Vertigo Adventures

Name

Vertigo Adventures

Legal name

Planning Solutions Limited

Website

https://vertigoadventures.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Adventure Park

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aerial Adventure Parks (Multi-Element Courses) (THAAACAC)

akta.pro secondary industries

Ropes Courses & High/Low Challenge Courses (THAAACAB), Zipline, Ropes Courses & Aerial Adventure Parks (THAJABAC)

Keywords

• Outdoor adventure park
• High ropes course
• Team building workshops
• Zipline experiences
• School adventure programs

Headquarters

HQ city

Welwyn Garden City

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual/Group Admissions: Ticket-based admissions for high ropes courses and individual activities sold per session or per round. Tickets purchased online through third-party booking platform or at the door. Non-refundable once purchased.
2. Birthday Party Packages: Complete party packages for children including activity sessions, Domino's pizza catering, drinks, with minimum 6 participants. Packages priced per group size with volume discounts.
3. Corporate Team Building: Half-day and full-day workshop packages for corporate groups including team-building activities, refreshments, and dedicated instructors. Exclusive hire option starting from £1000.
4. Education Group Visits: School group pricing with per-student rates for Monkey Trail, Hawks View, and additional activities. Workshops available at £12 per student. Includes 1 free teacher per 15 students.
5. Gift Vouchers: Gift vouchers sold in denominations of £5, £10, or £20 that can be redeemed online for any products/tickets. Valid for 12 months from purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vertigo Adventures runs an outdoor adventure park at Stanborough Park, Welwyn Garden City, featuring two high ropes courses (10ft Monkey Trail for ages 5+ and 30ft Hawks View for ages 8+), a 165ft zip line, a 30ft controlled-free-fall descender, and a 30ft climbing wall with automatic belay. Activities are sold via session and package pricing to families, schools, corporate groups, and stag/hen parties, with qualified instructors delivering birthday parties, corporate team-building workshops, and curriculum-linked education programs.

Product overview

Vertigo Adventures is an outdoor adventure park operated by Planning Solutions Limited, offering a unified ropes course experience at Stanborough Park in Welwyn Garden City. The core product consists of high ropes courses (Monkey Trail at 10ft for ages 5+ and Hawks View at 30ft for ages 8+), supplemented by three add-on activities: The Flying Fox zip line, The Plummet controlled descent, and The Crazy Climb climbing wall. The company extends its offering through themed packages including children's birthday parties (Little Monkeys and Hawks View packages with Domino's pizza), corporate team building workshops (Jacobs Ladder, High All Aboard, Crate Stack, Gladiator Challenge, Tarzan Jump in half-day or full-day formats), educational programs for schools, exclusive site hire, and seasonal events such as Frights at Heights Halloween activities. Gift vouchers provide an additional revenue stream. The portfolio is integrated through a unified booking system and operates year-round with weather-dependent policies.

Differentiator

Problem solved

Functional benefit

Products and services

• Monkey Trail High Ropes Level 1 A 10ft low ropes course with 9 elements (including Sky Islands and Twin Tube Tunnels) suitable for ages 5 and over; two rounds priced at £10.00 per person.
• Hawks View High Ropes Level 2 A 30ft high ropes course featuring over 20 challenging elements (Trapeze Walk, zip lines, Totem Poles, Kitten Bridge) for ages 8 and over; one round £14.00, two rounds £23.00.
• The Flying Fox Zip Line A 165ft zip wire descending from a 30ft tower with a minimum height requirement of 1.4m, typically sold as part of combined packages.
• The Plummet Controlled Free-Fall Descender A 30ft controlled free-fall ride where participants step off a platform for an adrenaline descent, priced at £8.00 per ride.
• The Crazy Climb Climbing Wall A 30ft climbing tower using the Tru-blue automatic belay system allowing clip-and-go climbing; £8.00 per climb or £7.00 when booked with ropes.
• Birthday Party Packages Two structured party packages (Little Monkeys for ages 5+ and Hawks View for ages 8+) including activity sessions and Domino's pizza catering, tiered from £144 (6 participants, Level 1) to £513 (18 participants, Level 2).
• Corporate Team Building Workshops Half-day (from £45/person) and full-day (from £85/person) instructor-led team-building packages featuring Jacobs Ladder, High All Aboard, Crate Stack, Gladiator Challenge, and Tarzan Jump activities for groups of 10-60.
• Education Group Programs Learning outside the classroom experiences for UK schools KS1-KS4 and beyond, with a 20% educational discount across activities, per-student workshop pricing at £12, and a free teacher ratio of 1 per 15 students.
• Exclusive Venue Hire Private hire of the entire Vertigo Adventures site for corporate or group events starting from £1,000, including 6 instructors for 3 hours plus optional food and drink extras.
• Frights at Heights Halloween Event An after-dark, Halloween-themed evening event where participants tackle the high ropes courses in the dark, typically running as a single Saturday evening session in late October.
• Gift Vouchers Prepaid vouchers sold in £5, £10, or £20 denominations, redeemable online for any product or ticket within 12 months of purchase.
• Stag and Hen Party Experiences Group high ropes adventure sessions for stag and hen parties, with special rates available for groups of 10 or more.

Quantifiable outcome

• Green Flag Award winner for 8 consecutive years (Stanborough Park)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Planning Solutions LimitedcoreStrategic or Co-development PartnerVertigo Adventures is managed by Planning Solutions Limited on behalf of Welwyn & Hatfield Borough Council. Planning Solutions Limited creates opportunities in tourism, leisure, and regeneration sectors. Established in 1995, the company traces its history to the Rank Group and has developed and managed various tourism businesses including CONKERS, Kent Life, Cotswold Country Park and Beach, Burton Bridge Brewery, and Royal Esplanade Hotel.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Go Ape: The UK's largest operator of high ropes courses and zip lines, running multi-element aerial adventure courses at dozens of forest and park locations. Directly comparable in product (high ropes, zip lines), target customer (families, schools, corporate team building), and pricing model.
• Zip World: UK-based adventure operator known for zip lines and aerial activities across multiple sites in Wales and England. Comparable in adventure-adrenaline positioning, group/team building packages, and the integration of high ropes with zip line attractions.
• Aerial Extreme: UK operator of multi-element high ropes adventure courses and zip lines at multiple regional sites. Closely comparable in course structure, age segmentation (junior/adult courses), and direct-to-consumer + group booking model.
• TreeTop Challenge: UK high ropes and zip line operator with multiple sites offering tiered courses (junior through advanced) and group packages for schools and corporate. Directly comparable in target customer mix and activity portfolio.

Broad incumbents

• The Bear Grylls Adventure: Birmingham-based adventure attraction offering high ropes, climbing, and survival experiences to a broad consumer market. Comparable in aerial/ropes product offering but operates at significantly larger scale and as a multi-activity indoor/outdoor destination.
• Sundown Adventureland: Nottinghamshire-based family theme park catering to young children with rides, attractions, and party packages. Comparable in family/children's birthday party segment but operates a much broader theme-park offering rather than a focused ropes course.
• Pleasurewood Hills: Suffolk-based family theme park offering rides and attractions to families and school groups. Comparable in family day-trip and school group demand but with a traditional theme park format rather than a ropes/adventure focus.
• Alton Towers: One of the UK's largest theme park operators, providing rides, attractions, and on-site accommodation. Comparable in UK family leisure and school trip demand but at vastly greater scale, with a portfolio that dwarfs single-site aerial adventure venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VertigoAdvent
• Facebookfacebook.com/VertigoAdventures
• LinkedInlinkedin.com/company/vertigo-adventures

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertigo Adventures