Victory Group
Victory Group is a privately held Chinese athletic footwear OEM/ODM manufacturer operating 26 factories across China, Vietnam, and Indonesia with 28,324 employees and 50+ million pairs of annual capacity, supplying global and domestic sports brands including Under Armour, Li-Ning, Decathlon, adidas, Anta, HOKA, La Sportiva, and Vibram.
- Company typePrivate
- Founded2009
- HeadquartersDongguan, China
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Victory Group does
Victory Group (广东龙行天下科技股份有限公司) is a privately held Chinese athletic footwear OEM/ODM manufacturer headquartered in Dongguan, Guangdong. The company provides full-process athletic footwear manufacturing — from mold development and sole/upper production to finished shoes — to major international and domestic sports brands including Under Armour, Li-Ning, Decathlon, adidas, Anta, HOKA, La Sportiva, and Vibram. The company operates 26 factories across China (15), Vietnam, and Indonesia, employed 28,324 people globally, and produced over 50 million pairs of athletic footwear in 2025.
The company's technology stack centers on smart manufacturing: self-developed automated production lines covering cutting, embroidery, lasting, and packaging; proprietary digital management systems (MES, QMS, RNWCMS) deployed across multiple factories; and 3D metal mold printing technology for complex mold structures via subsidiary Zhan Sheng Mold. As of December 31, 2025, the group held 383 patents (including 20 invention patents) and 19 software copyrights. Seven dedicated brand development centers support co-development with customers. Subsidiaries include Guangdong Jiefuyi Automation (automation equipment), Hunan Zhancheng Sports Technology (sole production), Anxiang Zhancheng Zhizao (intelligent green benchmark factory), and Dongguan Youzhi Technology (frontier R&D, established 2025).
The business model is B2B contract manufacturing under long-term strategic partnerships with major sports brands; pricing is not publicly disclosed and is negotiated directly with customers. The group is positioned as a leading athletic footwear manufacturer benefiting from the fifth global shoemaking industry transfer wave, with global brand customers recognizing it via repeated supplier awards (Li-Ning Best Supplier 2023-2025; Under Armour MVP 5 consecutive quarters 2024-2025; adidas SPIKE #1 in 2023; Decathlon global strategic partner). Victory Group is founder/management controlled with no disclosed institutional investors or public listing.
Victory Group firmographics
Firmographics- Name
- Victory Group
- Legal name
- 广东龙行天下科技股份有限公司
- Website
- https://v-fw.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Victory Group is a privately held Chinese athletic footwear OEM/ODM manufacturer operating 26 factories across China, Vietnam, and Indonesia with 28,324 employees and 50+ million pairs of annual capacity, supplying global and domestic sports brands including Under Armour, Li-Ning, Decathlon, adidas, Anta, HOKA, La Sportiva, and Vibram.
- Ownership category
- akta.pro rank
Victory Group industry classification
Industry- Product category
- Athletic Footwear Manufacturing
- NAICS
- Footwear Manufacturing (31621)
- SIC
- Footwear, (No Rubber) (3140), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA)
- akta.pro secondary industry
- Footwear Manufacturing (OEM/ODM & Private Label) (CRAAACAJ)
Keywords
Where Victory Group is headquartered
LocationHeadquarters
- HQ city
- Dongguan
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
Victory Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Athletic Footwear Manufacturing (OEM/ODM): Full-process athletic footwear manufacturing and sales including development design, production, and delivery of sports casual shoes, running shoes, basketball shoes, professional sports shoes, and outdoor hiking boots. Revenue is generated through long-term contracts with international and domestic sports brands as an OEM/ODM manufacturer.
- Shoe Mold Design and Manufacturing Services: Shoe mold professional design and manufacturing services provided externally to small and medium footwear manufacturers and brand companies, with over 90% of mold factory sales going to companies outside the Long Xing Tian Xia system.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Victory Group product offering
Product offeringCore offering
Victory Group is a contract athletic footwear manufacturer providing full-process OEM/ODM services from development design through mold, sole, upper, and finished shoe production to international and domestic sports brands. It operates 26 factories across China, Vietnam, and Indonesia with 50 million+ pairs annual capacity, supported by self-developed automated production lines and digital management systems.
Product overview
Victory Group (广东龙行天下科技股份有限公司) operates as a sports shoe manufacturing enterprise with a portfolio of four core service offerings: Innovation Development (7 brand development centers), Professional Sports Shoe Manufacturing (full-process production from upper to sole to finished shoes), Mold R&D (through subsidiary Zhan Sheng Mold with 3D metal printing capabilities), and Smart Manufacturing (automated production lines and digital management systems including MES, QMS, RNWCMS). The group has 26 factories globally across China, Vietnam, and Indonesia, producing over 50 million pairs of sports shoes annually in 2025. Key subsidiaries include Guangdong Jiefuyi Automation for automation equipment, Hunan Zhancheng Sports Technology for sole production, and Dongguan Youzhi Technology for frontier R&D. The group holds 383 patents and 19 software copyrights as of end of 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Innovation Development (创新开发) Seven brand development centers with experienced design teams that provide sports shoe development services including style design, material selection, and process recommendations to brand partners.
- Professional Sports Shoe Manufacturing (运动鞋履专业制造) Full-process sports shoe manufacturing covering upper, sole, and finished shoe production. Capabilities include professional racing running shoes, high-intensity training shoes, daily commuter casual shoes, and outdoor exploration footwear.
- Mold R&D (模具研发) Shoe mold design and manufacturing services. Subsidiary Zhan Sheng Mold (站胜模具) provides professional mold design and manufacturing for sports shoe manufacturers and brands, with 3D metal mold printing technology for complex structures including hollow, lattice, inverted fork, and supercritical foaming molds.
- Smart Manufacturing (智能制造) Automated production lines, digital management systems (MES, QMS, RNWCMS), smart cutting machines, computerized sewing modular production lines, automated lasting equipment, and automated packaging equipment deployed at scale across multiple factories.
- Vietnam Factory 2 ULIS Intelligent Production Line A smart production line specifically designed for high-end running shoes, located at Vietnam Factory 2, co-developed with DKL (Decathlon) brand. The ULIS line is part of the group's overseas smart manufacturing capacity upgrade.
Quantifiable outcome
- 2025 annual production exceeded 50 million pairs of athletic footwear
- +3 more outcomes
Companies that use Victory Group
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles3 records
Victory Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Victory Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- DKL (Decathlon)coreDKL brand delegation visited Victory Group's Vietnam Factory 2 in June 2025 to inspect factory construction, production capacity layout, automated production applications, and future development plans. The visit deepened mutual understanding and laid the foundation for further strategic cooperation in capacity collaboration, technology innovation, smart manufacturing, and sustainable development. A new ULIS smart production line was co-launched by DKL and Victory Group at Vietnam Factory 2 in June 2025.
- Under ArmourcoreLong-term stable strategic partnership. Victory Group received Under Armour Supplier MVP award for 5 consecutive quarters (2024-2025), demonstrating consistently top-tier supplier performance.
- Li-Ning (李宁)coreLong-term stable strategic partnership. Victory Group was awarded Li-Ning Best Supplier Award in 2023, 2024, and 2025 consecutively.
- DecathlonflagshipVictory Group is one of only 5 global strategic partners for Decathlon footwear worldwide. The partnership involves full-process athletic footwear manufacturing including the DKL brand collaboration at Vietnam Factory 2.
- adidascoreLong-term stable strategic partnership. Victory Group ranked #1 in adidas SPIKE scoring (2023), won adidas Most Competitive Award and Game Changer Award (2024), and received Automation Lighthouse Award and Silver Award (2024-2025 North Asia ME Summit). Multiple quality workshops conducted including the 2026 adidas China PD&S Quality Workshop.
- Anta (安踏)coreLong-term stable strategic partnership for athletic footwear manufacturing.
- HOKAcoreLong-term stable strategic partnership for premium athletic footwear manufacturing.
- La SportivacoreLong-term stable strategic partnership for Italian technical outdoor footwear manufacturing.
- VibramcoreLong-term stable strategic partnership for Italian technical outsole and footwear manufacturing.
Scale indicators5 records
Recent moves17 records
Expansion highlights6 records
Victory Group competitors and assessment
Company assessmentDirect peers
- Eclat Textile Co., Ltd. Taiwan-listed OEM/ODM supplying athletic and performance apparel and footwear components to Nike, adidas, Under Armour, and Lululemon; comparable as a vertically integrated athletic footwear/apparel manufacturing partner serving overlapping brand customers.
- Makalot Industrial Co., Ltd. Taiwan-listed apparel and athletic footwear OEM/ODM with factories across Asia serving global sportswear and athleisure brands; comparable to Victory Group as an Asian OEM serving athletic and activewear brands with design-and-manufacturing capability.
- Yue Yuen International: Hong Kong-listed, the world's largest footwear manufacturer by volume (OEM/ODM for athletic, casual, and work footwear); comparable as a full-process athletic footwear OEM serving Nike, adidas, and other global brands across China, Vietnam, and Indonesia.
- Pou Chen Corporation: World's largest athletic and casual footwear OEM/ODM based in Taiwan, manufacturing for Nike, adidas, Asics, and other global brands across China, Vietnam, Indonesia, and other low-cost countries — directly comparable in product, customer base, and multi-country manufacturing footprint to Victory Group.
- Kingmaker Footwear: Hong Kong-listed athletic and casual footwear OEM with manufacturing in China and Vietnam; supplies Under Armour, Nike, Puma, and others. Closely comparable to Victory Group in customer base (especially Under Armour), product mix, and Southeast Asia manufacturing footprint.
- Stella International Holdings: Hong Kong-listed footwear OEM for athletic, casual, and dress shoes, with significant Vietnam and China capacity serving global brands; comparable as a multi-country athletic footwear ODM with similar customer roster and supply chain profile.
- Huali Industrial Group: Hong Kong-listed Chinese athletic footwear OEM producing for Nike, Puma, Under Armour, and others, with plants in China and Vietnam; very directly comparable to Victory Group as a Chinese-rooted athletic footwear OEM serving Under Armour and other premium Western brands.
- Feng Tay Enterprise: Taiwan-listed footwear OEM, the principal Nike manufacturing partner, with production concentrated in Vietnam and China; comparable to Victory Group as a multi-country athletic footwear supplier serving a single global mega-brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Victory Group social profiles
Digital presenceVictory Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victory Group leadership team
Management profileNumber of profiles
Profiles8 records
Victory Group subsidiaries and ownership
Company hierarchySubsidiaries13 records
Victory Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victory Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victory Group
What does Victory Group do?
Victory Group is a contract athletic footwear manufacturer providing full-process OEM/ODM services from development design through mold, sole, upper, and finished shoe production to international and domestic sports brands. It operates 26 factories across China, Vietnam, and Indonesia with 50 million+ pairs annual capacity, supported by self-developed automated production lines and digital management systems.
Is Victory Group a public or private company?
Victory Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Victory Group founded?
Victory Group was founded in 2009. It employs 11 to 50 people.
Where is Victory Group based?
Victory Group is headquartered in Dongguan, China, in the Asia region.
How does Victory Group make money?
Two revenue lines are on record. Athletic Footwear Manufacturing (OEM/ODM) is the primary driver. The others are shoe Mold Design and Manufacturing Services.
Who are Victory Group's main competitors?
Direct peers on record are Eclat Textile Co., Ltd., Makalot Industrial Co., Ltd., Yue Yuen International, Pou Chen Corporation, Kingmaker Footwear, Stella International Holdings, Huali Industrial Group and Feng Tay Enterprise.
Does Victory Group have an API?
No public API is recorded for Victory Group.
What industry is Victory Group in?
Victory Group's product category is Athletic Footwear Manufacturing. Its primary akta.pro industry code is IMAOAIAA, Athletic Footwear Manufacturing (Running/Training/Court), with a secondary code of CRAAACAJ, Footwear Manufacturing (OEM/ODM & Private Label). Its NAICS code is 31621 and its SIC code is 3140.