VILLAGE GREENS FARM SHOP LIMITED

What VILLAGE GREENS FARM SHOP LIMITED does

Village Greens Farm Shop Limited is an independent UK farm-shop retailer founded in 2007 by Catherine and James Dampier, headquartered in Ockley, Surrey. The company operates two physical retail sites — the original Ockley shop (RH5 5LS) and a second outlet at Denbies Wine Estate, Dorking (RH5 6AA) — selling fresh produce, locally sourced groceries, baked goods, cheese, meat, and plants. Sourcing is anchored in a curated network of more than 60 local producers within a 20-mile radius, supplemented by own-grown produce from a 1-acre field at the Ockley site.

The business runs a multi-channel retail model combining walk-in trade, a weekly vegetable bag subscription priced at £13–£17 per bag, workshops, and community events. The company employs approximately 5 staff across the two sites, both of which are fitted with solar PV. Assortment extension into zero-waste household goods via an Ecoleaf refill station indicates a broadening of basket size beyond core fresh produce. The customer base is fragmented across the Surrey Hills catchment with no enterprise or wholesale anchor accounts.

Village Greens is privately held, bootstrapped, and has no disclosed institutional funding, external investors, or public financial reporting. Strategic direction is founder-led and focused on deepening local-provenance positioning, expanding the subscription recurring-revenue layer, and leveraging the Denbies Wine Estate partnership to access higher visitor footfall. The business has no public AI/ML, technology platform, or data-asset strategy visible in the available information.

Name

VILLAGE GREENS FARM SHOP LIMITED

Legal name

Village Greens Farm Shop Limited

Website

https://vgfarmshop.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Village Greens Farm Shop Limited is an independent two-site UK farm shop retailer founded in 2007, selling locally sourced produce, groceries, and meat via walk-in trade, a weekly vegetable bag subscription, and community workshops across the Surrey Hills catchment.

Ownership category

akta.pro rank

Product category

Specialty Food Retail (Farm Shop)

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Farm shop retail
• Local produce sales
• Fresh fruit vegetables
• Veg bag subscription
• Specialty food deli

Headquarters

HQ city

Ockley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales: In-store retail sales of fresh produce, groceries, meat, dairy, baked goods, alcoholic beverages, plants, and seasonal items across two farm shop locations.
2. Veg Bag Delivery Service: Weekly subscription-style veg bag delivery or collection service. Bags filled with seasonal fruit and veg in three sizes (Large £17, Medium £15, Small £13) with £3 delivery charge to local postcodes.
3. Workshops and Events: Floristry workshops (Cutting Garden, Wreath Making, Christmas Garland), watercolour masterclasses, and community events (Food Fairs, Apple Day, Pumpkin Day) with ticket fees ranging from £2 entry to £60 per person for workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Village Greens Farm Shop operates two physical farm shop retail locations in the Surrey Hills (Ockley and Denbies Wine Estate, Dorking) selling fresh seasonal fruit and vegetables, local cheeses, free-range meats, baked goods, groceries, plants, flowers, and hot drinks. The business runs its own one-acre growing field at Ockley using traditional methods without artificial pesticides, fertilisers or insecticides, supplements with produce from over 60 local suppliers within a 20-mile radius, and offers a weekly Veg Bag delivery and collection subscription, floristry workshops, and seasonal community events such as food fairs, Apple Day and Pumpkin Day.

Product overview

Village Greens Farm Shop operates two retail locations (Ockley and Denbies Wine Estate) as a unified farm shop and deli concept. The core offering comprises fresh seasonal produce from their own fields and over 60 local suppliers within 20 miles, complemented by a Veg Bag delivery/collection service, Cutting Garden floristry operations with workshops, and seasonal community events. Additional services include Ecoleaf refill products, hot drinks and prepared foods, and plant sales (vines, roses, bedding plants). The company prioritises local, natural, and ethical sourcing with traditional growing methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Village Greens Farm Shop (Ockley) Physical farm shop at Coles Lane, Ockley, RH5 5LS offering fresh seasonal fruit and vegetables, local cheeses, free-range meats, freshly baked breads, groceries, hot drinks, and plants. Features a one-acre field for own-grown produce, a polytunnel, and a Bee Garden seating area. Open Mon-Sat 9:00am-5:30pm, Sun 11am-4pm.
• Village Greens Farm Shop at Denbies Wine Estate Farm shop, deli and plant centre located at Denbies Wine Estate, London Road, Dorking, RH5 6AA. Combines seasonal fruit and veg, British and Irish cheese counter, wines, beers, plants, and serves as an official David Austin rose stockist and vine seller. Open Mon-Sat 9:30am-5:30pm, Sun 10am-5pm.
• Veg Bag Delivery and Collection Service Weekly fruit and veg bag subscription in three sizes (Large £17, Medium £15, Small £13) filled with seasonal root vegetables, greens, salads and fruit sourced locally where possible. Available for delivery to postcodes RH4 1, RH4 2, RH4 3, RH5 4, RH5 5, RH5 6 for a £3 delivery charge, or collection from either shop on Friday afternoons.
• Cutting Garden and Floristry Workshops Floristry workshops including Cutting Garden sessions and Christmas Wreath/Garland Making, led by florist Catherine. Workshops include materials and refreshments, priced at £50-£60 per person.
• Community Events (Food Fairs, Apple Day, Pumpkin Day) Seasonal community events including annual Food Fairs at Ockley and Denbies, Apple Day with Dorking Community Orchard apple pressing (£1/litre), and Pumpkin Day activities with a £10 booking fee. Events feature local producers, live music, and hot food.
• Own-Grown Seasonal Produce Vegetables and flowers grown on-site at the Ockley one-acre field using traditional methods without artificial pesticides, insecticides, or fertilisers. Range includes salads, cabbages, spring greens, squashes, peppers, beans, herbs, chard, spinach, tulips, and dahlias; supplemented by a polytunnel to extend the growing season.
• Ecoleaf Refill Service Refill station at the Ockley shop offering Ecoleaf laundry liquid, fabric conditioner and washing up liquid to reduce plastic packaging waste.
• Hot Drinks and Prepared Food Service Village Greens signature blend coffee (developed with Coffee Real), hot drinks, cake slices, sandwiches, savoury pastries, pork pies and sausage rolls available for takeaway or consumption in the Bee Garden at Ockley.

Quantifiable outcome

• Over 60 local producers within 20-mile radius supplying the shops
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Denbies Wine EstatecoreStrategic or Co-development PartnerVillage Greens operates a shop on Denbies Wine Estate property, combining farm shop, deli and plant centre with the vineyard's amenities. The partnership provides Village Greens with prime retail location and cross-promotional opportunities with wine estate visitors.
• Secretts Farm (Milford)coreOthersPrimary supplier of fruit and vegetables to Village Greens. Provides bunched candy beetroot, green hispi cabbage and other seasonal produce.
• Ringden Farm (Sussex)coreOthersSupplier of apples and pears in autumn and winter, and plums during season. Based in Sussex.
• Nutbourne Nurseries (Pulborough)coreOthersSupplier of extensive range of tomatoes in spring and summer months. Over 15 varieties available during peak season.
• National TrustminorStrategic or Co-development PartnerCollaborated with National Trust on construction of the Bee Garden at Ockley, providing bee-friendly plants for nectar throughout the year.
• Dorking Community OrchardminorStrategic or Co-development PartnerRuns annual Apple Day event at Village Greens Denbies, providing apple pressing services. Customers can bring their own apples for juicing at £1 per litre.
• Coffee RealminorOthersDeveloped the Village Greens signature coffee blend in collaboration with this local roaster.
• Chalk Hills BakerycoreOthersDaily bread delivery to Village Greens Ockley shop.
• David Austin RosesminorOthersVillage Greens Denbies is an official David Austin stockist for roses.
• EcoleafminorOthersProvides eco-friendly refill products for laundry liquid, fabric conditioner and washing up liquid available at Ockley shop.
• BritstopsminorChannel Partner/ Reseller/ DistributorOvernight parking partnership allowing camper vans and caravans to park in Ockley car park, generating additional customer traffic.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Others

• Denbies Wine Estate: Wine estate and agricultural tourism venue that hosts Village Greens's Denbies shop. Not a competitor, but a strategic partner driving footfall and providing the retail venue.
• Nutbourne Nurseries: West Sussex tomato and produce grower that supplies Village Greens. Comparable as a specialist local grower in Village Greens's curated supplier network.
• Chalk Hills Bakery (Surrey): Local artisan bakery that supplies Village Greens Ockley daily. Comparable as a Surrey-based local food producer in the same 'Local, Natural, Ethical' supply ecosystem.

Broad incumbents

• Daylesford Organic: Multi-site organic farm shop and home delivery brand operating at significantly larger scale across the Cotswolds and London. Conceptually aligned around pesticide-free, organic, and local sourcing, but materially larger and more diversified than Village Greens.
• Abel & Cole: Subscription organic produce box and grocery delivery business across the UK. Comparable on the recurring weekly bag subscription mechanic Village Greens operates within Surrey postcodes.
• Riverford Organic Farmers: UK organic veg box subscription pioneer; comparable on the recurring weekly produce box mechanic that Village Greens has scaled locally with its veg bag service.

Regional players

• Huntsmoor Farm Shop: Farm shop near Windsor offering local produce, deli and butchery; comparable as a Surrey-adjacent independent farm shop with similar product breadth.

Direct peers

• Secretts of Milford: Long-established Surrey farm shop and grower; a direct produce supplier to Village Greens. Closely comparable as a Surrey-based farm shop with own-grown vegetables, deli, and a similar local-producer ethos.
• Copas Farms: Family-run farm shop and farm tourism operator in Buckinghamshire with Pick Your Own and a farm shop; comparable format, scale, and seasonal-events programming.
• Garson Farm Shop (Esher): Family-run Surrey farm shop with Pick Your Own and a farm shop retail format, comparable in scale, product mix, and South East England local-producer positioning to Village Greens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/village-greens-farm-shop-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VILLAGE GREENS FARM SHOP LIMITED