HotDog Veterinary Patient Warming

What HotDog Veterinary Patient Warming does

HotDog Veterinary Patient Warming is a private medical device brand operating under Augustine Surgical, Inc., headquartered at 6581 City West Pkwy in Eden Prairie, Minnesota, with a stated headcount of six employees. The company designs, manufactures, and sells air-free conductive patient warming systems for the veterinary market, using patented ThermAssure fabric — a conductive polymer textile that delivers uniform heat without forced air or water — to help maintain perioperative normothermia in companion animals and exotics. The product portfolio centers on touchscreen Temperature Management Controllers (the single-port WC71V at $2,099 and the multiport WC77V at $2,999, which powers up to four blankets and one mattress simultaneously), reusable warming blankets in five sizes from extra-small (V101, for mice and rats) to extra-large (V106, for large dogs and small farm animals), and the differentiated U501V Warming + Grounding Mattress ($2,600), which combines active conductive warming with an integrated capacitive return electrode compatible with major electrosurgical generators (Bovie, ConMed, Covidien, Erbe, MegaDyne), positioning it as a reusable replacement for disposable adhesive grounding pads such as the Mega Soft.

The business model is one-time hardware sales with no recurring software or consumable revenue stream, supplemented by a small accessories catalog (cables, straps, storage rack, pressure-reduction pads, exam table covers). Starter packages bundle a controller with blankets, cables, and accessories at prices ranging from $2,300 to $5,025. Go-to-market is sales-led and direct: phone (1-866-484-3505) and email ([email protected]), an e-commerce shop at vetwarming.com for continental US customers, and international orders routed through customer service ([email protected]). Demand generation combines trade show presence at AVMA, Western Vet Conference, IVECCS, Southwest Vet Symposium, and Feline VMA with content marketing, organic social media (Facebook, Instagram, LinkedIn), newsletter capture, and peer testimonials. End customers are primarily US-based veterinary clinics and animal hospitals performing surgery and recovery, with secondary segments in exam-room warming and veterinary research facilities. Third-party validation comes from an Iowa State University clinical study demonstrating superiority over forced-air and circulating water systems.

The legal entity is Augustine Surgical, Inc. (Minnesota corporation), with Augustine Temperature Management LLC listed as the warrantying subsidiary for HotDog products. The company is privately held with no disclosed venture capital, private equity, or public market participation, and operates as a lean, founder- or management-owned business. No leadership team, board composition, regulatory actions, mergers and acquisitions, or funding rounds are disclosed in available sources.

Name

HotDog Veterinary Patient Warming

Legal name

Augustine Surgical, Inc.

Website

https://vetwarming.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HotDog Veterinary Patient Warming, a brand of Augustine Surgical, Inc., designs and sells air-free conductive patient warming systems using patented ThermAssure fabric for veterinary clinics and animal hospitals. Products include touchscreen controllers, reusable warming blankets in five sizes, and a 2-in-1 warming/grounding mattress.

Ownership category

akta.pro rank

Product category

Veterinary Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

akta.pro primary industry

Anesthesia, Ventilation & Patient Monitoring (Machines, Vaporizers, Monitors) (HLAMAFAB)

akta.pro secondary industry

Hospital Equipment & Clinical Furniture (Tables, Cages, Lighting, Warmers) (HLAMAFAJ)

Keywords

• Veterinary warming devices
• Patient warming systems
• Conductive warming blankets
• Veterinary surgical equipment
• Return electrode mattress

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - Warming Blankets: Sale of reusable veterinary patient warming blankets in various sizes (V101-V106) ranging from $315-$490 per blanket. Designed for 2-year service life, reducing waste compared to disposable methods.
2. Hardware Sales - Controllers: Sale of Temperature Management Controllers (WC71V and WC77V) ranging from $2,099-$2,999. Central control units that manage connected warming devices.
3. Hardware Sales - Warming Mattresses: Sale of U501V Warming and Grounding Mattress at $2,600. Combines active underbody warming with integrated return electrode for dual functionality.
4. Accessories and Consumables: Sale of cables, straps, storage racks, pressure reduction pads ($225-$275), and exam table covers ($230).
5. Product Packages: Bundled packages combining multiple products at discounted prices: Single Port Package ($2,900-$3,150), Multiport Package ($3,800-$4,140), Underbody Warming + Grounding Package ($5,025), Return Electrode Package ($2,300).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HotDog Veterinary Patient Warming designs, manufactures, and sells a modular air-free conductive patient warming system for veterinary clinics and animal hospitals. The product line centers on touchscreen Temperature Management Controllers that power reusable conductive warming blankets in five sizes and a 2-in-1 underbody warming and grounding mattress, supported by pressure-reduction pads, exam table covers, cables, straps, and bundled starter packages.

Product overview

HotDog Veterinary Patient Warming is a modular temperature management system for veterinary patients, centered on touchscreen Temperature Management Controllers (WC71V single-port and WC77V multiport) that power flexible Warming Blankets (V101–V106 in five sizes from extra-small to extra-large) and the U501V Warming + Grounding Mattress. The U501V is a 2-in-1 underbody pad combining active conductive warming with an integrated capacitive return electrode for monopolar electrosurgery. The system also includes V601/V602 Pressure-Reduction Pads to reduce pressure injuries, V501 Exam Table Covers with non-slip adhesive foam, and a full range of accessories (A101V–A138 cables, straps, storage rack). Packages bundle the core controller with blankets, mattress, cables, and pads at discounted prices. The technology uses patented ThermAssure fabric with air-free conductive polymer warming — no forced air or water — delivering even heat distribution at 98–109°F (37–43°C) for blankets and up to 40°C/104°F for the underbody mattress.

Differentiator

Problem solved

Functional benefit

Products and services

• WC77V Veterinary Temperature Management Controller – Multiport Touchscreen temperature management controller that powers up to 4 warming blankets and 1 underbody mattress simultaneously, with independent device management and built-in safety features (hardware redundancies, continuous temperature monitoring). For veterinary clinics and animal hospitals.
• WC71V Veterinary Temperature Management Controller – Single Port Single-port temperature management controller with touchscreen interface and safety monitoring that powers a warming blanket via the patient warming cable. For veterinary clinics and animal hospitals.
• V101 Extra-Small Veterinary Patient Warming Blanket Reusable conductive warming blanket (10 x 12 in / 25 x 30 cm) sized for mice, rats, and small exotics; uses ThermAssure fabric with conductive polymer for even heat distribution; powered by WC71V or WC77V Controller via A101 cable.
• V102 Small Veterinary Patient Warming Blanket Reusable conductive warming blanket (10 x 23 in / 25 x 58 cm) sized for exotics, rabbits, kittens, and small breed puppies; flexible design that can be positioned over, under, or around the patient; powered by WC71V or WC77V Controller.
• V103 Medium Veterinary Patient Warming Blanket Reusable conductive warming blanket (16 x 22 in / 40.6 x 55.9 cm) sized for cats, puppies, and small dogs; temperatures precisely regulated between 98–109°F (37–43°C); waterproof shell with antimicrobial agent; designed for veterinary surgery and dentistry.
• V104 Large Veterinary Patient Warming Blanket Reusable conductive warming blanket (22 x 31 in / 56 x 79 cm) sized for average-sized dogs; features puncture-resistant polyurethane shell, 2 adjustable straps to maximize contact and heat transfer; engineered for 2 years of use.
• V106 Extra-Large Veterinary Patient Warming Blanket Reusable conductive warming blanket (27 x 47 in / 69 x 119 cm) sized for large to XL canines and small farm animals; the largest blanket in the V-series line; powered by WC71V or WC77V Controller.
• U501V Veterinary Warming + Grounding Mattress 2-in-1 underbody warming mattress and capacitive return electrode (20 x 32 in / 51 x 81 cm) for patients above 2 kg (4.4 lbs); delivers active conductive warming with maximum surface temperature of 40°C/104°F; includes built-in capacitive return electrode for monopolar electrosurgery; reusable with 1-year warranty and 2-year service life.
• V601 HotDog Pressure-Reduction Pad – Small Pressure-reduction pad (18 x 30 in padded / 20 x 32 in total) for small animals; uses high-density foam utilizing immersion principle to redistribute pressure over a larger area, reducing risk of pressure-related injuries; usable on any surface; durable and easy to clean.
• V602 HotDog Pressure-Reduction Pad – Large Large pressure-reduction pad designed to reduce risk of pressure-related injuries; high-density foam spreads pressure over a larger area; usable on any surface; durable and easy to clean; can be combined for larger animals.
• V501 Veterinary Exam Table Covers Roll of 45 exam table covers (20 x 40 in each); proprietary adhesive foam with non-slip surface that sticks to Formica and stainless steel but leaves no residue; waterproof and easy to disinfect; protects pets from cold table surfaces.
• HotDog Veterinary Multiport Warming Package (Starter Kit) Complete starter package featuring WC77V Multiport Controller, 2 warming blankets (V103 Medium + V104 Large), 2 A101 blanket cables, 1 V601 pressure-reduction pad, 1 clear controller strap, and 2 blanket straps; price $3,800–$4,140.
• HotDog Veterinary Single Port Warming Package (Starter Kit) Starter package featuring WC71V Single Port Controller, 2 warming blankets, 1 A101 blanket cable, 1 pressure-reduction pad, 1 clear controller strap, and 2 blanket straps; entry-level warming setup; price $2,900–$3,150.
• HotDog Veterinary Underbody Warming + Return Electrode Package Integrated package combining WC77V Multiport Controller, U501V underbody warming + grounding mattress, A112 mattress cable, A136 return electrode cable, A138 REM adapter, and V602 pressure-reduction pad; includes 1-year extended controller warranty (total 2 years); price $5,025.
• HotDog Veterinary Return Electrode Package Grounding-only package for clinics not changing their warming setup; includes U501V underbody mattress (grounding function), A136 return electrode cable, A138 REM adapter, and V602 pressure-reduction pad; reusable capacitive return electrode as alternative to adhesive pads; price $2,300.

Quantifiable outcome

• Iowa State University clinical study proven superior to forced-air and circulating water warming systems
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Augustine Surgical Inc.coreStrategic or Co-development PartnerAugustine Surgical Inc. is the parent company of HotDog Veterinary Patient Warming. Also operates the human healthcare HotDog warming division at hotdogwarming.com. The company logo appears on the veterinary website footer indicating corporate ownership and shared technology/IP.
• Strategic Alliance Program - Quartz MemberminorOthersQuartz member of Strategic Alliance Program indicating participation in a healthcare/medical industry partnership or alliance network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jorgensen Laboratories (JorVet): Veterinary surgical equipment and supplies distributor/manufacturer selling direct to vet clinics. Comparable because it shares the same veterinary clinical buyer and OR capital purchase workflow.
• Midmark Corporation: Veterinary-focused clinical equipment manufacturer offering tables, lights, and ancillary OR products. Comparable because it sells direct to the same veterinary clinics and animal hospitals HotDog targets, often on bundled capital purchase cycles.
• Bovie Medical (Apyx Medical): Electrosurgical generator manufacturer whose generators integrate with HotDog's U501V mattress. Comparable because Bovie sits in the same OR electrosurgery ecosystem and sells overlapping capital equipment to surgical practices.
• Megadyne (Mega Soft Patient Return Electrode): Manufacturer of the Mega Soft reusable return electrode pad — explicitly named by HotDog as the legacy product the U501V is designed to replace. Directly competes on the electrosurgical grounding half of HotDog's 2-in-1 value proposition.
• Augustine Surgical (HotDog Human Warming): Parent company of HotDog Veterinary and operator of the parallel human HotDog warming business. Shares the same ThermAssure fabric IP and engineering base, making it the most directly comparable product line — only the target species and clinical setting differ.

Broad incumbents

• ConMed: Broad-line electrosurgery and surgical equipment manufacturer whose generators are listed as compatible with HotDog's return electrode. Represents the broader incumbent surgical device competitor category.
• ICU Medical (formerly Smiths Medical): Owner of legacy patient warming lines after acquiring Smiths Medical's Vital Signs portfolio. A broad incumbent in patient temperature management relevant to HotDog's competitive set.
• Stryker (mistral-air / Altrix): Major medical device company offering patient warming solutions within a broader portfolio of OR and surgical equipment. Represents the type of broad-line incumbent that competes for the same OR warming budgets.
• 3M (Bair Hugger): Dominant forced-air patient warming brand in human medicine with spillover into veterinary channels. HotDog explicitly benchmarks against forced-air systems, making 3M the primary incumbent competitor in patient warming technology.
• Smiths Medical (WarmTouch / Level 1): Established player in forced-air and convective patient warming for human and select veterinary markets. A direct competitor category benchmark for HotDog's warming platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vetwarming
• LinkedInlinkedin.com/company/vetwarming
• Instagraminstagram.com/vetwarming

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HotDog Veterinary Patient Warming