What VHC does

VHC (De Vereenigde Hollandsche Compagnie) is a Dutch hospitality wholesale cooperative founded in 1999 and headquartered in Hendrik-Ido-Ambacht, Zuid-Holland. It operates as a collaborative partnership of five independent hospitality wholesalers — VHC ActiFood, VHC Combigro Groep, VHC Jongens BV, VHC Kreko, and VHC Van der Star — serving the Dutch out-of-home market across 14+ regional branch locations. The cooperative model aggregates national purchasing power while preserving regional customer relationships and local distribution expertise. VHC delivers food and non-food products using its own refrigerated transport on agreed days, with 24/7 ordering capability and dedicated field sales representatives responsible for each customer.

The company's product portfolio comprises three layers: a broad assortment of well-known branded goods, a sizable private label portfolio (15+ brands including Witte Weijde, Sapori Di Casa, Het Rijcke Gilde, Van Wijck, Yindee, and Lencke), and three proprietary food concepts — Chaupain (bread/patisserie), CoolBreak (soft ice cream and milkshakes), and Mescoo (complete coffee concept with machines and accessories). Underpinning operations is a wholly-owned software subsidiary, D-ERP B.V., which develops proprietary ERP systems (Distri ERP, DistriRijden, DistriBestellen) covering order intake, warehouse picking, transportation, and administrative processing for the wholesale network.

VHC's revenue model is transaction-based B2B wholesale with pricing negotiated through field sales rather than publicly disclosed. The customer base is highly diversified across hospitality (restaurants, cafés, hotels), institutional (sports canteens, schools, offices), and large-scale consumers. The group is privately held (VHC BV, a Dutch private limited company) with no external investment, no public listing, and no disclosed funding rounds. The cooperative structure, combined with proprietary concepts and a national branch network, positions VHC as a scale-driven local-knowledge wholesaler rather than a digitally native platform.

Name

VHC

Legal name

VHC BV

Website

https://vhc.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

VHC (De Vereenigde Hollandsche Compagnie) is a Dutch hospitality wholesale cooperative of five independent wholesalers delivering food and non-food products to restaurants, cafés, hotels, schools, and corporate customers across the Netherlands through 14+ regional branches and own refrigerated transport.

Ownership category

akta.pro rank

Product category

Hospitality Wholesale Distribution

NAICS

General Line Grocery Merchant Wholesalers (42441), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)

akta.pro secondary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Horeca wholesale
• Foodservice distribution
• Private label brands
• Hospitality supply
• Food concepts

Headquarters

HQ city

Hendrik-Ido-Ambacht

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Food and Non-Food Product Sales: VHC generates revenue through the sale of food and non-food products to the hospitality (horeca) and out-of-home market in the Netherlands. Revenue comes from a mix of well-known branded products, their own private label brands, and their food concepts (Chaupain, CoolBreak, Mescoo).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

VHC is a delivery wholesaler (bezorggroothandel) supplying food and non-food products to the Dutch hospitality and out-of-home market through a nationwide network of local branches. Its offering combines national brands, own private-label brands, and complete proprietary food concepts (Chaupain for bread/patisserie, CoolBreak for soft ice cream, Mescoo for coffee), delivered with its own refrigerated transport.

Product overview

VHC (Vereenigde Hollandsche Compagnie) operates as a collaboration between four independent hospitality wholesalers, functioning as a unified platform for food and non-food products serving the entire out-of-home market in the Netherlands. The offering consists of three main proprietary concepts—Chaupain (bread and patisserie), CoolBreak (soft ice cream/milkshakes), and Mescoo (complete coffee concept)—alongside a portfolio of private label brands (including Witte Weijde, Sapori Di Casa, Rijcke Gilde, Van Wijck, and others) and a broad assortment of national brands. Products are delivered through a nationwide network of local branches across 14+ locations, with 24/7 ordering capability and own refrigerated transport.

Differentiator

Problem solved

Functional benefit

Brands

• Chaupain: Bread and patisserie concept bringing the finest products from around the world. Focus on quality ingredients and traditional craftsmanship.
• CoolBreak
• Mescoo
• Witte Weijde
• Sabroso
• Van Wijck
• Yindee
• Prima
• Chudin
• Fire & Flame
• Sapori Di Casa
• Het Rijcke Gilde
• Soleggiato
• Chef's Egg
• Sanschef
• 3Pasión
• Lencke

Products and services

• Chaupain (bread and patisserie concept) Complete bread and patisserie concept supplying pre-baked bread and patisserie products to hospitality businesses in the Netherlands, including promotional materials and professional sales support.
• CoolBreak (soft ice cream and milkshake concept) Complete ice cream, milkshake and slush concept providing ingredients, disposables, accessories, promotional materials and sales support so hospitality entrepreneurs can run an ice concept with a single supplier.
• Mescoo (coffee concept) Complete coffee concept for hospitality, sports canteens, schools, offices and businesses, bundling high-quality coffee varieties, coffee machines, accessories, milk/sugar products and serving items.
• VHC Private Label portfolio (Witte Weijde, Sapori Di Casa, Het Rijcke Gilde, Van Wijck, Sabroso, Yindee, Prima, Chudin, Fire & Flame, Soleggiato, Chef's Egg, Sanschef, 3Pasión, Lencke) Portfolio of VHC-owned private label brands covering dairy, meat products, Italian foods, nuts and dried fruits, honey and other food categories, offering hospitality customers an optimal price-quality alternative to national brands.
• VHC Food & Non-Food Wholesale Assortment Core delivery-wholesale assortment of food and non-food products for the Dutch hospitality industry, combining well-known branded products, specialty items and new solutions, delivered through the nationwide VHC branch network.

Quantifiable outcome

• 24/7 ordering capability and delivery on agreed days
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• VHC ActiFoodcoreOthersIndependent hospitality wholesale partner in the VHC Group, located in Oosterwolde. Part of the cooperative structure providing regional coverage with local expertise.
• VHC Combigro GroepcoreOthersIndependent hospitality wholesale partner in the VHC Group with locations in Zutphen and Rosmalen. Part of the cooperative structure providing regional coverage with local expertise.
• VHC Jongens BVcoreOthersIndependent hospitality wholesale partner in the VHC Group with locations in Oostzaan, Almere, and Texel. Part of the cooperative structure providing regional coverage with local expertise.
• VHC KrekocoreOthersIndependent hospitality wholesale partner in the VHC Group with locations in Zevenbergen, Ede, Goes, and Pijnacker. Part of the cooperative structure providing regional coverage with local expertise.
• VHC Van der StarcoreOthersIndependent hospitality wholesale partner in the VHC Group, located in Ter Aar. Part of the cooperative structure providing regional coverage with local expertise.
• VHC WaddenFoodminorOthersRegional partner under VHC ActiFood, serving West-Terschelling and the Wadden islands. Part of the cooperative structure providing regional coverage.
• ChaupaincoreOthersFood concept brand under VHC focused on pre-baked bread and patisserie products. Offers complete product assortment with promotional materials and professional sales support.
• CoolBreakcoreOthersFood concept brand under VHC focused on soft ice cream and milkshake products. Offers complete ice concept with ingredients, disposables, accessories, promotional materials and professional sales support.
• MescoocoreOthersFood concept brand under VHC focused on coffee. Complete coffee concept including various types of high-quality coffee, coffee machines and accessories. Developed for hospitality, sports canteens, schools, offices and businesses.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vhcgroothandel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VHC