Verti-GO
Verti-GO Athletics is a privately held Midwest athletic training operator that runs purpose-built facilities in Iowa and Illinois delivering data-driven speed, agility, and strength coaching to youth through college athletes via a free-assessment-to-cohort subscription model.
- Company typePrivate
- Founded-
- HeadquartersUrbandale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Verti-GO does
Verti-GO (legal name Verti-GO Athletics) is a privately held, Midwest-based athletic performance training company founded in 2016 and headquartered in Urbandale, Iowa, with a second facility in Quincy, Illinois. It serves youth to college athletes (ages 8 through college-bound) across roughly ten sports, delivering speed, agility, and strength programming built on a closed-loop methodology of baseline assessment, personalized planning, coached training, and continuous measurement. The company operates purpose-built facilities equipped with force plates, sprint lanes, and turf, and uses an Athlete Dashboard to display session-level force, velocity, reaction, and movement metrics in real time; the firm states it has collected over 2.5M such data points across its history. Headcount is reported at 5, consistent with a founder-operated regional services business rather than a scaled training chain.
The business model is a freemium-to-recurring services motion: a free 60-minute athlete assessment functions as the top-of-funnel acquisition and baseline-measurement product, and athletes convert into recurring coached programming delivered through cohort-based enrollment (e.g., Spring/Summer Athlete Cohort). Customer acquisition runs through a self-serve website scheduler, with supporting presence on Instagram, YouTube, Facebook, and an email newsletter; no resellers, marketplaces, or institutional channels are used. Pricing for ongoing training is quote-based rather than publicly disclosed. Distribution is exclusively direct through two physical sites, with no app, no public API, and no disclosed integrations, partnerships, patents, funding, M&A activity, or institutional ownership.
Verti-GO firmographics
Firmographics- Name
- Verti-GO
- Legal name
- Verti-GO Athletics
- Website
- https://vertigoathletics.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Verti-GO Athletics is a privately held Midwest athletic training operator that runs purpose-built facilities in Iowa and Illinois delivering data-driven speed, agility, and strength coaching to youth through college athletes via a free-assessment-to-cohort subscription model.
- Ownership category
- akta.pro rank
Verti-GO industry classification
Industry- Product category
- Youth Athletic Performance Training
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)
Keywords
Where Verti-GO is headquartered
LocationHeadquarters
- HQ city
- Urbandale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Verti-GO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Training Program Enrollment: Weekly coached sessions built around athlete data with personalized programming. Athletes enroll in cohorts and attend regular training sessions.
- Initial Assessment: Free 60-minute assessment used as lead generation. The assessment provides baseline metrics and a personalized performance report at no cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Assessment - 60-minute evaluation with no commitment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Verti-GO product offering
Product offeringCore offering
Verti-GO Athletics operates a closed-loop athletic performance system that begins with a free 60-minute athlete assessment measuring speed, agility, and strength, then delivers coached Speed, Agility, and Strength training sessions to youth and college athletes. Training is supported by purpose-built facilities with turf, force plates, and sprint lanes, and progress is tracked in real-time on a proprietary Athlete Dashboard using a library of over 2.5M data points collected across every session.
Product overview
Verti-GO is an athletic training company offering a closed-loop system combining assessment, personalized planning, coached training sessions, and progress tracking. The core offerings include a free athlete assessment, Speed Training, Agility Training, and Strength Training programs, all supported by an Athlete Dashboard for real-time progress monitoring. Athletes ages 8 through college train at purpose-built facilities in Des Moines, Iowa and Quincy, Illinois.
Differentiator
Problem solved
Functional benefit
Products and services
- Verti-GO Athlete Assessment Free 60-minute performance assessment measuring speed (including 10-yard sprint), agility, change-of-direction, and movement quality to establish a baseline. Athletes receive a one-page personalized performance report with no obligation or upsell pressure, used as the company's primary lead-generation tool.
- Verti-GO Speed Training
- Verti-GO Agility Training
- Verti-GO Strength Training
- Athlete Dashboard
Quantifiable outcome
- Average 32%+ increase in athlete rank within first 2-3 months
- +2 more outcomes
Companies that use Verti-GO
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Verti-GO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Verti-GO partnerships and signals
Strategic signalScale indicators4 records
Expansion highlights5 records
Verti-GO competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Verti-GO social profiles
Digital presenceVerti-GO financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verti-GO leadership team
Management profileNumber of profiles
Verti-GO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verti-GO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verti-GO
What does Verti-GO do?
Verti-GO Athletics operates a closed-loop athletic performance system that begins with a free 60-minute athlete assessment measuring speed, agility, and strength, then delivers coached Speed, Agility, and Strength training sessions to youth and college athletes. Training is supported by purpose-built facilities with turf, force plates, and sprint lanes, and progress is tracked in real-time on a proprietary Athlete Dashboard using a library of over 2.5M data points collected across every session.
Is Verti-GO a public or private company?
Verti-GO is a private company. It is classified as unknown and is currently operating.
When was Verti-GO founded?
Verti-GO was founded in -1. It employs 1 to 10 people.
Where is Verti-GO based?
Verti-GO is headquartered in Urbandale, United States, in the North America region.
How does Verti-GO make money?
Two revenue lines are on record. Training Program Enrollment is the primary driver. The others are initial Assessment.
Does Verti-GO have an API?
No public API is recorded for Verti-GO.
What industry is Verti-GO in?
Verti-GO's product category is Youth Athletic Performance Training. Its primary akta.pro industry code is MPAKAJAD, Strength, Conditioning & Speed/Agility Training Facilities. Its NAICS code is 61162 and its SIC code is 7990.