What VetAmerikan does

VetAmerikan Hayvan Hastanesi is a private veterinary hospital located in Istanbul, Turkey, operated under the Koç Healthcare umbrella of Koç Holding and described as Turkey's largest and one of Europe's few large-scale private animal hospitals. The facility spans 7,500 m² across eight floors and comprises 442 beds (109 ICU cabins, 242 internal/surgical, 39 infectious-disease, 12 family accommodation rooms), 15 examination rooms, four laminar-flow operating theatres designed to Ministry of Health and Koç Healthcare standards, a TÜRKAK-accredited on-site clinical laboratory with PCR, an advanced imaging centre equipped with MR, CT, digital radiography, ultrasound, echocardiography, fluoroscopy, endoscopy, and bronchoscopy, plus a radiation oncology centre. Architecturally, the hospital operates a two-independent-hospitals-under-one-roof model with separate entrances, waiting areas, examination rooms, and wards for cats and dogs, aligned with AAHA stress-reduction criteria.

The clinical offering covers 20+ specialty departments including emergency and intensive care, surgery, oncology, cardiology, orthopaedics, neurology, dermatology, internal medicine, dentistry, physiotherapy, and behaviour/training consulting. Patient access is supported by an e-appointment web portal, a bilingual Turkish/English mobile application with telemedicine video consultations, an at-home veterinary visit service, and corporate referral agreements with insurance firms (Axa Sigorta, Allianz, Ak Sigorta), banks (İş Bankası, Yapı Kredi), Koç Holding, Pegasus, Kazancı Holding, and cultural institutions.

Revenue is generated across multiple streams: fee-for-service outpatient and inpatient consultations and surgeries; the subscription-based 'Part of the Family' (Aileden Biri) health plan sold in three annual tiers defined in Turkish Lira (Starter, Standard, Extended); an in-hospital pharmacy; pet grooming; the Woof-Bar café and retail; home veterinary visits; pet transfer services; and direct-billing arrangements with corporate and insurance partners. The hospital employs 59 staff across these functions and is privately held within the Koç Group, with no disclosed external funding rounds or institutional investors.

Name

VetAmerikan

Legal name

VetAmerikan Hayvan Hastanesi

Website

https://vetamerikan.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

VetAmerikan Hayvan Hastanesi is a private specialty veterinary hospital in Istanbul, Turkey, operating under Koç Healthcare, offering multi-specialty clinical services, advanced imaging, radiation oncology, and a subscription pet health plan to cat and dog owners and corporate partners.

Ownership category

akta.pro rank

Product category

Veterinary Hospital Services

NAICS

Veterinary Services (54194)

SIC

Services-Hospitals (8060), Services-Health Services (8000)

akta.pro primary industry

Veterinary Internal Medicine & Oncology Centers (HLAMACAD)

akta.pro secondary industries

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA), Mobile & House-Call Veterinary Services (HLAMAAAF)

Keywords

• Veterinary hospital services
• Pet healthcare
• Animal diagnostic imaging
• Veterinary oncology
• Pet health insurance

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Outpatient and Inpatient Veterinary Consultations and Treatments: Fee-for-service revenue from clinical consultations, examinations, diagnostic procedures, medical treatments, surgeries, and hospitalisation across all departments including emergency services, cardiology, oncology, orthopaedics, neurology, dermatology, and more.
2. Part of the Family Health Membership Plan: Annual subscription-based health plans (Starter, Standard, Extended tiers) providing prepaid coverage for routine vaccinations, check-ups, telemedicine, priority appointments, and inpatient/outpatient treatment limits at discounted rates.
3. In-Hospital Pharmacy: Revenue from dispensing prescription medications and treatments to pet owners visiting the hospital, supported by automated dispensing systems.
4. Pet Grooming and Hairdresser Services (Pet Kuaför Hizmeti): Revenue from pet grooming, hairdresser, and beauty care services offered at the hospital.
5. Woof-Bar Café and Retail: Revenue from the on-site Woof-Bar café offering 'Pappucino' and pet snacks, as well as petshop product discounts offered through the health membership plan.
6. Home Veterinary Health Services: Revenue from at-home veterinary health visits, including home examination services under the Extended health plan tier.
7. Pet Transfer Service: Revenue from free pet transfer services included in health plan tiers, with free transfers for Standard and Extended plan members.
8. Corporate Agreements and Insurance Billing: Revenue from contracted partnerships with insurance firms (Axa Sigorta, Allianz, Ak Sigorta), banks (İş Bankası, Yapı Kredi), and corporate clients (Koç Holding, Pegasus, etc.) through direct billing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

VetAmerikan operates a 7,500 m², 8-floor private veterinary hospital in Istanbul providing outpatient and inpatient care, emergency services, advanced medical imaging, surgery, oncology, cardiology, orthopaedics, neurology, dentistry, dermatology, physiotherapy and a radiation oncology center, delivered through AAHA-compliant separate cat and dog facilities. The hospital supplements its core clinical services with pet grooming, behavior and training consulting, an on-site Woof-Bar café, in-house pharmacy, family accommodation rooms, home veterinary visits, e-appointment booking, a mobile app with telemedicine, and a three-tier subscription pet health plan ("Part of the Family").

Product overview

VetAmerikan Hayvan Hastanesi is Turkey's largest private animal hospital operated under Koç Healthcare. The hospital operates as a unified facility with multiple integrated services: a core hospital offering 20+ clinical departments (Emergency, Surgery, Oncology, Cardiology, etc.), the E-Randevu Sistemi web portal for appointment scheduling, a VetAmerikan Mobil App for mobile access to appointments and video consultations, the Aileden Biri Sağlık Programı pet health plan with three coverage tiers, home veterinary services, pet grooming, virtual tours, and an on-site Woof-Bar café. The hospital is architecturally designed with separate areas for cats and dogs following AAHA standards.

Differentiator

Problem solved

Functional benefit

Brands

• Part of the Family Health Plan (Aileden Biri Sağlık Programı): A pet health subscription program offering three tiers (Starter, Standard, Extended) covering vaccinations, check-ups, telemedicine, free transfers, priority appointments, and discounts on petshop products.
• Woof-Bar
• Aile Servisi (Family Service)

Products and services

• VetAmerikan Hayvan Hastanesi (Animal Hospital) Core hospital facility providing outpatient and inpatient veterinary services including emergency care, surgery, advanced imaging, and specialized treatments for cats and dogs across 20+ clinical departments. Located in Istanbul with 442 beds, 15 examination rooms, 4 operating theatres, ICU cabins, advanced imaging center, clinical laboratory, radiotherapy center, in-house pharmacy, Woof-Bar café and family rooms.
• Klinik Hizmetler (Clinical Specialty Services) Comprehensive clinical specialty services including Emergency and Intensive Care, Dentistry, Anesthesiology, Internal Medicine, Dermatology, Cardiology, Orthopaedics, Neurology, Oncology, Radiation Oncology, General Surgery, Ophthalmic Surgery and Oral/Maxillofacial Surgery for cats and dogs.
• E-Randevu Sistemi (E-Appointment System) Online appointment scheduling platform that allows pet owners to select veterinarians and specialties and request appointments via the VetAmerikan website and the dedicated portal.vetamerikan.org web portal.
• VetAmerikan Mobil App Mobile application for pet owners enabling appointment booking, patient follow-up, video consultations (telemedicine) with veterinarians, and access to Part of the Family health plan services. Available on iOS and Android.
• Aileden Biri Sağlık Programı (Part of the Family Health Plan) Annual subscription pet health program with three tiers — Starter (50,000 TL outpatient, no inpatient), Standard (unlimited outpatient, 200,000 TL inpatient), and Extended (unlimited outpatient and inpatient) — covering annual routine vaccinations, free check-ups, telemedicine consultations, free pet transfer to VetAmerikan, priority appointments, and inpatient/outpatient treatment limits. Includes home health examination benefits and petshop discounts.
• Evde Veteriner Sağlık (Home Veterinary Health Services) At-home veterinary examination and health services for pets in the Istanbul service area, requested via the VetAmerikan mobile app. Eight home health examinations per year under the Standard plan and four per year under the Extended plan.
• Pet Kuaför Hizmeti (Pet Grooming Service) Professional pet grooming, hairdresser and beauty care services offered on-site at the VetAmerikan hospital.
• Davranış ve Eğitim Danışmanlığı (Behavior and Training Consulting) Professional behavioral consulting and training services for cats and dogs, delivered by expert Eğitim Danışmanı trainers at the hospital.
• Sanal Tur (Virtual Hospital Tour) Online virtual tour of the VetAmerikan hospital facility allowing prospective pet owners to explore examination rooms, operating theatres, imaging centre, waiting areas and other facilities remotely via the sanalturvet web tour.
• Woof-Bar Café On-site café area within the hospital where pet owners can spend time with their companions, offering 'Pappucino' (pet cappuccino) and pet snacks.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Axa Sigorta A.Ş.minorOthersAxa Sigorta A.Ş. is a private health insurance firm with a corporate agreement with VetAmerikan, providing policyholders and employees of partner companies access to veterinary services at negotiated rates.
• Allianz Sigorta A.Ş.minorOthersAllianz Sigorta A.Ş. is a private health insurance firm with a corporate agreement with VetAmerikan, providing policyholders and employees of partner companies access to veterinary services at negotiated rates.
• Ak Sigorta A.Ş.minorOthersAk Sigorta A.Ş. is a private health insurance firm with a corporate agreement with VetAmerikan, providing policyholders and employees of partner companies access to veterinary services at negotiated rates.
• Türkiye İş Bankası A.Ş.minorOthersTürkiye İş Bankası A.Ş. is a major Turkish bank with a corporate agreement with VetAmerikan, providing employees access to veterinary care services as an employee benefit.
• Yapı ve Kredi Bankası A.Ş.minorOthersYapı ve Kredi Bankası A.Ş. is a major Turkish bank with a corporate agreement with VetAmerikan, providing employees access to veterinary care services as an employee benefit.
• İstanbul Kültür Sanat VakfıminorOthersİstanbul Kültür Sanat Vakfı (Istanbul Foundation for Culture and Arts) is a cultural institution with a corporate agreement with VetAmerikan, providing staff with veterinary care access.
• Koç HoldingcoreOthersKoç Holding is the parent healthcare group (Koç Sağlık) under which VetAmerikan operates. Koç Healthcare provides institutional governance, standards, and infrastructure oversight, making VetAmerikan the first animal hospital in Turkey led by a human healthcare institution. Koç Ailem program also provides employee pet care benefits.
• Kazancı HoldingminorOthersKazancı Holding is a Turkish industrial conglomerate with a corporate agreement with VetAmerikan, providing employees access to veterinary services as an employee benefit.
• Pegasus Hava Taşımacılığı A.Ş.minorOthersPegasus Airlines is a Turkish low-cost carrier with a corporate agreement with VetAmerikan, providing employees access to veterinary services as an employee benefit.
• Eseyel Danışmanlık ve Dış Tic. A.Ş.minorOthersEseyel Danışmanlık ve Dış Ticaret A.Ş. is a consulting and foreign trade company with a corporate agreement with VetAmerikan for employee veterinary care benefits.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pets at Home (Vets4Pets): UK pet care retailer with an integrated veterinary services arm (Vets4Pets) — comparable as a multi-channel pet care operator with subscription-style wellness plans (Complete Care), though retail-led rather than hospital-led.
• IVC Evidensia: Europe's largest veterinary care provider with hundreds of clinics and specialty hospitals across the continent — relevant comparable for hospital-format specialty veterinary services and a potential consolidator that could enter Turkey.
• CVS Group (UK): UK-listed veterinary services operator running general practice and referral/specialty hospitals; comparable mix of referral hospitals and first-opinion clinics and a public-market valuation benchmark for specialty vet hospital models.
• AniCura: European network of animal hospitals and clinics offering specialty, emergency, and primary care across multiple countries; comparable in specialty/emergency hospital operations and a potential cross-border consolidator in adjacent markets.
• Mars Petcare (Banfield, BluePearl, VCA, AniCura, Linnaeus): Global pet care conglomerate owning several of the world's largest veterinary hospital chains (Banfield, BluePearl, VCA, AniCura, Linnaeus); the dominant incumbent in specialty veterinary hospital operations globally.
• VCA Animal Hospitals: Largest operator of companion animal veterinary hospitals in North America with general practice plus specialty services; broadly comparable as a multi-site specialty/general-practice hospital operator, though at much larger scale.

Direct peers

• MedVet: US specialty and emergency veterinary hospital group offering multi-specialty care, advanced imaging, and 24/7 emergency services — directly comparable in specialty hospital format and service mix to VetAmerikan.
• BluePearl Specialty & Emergency Pet Hospital: US-based network of specialty and emergency veterinary hospitals with advanced imaging, oncology, surgery, and 24/7 emergency care — the closest international analogue to VetAmerikan's specialty/emergency multi-specialty hospital model.

Others

• Koç Healthcare (Koç Sağlık): Parent human healthcare group under Koç Holding; not a peer in veterinary services but the institutional sponsor whose brand, governance, and infrastructure VetAmerikan leverages — directly comparable on the healthcare-operations governance model.

Regional players

• Veterinary Referral Hospital (VRH) / local Turkish specialty clinics: Smaller specialty and referral veterinary clinics operating in Istanbul and other Turkish cities; they compete for the same specialty case referrals but lack VetAmerikan's scale, equipment footprint, and Koç-backed positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VetAmerikan
• LinkedInlinkedin.com/company/vetamerikan
• Instagraminstagram.com/vetamerikan

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VetAmerikan