Vetlog Distribuidora
Vetlog Distribuidora is a Brazilian B2B distributor of veterinary and pet-market products, founded in 2011 by three veterinarians and serving veterinary clinics, pet shops, agropecuárias, and individual CRMV-registered veterinarians across Rio Grande do Sul and Santa Catarina via a multi-brand portfolio and free 48-hour delivery.
- Company typePrivate
- Founded-
- HeadquartersPorto Alegre, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Vetlog Distribuidora does
Vetlog Distribuidora is a privately-held Brazilian B2B distributor of veterinary and pet-market products, founded in 2011 by three veterinarians and headquartered in Porto Alegre, Rio Grande do Sul, with a regional office in Florianópolis, Santa Catarina. The company serves four customer segments across the southern Brazilian states of Rio Grande do Sul and Santa Catarina: veterinary clinics, pet shops, agropecuárias (agricultural stores), and individual veterinarians holding CRMV registration. Its go-to-market is consultative and relationship-led, anchored by a field commercial team and supported by a content ecosystem (Brazil's first veterinary-market-development podcast and an active blog), with order capture via sales reps, WhatsApp, and email, and fulfillment through a 48-hour free-delivery logistics network covering all cities in both states.
Vetlog's product offering is a curated, multi-brand portfolio rather than proprietary SKUs. The company distributes pharmaceuticals and vaccines (Zoetis, HebronVet, La Vet), pet nutrition (Nestlé Purina, Jely), grooming and dermatological products (Hydra, SoftCare/Pet Society), lifestyle accessories (Zee.dog), homeopathic medicines (HomeoPet), and diagnostic tests (Accuvet, Pluslife Vet) — 12+ supplier brands in total. The technology footprint is conventional: a WordPress-based website (vetlog.com.br), a blog, social-media channels, and WhatsApp Business for customer contact. There is no proprietary platform, API, mobile app, or AI/ML capability.
Revenue is generated through wholesale mark-ups on products sold to registered B2B customers, with quote-based, negotiated pricing established after a registration and financial-analysis process. Vetlog positions itself as a strategic partner rather than a transactional distributor, offering commercial intelligence, mix analysis, and ongoing consultative support as value-add services. The company operates without external investment or public listing and reports no disclosed revenue, funding, or M&A activity; growth to date has been organic and bootstrapped.
Vetlog Distribuidora firmographics
Firmographics- Name
- Vetlog Distribuidora
- Legal name
- Vetlog Distribuidora
- Website
- https://vetlog.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vetlog Distribuidora is a Brazilian B2B distributor of veterinary and pet-market products, founded in 2011 by three veterinarians and serving veterinary clinics, pet shops, agropecuárias, and individual CRMV-registered veterinarians across Rio Grande do Sul and Santa Catarina via a multi-brand portfolio and free 48-hour delivery.
- Ownership category
- akta.pro rank
Vetlog Distribuidora industry classification
Industry- Product category
- Veterinary Products Distribution
- NAICS
- Support Activities for Animal Production (1152)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns) (HLAMAIAG)
- akta.pro secondary industries
- Veterinary Vaccine & Biologics Distributors (HLAMAIAC), Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM)
Keywords
Where Vetlog Distribuidora is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Vetlog Distribuidora business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution (Wholesale): Vetlog generates revenue through the resale of pet and veterinary products (pharmaceuticals, nutrition, grooming, accessories, diagnostics) to B2B customers including veterinary clinics, pet shops, agricultural stores, and licensed veterinarians. Revenue is derived from mark-up on products sourced from brand partners and sold to the retailer network. Pricing is quote-based and negotiated per customer after registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing — negotiated post-registration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Vetlog Distribuidora product offering
Product offeringCore offering
Vetlog Distribuidora is a B2B wholesale distributor of veterinary and pet products serving veterinary clinics, pet shops, agricultural stores (agropecuárias), and licensed veterinarians (with active CRMV registration) across Rio Grande do Sul and Santa Catarina in southern Brazil. The company resells a curated portfolio of branded products — including animal health pharmaceuticals and vaccines (Zoetis), pet nutrition (Purina), grooming and dermocosmetics (Hydra, SoftCare, Pet Society), lifestyle accessories (Zee.dog), homeopathic medicines (HomeoPet), diagnostic kits (Accuvet, Pluslife Vet), and supplements (Vetzam, HebronVet, La Vet, Jely) — with free statewide delivery, consultative sales support, and a 48-hour delivery window.
Product overview
Vetlog Distribuidora is a veterinary products distributor serving the Southern Brazil region (Rio Grande do Sul and Santa Catarina). The company offers a comprehensive portfolio of products from multiple supplier brands including animal health pharmaceuticals and vaccines (Zoetis), pet nutrition (Purina), grooming and dermatological products (Hydra, SoftCare, Pet Society), lifestyle accessories (Zee.dog), homeopathic medicines (HomeoPet), diagnostic tests (Accuvet, Pluslife Vet), pet treats (Jely), and supplements/hygiene products (Vetzam, HebronVet, La Vet). Vetlog positions itself as a strategic partner providing commercial intelligence, inventory management support, and consultative sales assistance alongside product distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Veterinary and Pet Product Distribution Wholesale distribution of veterinary and pet products — including pharmaceuticals, vaccines, pet nutrition, grooming supplies, dermocosmetics, diagnostics, supplements, and lifestyle accessories — to veterinary clinics, pet shops, agropecuárias, and CRMV-registered veterinarians across Rio Grande do Sul and Santa Catarina, with free delivery in 48 hours, consultative sales support, and mix/commercial intelligence.
Quantifiable outcome
- Free delivery across all cities in Rio Grande do Sul and Santa Catarina
- +1 more outcomes
Companies that use Vetlog Distribuidora
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Vetlog Distribuidora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vetlog Distribuidora partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- ZoetiscoreZoetis is a global leader in animal health with over 65 years of history, discovering, developing, producing, and commercializing vaccines and veterinary products across more than 120 countries. Vetlog distributes Zoetis products (including Simparic Trio) to the veterinary network in RS and SC, offering catalog access to registered customers.
- Purina (Nestlé Purina)corePurina is a multinational focused on nutrition for dogs and cats with a portfolio spanning dry food, wet food, treats, and hygiene products. With a century-long history (origin 1894), it is a reference in nutritional innovation and animal welfare. Vetlog distributes Purina products across its regional network.
- Pet Society (Soft Care)corePet Society is one of the most recognized pet market brands, present in Brazil and internationally. It combines scientific knowledge of ingredients and formulations with veterinary market needs. Vetlog distributes Pet Society / Soft Care products, which are pioneers in dermocosmetics for pets, specializing in dermatological, dental, ophthalmic, behavioral, and pediatric products.
- HydracoreHydra develops super premium grooming products for pet groomers (Pet Groomers) with cosmetic-grade formulations tested and approved by leading groomers and veterinarians. Vetlog distributes Hydra's complete product line including the Luiz Renato Collection and William Galharde Collection in RS and SC.
- Zee.dogsupportingZee.dog is a lifestyle pet brand with original, colorful design for accessories such as collars, leashes, and harnesses. Founded in a Los Angeles studio with the mission to 'connect dogs and people,' it has achieved national and international market presence. Vetlog distributes Zee.dog products in Santa Catarina and Rio Grande do Sul.
- HomeoPetsupportingHomeoPet is a homeopathic veterinary medicine company offering a broad line of homeopathic medications for prevention and treatment of various conditions in pets, without side effects or contraindications. Focused on safe and accessible solutions for daily use by pet owners.
- Accuvet (Biocon)supportingAccuvet is a line of rapid diagnostic tests (IVD) for veterinary use, produced by Biocon, a Brazilian industry based in Belo Horizonte. Offers immunochromatography, immunofluorescence, coagulation, and urinalysis kits for quick and precise results in veterinary laboratories.
- VetzamsupportingVetzam has been active in the veterinary segment since 2009, offering supplements, hygiene items, beauty products, and nutrition. The brand emphasizes innovation, provenance, and quality of components. Recognized nationally, including presence in Santa Catarina.
- HebronVetsupportingHebronVet is a veterinary line derived from Hebron, with over 30 years of experience in health. Focused on animal welfare with a broad portfolio of medications, supplements, and cosmecuticals for pets. Key products include probiotic Diarril, oral sprays Proplac, and supplements such as O.G 3, Osporin, and Bionaturalis.
- JelysupportingJely produces creamy snacks for cats with a flavorful combination ensuring high acceptance. With high moisture content, it aids daily hydration and is enriched with taurine and essential vitamins for feline health and vitality. Ideal as a treat, reward, or dietary supplement.
- La VetsupportingLa Vet is a line of veterinary products developed by veterinarians to meet the specific needs of animals, with a focus on quality and safety.
- Pluslife Vet (Grupo Stra)supportingPlusLife Vet is a brand of veterinary molecular diagnostics from Grupo Stra, created to bring portable and agile solutions to veterinary clinics, hospitals, and laboratories.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Vetlog Distribuidora competitors and assessment
Company assessmentBroad incumbents
- Royal Canin Brasil: Premium pet nutrition manufacturer (Mars Petcare) distributing to veterinary clinics and specialty retailers in Brazil — comparable distribution function through the clinic channel Vetlog serves.
- Ourofino Saúde Animal: Brazilian veterinary pharmaceutical manufacturer and distributor serving pets and livestock with nationwide commercial reach — operates an overlapping distribution role from a manufacturer position.
- Ceva Saúde Animal Brasil: Global animal health company's Brazilian operation, manufacturing and distributing vaccines and pharmaceuticals to veterinary channels across the country — broad incumbent overlapping Vetlog's distribution function.
- Covetrus (Vetsource): Veterinary distribution and technology platform serving North American vet practices with distribution plus practice software — comparable B2B vet distribution function with broader tech-enabled capabilities.
- Patterson Companies: US-listed dental and animal health distributor serving veterinary practices across North America — illustrates the scaled incumbent that Vetlog's regional model could grow toward if it consolidates the southern Brazilian market.
- Agener Saúde Animal: Brazilian veterinary pharmaceutical manufacturer and distributor owned by União Química; operates across companion animal and livestock health with broader national reach than Vetlog.
Direct peers
- Premier Pet Distribuidora: Brazilian pet and veterinary products distributor serving multi-state geographies with branded portfolios — directly comparable B2B distribution model to Vetlog in the Brazilian market.
- CDB Veterinária Distribuidora: Brazilian veterinary product distributor serving companion animal and livestock channels nationally — direct B2B distributor competitor with overlapping supplier brands and customer base to Vetlog.
- Doctor's Toy (Distribuidora): Brazilian veterinary/pet products distributor serving multi-state regional markets through B2B channel — comparable B2B distribution model targeting clinics, pet shops and agropecuárias.
Regional players
- Alvorada Distribuidora: Regional veterinary and pet products distributor serving Brazilian states with B2B distribution and logistics — directly comparable regional distribution model to Vetlog's two-state focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vetlog Distribuidora social profiles
Digital presenceVetlog Distribuidora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vetlog Distribuidora leadership team
Management profileNumber of profiles
Profiles1 record
Vetlog Distribuidora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vetlog Distribuidora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vetlog Distribuidora
What does Vetlog Distribuidora do?
Vetlog Distribuidora is a B2B wholesale distributor of veterinary and pet products serving veterinary clinics, pet shops, agricultural stores (agropecuárias), and licensed veterinarians (with active CRMV registration) across Rio Grande do Sul and Santa Catarina in southern Brazil. The company resells a curated portfolio of branded products — including animal health pharmaceuticals and vaccines (Zoetis), pet nutrition (Purina), grooming and dermocosmetics (Hydra, SoftCare, Pet Society), lifestyle accessories (Zee.dog), homeopathic medicines (HomeoPet), diagnostic kits (Accuvet, Pluslife Vet), and supplements (Vetzam, HebronVet, La Vet, Jely) — with free statewide delivery, consultative sales support, and a 48-hour delivery window.
Is Vetlog Distribuidora a public or private company?
Vetlog Distribuidora is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vetlog Distribuidora founded?
Vetlog Distribuidora was founded in -1. It employs 51 to 100 people.
Where is Vetlog Distribuidora based?
Vetlog Distribuidora is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Vetlog Distribuidora make money?
One revenue line is on record: product Distribution (Wholesale).
Who are Vetlog Distribuidora's main competitors?
Broad incumbents on record are Royal Canin Brasil, Ourofino Saúde Animal, Ceva Saúde Animal Brasil, Covetrus (Vetsource), Patterson Companies and Agener Saúde Animal. Direct peers are Premier Pet Distribuidora, CDB Veterinária Distribuidora and Doctor's Toy (Distribuidora). Alvorada Distribuidora is listed as a regional player.
Does Vetlog Distribuidora have an API?
No public API is recorded for Vetlog Distribuidora.
What industry is Vetlog Distribuidora in?
Vetlog Distribuidora's product category is Veterinary Products Distribution. Its primary akta.pro industry code is HLAMAIAG, Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns), with a secondary code of HLAMAIAC, Veterinary Vaccine & Biologics Distributors. Its NAICS code is 1152 and its SIC code is 5122.