De Ruurhoeve
De Ruurhoeve is a specialty fresh-food vendor in Bladel, Netherlands, selling fresh produce, cheeses, and gourmet items to local consumers via an e-commerce webshop with home delivery and a physical counter within the Vershof Bladel multi-vendor marketplace.
- Company typePrivate
- Founded-
- HeadquartersBladel, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What De Ruurhoeve does
De Ruurhoeve is a specialty fresh-food vendor based in Bladel, North Brabant, Netherlands, operating as one of four co-located departments within the Vershof Bladel multi-vendor marketplace at Sniederslaan 49, 5531 EH Bladel. The business sells fresh vegetables, fruits, Dutch and international cheeses, nut mixes, tapas, and other gourmet items to local consumers in the Bladel region.
The company serves customers through two channels: a physical retail counter within the Vershof Bladel location and a direct-to-consumer e-commerce webshop (ruurhoeve-bladel.nl) that supports home delivery on Tuesdays, Thursdays, and Saturdays between 17:00 and 19:00 with a flat €3.75 per-order delivery fee and contactless payment on delivery. It co-operates with three other specialty vendors — Keurslagerij E. Laureijs (butcher), Visspecialist Timmers (fishmonger), and Bakkerij Jan Swaanen (baker) — under shared e-commerce infrastructure, marketing, and last-mile delivery logistics, reducing standalone fulfillment and customer-acquisition cost.
De Ruurhoeve operates with a staff of 5 and runs on a standard e-commerce platform with no proprietary technology, no disclosed AI/ML capability, and no disclosed certifications, patents, or third-party accreditations. Revenue is generated through per-unit retail pricing on perishable goods plus a flat delivery surcharge; there is no disclosed ARR, GMV, subscription tier, or pricing structure beyond the standard delivery fee, and no funding, M&A, or leadership-change activity is recorded.
De Ruurhoeve firmographics
Firmographics- Name
- De Ruurhoeve
- Legal name
- De Ruurhoeve
- Website
- https://vershofbladel.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Ruurhoeve is a specialty fresh-food vendor in Bladel, Netherlands, selling fresh produce, cheeses, and gourmet items to local consumers via an e-commerce webshop with home delivery and a physical counter within the Vershof Bladel multi-vendor marketplace.
- Ownership category
- akta.pro rank
De Ruurhoeve industry classification
Industry- Product category
- Specialty Food Retail
- akta.pro primary industry
- Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where De Ruurhoeve is headquartered
LocationHeadquarters
- HQ city
- Bladel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Ruurhoeve business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Fresh Produce and Specialty Food Retail: De Ruurhoeve generates revenue through direct sales of fresh vegetables, fruits, Dutch and foreign cheeses, nut mixes, tapas, and other gourmet food products. Customers purchase products through the e-commerce webshop with delivery to their homes, or in-store at Vershof Bladel. Delivery fee of €3.75 per order applies for home delivery service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with €3.75 delivery fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
De Ruurhoeve product offering
Product offeringCore offering
De Ruurhoeve is a specialty fresh-food vendor selling fresh vegetables and fruits, Dutch and international cheeses, nut mixes, tapas, and other delicacies. Customers can purchase items either in-store at the Vershof Bladel retail location in Bladel, Netherlands, or online through the dedicated Ruurhoeve webshop with next-day home delivery on Tuesdays, Thursdays, and Saturdays (a €3.75 contactless delivery fee applies). The vendor operates as one of four departments within the Vershof Bladel multi-vendor food marketplace.
Product overview
De Ruurhoeve is a fresh food vendor operating within the Vershof Bladel marketplace in Bladel, Netherlands. It functions as a single product/offering — a specialty fresh food counter that provides fresh vegetables and fruit, a selection of Dutch and international cheeses, nut mixes, and tapas/appetizers. Customers can purchase products through the dedicated Ruurhoeve webshop (ruurhoeve-bladel.nl) as well as in-person at the Vershof Bladel physical store. The vendor participates in the collective delivery service offered by Vershof Bladel, with orders placed before 22:00 delivered the next day between 17:00-19:00.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh vegetables and fruits Assortment of fresh vegetables and fruit sourced and retailed by De Ruurhoeve for local consumer households, available in-store at Vershof Bladel and via the dedicated online webshop for next-day home delivery.
- Dutch and international cheeses Selection of Dutch and foreign cheeses offered alongside fresh produce, sold to local consumers in-store and through the Ruurhoeve webshop with home delivery.
- Nut mixes, tapas and gourmet delicacies Range of nut mixes, tapas/borrel appetizers, and other specialty (h)eerlijkheden (gourmet delicacies) retailed by De Ruurhoeve for local households, suitable for entertaining and aperitif occasions.
- Home delivery service (Vershof Bladel bezorgservice) Next-day home delivery service shared across the Vershof Bladel vendors. Orders placed before 22:00 are delivered the next day between 17:00 and 19:00 on Tuesdays, Thursdays, and Saturdays, with a €3.75 contactless delivery fee payable on delivery.
Companies that use De Ruurhoeve
Customer profileSegments1 record
Ideal customer profiles1 record
De Ruurhoeve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Ruurhoeve partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vershof BladelcoreDe Ruurhoeve operates as one of four departments within the Vershof Bladel multi-vendor marketplace in Bladel, Netherlands. Vershof Bladel provides the physical retail location, integrated e-commerce platform, and home delivery logistics for De Ruurhoeve's products alongside those of other specialty vendors (butcher, fishmonger, baker). This partnership enables De Ruurhoeve to reach customers through both physical retail and the shared online ordering and delivery infrastructure.
Scale indicators1 record
De Ruurhoeve competitors and assessment
Company assessmentBroad incumbents
- Jumbo: Second-largest Dutch supermarket chain with extensive physical footprint and online grocery delivery. Directly competes with De Ruurhoeve for weekly fresh produce and specialty food baskets in the same North Brabant region.
- Lidl: German-headquartered discount supermarket with dense coverage in the Netherlands including North Brabant. Competes on price for fresh produce and a growing specialty/range offering relevant to De Ruurhoeve's customer base.
- Plus: Dutch supermarket franchise chain with strong regional presence including North Brabant. Comparable as a broad-line fresh grocery competitor serving the same local shoppers as De Ruurhoeve.
- Ekoplaza: Largest Dutch organic supermarket chain with physical stores and online ordering across the Netherlands. Comparable to De Ruurhoeve as a multi-channel fresh and specialty food retailer, but operates a national chain rather than a single local counter.
- Albert Heijn: Market-leading Dutch supermarket chain (Ahold Delhaize) operating physical stores plus a national online delivery service (ah.nl). Comparable as a primary competitor in fresh produce, cheese, and meal occasions for Dutch consumers, but with vastly broader assortment and scale.
Direct peers
- Odin: Dutch organic and biodynamic supermarket chain with multiple stores and an online shop focused on fresh, natural, and specialty items. Comparable to De Ruurhoeve on fresh + specialty assortment and local physical presence, with overlap on cheese, produce, and tapas-style items.
- Picnic: Dutch online-only grocery delivery service with hub-based next-day home delivery of fresh and packaged goods. Highly comparable to De Ruurhoeve's DTC webshop-plus-delivery model for fresh food, though at much larger national scale.
- Crisp: Online-only Dutch supermarket specializing in fresh, local, and specialty food with home delivery. Comparable as a digitally-native fresh-and-specialty food retailer targeting the same home-cooking shopper, but operating at national scale versus De Ruurhoeve's local scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
De Ruurhoeve social profiles
Digital presenceDe Ruurhoeve financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Ruurhoeve leadership team
Management profileNumber of profiles
De Ruurhoeve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Ruurhoeve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Ruurhoeve
What does De Ruurhoeve do?
De Ruurhoeve is a specialty fresh-food vendor selling fresh vegetables and fruits, Dutch and international cheeses, nut mixes, tapas, and other delicacies. Customers can purchase items either in-store at the Vershof Bladel retail location in Bladel, Netherlands, or online through the dedicated Ruurhoeve webshop with next-day home delivery on Tuesdays, Thursdays, and Saturdays (a €3.75 contactless delivery fee applies). The vendor operates as one of four departments within the Vershof Bladel multi-vendor food marketplace.
Is De Ruurhoeve a public or private company?
De Ruurhoeve is a private company. It is classified as unknown and is currently operating.
When was De Ruurhoeve founded?
De Ruurhoeve was founded in -1. It employs 1 to 10 people.
Where is De Ruurhoeve based?
De Ruurhoeve is headquartered in Bladel, Netherlands, in the Europe region.
How does De Ruurhoeve make money?
One revenue line is on record: fresh Produce and Specialty Food Retail.
Who are De Ruurhoeve's main competitors?
Broad incumbents on record are Jumbo, Lidl, Plus, Ekoplaza and Albert Heijn. Direct peers are Odin, Picnic and Crisp.
Does De Ruurhoeve have an API?
No public API is recorded for De Ruurhoeve.
What industry is De Ruurhoeve in?
De Ruurhoeve's product category is Specialty Food Retail. Its primary akta.pro industry code is CRAHAGAB, Patisseries & Dessert Boutiques.