Veterinary Vision
Veterinary Vision is a UK-based veterinary ophthalmology referral practice, part of the Linnaeus Group (Mars affiliate), treating small animals, equines, and farm animals referred from primary-care vets across the UK from clinics in Penrith, Sunderland, Glasgow, and Bamber Bridge.
- Company typePrivate
- Founded2012
- HeadquartersPenrith, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Veterinary Vision does
Veterinary Vision is a UK veterinary ophthalmology referral practice founded in 2012 by Gary Lewin in Cumbria and now operating as part of the Linnaeus Group (an affiliate of Mars, Incorporated). It provides specialist ophthalmology services for small animals, equines, and farm animals, accepting cases referred from primary-care veterinary practices across the UK. The practice operates from four main clinic locations — Penrith (headquarters), Sunderland, Glasgow (Newton Mearns), and Bamber Bridge — plus a satellite site in Thirsk, supported by nine surgical operating theatres and a team of more than 15 veterinary ophthalmologists and 50+ staff.
Its service offering spans consultations (priced £145-£498) and a wide range of surgical procedures (priced £1,400-£6,000), including several proprietary or rarely-performed techniques such as the rhexis-fixated intraocular lens (IOL) procedure, bilateral parotid duct transposition, and ear cartilage reconstruction for ocular tumour removal, some of which have been published in peer-reviewed journals including JSAP. The practice also invests in clinical training through CPD events targeted at referring veterinary professionals, which reinforces its referral pipeline.
Revenue is generated on a fee-for-service basis from individual animal owners (and equine/farm clients) routed via primary-care vet referrals, with no disclosed enterprise customer concentration. Recent expansion activity has been concentrated in 2023, with new clinics opened in Glasgow (May 2023) and Bamber Bridge, supported by leadership additions including an American Board Diplomate ophthalmologist and a promoted Hospital Director. The business has received industry recognition including an iiE Bronze award (2021) and ISFM Silver Cat-Friendly Clinic accreditation.
Veterinary Vision firmographics
Firmographics- Name
- Veterinary Vision
- Legal name
- Veterinary Vision
- Website
- https://veterinaryvision.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Veterinary Vision is a UK-based veterinary ophthalmology referral practice, part of the Linnaeus Group (Mars affiliate), treating small animals, equines, and farm animals referred from primary-care vets across the UK from clinics in Penrith, Sunderland, Glasgow, and Bamber Bridge.
- Ownership category
- akta.pro rank
Veterinary Vision industry classification
Industry- Product category
- Veterinary Ophthalmology Referral Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Veterinary Ophthalmology Specialty Centers (HLAMACAG)
- akta.pro secondary industries
- Veterinary Specialty Referral Hospitals (Multi-specialty) (HLAMACAB), Veterinary Surgery Centers (Soft Tissue/Orthopedic/Neuro) (HLAMACAC), Veterinary Specialty Imaging Centers (CT/MRI/Advanced Imaging) (HLAMACAL)
Keywords
Where Veterinary Vision is headquartered
LocationHeadquarters
- HQ city
- Penrith
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Veterinary Vision business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Veterinary Ophthalmology Consultation Services: Revenue from initial consultations (£260), re-examinations (£145-£200), post-operative checks (£145), ultrasound scans (£150), and emergency consultations (£395-£498).
- Surgical Procedures: Revenue from ophthalmic surgeries including eyelid surgery (£1,400-£5,500), corneal surgery (£2,200-£4,500), cataract extraction (£4,500-£6,000), and parotid duct transposition (£3,000-£5,000).
- Insurance Administration Services: Administration fees for insurance claims processing (£9.50-£18.50 per claim).
- Direct Insurance Claims: For surgeries over £500, direct claims with insurance companies with administration fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consultation Fees |
| Unit Pricing | Pay-as-you-go | Eyelid Surgery |
| Unit Pricing | Pay-as-you-go | Corneal Surgery |
| Unit Pricing | Pay-as-you-go | Cataract Surgery |
| Unit Pricing | Pay-as-you-go | Parotid Duct Transposition |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Veterinary Vision product offering
Product offeringCore offering
Veterinary Vision operates a dedicated ophthalmology referral practice that diagnoses and surgically treats eye conditions in companion animals (dogs, cats), horses, and farm animals. The practice receives referrals from primary care veterinarians across the UK and delivers specialist consultations, advanced ocular surgery (cataract, retinal, corneal, and glaucoma procedures), and 365-day out-of-hours emergency ophthalmology care from four owned clinics plus one satellite clinic.
Product overview
Veterinary Vision operates as a dedicated veterinary ophthalmology referral service offering a comprehensive portfolio of eye care services. The core offering is their ophthalmology referral service, supported by specialized surgical modules including cataract surgery (with novel IOL techniques), retinal surgery, corneal surgery, and equine ophthalmology services. Additional services include out-of-hours emergency care, parotid duct transposition for dry-eye treatment, and repeat medicine ordering. The practice serves small animals, horses, and farm animals across four UK locations. Educational resources including factsheets for pet owners and CPD events for veterinary professionals complement the clinical services.
Differentiator
Problem solved
Functional benefit
Products and services
- Veterinary Ophthalmology Referral Service Core referral-based ophthalmology service diagnosing and treating eye conditions in companion animals, horses, and farm animals. Cases are referred in by primary care veterinary practices across the UK and managed by 15+ specialist veterinary ophthalmologists across four regional clinics and one satellite clinic.
- Cataract Surgery with Proprietary IOL Technique Specialist cataract surgery for animals using a novel rhexis-fixated intraocular lens technique pioneered at the practice, supported by operating microscopes and dedicated ophthalmic equipment.
- Retinal Surgery
- Corneal and Glaucoma Surgery
- Equine Ophthalmology Service
- Farm Animal Ophthalmology Service
- Out-of-Hours Ophthalmology Emergency Service
- Parotid Duct Transposition Surgery
- Pet Insurance Administration and Direct Claims Service
- Repeat Medicine Order Service
Quantifiable outcome
- 26 of 30 eyes (87%) remained visual using rhexis-fixated prosthetic IOL technique over 3-76 month follow-up period
- +2 more outcomes
Companies that use Veterinary Vision
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Veterinary Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Veterinary Vision partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- RSA Approved Referral Vet NetworkcoreVeterinary Vision is part of the RSA (Royal Society for the Prevention of Cruelty to Animals) Approved Referral Vet Network, indicating official recognition and partnership in the referral veterinary network.
- Linnaeus GroupcoreVeterinary Vision is part of Linnaeus Group, which is an affiliate of Mars, Incorporated. Linnaeus is a leading veterinary group providing specialist and referral veterinary services across the UK.
- Bishopton Veterinary GroupminorSatellite clinic partnership at Bishopton Veterinary Group in Thirsk, North Yorkshire. Veterinary Vision provides ophthalmology services at this location on Tuesdays and Wednesdays, extending their geographic reach.
- Michigan State UniversityminorLaurence Occelli, American Board Diplomate in Veterinary Ophthalmology, serves as adjunct faculty for Michigan State University while working at Veterinary Vision, maintaining academic partnership connection.
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
Veterinary Vision competitors and assessment
Company assessmentDirect peers
- Optivet Referrals: Southern England-based dedicated veterinary ophthalmology referral hospital offering specialist diagnostics and surgery. A direct peer given its single-specialty ophthalmology focus, though it competes with Veterinary Vision primarily in geographies where Veterinary Vision lacks physical presence.
- Eye Veterinary Clinic: UK-based dedicated veterinary ophthalmology referral practice offering specialist consultation and surgery for small animals. Directly comparable to Veterinary Vision as one of the few single-specialty veterinary ophthalmology referral clinics in the UK, with a similar referral-based GTM.
- Cave Veterinary Specialists: Multi-specialty referral hospital in Somerset with ophthalmology among its services. Comparable to Veterinary Vision as a UK referral practice accepting cases from primary care vets, with similar referral-led GTM.
Broad incumbents
- Willows Veterinary Centre: Large multi-specialty referral hospital in the West Midlands, offering ophthalmology alongside other specialties. Comparable as a UK referral hospital competing for similar ophthalmology cases, but with a much wider specialty portfolio.
- Langford Vets: University of Bristol's referral hospital providing specialist services including ophthalmology. Comparable to Veterinary Vision as a UK referral practice with ophthalmology capability, with academic and research parallels given Veterinary Vision's Michigan State University partnership.
- Royal Veterinary College (RVC) Referral Service: RVC operates one of the UK's leading veterinary referral hospitals with ophthalmology among its specialties. Comparable to Veterinary Vision as a specialist referral provider, with academic prestige and a broader multi-specialty footprint.
- Dick White Referrals: One of the UK's largest multi-specialty small animal referral centres, with ophthalmology as one of its disciplines. Comparable to Veterinary Vision as a referral hospital receiving cases from primary care vets, though significantly broader in scope and scale.
Others
- Linnaeus Group: Parent company of Veterinary Vision and a leading UK veterinary group providing specialist and referral services. While not a direct competitor, it is the corporate parent and provides the structural context for Veterinary Vision's operating model and capital access.
Regional players
- South Devon Referrals: Multi-specialty referral hospital in the South West offering ophthalmology among other services. Comparable as a UK veterinary referral practice but primarily serves a different geographic region from Veterinary Vision's Northern England/Scotland footprint.
Emerging players
- Northwest Surgeons: Specialist surgical referral practice with ophthalmology and orthopaedics. Comparable to Veterinary Vision as a specialty referral provider, though with a narrower focus and smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Veterinary Vision social profiles
Digital presenceVeterinary Vision compliance and trust
Trust signalCompliance2 records
Veterinary Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veterinary Vision leadership team
Management profileNumber of profiles
Profiles8 records
Veterinary Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veterinary Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veterinary Vision
What does Veterinary Vision do?
Veterinary Vision operates a dedicated ophthalmology referral practice that diagnoses and surgically treats eye conditions in companion animals (dogs, cats), horses, and farm animals. The practice receives referrals from primary care veterinarians across the UK and delivers specialist consultations, advanced ocular surgery (cataract, retinal, corneal, and glaucoma procedures), and 365-day out-of-hours emergency ophthalmology care from four owned clinics plus one satellite clinic.
Is Veterinary Vision a public or private company?
Veterinary Vision is a private company. It is classified as corporate owned and is currently operating.
When was Veterinary Vision founded?
Veterinary Vision was founded in 2012. It employs 11 to 50 people.
Where is Veterinary Vision based?
Veterinary Vision is headquartered in Penrith, United Kingdom, in the Europe region.
How does Veterinary Vision make money?
Four revenue lines are on record. Veterinary Ophthalmology Consultation Services are the primary driver. The others are surgical Procedures, insurance Administration Services and direct Insurance Claims.
Who are Veterinary Vision's main competitors?
Direct peers on record are Optivet Referrals, Eye Veterinary Clinic and Cave Veterinary Specialists. Broad incumbents are Willows Veterinary Centre, Langford Vets, Royal Veterinary College (RVC) Referral Service and Dick White Referrals. Linnaeus Group is listed as an others. South Devon Referrals is listed as a regional player. Northwest Surgeons is listed as an emerging player.
Does Veterinary Vision have an API?
No public API is recorded for Veterinary Vision.
What industry is Veterinary Vision in?
Veterinary Vision's product category is Veterinary Ophthalmology Referral Services. Its primary akta.pro industry code is HLAMACAG, Veterinary Ophthalmology Specialty Centers, with a secondary code of HLAMACAB, Veterinary Specialty Referral Hospitals (Multi-specialty). Its NAICS code is 54194 and its SIC code is 8011.