Vers van De Markt
Vers van De Markt is a Dutch direct-to-consumer fresh produce vendor operating weekly outdoor market stalls in Goes, Berkel & Rodenrijs, and Ridderkerk, selling potatoes, vegetables, fruit, and herbs to local individual consumers.
- Company typePrivate
- Founded-
- HeadquartersGoes, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vers van De Markt does
Vers van De Markt is a Dutch direct-to-consumer fresh produce vendor operating physical outdoor market stalls across three locations in the Netherlands. The company sells fresh potatoes, vegetables, fruit, and herbs to local residents at weekly market days in Goes (Tuesday and Saturday), Berkel & Rodenrijs (Wednesday and Saturday), and Ridderkerk (Friday). The company is headquartered in 's-Heer Arendskerke, Zeeland, and positions itself as a specialist ("specialist in groenten en fruit") focused on freshness ("vers") rather than a general grocery offering.
The business has no proprietary technology platform, no digital ordering or delivery capability, and no disclosed integrations or APIs. Its only digital presence is a basic informational website listing market locations, operating days, and product categories. Revenue is generated exclusively through one-time point-of-sale transactions at market stalls, with no subscription, contract, or recurring-revenue mechanics.
Vers van De Markt operates with approximately five employees and no disclosed funding, parent company, partnerships, management team, or regulatory footprint. There are no patents, certifications, awards, or subsidiaries on record. The business model is a traditional, labor-intensive retail operation whose revenue is a function of foot traffic on six discrete market days per week across three locations, with no pricing transparency or online sales channel.
Vers van De Markt firmographics
Firmographics- Name
- Vers van De Markt
- Website
- https://versvandemarkt.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vers van De Markt is a Dutch direct-to-consumer fresh produce vendor operating weekly outdoor market stalls in Goes, Berkel & Rodenrijs, and Ridderkerk, selling potatoes, vegetables, fruit, and herbs to local individual consumers.
- Ownership category
- akta.pro rank
Vers van De Markt industry classification
Industry- Product category
- Specialty Food Retail
- NAICS
- Convenience Retailers (445131)
- akta.pro primary industry
- DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF)
Keywords
Where Vers van De Markt is headquartered
LocationHeadquarters
- HQ city
- Goes
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Vers van De Markt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Fresh Produce Retail Sales: Revenue generated from direct retail sales of fresh vegetables, fruit, potatoes, and herbs to consumers at physical market locations. Sales are conducted as one-time transactions at market stalls with no subscription or recurring revenue model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Vers van De Markt product offering
Product offeringCore offering
Vers van De Markt is a direct-to-consumer fresh produce vendor that sells potatoes, vegetables, fruit, and herbs at weekly outdoor market stalls across three locations in the Netherlands. The company operates at fixed weekly market days in Goes (Tuesday and Saturday), Berkel & Rodenrijs (Wednesday and Saturday), and Ridderkerk (Friday), serving local residents with recurring access to fresh produce.
Product overview
Vers van de Markt is a single-location market vendor offering fresh produce through physical market stalls. The company operates a unified offering centered on providing weekly fresh potatoes, vegetables, fruit, and herbs at three market locations in the Netherlands. There is no modular or platform-based product architecture; the business model consists of direct-to-consumer retail sales at recurring market days.
Differentiator
Problem solved
Functional benefit
Products and services
- Vers van De Markt Market Operations Weekly outdoor market stall operation providing fresh potatoes, vegetables, fruit, and herbs directly to local consumers at three locations in the Netherlands: Goes (Tuesday and Saturday), Berkel & Rodenrijs (Wednesday and Saturday), and Ridderkerk (Friday). The offering is targeted at household grocery shoppers seeking fresh produce.
Companies that use Vers van De Markt
Customer profileSegments1 record
Ideal customer profiles1 record
Vers van De Markt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vers van De Markt partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Vers van De Markt competitors and assessment
Company assessmentBroad incumbents
- Albert Heijn: Largest Dutch supermarket chain with a broad fresh-produce offering across hundreds of stores and online — competes for the same weekly Dutch fresh-produce basket, but as a full-line grocery incumbent.
- Lidl: European discount supermarket chain with broad fresh-produce offering in the Netherlands — competes on price for the same weekly produce purchase.
- Jumbo: Major Dutch supermarket chain with a strong fresh-produce proposition across physical and online channels — competes for weekly Dutch household grocery and produce spend.
Direct peers
- Picnic: Dutch app-based online grocery delivery company with a strong focus on fresh produce sold DTC across the Netherlands — directly competes for the same weekly fresh-produce household spend.
- Crisp: Dutch online-only grocery delivery service specializing in fresh produce, meat, and specialty items sold DTC to Dutch households — directly competes for the same weekly fresh-produce shopper in the Netherlands.
Emerging players
- HelloFresh: Global DTC meal-kit and fresh-ingredient delivery company that overlaps with the same weekly fresh-produce consumer occasion — adjacent rather than head-to-head, but competes for the household fresh-food wallet.
- Ekoplaza: Dutch organic and natural-food supermarket chain focused on fresh and organic produce — comparable through its fresh-produce specialization, but operates a retail-store footprint rather than market stalls.
- Odin: Dutch organic and natural-food retailer with stores and DTC channels — comparable through its focus on fresh, organic produce sold to Dutch consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Vers van De Markt social profiles
Digital presenceVers van De Markt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vers van De Markt leadership team
Management profileNumber of profiles
Vers van De Markt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vers van De Markt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vers van De Markt
What does Vers van De Markt do?
Vers van De Markt is a direct-to-consumer fresh produce vendor that sells potatoes, vegetables, fruit, and herbs at weekly outdoor market stalls across three locations in the Netherlands. The company operates at fixed weekly market days in Goes (Tuesday and Saturday), Berkel & Rodenrijs (Wednesday and Saturday), and Ridderkerk (Friday), serving local residents with recurring access to fresh produce.
Is Vers van De Markt a public or private company?
Vers van De Markt is a private company. It is classified as unknown and is currently operating.
When was Vers van De Markt founded?
Vers van De Markt was founded in -1. It employs 1 to 10 people.
Where is Vers van De Markt based?
Vers van De Markt is headquartered in Goes, Netherlands, in the Europe region.
How does Vers van De Markt make money?
One revenue line is on record: fresh Produce Retail Sales.
Who are Vers van De Markt's main competitors?
Broad incumbents on record are Albert Heijn, Lidl and Jumbo. Direct peers are Picnic and Crisp. Emerging players are HelloFresh, Ekoplaza and Odin.
Does Vers van De Markt have an API?
No public API is recorded for Vers van De Markt.
What industry is Vers van De Markt in?
Vers van De Markt's product category is Specialty Food Retail. Its primary akta.pro industry code is AFAIAMAF, DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy). Its NAICS code is 445131.