What Vets Place does

Vets Place is a Dutch first-line veterinary clinic chain founded in 2016 and headquartered in Ede, Gelderland, Netherlands. The company operates 7 clinic locations co-located inside Pets Place and Pets Place Boerenbond retail stores across Arnhem, Heerlen, Oosterhout, Tilburg (two locations), and Uden, with a new Deventer clinic scheduled to open May 9, 2026. Each clinic delivers comprehensive small-animal veterinary care for dogs, cats, rabbits, rodents, and birds, including consultations, vaccinations, surgical procedures (sterilizations, castrations, lump removals, intestinal/bladder surgery, eyelid corrections), dental treatments with dental X-ray, digital X-ray, ultrasound, in-house blood analysis, microscopy, urine/stool examination, hospitalization with separate dog/cat wards, and paraveterinary services (nail clipping, weight management, dental checks, puppy/kitten consultations).

The underlying technology stack consists of conventional in-clinic diagnostic equipment (digital X-ray, ultrasound, dental X-ray, gas anesthesia operating room, in-house laboratory) rather than proprietary software platforms. The clinics operate under standard KNMvD (Royal Dutch Veterinary Association) general terms, are GDPR/AVG compliant with 5-year data retention, and integrate with PersonalCard.nl for online appointment booking per location. Headcount stands at 21 employees, including ~12+ named veterinarians and paraveterinarians across the network with documented specializations in dentistry, dermatology, surgery, exotic animal medicine, and feline care.

The business model is direct-to-consumer pay-as-you-go veterinary services priced per procedure. Standard consultation is €56.50; vaccinations range €35–€71.50; castrations €99–€465 by species and weight; sterilizations €199–€599; dental cleanings from €206.20–€241.45 plus €79.95–€103.95 for dental X-rays. Revenue is supplemented by retail sale of prescription medications, special diet foods, and pet care products at the clinic counter within Pets Place stores. Customer acquisition flows through walk-in Pets Place footfall, website (vetsplace.nl), online booking (PersonalCard.nl), and dedicated phone lines per location. The company operates as a private, independently owned entity with no disclosed parent, funding rounds, or external investors.

Name

Vets Place

Legal name

Vets Place

Website

https://vetsplace.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vets Place is a Dutch first-line veterinary clinic chain operating 7 clinics (with an 8th opening May 2026) co-located within Pets Place retail stores, providing consultations, vaccinations, surgery, dental, diagnostics, and hospitalization services to individual pet owners across the Netherlands.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Dental & Oral Surgery Veterinary Clinics (HLAMAAAK), Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals) (HLAMAAAH)

Keywords

• Veterinary clinic services
• Pet healthcare
• Veterinary diagnostics
• Veterinary surgery
• Animal dental care

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Consultations: Fees charged for consultations including health checks, sick animal visits, and follow-up appointments. Standard consultation fee is €56.50.
2. Vaccinations: Revenue from vaccination services for dogs, cats, rabbits including annual vaccinations, kennel cough, and rabies.
3. Surgical Procedures: Fees for surgical procedures including sterilizations, castrations, lump removals, and dental extractions. Prices vary by animal type and weight.
4. Dental Treatments: Dental cleaning and treatment services including dental X-rays and extractions.
5. Diagnostic Services: Revenue from in-house diagnostic services including X-rays, ultrasound, blood tests, microscopy, and urine/stool analysis.
6. Paraveterinary Consultations: Fees for services provided by paraveterinarians including nail clipping, weight consultations, dental checks, and puppy/kitten consultations.
7. Pet Products and Medications: Sales of prescription medications, special diet foods, and pet care products available at the clinic counter within Pets Place stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vets Place operates first-line veterinary clinics co-located within Pets Place retail stores across the Netherlands, offering comprehensive pet healthcare services for dogs, cats, rabbits, rodents, and birds. The clinics provide in-house consultations, vaccinations, surgical procedures, dental treatments, diagnostic imaging (X-ray and ultrasound), blood analysis, microscopy, and urine/stool testing, along with sales of prescription medications and specialty pet foods. Services are delivered through 7 clinic locations staffed by teams of veterinarians and paraveterinarians.

Product overview

Vets Place is a first-line veterinary clinic chain operating within Pets Place retail stores across the Netherlands. The company offers comprehensive veterinary services as a unified offering under one roof, including consultations and vaccinations, surgical operations, dental treatments, hospitalization, X-ray and ultrasound imaging, blood testing, microscopy, urine and feces research, and additional consultations. All services are delivered through 7 clinic locations (Arnhem, Heerlen, Oosterhout, Tilburg Aabe, Tilburg Umber, Uden, and Deventer opening May 2026) integrated within Pets Place pet retail stores, providing complete veterinary care alongside pet supplies, nutrition, and grooming services.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultations and Vaccinations Full first-line veterinary care including health checks before vaccinations, clinical examinations, and consultations for sick pets including dogs, cats, rodents, rabbits, and birds. Standard consultation fee is €56.50.
• Surgical Operations Fully equipped operating room with gas anesthesia and anesthesia monitoring. Services include standard procedures like sterilizations and castrations, as well as extensive surgeries such as lump removals, intestinal operations, bladder stone removal, and eyelid corrections.
• Dental Treatments Complete dental cleanings using specialized equipment, dental X-rays to assess tooth and root conditions below the gumline, and tooth extractions when necessary.
• Hospitalization In-patient care facility with separate dog and cat enclosures, spacious hospitalization units with adjustable temperature and oxygen supply, light and noise level monitoring for optimal recovery.
• X-ray and Ultrasound Imaging Modern X-ray equipment for imaging bones, lungs, heart, and abdominal abnormalities. Ultrasound capabilities for imaging soft tissues including abdominal organs, liver, intestines, bladder, kidneys, and pregnancy confirmation.
• Blood Testing Extensive in-house blood analysis capabilities providing same-day reliable results. Includes pre-anesthetic blood work before surgeries to assess pet condition.
• Microscopy Microscopic examination of skin biopsies, ear swabs, fecal samples for parasite detection, and urine sediment analysis for grit identification.
• Paraveterinary Consultations Paraveterinary consultations including diabetes counseling, puppy and kitten consultations, weight management programs, dental check-ups, and nail trimming services.
• Pet Products and Medications Sales of prescription medications, special diet foods, and pet care products available at the clinic counter within Pets Place stores.

Quantifiable outcome

• Same-day results for blood tests enabling rapid diagnosis and treatment planning
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Pets PlacecoreChannel Partner/ Reseller/ DistributorVets Place clinics are co-located within Pets Place retail stores, creating a strategic partnership where Pets Place provides the retail channel and customer traffic, while Vets Place provides veterinary services. This co-location model allows customers to access both pet supplies and veterinary care under one roof. The partnership is described as Vets Place being 'a first-line veterinary clinic found in Pets Place and Pets Place Boerenbond stores.'
• Pets Place BoerenbondcoreChannel Partner/ Reseller/ DistributorVets Place maintains a strategic partnership with Pets Place Boerenbond stores, co-locating veterinary clinics within these retail locations to serve the Dutch pet owner market through a combined retail and veterinary care model.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Others

• Pets Place Boerenbond: Dutch pet retail chain that is Vets Place's core channel and co-location partner; not a competitor but an ecosystem participant whose store footprint and customer base directly drive Vets Place's clinic traffic.

Direct peers

• AniCura: Pan-European veterinary clinic group with multiple clinics across the Netherlands offering general practice, surgery, diagnostics and specialty care for companion animals — the most direct large-scale competitor to Vets Place's general-practice positioning.
• Sterkliniek Dierenartsen: Dutch quality-network brand for independent companion animal veterinary clinics, offering general practice, surgery and diagnostics under a shared quality label — comparable in service scope and Dutch-market focus to Vets Place.
• Lingehoeve Diergeneeskunde: Larger Dutch veterinary referral and general practice hospital with in-house imaging, surgery and laboratory capabilities — comparable to Vets Place's full-service clinics in equipment depth and clinical scope.
• Dierenziekenhuis Hart van Brabant: Companion animal hospital in Noord-Brabant (Tilburg region) offering surgery, imaging, internal medicine and emergency care — directly overlaps with Vets Place's Tilburg-area footprint and service offering.
• Medisch Centrum voor Dieren: Specialist companion animal hospital in the Netherlands offering advanced diagnostics, surgery and internal medicine, comparable to the higher-end of Vets Place's service stack (digital X-ray, ultrasound, surgery, dental X-ray).
• IVC Evidensia: One of Europe's largest veterinary care groups with a substantial Dutch clinic network providing first-opinion and referral services, directly competing with Vets Place for veterinarians, clients and locations across the Netherlands.
• Dierenkliniek Buitenveldert: Amsterdam-based companion animal clinic offering consultations, surgery, dentistry and in-house diagnostics; comparable first-opinion general practice model targeting urban Dutch pet owners.

Regional players

• Dierenartsenpraktijk Middachten: Independent Dutch companion animal practice in Gelderland offering general veterinary care with diagnostic capability — a regional competitor to Vets Place's Arnhem-area clinic in an overlapping catchment.

Emerging players

• Dier en Dok: Dutch mobile and in-home veterinary service provider offering house-call consultations and basic care — overlaps with Vets Place on general companion-animal consultations but competes on convenience rather than retail co-location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vets-place

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vets Place