Veterancentret - Beskæftigelsesrådgiver

What Veterancentret - Beskæftigelsesrådgiver does

Veterancentret is a Danish government agency operating under the Ministry of Defence's Personelkommandoen, functioning as the politically mandated single entry point for veteran support in Denmark. Founded around 2011 and headquartered in Ringsted, the organization serves active-duty soldiers preparing for, undergoing, or returning from international deployments, the approximately 42,900 registered veterans, and their family members. It delivers a comprehensive portfolio of services across the deployment lifecycle, including pre-deployment stress management training (Operativ Stresskontrol, Militær Mentaltræning), post-deployment psychological treatment for PTSD and other after-reactions, social counseling on work injury claims and financial matters, employment counseling (Kompetencekortet, Jobordning, Wildcardordning), and family support via five Familieenhed offices co-located at Forsvaret bases.

The core technology layer consists of proprietary, military-adapted frameworks: OSK and MMT are stress management and prevention programs adapted from the US Navy for Danish military use; Kompetencekortet translates military competencies into civilian CV format; and Videncentret conducts research into treatment, screening, and reintegration methods including virtual reality-based therapy. Supporting digital infrastructure includes a Survey-Xact integration for application forms, E-boks for digital communication with jobcentres, Visma LogBuy for veteran cardholder discounts, and Siteimprove for web analytics. A 24/7 hotline (7281 9700) and outreach advisors conducting home visits provide nationwide service delivery, with formal geographic coverage extending to Greenland and the Faroe Islands.

Veterancentret operates as a fully government-funded entity with no fee-based revenue streams — all services are provided free of charge to end users. It is financed entirely through annual appropriations from Forsvarsministeriet and coordinates with all 98 Danish municipalities (each with a designated veteran coordinator), over 50 veteran organizations, and Forsvaret's internal command structure. The GTM motion combines direct-to-consumer outreach (hotline, word-of-mouth), community-led engagement (veteran forums, annual national veteran conference, volunteer networks, veteran cafés), and sales-led collaboration with municipal jobcentres as co-caseworkers for veteran employment programs. Recognition programs include the Veterankort, military medals, the annual Flag Day commemoration on September 5th, and grant funds such as Veteranpuljen (~2.2M DKK) and Ferielejrpuljen (~0.8M DKK).

Name

Veterancentret - Beskæftigelsesrådgiver

Legal name

Veterancentret

Website

https://veterancentret.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Veterancentret is the Danish Ministry of Defence's mandated single entry point providing psychological treatment, social counseling, employment guidance, and family support to active soldiers, the 42,900 registered Danish veterans, and their relatives, fully funded by state appropriations.

Ownership category

akta.pro rank

Product category

Veteran Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Vocational Rehabilitation Services (62431)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Veterans & Military Family Benefits Administration (BPAIAKAI), Military & Veterans Public Health Departments (HLAJAAAI), Caregiver Support, Coaching & Training (HLADALAG)

Keywords

• Veteran support services
• Military psychological treatment
• Employment counseling
• Rehabilitation programs
• Family support services

Headquarters

HQ city

Ringsted

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government Appropriation: Veterancentret is fully funded by the Danish Ministry of Defence (Forsvarsministeriet) as part of the state veteran policy. All services to soldiers, veterans, and their families are provided free of charge.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Veterancentret provides comprehensive support services to Danish soldiers, veterans, and their families, including psychological treatment for PTSD and after-reactions, social counseling, employment counseling for military-to-civilian transitions, family support, and rehabilitation programs. It operates a 24/7 crisis hotline and coordinates a nationwide network of municipal veteran coordinators across all 98 Danish municipalities. All services are provided free of charge and fully funded by the Danish Ministry of Defence through Personelkommandoen.

Product overview

Veterancentret is a unified support center for Danish soldiers, veterans, and their families, operating as a single point of entry for comprehensive assistance. The organization offers a portfolio of interconnected services organized around the deployment lifecycle: pre-deployment preparation (Military Mental Training, stress management, couples courses), support during deployment (military psychologists, repatriation support), and post-deployment transition (rehabilitation programs, psychological treatment, employment counseling). Core offerings include psychological treatment for PTSD and after-reactions, social counseling, family support services, and specialized career guidance for military-to-civilian transitions. Recognition and financial support programs include the Veteran Card, medals, Flag Day commemorations, and various grant funds. The Knowledge Center conducts research in treatment, prevention, screening, and reintegration. A 24-hour crisis hotline provides round-the-clock support.

Differentiator

Problem solved

Functional benefit

Products and services

• Beskæftigelsesrådgivning (Employment Counseling) Career counseling and job placement support for veterans transitioning from military to civilian employment. Advisors help with competence assessment, CV development, job applications, and workplace integration.
• Rehabiliteringsforløb (Rehabilitation Program) A 1-3 year rehabilitation program for permanently injured veterans, providing continued salary from the Danish Armed Forces while supporting transition to civilian employment.
• Psykologisk Behandling (Psychological Treatment) Individual and group psychological treatment for veterans with PTSD and other psychological after-reactions from deployment. Includes exposure therapy, group therapy, and couple therapy.
• Militær Mentaltræning (MMT) Military Mental Training program teaching soldiers stress prevention and management tools. Originally developed by US Navy, adapted for Danish Armed Forces.
• Socialrådgivning (Social Counseling) Social work support for soldiers, veterans, and their families covering sick leave, work injuries, family matters, and coordination with jobcenters and other authorities.
• Opsøgende Indsats (Outreach Services) Proactive outreach to veterans with severe after-reactions who have difficulty seeking help themselves. Mobile advisors visit veterans in their homes.
• Familieenheden (Family Unit) Family support services including counseling for children and youth of veterans, family therapy, and coordination with schools and institutions, delivered at five office locations.
• Døgntelefonen (24-Hour Hotline) Round-the-clock crisis hotline at 7281 9700 for soldiers, veterans, and relatives requiring urgent psychological or social support.
• Veterankort (Veteran Card) Physical identification card documenting military deployment under the Ministry of Defence. Provides access to discounts and benefits through Visma LogBuy.
• Jobordning for Veteraner (Veteran Job Scheme) Special job scheme helping veterans on the edge of the labor market gain active employment with appropriate workplace accommodations.
• Wildcardordning (Wildcard Scheme) Safety net for veterans with PTSD and similar diagnoses, ensuring access to disability pension even during periods of employment.
• Operativ Stress Kontrol (OSK) Stress management training originally developed by US Navy, adapted for Danish military use. Teaches strategies for goal-setting, tension regulation, visualization, and internal dialogue.
• PREP Parforholdskursus Couples communication course helping military families manage challenges from deployments, exercises, and extended training periods.
• Veteranpuljen (Veteran Fund) Government fund of approximately 2.2 million DKK supporting activities and initiatives for veterans and relatives, including preventive, supportive, and informational programs.
• Videncentret (Knowledge Center) Research division conducting studies in veteran treatment, prevention, screening, and reintegration to improve understanding of veteran well-being after deployment.

Quantifiable outcome

• 87% of veterans are employed, compared to 81% of the general population control group
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Forsvarsministeriet (Ministry of Defence)coreOthersVeterancentret is an integral part of the Danish Ministry of Defence's Personnel Command (Personelkommandoen). It operates as the mandated single entry point for all veteran support under Danish veteran policy, fully funded by the ministry.
• Personelkommandoen (Personnel Command)coreOthersVeterancentret is organizationally placed under Personnel Command, which oversees all HR matters for the Danish Armed Forces, including veteran matters and the veterankort system.
• All 98 Danish Municipalities (Kommuner)coreStrategic or Co-development PartnerAll 98 Danish municipalities collaborate with Veterancentret through jobcentres, social services, and dedicated veteran coordinators. Veterancentret provides sparring, joint case management, and strategic guidance to municipal actors working with veterans.
• CabiminorStrategic or Co-development PartnerCabi, a Danish workplace center, developed a CV tool and career tool for veterans in collaboration with Veterancentret, helping translate military competencies into civilian job applications.
• Veteranportalen.dkminorStrategic or Co-development PartnerA volunteer-run event portal for the veteran community that indexes veteran events and activities nationwide. Veterancentret refers veterans and families to the portal for community activities.
• Danmarks VeteranerminorStrategic or Co-development PartnerThe largest Danish veteran organization with 23 local branches and approximately 3,300 members. Provides community support, social events, and recognition activities for veterans.
• Fonden Danske Veteranhjem (Veteran Homes Foundation)minorStrategic or Co-development PartnerOperates five veteran homes across Denmark (Copenhagen, Odense, Fredericia, Aarhus, and Aalborg) as social gathering places for veterans, providing informal community support.
• KFUMs Soldatermission i DanmarkminorStrategic or Co-development PartnerRuns 14 soldiers' homes in Denmark and several in mission areas. Provides recreational housing for veterans in Høvelte, Aalborg, Holstebro, Varde, and Fredericia. Also hosts children's clubs and supports conversation groups for children of veterans.
• DIF SoldaterprojektminorStrategic or Co-development PartnerUses sport as a tool to help physically and psychologically injured veterans return to meaningful life. Operates Safe Zones, camps, and holiday camps. Veterancentret collaborates on referrals.
• FamilienetværketminorStrategic or Co-development PartnerA nationwide and local network of volunteer family members of deployed soldiers, organized across military branches. Offers support groups, conversation groups for children, and medal marches for children of veterans.
• Velkommen Hjem (Welcome Home)minorChannel Partner/ Reseller/ DistributorAn organization connecting companies that want to take social responsibility with veterans seeking employment. Operates mentorship programs placing veterans in civilian workplaces.
• Veteranskytterne (Veteran Shooters)minorStrategic or Co-development PartnerAssociation for physically and psychologically injured veterans, their relatives, and bereaved families. Offers activities including the annual Warrior Week in Denmark and the USA.
• InterForceminorStrategic or Co-development PartnerA cooperation between Forsvaret and the private and public sectors regarding Forsvaret's use of reserves and Home Guard volunteers, supporting the transition between military and civilian life.
• Regionale Veteranfora (Regional Veteran Forums)minorStrategic or Co-development PartnerRegional forums that bring together volunteer and public actors to strengthen cooperation and share knowledge about veteran support. Veterancentret participates in these forums.
• Frivilligt Veteranforum (Voluntary Veteran Forum)minorStrategic or Co-development PartnerAn annual forum established in 2014 by veteran actors to strengthen cooperation and represent common interests in the veteran field. Veterancentret participates as an observer.
• VeteranforumminorStrategic or Co-development PartnerAn annual forum chaired by the head of Veterancentret, consisting of stakeholders from Forsvaret, military-professional organizations, and associations, that coordinates the overall veteran effort through experience and knowledge exchange.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Wounded Warrior Project: U.S. non-profit focused on veterans with PTSD, traumatic brain injuries, and military sexual trauma. Directly comparable in its psychological treatment, employment counseling, and family support offerings to Veterancentret's core services.
• Combat Stress (UK): UK charity specializing in mental health treatment for veterans with PTSD and complex trauma. Most directly comparable international peer to Veterancentret's psychological treatment program.

Regional players

• Swedish Armed Forces Veterans Support (Försvarsmakten veteranstöd): Swedish military's veteran support function responsible for international personnel lifecycle support. Comparable Nordic peer offering pre-deployment, during-deployment, and post-deployment support services to Swedish veterans.
• Norwegian Armed Forces Veterans Section (Forsvarets veteranseksjon): Norwegian counterpart providing pre-deployment preparation, post-deployment follow-up, and veteran welfare services through the Norwegian Armed Forces. Most direct Nordic peer to Veterancentret in structure and mission.

Direct peers

• Velkommen Hjem: Danish organization connecting veteran job seekers with private-sector employers through mentorship. Direct Peer as it delivers civilian employment transition support for Danish veterans, closely overlapping with Veterancentret's Beskæftigelsesrådgivning.
• Fonden Danske Veteranhjem: Foundation operating five veteran homes across Denmark providing community gathering spaces. Comparable in Danish veteran support ecosystem and direct referral partner of Veterancentret.

Broad incumbents

• Help for Heroes (UK): UK charity providing psychological support, career recovery, and welfare services to wounded veterans. Comparable in mission to Veterancentret's Beskæftigelsesrådgivning and psychological treatment, but operates as a non-profit rather than a state agency.
• U.S. Department of Veterans Affairs (VA): The largest national veteran support agency in the world. Provides comprehensive medical, psychological, employment, and benefits services to U.S. veterans — directly comparable to Veterancentret's integrated service model, but at vastly larger scale.
• Veterans Affairs Canada (VAC): Canadian federal department providing pensions, rehabilitation, mental health, and career transition services to veterans. Comparable mandate, structure, and service breadth to Veterancentret.
• Australian Department of Veterans' Affairs (DVA): Australian government agency delivering pensions, healthcare, rehabilitation, and employment support to veterans. Closest international parallel to Veterancentret's role as a government-mandated single entry point for veteran services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tweet
• Facebookfacebook.com/veterancentret
• LinkedInlinkedin.com/company/veterancentret-besk%C3%A6ftigelsesr%C3%A5dgiver

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Veterancentret - Beskæftigelsesrådgiver