Maple Hotels and Resorts Limited

What Maple Hotels and Resorts Limited does

Maple Hotels and Resorts Limited is a publicly registered Indian company (CIN: U70101WB2000PLC091582) incorporated in 2000 and headquartered in Kolkata, West Bengal, that operates the Vesta Hotels and Resorts mid-market hospitality brand. The company runs six properties across Rajasthan, India — Vesta International, Vesta Maurya Palace, and Vesta Sapphire in Jaipur; Vesta Grand Central in Udaipur; Vesta Bikaner Palace in Bikaner; and Vesta Avtar Resort in Pushkar — totaling approximately 305 confirmed rooms (400+ company-wide) supported by 800 professionals. It also operates the VINN by Vesta sub-brand (Jagrati VINN, VINN Signature Prime) in Jaipur. The technology stack centers on SwiftBook, a proprietary direct-booking and property management platform, supplemented by OTA distribution through Tripadvisor and Booking.com.

The business model is asset-heavy hospitality operations generating revenue from four streams: room revenue across Royal Deluxe, Executive, Luxury, and Suite categories priced $140-$500 per night; food and beverage from branded multi-cuisine restaurants and bars at each property; banquets and events including weddings (capacity up to 1,500+ guests across outdoor lawns and indoor halls); and MICE/corporate services. Distribution is hybrid: direct-to-consumer via website and phone reservations, OTA channel partnerships globally, and a dedicated corporate sales team for group bookings. The company standardizes guest experience through branded service promises (Vesta Sleep, Vesta Bath, Vesta Breakfast, and Vesta At Your Service concierge) maintained across all properties, while each property retains distinct Rajasthani heritage character.

Ownership is founder-controlled under Group Chairman Vinay K Goenka and Founder Director Vivek Goenka, with Saurabh Pal as Chief Executive Finance Officer. The company reports 26 years of hospitality experience and has received Tripadvisor Travellers' Choice Awards for six consecutive years (2020-2025). As of 2026, the company is undergoing NCLT-approved merger proceedings at the Kolkata Bench, with shareholder and creditor meetings held June 18, 2026, signaling potential ownership or structural restructuring.

Name

Maple Hotels and Resorts Limited

Legal name

Maple Hotels and Resorts Limited

Website

https://vestahotels.in

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Maple Hotels and Resorts Limited operates the Vesta Hotels and Resorts brand, a mid-market hotel chain with 6 properties (~400 rooms) across Rajasthan, India, serving leisure travelers, corporate groups, and wedding clients with standardized hospitality experiences.

Ownership category

akta.pro rank

Product category

Mid-Market Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Boutique & Lifestyle Resorts (THAGACAO), Luxury & Estate Rentals (THAGANAF)

Keywords

• Mid-market hospitality
• Hotel accommodation services
• Wedding event venues
• MICE conference services
• Heritage resort operations

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Revenue: Core revenue from room bookings across 6 properties. Room categories include Royal Deluxe, Executive, Luxury, and Suite categories. Pricing varies by property from $140 to $500 per night.
2. Food and Beverage: Multi-cuisine restaurants at each property including The Pavilion (Vesta International), Dalchini (Vesta Maurya Palace), Kesari (Vesta Sapphire), Flavours (Vesta Grand Central), The Palace Kitchen (Vesta Bikaner), Panchkund (Vesta Avtar). Bars including The Den, The Spirit of Jeypore, LOFT rooftop lounge.
3. Events and Banquets: Wedding venues, banquet halls, conference facilities. Major venues include Viceroy (200 pax), Magadh (250 pax), Palace Hall (250 pax), Topaz (3000 sqft), Sukh Sarovar (300 pax). Outdoor lawns accommodating up to 1500+ guests.
4. MICE Services: Meeting rooms and conference facilities for corporate events. Conference rooms with audio-visual equipment, whiteboards, projectors, screens, 100% WiFi connectivity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Maple Hotels and Resorts Limited operates the Vesta Hotels and Resorts brand, a mid-market hotel chain with 6 properties and 400+ rooms across Rajasthan, India (Jaipur, Udaipur, Bikaner, Pushkar). The company sells room accommodation across categories including Royal Deluxe, Executive, Luxury, Suite, and Garden Villa; multi-cuisine restaurants, bars, and rooftop lounges at each property; and banquet, conference, and wedding venues with capacities from 200 to 1500+ guests. A sub-brand, VINN by Vesta, extends the portfolio with additional properties in Jaipur.

Product overview

Vesta Hotels & Resorts is a mid-market hotel chain owned by Maple Hotels and Resorts Limited, operating 7+ properties across Rajasthan, India (Jaipur, Udaipur, Bikaner, Pushkar). The portfolio consists of five named hotel properties (Vesta International, Vesta Maurya Palace, Vesta Sapphire, Vesta Grand Central, Vesta Bikaner Palace), one resort property (Vesta Avtar Resort), and a sub-brand (Vinn by Vesta). Across all properties, the company offers room accommodations across multiple categories (Royal Deluxe, Executive, Luxury, Suites, Garden Villas), multiple dining outlets (multi-cuisine restaurants, bars, rooftop lounges), and extensive banquet and event spaces (indoor halls, outdoor lawns, rooftop venues) for weddings, MICE, and conferences. Brand-standard service commitments include the Vesta Sleep Experience, Vesta Bath Experience, Vesta Breakfast Experience, and Vesta At Your Service (VAYS) concierge standard.

Differentiator

Problem solved

Functional benefit

Brands

• VINN by Vesta: A luxury hotel sub-brand under Vesta Hotels and Resorts, including properties like Jagrati VINN by Vesta and VINN Signature Prime by Vesta.

Products and services

• Vesta Hotels and Resorts (Brand Portfolio)

Quantifiable outcome

• Tripadvisor Travellers' Choice Award recognition for 6 consecutive years (2020-2025)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Treebo Hotels: Tech-enabled mid-market hotel brand operating in India through franchise/asset-light model. Competes with Vesta for the value-conscious traveler in tier-2 cities, but with stronger digital distribution and lower cost structure.
• OYO Rooms: Aggregator and franchise brand in the Indian budget-to-mid segment with massive reach. Represents the most aggressive pricing pressure on Vesta's mid-market positioning and a useful comparator for distribution and yield dynamics.

Direct peers

• Lemon Tree Hotels: Listed Indian mid-market hotel chain operating across multiple cities with a comparable mix of business and leisure travelers, standardized service standards, and a similar banquet/MICE orientation. One of the most direct competitors to Vesta in the Indian mid-market segment.
• Sarovar Hotels: Private Indian hotel chain managing mid-market and premium properties nationwide. Operates under multiple brands with standardized experiences similar to Vesta's brand promise approach, serving both leisure and corporate segments.
• Royal Orchid Hotels: Indian hotel chain operating mid-market to upscale properties across multiple states with a similar business model spanning rooms, F&B and banquets. Comparable to Vesta in scale, pricing tier, and banquet-driven revenue mix.
• The Fern Hotels & Resorts: Indian eco-sensitive mid-market to upscale hotel chain operating across tourist and business destinations. Comparable in scale, branded experience approach, and banquet/MICE orientation.
• Clarks Inn Hotels: Indian mid-market hotel chain with properties across tier-1 and tier-2 cities including Rajasthan. Comparable in pricing tier, target customer (business + leisure), and banquet offerings.

Broad incumbents

• Country Inn & Suites by Radisson: International mid-market brand with presence in Indian tourist cities. Competes with Vesta on the upper end of mid-market with stronger loyalty distribution but at a higher price point; useful comparator for brand standards and yield.
• Ginger Hotels (Indian Hotels Company - Taj): Indian value-chain hotel brand owned by IHCL (Taj Group), targeting business and leisure travelers in tier-2/3 cities. Competes with Vesta in the standardized mid-market segment with deeper institutional backing.
• WelcomHeritage Hotels (ITC): Heritage hotel brand under ITC Hotels operating palace and heritage properties across Rajasthan and other states. A larger incumbent with overlapping geography (including Rajasthan heritage towns) and comparable heritage-themed positioning, but with broader corporate backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maple-hotels-and-resorts-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maple Hotels and Resorts Limited