Veterans Count

What Veterans Count does

Veterans Count is the military and veterans services program of Easterseals New Hampshire (Easter Seals NH, Inc.), a 501(c)(3) nonprofit headquartered in Manchester, NH. Founded in 2007 and operated by a 6-person program team within a larger parent organization of 1,400+ employees, Veterans Count delivers care coordination, emergency financial assistance, and clinical mental health counseling to active-duty service members, pre-9/11 and post-9/11 veterans, and their families across New Hampshire. Service delivery combines one-on-one case management (housing, employment, transportation, legal, substance use, VA benefits navigation) with reimbursable clinical mental health services delivered in-person or via telehealth, supported by membership in the VA's Community Care Network.

The organization operates five volunteer-led regional chapters (Manchester 2007, Nashua 2012, Seacoast 2012, Lakes Region 2014, Upper Valley 2018) with 80+ chapter members, an Executive Committee, and a separate Military & Veterans Campus in Franklin, NH undergoing Phase II expansion as of 2026. Since inception it has served 25,477 individuals, distributed $6.09M+ in emergency financial assistance, protected 2,437 families from homelessness, housed 1,963 homeless individuals/families permanently, and engaged 3,176 individuals in mental health treatment.

Veterans Count is funded through a diversified revenue model including individual/corporate/foundation donations, government grants, Medicaid/Medicare and insurance reimbursements for clinical services, and a heavy calendar of fundraising events (Beyond the Boots Gala, Salute Our Soldiers, Make 12 Hours Count Radiothon, Pack & Boots 5K, Jeepin'4Vets, golf tournaments, Red White & Brew, Striped Bass Tournament). Core corporate sponsors include FedPoint, Service Credit Union, Binnie Media, Eastern Propane & Oil, Northeast Delta Dental, BAE Systems, and Bonneville & Son. Services are provided at no cost to eligible veterans and military families.

Name

Veterans Count

Legal name

Easter Seals NH, Inc.

Website

https://vetscount.org

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Veterans Count is Easterseals NH's military and veterans services program, delivering care coordination, emergency financial assistance, and clinical mental health counseling to active service members, veterans, and their families across New Hampshire since 2007.

Ownership category

akta.pro rank

Product category

Veteran and Military Family Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYBPAIAHAL

Veterans Affairs & Military Family Services

Business & Public Services/Public Sector & Government Administration/Defense & National Security

SECONDARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

Keywords

• Veteran support services
• Military family assistance
• Emergency financial assistance
• Clinical mental health counseling
• Care coordination services

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Veterans Count relies primarily on donations from individuals, corporations, and foundations to fund emergency financial assistance and support services for veterans and their families. Donation amounts specified on website include $100 for groceries, $50 for bus pass, $25 for gas card, $10 for a meal.
2. Government Funding: Easterseals NH receives funding from government agencies including federal and state grants that provide for training and services of care coordinators. Also accepts insurance including Medicaid and Medicare for clinical services.
3. Clinical Services Revenue: Clinical mental health counseling services accept many insurances including Medicaid and Medicare, generating revenue through health insurance reimbursements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Veterans Count provides free, confidential care coordination, emergency financial assistance, and clinical mental health counseling to active service members, veterans, and their families in New Hampshire. Care coordinators work one-on-one with clients to address housing instability, unemployment, substance use, transportation needs, and other crises, while clinical staff deliver in-person and telehealth counseling using CBT, DBT, and CPT modalities. The organization is funded through donations, grants, corporate sponsorships, and clinical insurance reimbursements, and partners with the VA Community Care Network and regional chapters across the state.

Product overview

Veterans Count is Easterseals New Hampshire's military and veterans' program offering a unified suite of supportive services rather than a technology product. The core offerings include Care Coordination/Supportive Services, Clinical Services (mental health counseling), Emergency Financial Assistance, and Resources. Regional Chapters (Manchester, Nashua, Lakes Region, Seacoast, Upper Valley) organize community fundraising events including golf tournaments, galas, 5K races, and radiothons. Additional services include volunteer programs, multiple donation mechanisms (cash, stock, real estate, donor-advised funds), and merchandise. The organization serves nearly 1,000 members of the military community annually with case management, housing support, employment assistance, and clinical mental health services.

Differentiator

Problem solved

Functional benefit

Brands

• Lakes Region Chapter: Regional chapter serving veterans in the Lakes Region area of New Hampshire, launched in 2014.
• Manchester Chapter
• Nashua Chapter
• Seacoast Chapter

Products and services

• Care Coordination / Supportive Services

Quantifiable outcome

• Service Members/Veterans and families served: 25,477 individuals since 2007
• +7 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• FedPointcoreGTM or Marketing PartnerPresenting Sponsor for Make 12 Hours Count Radiothon, supporting NH service members, veterans, and their families through day of programming and fundraising.
• Service Credit UnioncoreGTM or Marketing PartnerCare Coordinator Sponsor for Make 12 Hours Count Radiothon, supporting veterans services through financial sponsorship.
• Binnie MediacoreGTM or Marketing PartnerPartner with The Pulse of NH stations (News Talk 107.3 WTPL, 98.1 WTSN, 107.3 WEMJ) to present Make 12 Hours Count Radiothon with hosts Jack Heath and Mike Pomp.
• Coca-Cola Beverages NortheastminorGTM or Marketing PartnerHalf-Hour Sponsor for Make 12 Hours Count Radiothon.
• Great Bay Spa & SaunaminorGTM or Marketing PartnerHalf-Hour Sponsor for Make 12 Hours Count Radiothon.
• Jasmoor RoofingminorGTM or Marketing PartnerHalf-Hour Sponsor for Make 12 Hours Count Radiothon.
• Eastern Propane & OilcoreGTM or Marketing PartnerHour Sponsor for Make 12 Hours Count Radiothon. Donated $30,890.34 from proceeds of Veterans Count-branded delivery trucks (one penny per gallon delivered over one year).
• Northeast Delta DentalcoreGTM or Marketing PartnerHour Sponsor for Make 12 Hours Count Radiothon. Community Sponsor for Pack & Boots 5K Road Race.
• Abundant Life Stoves & SpasminorGTM or Marketing PartnerHour Sponsor for Make 12 Hours Count Radiothon.
• Cyr LumberminorGTM or Marketing PartnerHour Sponsor for Make 12 Hours Count Radiothon.
• Bonneville & SoncoreGTM or Marketing PartnerPresenting Sponsor for Jeepin'4Vets event at Military & Veterans Campus in Franklin, NH.
• BAE SystemscoreGTM or Marketing PartnerGold Sponsor for Nashua Salute Our Soldiers Gala. Presenting sponsor for Easterseals NH & Veterans Count Race Series.
• Service Credit UnioncoreGTM or Marketing PartnerPresenting Sponsor for Pack & Boots 5K Road Race.
• New Hampshire Joint Force HeadquarterscoreStrategic or Co-development PartnerPartnered with Easterseals NH in 2007 to design the Veterans Count care program for service members and families falling through the cracks.
• VA's Community Care NetworkcoreStrategic or Co-development PartnerVeterans Count is part of VA's Community Care Network, enabling referrals from VA and community providers for clinical mental health services.
• Easterseals NationalcoreStrategic or Co-development PartnerVeterans Count is a program of Easterseals NH, part of a national network of 70+ affiliates assisting more than 1.5 million people annually through disability and community services.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wounded Warrior Project: National nonprofit providing programs and services to wounded veterans and their families, including mental health, financial assistance, and long-term support. Directly comparable as a veteran-focused services nonprofit combining case management, financial assistance, and clinical support.
• Operation Homefront: National nonprofit serving military families with financial assistance, housing, and recurring support programs. Directly comparable as a veterans/military family services organization with emergency financial assistance and case management as core offerings.
• Cohen Veterans Network: National nonprofit operating mental health clinics for veterans and their families, providing high-quality telemental health and in-person counseling. Directly comparable as a clinical mental health provider specifically for the veteran population.
• Team Rubicon: Veteran-led nonprofit that organizes disaster response and community service through veteran volunteers. Comparable as a community-engaged veteran services organization with volunteer-driven chapter structure.
• Fisher House Foundation: Nonprofit providing housing and support to military and veteran families during medical treatment. Comparable as a veterans/military family services nonprofit with housing stabilization focus, similar to Veterans Count's homelessness prevention work.
• Bob Woodruff Foundation: Nonprofit supporting veterans and military families with programs in mental health, housing, and employment. Directly comparable in mission and program mix with Veterans Count's case management and emergency assistance offerings.
• Headstrong Project: Nonprofit providing confidential, cost-free mental health treatment to veterans and their families. Directly comparable as a clinical mental health nonprofit specifically focused on the veteran population.

Broad incumbents

• Disabled American Veterans (DAV): Large established veterans service organization providing benefits assistance, transportation, and advocacy. Comparable as a comprehensive veterans services nonprofit, but with a national footprint and broader advocacy focus rather than clinical/case management specialization.
• Easterseals National: National network of 70+ affiliates providing disability and community services. Parent/affiliate network of Easterseals NH (which operates Veterans Count) and most relevant as a structural sibling for program replication and shared infrastructure.

Emerging players

• Hire Heroes USA: Nonprofit focused on veteran employment assistance and career transition. Partial overlap with Veterans Count's employment assistance service line for veterans.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VeteransCount
• LinkedInlinkedin.com/company/veteranscount
• Instagraminstagram.com/veteranscount

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterans Count