VERY MERRY THEATRE
Very Merry Theatre is a Burlington, Vermont-based 501(c)(3) nonprofit youth theatre offering performing arts camps, school programs, and original productions to Vermont families, schools, and licensing customers across the region.
- Company typePrivate
- Founded1995
- HeadquartersBurlington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What VERY MERRY THEATRE does
Very Merry Theatre is a 501(c)(3) nonprofit youth theatre organization founded in the mid-1990s by Executive Director Don Wright and headquartered at the O.N.
VERY MERRY THEATRE firmographics
Firmographics- Name
- VERY MERRY THEATRE
- Legal name
- Very Merry Theatre
- Website
- https://verymerrytheatre.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Very Merry Theatre is a Burlington, Vermont-based 501(c)(3) nonprofit youth theatre offering performing arts camps, school programs, and original productions to Vermont families, schools, and licensing customers across the region.
- Ownership category
- akta.pro rank
VERY MERRY THEATRE industry classification
Industry- Product category
- Youth Theatre and Performing Arts Education
- NAICS
- Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Children’s & Youth Theatre (MPAGABAE)
- akta.pro secondary industries
- Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Community & Amateur Theatre (MPAGABAD), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where VERY MERRY THEATRE is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VERY MERRY THEATRE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Program Tuition: Fees for seasonal sessions, camps, and specialty programs like Broadway Camp ($175). Scholarships available based on need.
- Donations and Sponsorships: Tax-deductible donations from individuals and corporate sponsors. Mascoma Bank sponsors Traveling Wagon Tour performances. Supported by foundations including Vermont Arts Council, Vermont Children's Trust Foundation, Vermont Community Foundation, National Life Group, and Physician's Computer Company.
- Show Licensing: Schools and theatres can license original VMT plays, adaptations, and musicals for their own productions. Includes digital scripts, scores, soundtracks, and artwork.
- Merchandise Sales: T-shirts and accessories sold through Spreadshop in youth, ladies, and adult sizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Summer Broadway Camp 2026: $175 for ages 7+, Mon-Fri Aug 10-14, 8:30-noon daily with final performance |
| Usage-based | Pay-as-you-go | Saturday Drama Club: Drop-in flexible weekly sessions for ages 6-12 |
| Freemium | Pay-as-you-go | Scholarships: Full or partial coverage available for families with financial need |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
VERY MERRY THEATRE product offering
Product offeringCore offering
Very Merry Theatre produces original and adapted theatrical productions for children, teens, and adults, delivered through summer and school-holiday theatre camps, weekly Saturday Drama Club sessions, in-school artist-in-residency programs, free public performances at the O.N.E. Community Center and via the Traveling Wagon Tour, the Waterways Stage science-theatre collaboration, and adult community theatre programs. The organization also licenses its catalogue of original plays, scores, soundtracks, and artwork to other schools and theatres. All public performances are free and open to the public, supported by donations, sponsorships, and program tuition.
Product overview
Very Merry Theatre operates as a 501(c)(3) nonprofit youth theatre organization offering a comprehensive portfolio of performing arts programs. The core offerings include seasonal theatre camps (summer, school holiday, and Saturday Drama Club), school-based programs with artist-in-residency options, the Waterways Stage science-theatre collaboration, traveling Wagon Tours for outdoor performances, and adult programming including Defying Gravity and annual productions. The organization also licenses its original plays and adaptations to other schools and theatres through a dedicated licensing program. All performances are free and open to the public, with programming primarily based at the O.N.E. Community Center in Burlington, VT, and serving communities across Vermont and eastern New York.
Differentiator
Problem solved
Functional benefit
Brands
- Waterways Stage: A collaborative educational program bringing science and theatre together, where students research and perform original plays about water quality issues in watersheds. Operating since 2016 in partnership with ECHO Leahy Center, Lake Champlain Basin Project, MycoEvolve, and Sea Grant of Lake Champlain.
Products and services
- Summer Theatre Camps
- Broadway Camp
- Saturday Drama Club
Quantifiable outcome
- Waterways Stage reports transformed self-confidence in child participants
- +2 more outcomes
Companies that use VERY MERRY THEATRE
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
VERY MERRY THEATRE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
VERY MERRY THEATRE partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ECHO Leahy Center for Lake ChamplaincoreWaterways Stage collaboration bringing science and theatre to classrooms. ECHO provides educator sessions and free museum visits for participating schools. Students complete Junior Ranger booklets and visit the Lake Champlain Basin Program Resource Room.
- Lake Champlain Basin ProgramcorePartner in Waterways Stage program providing educational resources about Lake Champlain ecology and water quality. Also provides resources for ECHO museum visits.
- Sea Grant of Lake ChamplaincoreWaterways Stage partner providing hands-on stream monitoring experiences for students and educational programming about watershed science.
- MycoEvolveminorPartner in Waterways Stage collaboration bringing science education through performing arts.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
VERY MERRY THEATRE competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VERY MERRY THEATRE social profiles
Digital presenceVERY MERRY THEATRE financial estimates
Financial estimateRevenue estimate
Valuation estimate
VERY MERRY THEATRE leadership team
Management profileNumber of profiles
Profiles17 records
VERY MERRY THEATRE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VERY MERRY THEATRE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VERY MERRY THEATRE
What does VERY MERRY THEATRE do?
Very Merry Theatre produces original and adapted theatrical productions for children, teens, and adults, delivered through summer and school-holiday theatre camps, weekly Saturday Drama Club sessions, in-school artist-in-residency programs, free public performances at the O.N.E. Community Center and via the Traveling Wagon Tour, the Waterways Stage science-theatre collaboration, and adult community theatre programs. The organization also licenses its catalogue of original plays, scores, soundtracks, and artwork to other schools and theatres. All public performances are free and open to the public, supported by donations, sponsorships, and program tuition.
Is VERY MERRY THEATRE a public or private company?
VERY MERRY THEATRE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VERY MERRY THEATRE founded?
VERY MERRY THEATRE was founded in 1995. It employs 11 to 50 people.
Where is VERY MERRY THEATRE based?
VERY MERRY THEATRE is headquartered in Burlington, United States, in the North America region.
How does VERY MERRY THEATRE make money?
Four revenue lines are on record. Program Tuition is the primary driver. The others are donations and Sponsorships, show Licensing and merchandise Sales.
Does VERY MERRY THEATRE have an API?
No public API is recorded for VERY MERRY THEATRE.
What industry is VERY MERRY THEATRE in?
VERY MERRY THEATRE's product category is Youth Theatre and Performing Arts Education. Its primary akta.pro industry code is MPAGABAE, Children’s & Youth Theatre, with a secondary code of MPAGABAG, Musical Theatre (Non-Broadway/Fringe). Its NAICS code is 711110 and its SIC code is 7990.