Veterans Count
Veterans Count is Easterseals NH's military and veterans services program, delivering care coordination, emergency financial assistance, and clinical mental health counseling to active service members, veterans, and their families across New Hampshire since 2007.
- Company typePrivate
- Founded2007
- HeadquartersManchester, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Veterans Count does
Veterans Count is the military and veterans services program of Easterseals New Hampshire (Easter Seals NH, Inc.), a 501(c)(3) nonprofit headquartered in Manchester, NH. Founded in 2007 and operated by a 6-person program team within a larger parent organization of 1,400+ employees, Veterans Count delivers care coordination, emergency financial assistance, and clinical mental health counseling to active-duty service members, pre-9/11 and post-9/11 veterans, and their families across New Hampshire. Service delivery combines one-on-one case management (housing, employment, transportation, legal, substance use, VA benefits navigation) with reimbursable clinical mental health services delivered in-person or via telehealth, supported by membership in the VA's Community Care Network.
The organization operates five volunteer-led regional chapters (Manchester 2007, Nashua 2012, Seacoast 2012, Lakes Region 2014, Upper Valley 2018) with 80+ chapter members, an Executive Committee, and a separate Military & Veterans Campus in Franklin, NH undergoing Phase II expansion as of 2026. Since inception it has served 25,477 individuals, distributed $6.09M+ in emergency financial assistance, protected 2,437 families from homelessness, housed 1,963 homeless individuals/families permanently, and engaged 3,176 individuals in mental health treatment.
Veterans Count is funded through a diversified revenue model including individual/corporate/foundation donations, government grants, Medicaid/Medicare and insurance reimbursements for clinical services, and a heavy calendar of fundraising events (Beyond the Boots Gala, Salute Our Soldiers, Make 12 Hours Count Radiothon, Pack & Boots 5K, Jeepin'4Vets, golf tournaments, Red White & Brew, Striped Bass Tournament). Core corporate sponsors include FedPoint, Service Credit Union, Binnie Media, Eastern Propane & Oil, Northeast Delta Dental, BAE Systems, and Bonneville & Son. Services are provided at no cost to eligible veterans and military families.
Veterans Count firmographics
Firmographics- Name
- Veterans Count
- Legal name
- Easter Seals NH, Inc.
- Website
- https://vetscount.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- Veterans Count is Easterseals NH's military and veterans services program, delivering care coordination, emergency financial assistance, and clinical mental health counseling to active service members, veterans, and their families across New Hampshire since 2007.
- Ownership category
- akta.pro rank
Veterans Count industry classification
Industry- Product category
- Veteran and Military Family Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Veterans Affairs & Military Family Services (BPAIAHAL)
- akta.pro secondary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
Keywords
Where Veterans Count is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Veterans Count business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Contributions: Veterans Count relies primarily on donations from individuals, corporations, and foundations to fund emergency financial assistance and support services for veterans and their families. Donation amounts specified on website include $100 for groceries, $50 for bus pass, $25 for gas card, $10 for a meal.
- Government Funding: Easterseals NH receives funding from government agencies including federal and state grants that provide for training and services of care coordinators. Also accepts insurance including Medicaid and Medicare for clinical services.
- Clinical Services Revenue: Clinical mental health counseling services accept many insurances including Medicaid and Medicare, generating revenue through health insurance reimbursements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Others | Free services for eligible veterans and military families |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Veterans Count product offering
Product offeringCore offering
Veterans Count provides free, confidential care coordination, emergency financial assistance, and clinical mental health counseling to active service members, veterans, and their families in New Hampshire. Care coordinators work one-on-one with clients to address housing instability, unemployment, substance use, transportation needs, and other crises, while clinical staff deliver in-person and telehealth counseling using CBT, DBT, and CPT modalities. The organization is funded through donations, grants, corporate sponsorships, and clinical insurance reimbursements, and partners with the VA Community Care Network and regional chapters across the state.
Product overview
Veterans Count is Easterseals New Hampshire's military and veterans' program offering a unified suite of supportive services rather than a technology product. The core offerings include Care Coordination/Supportive Services, Clinical Services (mental health counseling), Emergency Financial Assistance, and Resources. Regional Chapters (Manchester, Nashua, Lakes Region, Seacoast, Upper Valley) organize community fundraising events including golf tournaments, galas, 5K races, and radiothons. Additional services include volunteer programs, multiple donation mechanisms (cash, stock, real estate, donor-advised funds), and merchandise. The organization serves nearly 1,000 members of the military community annually with case management, housing support, employment assistance, and clinical mental health services.
Differentiator
Problem solved
Functional benefit
Brands
- Lakes Region Chapter: Regional chapter serving veterans in the Lakes Region area of New Hampshire, launched in 2014.
- Manchester Chapter
- Nashua Chapter
- Seacoast Chapter
Products and services
- Care Coordination / Supportive Services
Quantifiable outcome
- Service Members/Veterans and families served: 25,477 individuals since 2007
- +7 more outcomes
Companies that use Veterans Count
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Veterans Count technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Veterans Count partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- FedPointcorePresenting Sponsor for Make 12 Hours Count Radiothon, supporting NH service members, veterans, and their families through day of programming and fundraising.
- Service Credit UnioncoreCare Coordinator Sponsor for Make 12 Hours Count Radiothon, supporting veterans services through financial sponsorship.
- Binnie MediacorePartner with The Pulse of NH stations (News Talk 107.3 WTPL, 98.1 WTSN, 107.3 WEMJ) to present Make 12 Hours Count Radiothon with hosts Jack Heath and Mike Pomp.
- Coca-Cola Beverages NortheastminorHalf-Hour Sponsor for Make 12 Hours Count Radiothon.
- Great Bay Spa & SaunaminorHalf-Hour Sponsor for Make 12 Hours Count Radiothon.
- Jasmoor RoofingminorHalf-Hour Sponsor for Make 12 Hours Count Radiothon.
- Eastern Propane & OilcoreHour Sponsor for Make 12 Hours Count Radiothon. Donated $30,890.34 from proceeds of Veterans Count-branded delivery trucks (one penny per gallon delivered over one year).
- Northeast Delta DentalcoreHour Sponsor for Make 12 Hours Count Radiothon. Community Sponsor for Pack & Boots 5K Road Race.
- Abundant Life Stoves & SpasminorHour Sponsor for Make 12 Hours Count Radiothon.
- Cyr LumberminorHour Sponsor for Make 12 Hours Count Radiothon.
- Bonneville & SoncorePresenting Sponsor for Jeepin'4Vets event at Military & Veterans Campus in Franklin, NH.
- BAE SystemscoreGold Sponsor for Nashua Salute Our Soldiers Gala. Presenting sponsor for Easterseals NH & Veterans Count Race Series.
- Service Credit UnioncorePresenting Sponsor for Pack & Boots 5K Road Race.
- New Hampshire Joint Force HeadquarterscorePartnered with Easterseals NH in 2007 to design the Veterans Count care program for service members and families falling through the cracks.
- VA's Community Care NetworkcoreVeterans Count is part of VA's Community Care Network, enabling referrals from VA and community providers for clinical mental health services.
- Easterseals NationalcoreVeterans Count is a program of Easterseals NH, part of a national network of 70+ affiliates assisting more than 1.5 million people annually through disability and community services.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Veterans Count competitors and assessment
Company assessmentDirect peers
- Wounded Warrior Project: National nonprofit providing programs and services to wounded veterans and their families, including mental health, financial assistance, and long-term support. Directly comparable as a veteran-focused services nonprofit combining case management, financial assistance, and clinical support.
- Operation Homefront: National nonprofit serving military families with financial assistance, housing, and recurring support programs. Directly comparable as a veterans/military family services organization with emergency financial assistance and case management as core offerings.
- Cohen Veterans Network: National nonprofit operating mental health clinics for veterans and their families, providing high-quality telemental health and in-person counseling. Directly comparable as a clinical mental health provider specifically for the veteran population.
- Team Rubicon: Veteran-led nonprofit that organizes disaster response and community service through veteran volunteers. Comparable as a community-engaged veteran services organization with volunteer-driven chapter structure.
- Fisher House Foundation: Nonprofit providing housing and support to military and veteran families during medical treatment. Comparable as a veterans/military family services nonprofit with housing stabilization focus, similar to Veterans Count's homelessness prevention work.
- Bob Woodruff Foundation: Nonprofit supporting veterans and military families with programs in mental health, housing, and employment. Directly comparable in mission and program mix with Veterans Count's case management and emergency assistance offerings.
- Headstrong Project: Nonprofit providing confidential, cost-free mental health treatment to veterans and their families. Directly comparable as a clinical mental health nonprofit specifically focused on the veteran population.
Broad incumbents
- Disabled American Veterans (DAV): Large established veterans service organization providing benefits assistance, transportation, and advocacy. Comparable as a comprehensive veterans services nonprofit, but with a national footprint and broader advocacy focus rather than clinical/case management specialization.
- Easterseals National: National network of 70+ affiliates providing disability and community services. Parent/affiliate network of Easterseals NH (which operates Veterans Count) and most relevant as a structural sibling for program replication and shared infrastructure.
Emerging players
- Hire Heroes USA: Nonprofit focused on veteran employment assistance and career transition. Partial overlap with Veterans Count's employment assistance service line for veterans.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Veterans Count social profiles
Digital presenceVeterans Count financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veterans Count leadership team
Management profileNumber of profiles
Profiles5 records
Veterans Count funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veterans Count M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veterans Count
What does Veterans Count do?
Veterans Count provides free, confidential care coordination, emergency financial assistance, and clinical mental health counseling to active service members, veterans, and their families in New Hampshire. Care coordinators work one-on-one with clients to address housing instability, unemployment, substance use, transportation needs, and other crises, while clinical staff deliver in-person and telehealth counseling using CBT, DBT, and CPT modalities. The organization is funded through donations, grants, corporate sponsorships, and clinical insurance reimbursements, and partners with the VA Community Care Network and regional chapters across the state.
Is Veterans Count a public or private company?
Veterans Count is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Veterans Count founded?
Veterans Count was founded in 2007.
Where is Veterans Count based?
Veterans Count is headquartered in Manchester, United States, in the North America region.
How does Veterans Count make money?
Three revenue lines are on record. Donations and Contributions are the primary driver. The others are government Funding and clinical Services Revenue.
Who are Veterans Count's main competitors?
Direct peers on record are Wounded Warrior Project, Operation Homefront, Cohen Veterans Network, Team Rubicon, Fisher House Foundation, Bob Woodruff Foundation and Headstrong Project. Broad incumbents are Disabled American Veterans (DAV) and Easterseals National. Hire Heroes USA is listed as an emerging player.
Does Veterans Count have an API?
No public API is recorded for Veterans Count.
What industry is Veterans Count in?
Veterans Count's product category is Veteran and Military Family Services. Its primary akta.pro industry code is BPAIAHAL, Veterans Affairs & Military Family Services, with a secondary code of HLAFABAC, Outpatient Mental Health & Counseling Clinics. Its NAICS code is 621420 and its SIC code is 8000.