Veterinary Wellness Center
Veterinary Wellness Center (Glen Rock Vet) is an independently owned, single-location small animal veterinary practice in Glen Rock, New Jersey, founded in 2014 by Dr. Dennis Sepulveda, serving pet owners across Glen Rock and surrounding NJ communities with full-spectrum primary care, surgery, and dentistry.
- Company typePrivate
- Founded2014
- HeadquartersGlen Rock, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Veterinary Wellness Center does
Veterinary Wellness Center, operating as Glen Rock Vet, is an independently owned and operated single-location small animal veterinary practice headquartered at 196 Rock Road, Glen Rock, New Jersey. Founded in 2014 by Dr. Dennis Sepulveda, DVM, the practice delivers full-spectrum primary veterinary care — wellness exams and vaccinations, medical and pharmacy services, dentistry, digital radiology, nutrition counseling, pain management, behavior consultation, microchipping, and surgery (spay/neuter, soft tissue, orthopedic, and cryosurgery) — to pet owners in Glen Rock and the surrounding New Jersey communities of Ridgewood, Paramus, Hawthorne, and Fair Lawn.
The practice is built around a clinical equipment stack that includes surgical and therapeutic lasers, digital X-rays, in-house diagnostics, superior monitoring devices, and human-grade anesthesia protocols. Service delivery is exclusively in-person at the clinic, with appointments scheduled by phone or via online forms, and the website (glenrock.vet) functions as both an information hub and customer acquisition surface, supported by an article library, how-to videos for dogs and cats, and online registration, refill, and feedback forms. After-hours emergencies are referred to Oradell Animal Hospital under a partnership established in 2019.
Revenue is generated on a fee-for-service professional services model, with pricing handled at the point of service and not publicly disclosed. The go-to-market motion is direct-to-consumer, relying on local word-of-mouth referrals, organic search, the practice website, and community presence, with no third-party distribution, online product sales, or marketplace presence. The practice employs 11 staff, led by Dr. Sepulveda with a tenured team including veterinary technicians and client care specialists with 20+ years of service alongside the founder.
Veterinary Wellness Center firmographics
Firmographics- Name
- Veterinary Wellness Center
- Legal name
- Glen Rock Vet
- Website
- https://veterinarywellnesscenternj.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Veterinary Wellness Center (Glen Rock Vet) is an independently owned, single-location small animal veterinary practice in Glen Rock, New Jersey, founded in 2014 by Dr. Dennis Sepulveda, serving pet owners across Glen Rock and surrounding NJ communities with full-spectrum primary care, surgery, and dentistry.
- Ownership category
- akta.pro rank
Veterinary Wellness Center industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Low-Cost & Community Veterinary Clinics (HLAMAAAE)
- akta.pro secondary industry
- Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI)
Keywords
Where Veterinary Wellness Center is headquartered
LocationHeadquarters
- HQ city
- Glen Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Veterinary Wellness Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Veterinary Services Revenue: Fee-for-service veterinary care model covering wellness exams, vaccinations, medical services, surgery, dentistry, radiology, nutrition counseling, pain management, behavior assistance, and microchipping. Services are provided in-person at the clinic with pricing handled at point of service.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Veterinary Wellness Center product offering
Product offeringCore offering
Veterinary Wellness Center (Glen Rock Vet) is an individually owned small animal veterinary clinic providing comprehensive preventive, medical, dental, surgical, and supportive care for companion animals. Services span wellness exams, vaccinations, medical assessments, in-house diagnostics, digital radiology, dentistry, multiple surgical specialties, nutrition counseling, pain management, behavior consultation, and microchipping, delivered on a fee-for-service basis at a single physical clinic in Glen Rock, New Jersey.
Product overview
Veterinary Wellness Center (Glen Rock Vet) is a veterinary clinic offering a comprehensive suite of pet healthcare services. The practice operates as a single-location veterinary hospital with services organized across wellness/preventative care (Wellness & Vaccinations, Puppies/Kittens/Adult/Senior Pet Care), medical services (Medical & Pharmacy, Dentistry, Radiology), and surgical services (Spaying, Neutering, Soft Tissue, Orthopedic, Cryosurgery). Supporting services include Nutrition counseling, Pain Management, Behavior assistance, and Microchip I.D. The clinic also provides educational resources including How To Videos for dogs and cats, and a Library of Articles. Client-facing digital services include online forms for New Client Registration, Prescription Refills, and Feedback submission.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellness & Vaccinations
- Medical & Pharmacy Services
- Veterinary Surgery
- Veterinary Dentistry
- Digital Radiology (Digital X-Rays)
- Pet Nutrition Counseling
- Pain Management
- Pet Behavior Consultation
- Microchip I.D. Implantation
- Adult Pets Care Program
- Senior Pets Care Program
- Spay Surgery
- Neuter Surgery
- Soft Tissue Surgery
- Orthopedic Surgery
- Cryosurgery
Quantifiable outcome
- Steady growth since opening in 2014
Companies that use Veterinary Wellness Center
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Veterinary Wellness Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Veterinary Wellness Center partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oradell Animal HospitalminorOradell Animal Hospital serves as an emergency referral partner for after-hours emergencies when Glen Rock Vet is closed. Listed in the Thanksgiving holiday hours notice as the recommended emergency contact: 201-262-0010.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Veterinary Wellness Center competitors and assessment
Company assessmentBroad incumbents
- PetVet Care Centers: Network of general practice, specialty, and emergency veterinary hospitals in the eastern US. Comparable operating model for multi-site companion animal clinics and a relevant consolidator peer.
- Thrive Pet Healthcare: Multi-site companion animal hospital operator formed from Pathway Vet Alliance and other groups. Comparable in offering general practice and specialty services across a regional footprint.
- Banfield Pet Hospital: Largest companion animal general practice chain in the US, located inside PetSmart stores with broad wellness and preventive care offerings. Competes for the same NJ pet owner wallet but as a mass-market, standardized operator.
- VCA Animal Hospitals: One of the largest general practice and specialty veterinary networks in North America (owned by Mars). Comparable on the full companion animal service menu but as a multi-site consolidated operator rather than a single independent clinic.
- VetCor: Veterinary practice consolidator operating hundreds of community companion animal hospitals across the US. Highly comparable as an acquirer and operator of community-embedded practices similar to Glen Rock Vet.
- National Veterinary Associates (NVA): Large consolidator of independent companion animal and equine veterinary practices across the US. Directly comparable as an acquirer/operator of single-site practices like Glen Rock Vet and a potential roll-up counterparty.
Emerging players
- Community Veterinary Partners: Veterinary group focused on acquiring and operating community companion animal practices with emphasis on preserving local brand identity. Closest philosophical peer to a founder-led, community-rooted practice like Glen Rock Vet.
- MedVet: Network of veterinary specialty and emergency hospitals with locations across the US including the Northeast. Partial overlap — competes on specialty and emergency cases while general practices like Glen Rock Vet refer into its network.
Direct peers
- Oradell Animal Hospital: Full-service companion animal and specialty/emergency hospital in Paramus, NJ — already an explicit referral partner for Glen Rock Vet. Same regional footprint and overlapping service set make it the closest direct comparable.
Regional players
- BluePearl Pet Hospital: Specialty and emergency veterinary hospital operator with locations across the US including northern NJ. Comparable on companion animal acute care and overlap in radiology, surgery, and internal medicine services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Veterinary Wellness Center social profiles
Digital presenceVeterinary Wellness Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veterinary Wellness Center leadership team
Management profileNumber of profiles
Profiles5 records
Veterinary Wellness Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veterinary Wellness Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veterinary Wellness Center
What does Veterinary Wellness Center do?
Veterinary Wellness Center (Glen Rock Vet) is an individually owned small animal veterinary clinic providing comprehensive preventive, medical, dental, surgical, and supportive care for companion animals. Services span wellness exams, vaccinations, medical assessments, in-house diagnostics, digital radiology, dentistry, multiple surgical specialties, nutrition counseling, pain management, behavior consultation, and microchipping, delivered on a fee-for-service basis at a single physical clinic in Glen Rock, New Jersey.
Is Veterinary Wellness Center a public or private company?
Veterinary Wellness Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veterinary Wellness Center founded?
Veterinary Wellness Center was founded in 2014. It employs 11 to 50 people.
Where is Veterinary Wellness Center based?
Veterinary Wellness Center is headquartered in Glen Rock, United States, in the North America region.
How does Veterinary Wellness Center make money?
One revenue line is on record: veterinary Services Revenue.
Who are Veterinary Wellness Center's main competitors?
Broad incumbents on record are PetVet Care Centers, Thrive Pet Healthcare, Banfield Pet Hospital, VCA Animal Hospitals, VetCor and National Veterinary Associates (NVA). Emerging players are Community Veterinary Partners and MedVet. Oradell Animal Hospital is listed as a direct peer. BluePearl Pet Hospital is listed as a regional player.
Does Veterinary Wellness Center have an API?
No public API is recorded for Veterinary Wellness Center.
What industry is Veterinary Wellness Center in?
Veterinary Wellness Center's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAAAE, Low-Cost & Community Veterinary Clinics, with a secondary code of HLAMAAAI, Behavioral Medicine & Training-Integrated Veterinary Services. Its NAICS code is 54194 and its SIC code is 8000.